{"id":3176,"date":"2022-01-25T10:29:00","date_gmt":"2022-01-25T09:29:00","guid":{"rendered":"https:\/\/catenacompany.be\/case\/cibo-ontsluit-marketing-content-met-dam\/"},"modified":"2025-03-06T09:09:32","modified_gmt":"2025-03-06T08:09:32","slug":"cibo-unlocks-marketing-content-with-dam","status":"publish","type":"case","link":"https:\/\/catenacompany.be\/en\/case\/cibo-unlocks-marketing-content-with-dam\/","title":{"rendered":"CIBO unlocks marketing content with DAM\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ed60b92 stk-block-background\" data-block-id=\"ed60b92\"><style>.stk-ed60b92 {background-color:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-bottom:160px !important;margin-bottom:160px !important;}.stk-ed60b92:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-ed60b92-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;}@media screen and (max-width:999px){.stk-ed60b92 {padding-top:80px !important;padding-bottom:80px !important;}}@media screen and (max-width:689px){.stk-ed60b92 {margin-bottom:80px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ed60b92-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7eb40ad\" data-v=\"4\" data-block-id=\"7eb40ad\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7eb40ad-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7eb40ad-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f9ad8fa stk-block-background\" data-block-id=\"f9ad8fa\"><style>.stk-f9ad8fa {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-f9ad8fa:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-f9ad8fa-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-f9ad8fa {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f9ad8fa-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0e5f22b\" data-v=\"4\" data-block-id=\"0e5f22b\"><style>.stk-0e5f22b {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0e5f22b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0e5f22b-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2739388\" data-block-id=\"2739388\"><style>.stk-2739388 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/www.cibo.be\/nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">CIBO<\/a> supports companies in the aerospace, pharma, and food industries, helping them achieve the highest quality finish when machining stainless steel. Each of these industries has unique finishing requirements,\u202fwhich CIBO meets with its years of sanding expertise and extensive product range.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f4fa0b0\" data-block-id=\"f4fa0b0\"><style>.stk-f4fa0b0 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Managing such a <strong>wide product portfolio<\/strong> and a <strong>diverse customer base<\/strong> requires significant effort at CIBO. To streamline this, all\u202f<strong>data<\/strong>\u202fused in\u202f<strong>catalogues and product leaflets<\/strong>\u202ffor various customer segments is efficiently\u202f<strong>managed through a DAM (Digital Asset Management) system<\/strong>.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ac16514\" data-block-id=\"ac16514\"><style>.stk-ac16514 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">With the expansion of its e-commerce business, CIBO chose\u202f<strong>Akeneo PIM (Product Information Management)<\/strong>. This is when the need arose to link with the old DAM. By working\u202f<strong>with Bynder<\/strong>, an\u202f<strong>integration <\/strong>was<strong> much easier to<\/strong>\u202fmake, CIBO enjoyed the\u202f<strong>latest technology and costs went down significantly<\/strong>.\u00a0<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e6e027c\" data-v=\"4\" data-block-id=\"e6e027c\"><style>.stk-e6e027c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e6e027c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e6e027c-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"AC6CA5BF-5E90-416C-AF9ED4F52A3F7027\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/3ef591f1edc9a393\/original\/visual-case-cibo-1.jpg\" alt=\"visual case cibo 1\" style=\"border-radius:20px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-171781f\" data-block-id=\"171781f\"><style>.stk-171781f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">CIBO sanding disc in action&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-359fade stk-block-background\" data-block-id=\"359fade\"><style>.stk-359fade {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-359fade:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-359fade-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-359fade {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-359fade-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d7dd781\" data-v=\"4\" data-block-id=\"d7dd781\"><style>.stk-d7dd781 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d7dd781-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d7dd781-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7d235d5\" id=\"grafische-content-uitdagingen\" data-block-id=\"7d235d5\"><h2 class=\"stk-block-heading__text\">DAM platform<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2e78635\" data-block-id=\"2e78635\"><style>.stk-2e78635 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Catena Company proposed a brand new\u202f<strong>DAM platform<\/strong>, which includes\u202f<strong>both a PIM integration as well as a state-of-the-art DAM<\/strong>. With this, CIBO resolved several issues at once.&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-35117ca stk-block-background\" data-block-id=\"35117ca\"><style>.stk-35117ca {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-35117ca:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-35117ca-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-35117ca {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-35117ca-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f36b2d4\" data-v=\"4\" data-block-id=\"f36b2d4\"><style>.stk-f36b2d4 {align-self:center !important;margin-bottom:190px !important;}@media screen and (max-width:689px){.stk-f36b2d4 {margin-bottom:10px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f36b2d4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f36b2d4-inner-blocks\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-2337\" style=\"border-radius:20px\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-1-1024x1024.jpg 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-1-300x300.jpg 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-1-150x150.jpg 150w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-1-768x768.jpg 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-1.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-48f5521\" data-block-id=\"48f5521\"><style>.stk-48f5521 {height:50px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-47ebd30\" data-block-id=\"47ebd30\"><style>.stk-47ebd30 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">With Bynder, CIBO chose a\u202f<strong>modern technology<\/strong>, with a focus on the integration with other marcom stacks. Exchanging data between the various systems such as DAM, PIM and, for example, CMS but also the Adobe Creative Cloud, is now effortless, resulting in a fully integrated digital experience.&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3e3d172\" data-v=\"4\" data-block-id=\"3e3d172\"><style>.stk-3e3d172 {align-self:center !important;margin-bottom:115px !important;}@media screen and (max-width:689px){.stk-3e3d172 {margin-bottom:10px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3e3d172-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3e3d172-inner-blocks\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-2338\" style=\"border-radius:20px\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-2-1024x1024.jpg 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-2-300x300.jpg 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-2-150x150.jpg 150w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-2-768x768.jpg 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-2.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-ffcc8a1\" data-block-id=\"ffcc8a1\"><style>.stk-ffcc8a1 {height:50px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-183298d\" data-block-id=\"183298d\"><style>.stk-183298d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">For an organisation like CIBO, with many salespeople in the field, the DAM platform\u2019s <strong>integration of sales support features is a major advantage<\/strong>. Sales teams can access and share product information directly from their tablets or laptops using the same application as the marketing team. This eliminated the need for an additional sales platform, saving CIBO significant licensing costs.&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9cfef09\" data-v=\"4\" data-block-id=\"9cfef09\"><style>.stk-9cfef09 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9cfef09-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9cfef09-inner-blocks\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-3-1024x1024.jpg\" alt=\"\" class=\"wp-image-2339\" style=\"border-radius:20px\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-3-1024x1024.jpg 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-3-300x300.jpg 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-3-150x150.jpg 150w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-3-768x768.jpg 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/cibo-3.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-e616fd7\" data-block-id=\"e616fd7\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d98c031\" data-block-id=\"d98c031\"><style>.stk-d98c031 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Equally important is the DAM platform\u2019s <strong>intuitive user interface and delightful user experience<\/strong>. This was a game-changer for CIBO, especially for younger team members who had questioned the efficiency of the previous system. The migration to the new DAM solution also provided the opportunity to overhaul and merge the PIM\/DAM taxonomy, resulting in a more logical and accessible data structure. With better organisation, the data has become far more valuable and is now utilised to its full potential. And here\u2019s the best part \u2013 no data was lost during the migration!&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c7ab426 stk-block-background\" data-block-id=\"c7ab426\"><style>.stk-c7ab426 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-c7ab426:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-c7ab426-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-c7ab426 {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c7ab426-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-87d98f1\" data-v=\"4\" data-block-id=\"87d98f1\"><style>.stk-87d98f1 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-87d98f1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-87d98f1-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"09F67B5B-E304-4802-9205C2928DB70035\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/7203230ef37db08f\/original\/visual-case-cibo-2.jpg\" alt=\"visual case cibo 2\" style=\"border-radius:20px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-779db2b\" data-block-id=\"779db2b\"><style>.stk-779db2b {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">CIBO employee searches through the DAM system&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fcc36da\" data-v=\"4\" data-block-id=\"fcc36da\"><style>.stk-fcc36da {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fcc36da-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fcc36da-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b2ec2cd\" id=\"grafische-content-uitdagingen\" data-block-id=\"b2ec2cd\"><h2 class=\"stk-block-heading__text\">Welcomed by all employees&nbsp;<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0723ecf\" data-block-id=\"0723ecf\"><style>.stk-0723ecf {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">With their modern DAM, CIBO has implemented a marketing technology stack that garnered <strong>broad employee support<\/strong>\u202ffrom day one.&nbsp;<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For marketing teams, the once-tedious process of searching for digital assets in the old DAM has been replaced with a <strong>practical user interface<\/strong>, making their work more enjoyable.&nbsp;<\/li>\n\n\n\n<li>Sales teams, on the other hand, benefit from a seamless user experience, <strong>with quick access to accurate and up-to-date product information<\/strong>. This not only allows them to serve customers more effectively but also improves the overall customer experience.\u00a0<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ccebc59 stk-block-background\" data-block-id=\"ccebc59\"><style>.stk-ccebc59 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;margin-bottom:-200px !important;}.stk-ccebc59:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-ccebc59-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ccebc59-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d42e790\" data-v=\"4\" data-block-id=\"d42e790\"><style>.stk-d42e790 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d42e790-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d42e790-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-2825482 stk-block-background\" data-block-id=\"2825482\"><style>.stk-2825482 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-2825482:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-2825482-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2825482-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2028934\" data-v=\"4\" data-block-id=\"2028934\"><style>.stk-2028934 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2028934-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2028934-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-19c8e6d\" data-block-id=\"19c8e6d\"><style>.stk-19c8e6d {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-19c8e6d .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-19c8e6d .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-19c8e6d .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">&#8220;I see the young wolves in our marketing team perking up. It has also greatly improved collaboration with sales. Everyone is just in a better mood, and that makes the job much easier.&#8221; &#8211; Bart Strouven, Marketing Manager @ CIBO<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3473d19 stk-block-background\" data-block-id=\"3473d19\"><style>.stk-3473d19 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-3473d19:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-3473d19-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-3473d19 {margin-top:-110px !important;margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3473d19-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-354f47f\" data-v=\"4\" data-block-id=\"354f47f\"><style>.stk-354f47f {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-354f47f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-354f47f-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0da66e3\" data-block-id=\"0da66e3\"><style>.stk-0da66e3 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The benefits of integration are no secret. The growing overlap between sales and marketing functions is becoming a reality for many organisations. However, when unlocking data from their DAM to other platforms, CIBO took an approach that was less conventional but <strong>highly efficient and organisation-wide<\/strong>. In essence, CIBO didn\u2019t just integrate its systems where their data circulated \u2013 they integrated their entire organisation.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dbac492\" data-block-id=\"dbac492\"><style>.stk-dbac492 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><strong><strong>These DAM and PIM integration projects, starting from the (often underused) wealth of available digital assets, are Catena Company&#8217;s absolute expertise.<\/strong>&nbsp;<\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f5afd4d stk-block-background\" data-block-id=\"f5afd4d\"><style>.stk-f5afd4d {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-f5afd4d:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-f5afd4d-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-f5afd4d {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f5afd4d-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9162cb7\" data-v=\"4\" data-block-id=\"9162cb7\"><style>.stk-9162cb7 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9162cb7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9162cb7-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f17f10e\" id=\"grafische-content-uitdagingen\" data-block-id=\"f17f10e\"><h2 class=\"stk-block-heading__text\">The importance of taxonomy&nbsp;<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-03e6db1\" data-block-id=\"03e6db1\"><style>.stk-03e6db1 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">In the initial phase of setting up the DAM portal, Bart Strouven (Marketing Manager at CIBO) and Jan Van Sprengel (Workflow Specialist at Catena Company) worked together to <strong>define the roadmap<\/strong> for implementation. A key focus was on <strong>establishing a correct taxonomy<\/strong> that was 100% aligned with the predefined specifications. Training began early, ensuring the DAM manager was equipped to <strong>independently<\/strong> <strong>manage<\/strong> the portal.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0e66320\" data-block-id=\"0e66320\"><style>.stk-0e66320 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">During the migration, all <strong>assets and their associated metadata from the old solution were transferred into the new<\/strong> <strong>DAM<\/strong> <strong>portal<\/strong>, including the metadata hierarchy. This process revealed old, legacy file formats as well as missing assets. Affected customers were promptly informed, allowing them to take the necessary steps to complete and update the database.\u00a0<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1b49ea6\" data-v=\"4\" data-block-id=\"1b49ea6\"><style>.stk-1b49ea6 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1b49ea6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1b49ea6-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"CCF9F819-400F-444D-B5EF962AC8519311\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/54cc64fec8c5f5e5\/original\/visual-case-cibo-3.jpg\" alt=\"visual case cibo 3\" style=\"border-radius:20px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-39540b7\" data-block-id=\"39540b7\"><style>.stk-39540b7 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">CIBO sanding disc in action&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-88fcd11 stk-block-background spotlight-container\" data-block-id=\"88fcd11\"><style>.stk-88fcd11 {background-color:var(--theme-palette-color-2, #97CCD9) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-right:64px !important;padding-bottom:160px !important;padding-left:64px !important;margin-bottom:160px !important;}.stk-88fcd11:before{background-color:var(--theme-palette-color-2, #97CCD9) !important;}@media screen and (max-width:999px){.stk-88fcd11 {padding-top:80px !important;padding-bottom:80px !important;margin-bottom:80px !important;}}@media screen and (max-width:689px){.stk-88fcd11 {padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important;margin-bottom:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88fcd11-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fd893e2\" data-v=\"4\" data-block-id=\"fd893e2\"><style>.stk-fd893e2 {align-self:center !important;}.stk-fd893e2-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fd893e2-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-fd893e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d374629\" id=\"win-the-br-battle-of-the-brands\" data-block-id=\"d374629\"><style>.stk-d374629 {max-width:800px !important;min-width:auto !important;}.stk-d374629 .stk-block-heading__text{font-size:64px !important;}@media screen and (max-width:999px){.stk-d374629 .stk-block-heading__text{font-size:50px !important;}}@media screen and (max-width:689px){.stk-d374629 .stk-block-heading__text{font-size:32px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Win the <br>battle of the brands<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18a3625\" data-block-id=\"18a3625\"><style>.stk-18a3625 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Start with automation of visual content<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-3e5c9e8\" data-block-id=\"3e5c9e8\"><style>.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 .stk-inner-blocks{column-gap:16px !important;}@media screen and (max-width:999px){.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width:689px){.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 {max-width:100% !important;min-width:auto !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-0660e99\" data-block-id=\"0660e99\"><style>.stk-0660e99 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-0660e99:hover{transform:translateY(-4px) !important;}.stk-0660e99 , .stk-0660e99 .stk-button{width:100% !important;}.stk-0660e99 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-0660e99 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/content-scan\/\"><span class=\"stk-button__inner-text\">Request a content scan<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-675cfa2\" data-block-id=\"675cfa2\"><style>.stk-675cfa2 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-675cfa2:hover{transform:translateY(-4px) !important;}.stk-675cfa2 , .stk-675cfa2 .stk-button{width:100% !important;}.stk-675cfa2 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;background:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-675cfa2 .stk-button__inner-text{color:var(--theme-palette-color-3, #201D31) !important;font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/contact\/\"><span class=\"has-text-color stk-button__inner-text\">Contact us<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5969801\" id=\"these-cases-may-also-interest-you\" data-block-id=\"5969801\"><style>.stk-5969801 {margin-bottom:64px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">These cases may also interest you<\/h2><\/div>\n\n\n    <div class=\"related-block\">\n        <div id=\"block_88bdd48938858d062f11a65a7d3469ab\" class=\"related-block-grid \" style=\"--columns:2; --gap:8px;\">\n                 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Find out how they used the DDP Suite and customized automation to make their operation more efficient and sustainable.                    <\/div>\n                                        <div class=\"related-block-item-more\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/bioracer-accelerates-the-design-process-with-ddp-suite\/\" title=\"Meer over: Bioracer accelerates the design process with DDP Suite\">\n                            Read more \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                                            <div class=\"related-block-item cardstyle-  has-white-background-color\">\n                    <div class=\"related-block-item-image\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/customized-video-training-at-pcs-innotec\/\" title=\"Meer over: Customized video training at PCS Innotec\"><img decoding=\"async\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2022\/06\/visual-case-innotec-2.jpg\" alt=\"Customized video training at PCS Innotec\"><\/a>\n                    <\/div>\n                                        <h3><a href=\"https:\/\/catenacompany.be\/en\/case\/customized-video-training-at-pcs-innotec\/\" title=\"Meer over: Customized video training at PCS Innotec\">Customized video training at PCS Innotec<\/a><\/h3>\n                                        <div class=\"related-block-item-content\">\n                        PCS Innotec&#8217;s young marketing department recognizes the importance of video in marcom. 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By adopting a new DAM, integration became much easier, enabling CIBO to leverage the latest technology while significantly reducing costs.<\/p>\n","protected":false},"featured_media":5471,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[38,37,43],"class_list":["post-3176","case","type-case","status-publish","has-post-thumbnail","hentry","tag-content-management-en","tag-dam-en","tag-productie-retail-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CIBO unlocks marketing content with DAM\u00a0 - Catena Company<\/title>\n<meta name=\"description\" content=\"CIBO chose Akeneo PIM and integrated it with a new DAM, which reduced costs and provided access to the latest technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/en\/case\/cibo-unlocks-marketing-content-with-dam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CIBO unlocks marketing content with DAM\u00a0 - 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