{"id":3169,"date":"2023-06-16T08:31:00","date_gmt":"2023-06-16T06:31:00","guid":{"rendered":"https:\/\/catenacompany.be\/case\/hydro-gaat-zelf-aan-de-slag-met-marketing-content\/"},"modified":"2025-03-06T09:05:24","modified_gmt":"2025-03-06T08:05:24","slug":"hydro-set-to-work-with-the-marketing-content","status":"publish","type":"case","link":"https:\/\/catenacompany.be\/en\/case\/hydro-set-to-work-with-the-marketing-content\/","title":{"rendered":"Hydro set to work with the marketing content\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ed60b92 stk-block-background\" data-block-id=\"ed60b92\"><style>.stk-ed60b92 {background-color:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-bottom:160px !important;margin-bottom:160px !important;}.stk-ed60b92:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-ed60b92-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;}@media screen and (max-width:999px){.stk-ed60b92 {padding-top:80px !important;padding-bottom:80px !important;}}@media screen and (max-width:689px){.stk-ed60b92 {margin-bottom:80px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ed60b92-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7eb40ad\" data-v=\"4\" data-block-id=\"7eb40ad\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7eb40ad-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7eb40ad-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c057a36 stk-block-background\" data-block-id=\"c057a36\"><style>.stk-c057a36 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-c057a36:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-c057a36-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-c057a36 {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c057a36-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9ceefd4\" data-v=\"4\" data-block-id=\"9ceefd4\"><style>.stk-9ceefd4 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9ceefd4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9ceefd4-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7662c78\" data-block-id=\"7662c78\"><style>.stk-7662c78 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">For many brand owners, marketing content is often created by external agencies. While this approach can deliver results, it also comes with significant frustrations and costs. As a brand owner, it\u2019s important to challenge these traditional collaborations. Is outsourcing still necessary? Do we have the right talent internally to take over this task? These were the questions posed by international aluminium manufacturing company\u202f<a href=\"https:\/\/www.hydro.com\/nl-BE\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hydro<\/a>\u202fas they reevaluated their approach to content creation.&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f9ad8fa stk-block-background\" data-block-id=\"f9ad8fa\"><style>.stk-f9ad8fa {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-f9ad8fa:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-f9ad8fa-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-f9ad8fa {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f9ad8fa-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0e5f22b\" data-v=\"4\" data-block-id=\"0e5f22b\"><style>.stk-0e5f22b {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0e5f22b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0e5f22b-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4806da8\" id=\"grafische-content-soorten\" data-block-id=\"4806da8\"><h2 class=\"stk-block-heading__text\">Depending on externals&nbsp;<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f624eab\" data-block-id=\"f624eab\"><style>.stk-f624eab {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Outsourcing content creation does have some drawbacks for brand owners. You have to wait longer for the final product, different schedules have to match, there are a substantial number of feedback loops, not to mention it is incredibly expensive. Given these challenges, Hydro began to consider bringing content creation in-house. Could they manage it internally? With this question in mind, Hydro turned to Catena Company for guidance. Previously, they had relied on an external agency 2D animation videos to create their 2D animation videos. However, it was now time for Hydro to take control and tackle this challenge themselves.\u00a0<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e6e027c\" data-v=\"4\" data-block-id=\"e6e027c\"><style>.stk-e6e027c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e6e027c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e6e027c-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"1CE4C7CB-AEF2-46A7-BCCE11D71C4F8678\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/469c35d68cd9688f\/original\/visual-case-hydro-1.jpg\" alt=\"visual case hydro 1\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-359fade stk-block-background\" data-block-id=\"359fade\"><style>.stk-359fade {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-359fade:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-359fade-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-359fade {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-359fade-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1fecc10\" data-v=\"4\" data-block-id=\"1fecc10\"><style>.stk-1fecc10 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1fecc10-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1fecc10-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"EDBD3A08-0A44-479E-8DCF3416B7122B9F\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/256b14111ff22bf5\/original\/visual-case-hydro-3.jpg\" alt=\"visual case hydro 3\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d7dd781\" data-v=\"4\" data-block-id=\"d7dd781\"><style>.stk-d7dd781 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d7dd781-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d7dd781-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a876a01\" id=\"grafische-content-uitdagingen\" data-block-id=\"a876a01\"><h2 class=\"stk-block-heading__text\">A training course to answer all your questions&nbsp;<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0adc808\" data-block-id=\"0adc808\"><style>.stk-0adc808 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Hydro\u2019s HSE Coordinator, Alexy Thomas, shared that he had no prior experience in creating 2D animation videos. This feedback helped Geerte gauge the participants\u2019 skill level and tailor\u202fthe training\u202faccordingly. Once the baseline was established, the training content was adapted to suit the team\u2019s needs. What does it take to create a 2D animation video yourself? Geerte, along with trainer Coralie, developed a personalised training proposal. The focus was on understanding how to create effective storyboards and learning to work with After Effects and Illustrator. It was an ambitious goal, especially for participants with little or no prior knowledge.\u00a0<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-fa024d7 stk-block-background\" data-block-id=\"fa024d7\"><style>.stk-fa024d7 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-fa024d7:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-fa024d7-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-fa024d7 {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-fa024d7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d0c83d6\" data-v=\"4\" data-block-id=\"d0c83d6\"><style>.stk-d0c83d6 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d0c83d6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d0c83d6-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-676e644\" id=\"grafische-content-soorten\" data-block-id=\"676e644\"><h2 class=\"stk-block-heading__text\">Taking the reins&nbsp;<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-35d314d\" data-block-id=\"35d314d\"><style>.stk-35d314d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">With trainer Coralie\u2019s guidance, Hydro\u2019s team explored the full potential of creating their own 2D animation videos. This approach not only helped Hydro significantly reduce outsourcing costs but also brought valuable content creation skills in-house. The result? Animation videos that elevated Hydro\u2019s internal and external communications to the next level.\u00a0<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b92056d\" data-v=\"4\" data-block-id=\"b92056d\"><style>.stk-b92056d {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b92056d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b92056d-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"4ABD29E0-FD99-4934-AB738DAA8BA42A12\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/49f564fe6c303c29\/original\/visual-case-hydro-2.jpg\" alt=\"visual case hydro 2\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-88fcd11 stk-block-background spotlight-container\" data-block-id=\"88fcd11\"><style>.stk-88fcd11 {background-color:var(--theme-palette-color-2, #97CCD9) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-right:64px !important;padding-bottom:160px !important;padding-left:64px !important;margin-bottom:160px !important;}.stk-88fcd11:before{background-color:var(--theme-palette-color-2, #97CCD9) !important;}@media screen and (max-width:999px){.stk-88fcd11 {padding-top:80px !important;padding-bottom:80px !important;margin-bottom:80px !important;}}@media screen and (max-width:689px){.stk-88fcd11 {padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important;margin-bottom:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88fcd11-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fd893e2\" data-v=\"4\" data-block-id=\"fd893e2\"><style>.stk-fd893e2 {align-self:center !important;}.stk-fd893e2-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fd893e2-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-fd893e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d374629\" id=\"win-the-br-battle-of-the-brands\" data-block-id=\"d374629\"><style>.stk-d374629 {max-width:800px !important;min-width:auto !important;}.stk-d374629 .stk-block-heading__text{font-size:64px !important;}@media screen and (max-width:999px){.stk-d374629 .stk-block-heading__text{font-size:50px !important;}}@media screen and (max-width:689px){.stk-d374629 .stk-block-heading__text{font-size:32px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Win the <br>battle of the brands<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18a3625\" data-block-id=\"18a3625\"><style>.stk-18a3625 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Start with automation of visual content<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-3e5c9e8\" data-block-id=\"3e5c9e8\"><style>.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 .stk-inner-blocks{column-gap:16px !important;}@media screen and (max-width:999px){.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width:689px){.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 {max-width:100% !important;min-width:auto !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-0660e99\" data-block-id=\"0660e99\"><style>.stk-0660e99 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-0660e99:hover{transform:translateY(-4px) !important;}.stk-0660e99 , .stk-0660e99 .stk-button{width:100% !important;}.stk-0660e99 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-0660e99 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/content-scan\/\"><span class=\"stk-button__inner-text\">Request a content scan<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-675cfa2\" data-block-id=\"675cfa2\"><style>.stk-675cfa2 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-675cfa2:hover{transform:translateY(-4px) !important;}.stk-675cfa2 , .stk-675cfa2 .stk-button{width:100% !important;}.stk-675cfa2 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;background:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-675cfa2 .stk-button__inner-text{color:var(--theme-palette-color-3, #201D31) !important;font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/contact\/\"><span class=\"has-text-color stk-button__inner-text\">Contact us<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5969801\" id=\"these-cases-may-also-interest-you\" data-block-id=\"5969801\"><style>.stk-5969801 {margin-bottom:64px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">These cases may also interest you<\/h2><\/div>\n\n\n    <div class=\"related-block\">\n        <div id=\"block_e7142dad524c99bf4957eec8cde2a280\" class=\"related-block-grid \" style=\"--columns:2; --gap:8px;\">\n                                            <div class=\"related-block-item cardstyle-  has-white-background-color\">\n                    <div class=\"related-block-item-image\">\n                        <a 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By adopting a new DAM, integration became much easier, enabling CIBO to leverage the latest technology while significantly reducing costs.                    <\/div>\n                                        <div class=\"related-block-item-more\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/cibo-unlocks-marketing-content-with-dam\/\" title=\"Meer over: CIBO unlocks marketing content with DAM\u00a0\">\n                            Read more \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                                            <div class=\"related-block-item cardstyle-  has-white-background-color\">\n                    <div class=\"related-block-item-image\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/how-smart-media-management-leads-to-optimal-harvest-the-role-of-dam-at-dcm\/\" title=\"Meer over: How smart media management leads to optimal harvest: the role of DAM at DCM\"><img decoding=\"async\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/01\/visual-case-dcm-3.jpg\" alt=\"How smart media management leads to optimal harvest: the role of DAM at DCM\"><\/a>\n                    <\/div>\n                                        <h3><a href=\"https:\/\/catenacompany.be\/en\/case\/how-smart-media-management-leads-to-optimal-harvest-the-role-of-dam-at-dcm\/\" title=\"Meer over: How smart media management leads to optimal harvest: the role of DAM at DCM\">How smart media management leads to optimal harvest: the role of DAM at DCM<\/a><\/h3>\n                                        <div class=\"related-block-item-content\">\n                        DCM was struggling with an outdated media management system, but thanks to the switch to a user-friendly DAM system, content management became more efficient than ever. Discover how this seamless integration enabled DCM to work faster, collaborate better and remain future-proof.                    <\/div>\n                                        <div class=\"related-block-item-more\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/how-smart-media-management-leads-to-optimal-harvest-the-role-of-dam-at-dcm\/\" title=\"Meer over: How smart media management leads to optimal harvest: the role of DAM at DCM\">\n                            Read more \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-fa20b83\" id=\"these-blogs-may-also-interest-you\" data-block-id=\"fa20b83\"><style>.stk-fa20b83 {margin-bottom:64px 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1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Outsourcing marketing content can be incredibly expensive. That\u2019s why it\u2019s essential to ask yourself whether the enthusiasm and talent to take it in-house already exist within your team. Hydro did just that. By assembling a small team and providing tailored training, they successfully began creating their own 2D animation videos. <\/p>\n","protected":false},"featured_media":5447,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[41,43,42],"class_list":["post-3169","case","type-case","status-publish","has-post-thumbnail","hentry","tag-content-productie-en","tag-productie-retail-en","tag-trainingen-op-maat-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hydro set to work with the marketing content\u00a0 - Catena Company<\/title>\n<meta name=\"description\" content=\"Hydro decided to make 2D animation videos themselves with a small team, instead of outsourcing the marketing content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/en\/case\/hydro-set-to-work-with-the-marketing-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hydro set to work with the marketing content\u00a0 - 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