{"id":3190,"date":"2021-03-01T09:47:00","date_gmt":"2021-03-01T08:47:00","guid":{"rendered":"https:\/\/catenacompany.be\/case\/desingel-omarmt-dynamic-data-publishing-voor-de-creatie-van-het-seizoensbrochure\/"},"modified":"2025-03-06T09:12:47","modified_gmt":"2025-03-06T08:12:47","slug":"desingel-embraces-dynamic-data-publishing-for-seasonal-brochure-creation","status":"publish","type":"case","link":"https:\/\/catenacompany.be\/en\/case\/desingel-embraces-dynamic-data-publishing-for-seasonal-brochure-creation\/","title":{"rendered":"deSingel embraces Dynamic Data Publishing for seasonal brochure creation\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ed60b92 stk-block-background\" data-block-id=\"ed60b92\"><style>.stk-ed60b92 {background-color:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-bottom:160px !important;margin-bottom:160px !important;}.stk-ed60b92:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-ed60b92-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;}@media screen and (max-width:999px){.stk-ed60b92 {padding-top:80px !important;padding-bottom:80px !important;}}@media screen and (max-width:689px){.stk-ed60b92 {margin-bottom:80px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ed60b92-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7eb40ad\" data-v=\"4\" data-block-id=\"7eb40ad\"><style>@media screen and (max-width:689px){.stk-7eb40ad {margin-bottom:-155px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7eb40ad-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7eb40ad-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f9ad8fa stk-block-background\" data-block-id=\"f9ad8fa\"><style>.stk-f9ad8fa {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-f9ad8fa:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-f9ad8fa-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-f9ad8fa {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f9ad8fa-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0e5f22b\" data-v=\"4\" data-block-id=\"0e5f22b\"><style>.stk-0e5f22b {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0e5f22b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0e5f22b-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4806da8\" id=\"grafische-content-soorten\" data-block-id=\"4806da8\"><h2 class=\"stk-block-heading__text\">Seasonal brochure creation: a laborious process&nbsp;<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5da335f\" data-block-id=\"5da335f\"><style>.stk-5da335f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Each new season,\u202f<a href=\"https:\/\/desingel.be\/nl\" target=\"_blank\" rel=\"noreferrer noopener\">deSingel<\/a>\u202fpublishes a stunning seasonal brochure, a significant undertaking considering the scale of their productions. With over 250 performances, casts of up to 1,500 artists per year, and frequent lineup changes, creating the brochure is a monumental task. A\u202f<strong>vast amount of digital data<\/strong>\u202fmust be collected and transformed into an appealing format by the premedia team. This data also needs to be continuously updated, with last-minute changes requiring time-consuming manual adjustments.\u00a0<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e6e027c\" data-v=\"4\" data-block-id=\"e6e027c\"><style>.stk-e6e027c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e6e027c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e6e027c-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"FB08D323-0904-4625-964E2383E2B8EEB4\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/f5fb1d1559358\/original\/de-singel-thumbnail.jpg\" alt=\"de singel thumbnail\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ccebc59 stk-block-background\" data-block-id=\"ccebc59\"><style>.stk-ccebc59 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;margin-bottom:-200px !important;}.stk-ccebc59:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-ccebc59-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ccebc59-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d42e790\" data-v=\"4\" data-block-id=\"d42e790\"><style>.stk-d42e790 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d42e790-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d42e790-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-2825482 stk-block-background\" data-block-id=\"2825482\"><style>.stk-2825482 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-2825482:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-2825482-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2825482-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2028934\" data-v=\"4\" data-block-id=\"2028934\"><style>.stk-2028934 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2028934-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2028934-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-19c8e6d\" data-block-id=\"19c8e6d\"><style>.stk-19c8e6d {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-19c8e6d .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-19c8e6d .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-19c8e6d .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">\u201cI noticed that the creation of our seasonal brochure was a laborious process. Our premedia team worked tirelessly, yet errors still found their way in. It was clear that the process had to change.\u201d &#8211; Pierre Van Diest, Business Manager @ deSingel&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-35117ca stk-block-background\" data-block-id=\"35117ca\"><style>.stk-35117ca {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-35117ca:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-35117ca-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-35117ca {margin-top:-105px !important;margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-35117ca-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-aa9ec68\" data-v=\"4\" data-block-id=\"aa9ec68\"><style>.stk-aa9ec68 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-aa9ec68-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-aa9ec68-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a876a01\" id=\"grafische-content-uitdagingen\" data-block-id=\"a876a01\"><h2 class=\"stk-block-heading__text\">Analysis<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-393f289\" data-block-id=\"393f289\"><style>.stk-393f289 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Every\u202fWorkflow Automation\u202fproject starts with a\u202f<strong>thorough analysis of the current process<\/strong>. What data will be used? Where is that data located? Which applications are being used? Who communicates with whom? What is the most time spent on? And how do mistakes creep in?&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-12a3021\" data-block-id=\"12a3021\"><style>.stk-12a3021 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">DeSingel\u2019s programming was managed in Salesforce, where all parameters were entered. Once the programming was complete, the premedia department was tasked with creating the seasonal brochure. The programme coordinators wrote the texts in Google Docs, while the layout of the brochure was done manually in Adobe InDesign. This required cutting and pasting data from Salesforce and Google Docs into InDesign. Whenever changes were needed, such as updates to the programming or the composition of an ensemble, the premedia team had to manually make the adjustments.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3969120\" data-block-id=\"3969120\"><style>.stk-3969120 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The entire programme also had to be published on the website, a process handled from Salesforce. However, after the final approval of the <a href=\"https:\/\/catenacompany.be\/en\/event\/adobe-indesign-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">InDesign<\/a> document, the texts had to be manually copied back into Salesforce for website publication. There was no integration between Salesforce, Google Docs, InDesign.&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-bcda14c stk-block-background\" data-block-id=\"bcda14c\"><style>.stk-bcda14c {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;margin-bottom:-200px !important;}.stk-bcda14c:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-bcda14c-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-bcda14c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9929a8c\" data-v=\"4\" data-block-id=\"9929a8c\"><style>.stk-9929a8c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9929a8c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9929a8c-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-969e745 stk-block-background\" data-block-id=\"969e745\"><style>.stk-969e745 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-969e745:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-969e745-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-969e745-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5b51434\" data-v=\"4\" data-block-id=\"5b51434\"><style>.stk-5b51434 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5b51434-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5b51434-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-340c85c\" data-block-id=\"340c85c\"><style>.stk-340c85c {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-340c85c .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-340c85c .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-340c85c .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">\u201cThe repetitive copy-paste work from Google Docs to Adobe InDesign was a clear trigger for the team at deSingel to consider automation. Our analysis uncovered additional areas for improvement, including the elimination of Google Docs altogether. To streamline the entire process, we proposed a Dynamic Data Publishing solution, with all data centrally managed in Salesforce.\u201d &#8211; Jan Van Sprengel, Workflow Specialist @ Catena Company&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-359fade stk-block-background\" data-block-id=\"359fade\"><style>.stk-359fade {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-359fade:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-359fade-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-359fade {margin-top:-105px !important;margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-359fade-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1fecc10\" data-v=\"4\" data-block-id=\"1fecc10\"><style>.stk-1fecc10 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1fecc10-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1fecc10-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"5FF994C5-183B-4CBD-805477412B8244C4\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/9f5d8c09b9d1f5d\/original\/visual-case-desingel-dam-2.jpg\" alt=\"visual case desingel dam 2\" style=\"border-radius:20px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e1be9f7\" data-block-id=\"e1be9f7\"><style>.stk-e1be9f7 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">deSingel building \u00a9 Robbie Depuydt&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d7dd781\" data-v=\"4\" data-block-id=\"d7dd781\"><style>.stk-d7dd781 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d7dd781-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d7dd781-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7d235d5\" id=\"grafische-content-uitdagingen\" data-block-id=\"7d235d5\"><h2 class=\"stk-block-heading__text\">Process under control thanks to Dynamic Data Publishing&nbsp;<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e26cc88\" data-block-id=\"e26cc88\"><style>.stk-e26cc88 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The strength of a\u202fDynamic Data Publishing\u202fsolution lies in the\u202f<strong>integration<\/strong>\u202fof applications and the\u202f<strong>automation<\/strong>\u202fof data processing.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8e90cbf\" data-block-id=\"8e90cbf\"><style>.stk-8e90cbf {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">deSingel uses Salesforce as the central platform to manage all data. The reason \u201cthird-party\u201d applications like Google Docs are often used is the lack of a direct <strong>link<\/strong> between systems \u2013 in this case, Salesforce and Adobe InDesign. To solve this, Catena Company created a connection, allowing the necessary data for premedia to be retrieved directly from Salesforce.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0d19117\" data-block-id=\"0d19117\"><style>.stk-0d19117 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">To streamline the workflow further in Adobe InDesign, Catena Company developed <strong>templates<\/strong> that automated the processing of imported data. Practical information, descriptive text, and images now seamlessly appear exactly where the premedia designer wants them.\u00a0<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c783d40 stk-block-background\" data-block-id=\"c783d40\"><style>.stk-c783d40 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-c783d40:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-c783d40-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-c783d40 {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c783d40-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-95bcaa9\" data-v=\"4\" data-block-id=\"95bcaa9\"><style>.stk-95bcaa9 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-95bcaa9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-95bcaa9-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2357384\" id=\"grafische-content-uitdagingen\" data-block-id=\"2357384\"><h2 class=\"stk-block-heading__text\">Error-free realisation, in half the time&nbsp;<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-85a362c\" data-block-id=\"85a362c\"><style>.stk-85a362c {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The seasonal brochure is now created literally at the touch of a button. Salesforce has become the single, authoritative source of all digital data \u2013 not only for the seasonal brochure but also for the website. Corrections and updates are now made directly in Salesforce, eliminating the need for premedia staff to manually adjust content. This ensures the brochure is always up to date with the latest information.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7cd0e83\" data-block-id=\"7cd0e83\"><style>.stk-7cd0e83 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The link between Salesforce and Adobe InDesign is more than just a technical integration; it has improved collaboration between the administration and premedia teams. Employees in both departments can now focus on what they do best.&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a7b0743 stk-block-background\" data-block-id=\"a7b0743\"><style>.stk-a7b0743 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;margin-bottom:-200px !important;}.stk-a7b0743:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-a7b0743-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a7b0743-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a4f8f8c\" data-v=\"4\" data-block-id=\"a4f8f8c\"><style>.stk-a4f8f8c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a4f8f8c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a4f8f8c-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-7093c65 stk-block-background\" data-block-id=\"7093c65\"><style>.stk-7093c65 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-7093c65:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-7093c65-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7093c65-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4e30e06\" data-v=\"4\" data-block-id=\"4e30e06\"><style>.stk-4e30e06 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4e30e06-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4e30e06-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a5344ae\" data-block-id=\"a5344ae\"><style>.stk-a5344ae {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-a5344ae .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-a5344ae .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-a5344ae .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">\u201cWe used to spend a lot of time correcting content in premedia. Those administrative tasks were quite stressful. Now, we are delighted to focus our efforts with premedia on designing and creating beautiful seasonal brochures.\u201d &#8211; Patrick Florin, Premedia @ deSingel&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-1d4798e stk-block-background\" data-block-id=\"1d4798e\"><style>.stk-1d4798e {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;margin-bottom:-200px !important;}.stk-1d4798e:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-1d4798e-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-1d4798e {margin-top:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-1d4798e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-777725c\" data-v=\"4\" data-block-id=\"777725c\"><style>.stk-777725c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-777725c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-777725c-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-688bbd3 stk-block-background\" data-block-id=\"688bbd3\"><style>.stk-688bbd3 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-688bbd3:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-688bbd3-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-688bbd3-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-75739c7\" data-v=\"4\" data-block-id=\"75739c7\"><style>.stk-75739c7 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-75739c7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-75739c7-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1ff39bb\" data-block-id=\"1ff39bb\"><style>.stk-1ff39bb {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-1ff39bb .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-1ff39bb .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-1ff39bb .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">\u201cThe time savings in premedia are truly impressive. Our seasonal brochure now takes less than half the time to put together. With centralised data and deep integration, including with the website, we\u2019ve also seen significant efficiency gains in administration. Most importantly, I see the enthusiasm with which the two departments now collaborate.\u201d &#8211; Pierre Van Diest, Business Manager @ deSingel&nbsp;<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-88fcd11 stk-block-background spotlight-container\" data-block-id=\"88fcd11\"><style>.stk-88fcd11 {background-color:var(--theme-palette-color-2, #97CCD9) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-right:64px !important;padding-bottom:160px !important;padding-left:64px !important;margin-bottom:160px !important;}.stk-88fcd11:before{background-color:var(--theme-palette-color-2, #97CCD9) !important;}@media screen and (max-width:999px){.stk-88fcd11 {padding-top:80px !important;padding-bottom:80px !important;margin-bottom:80px !important;}}@media screen and (max-width:689px){.stk-88fcd11 {padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important;margin-bottom:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88fcd11-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fd893e2\" data-v=\"4\" data-block-id=\"fd893e2\"><style>.stk-fd893e2 {align-self:center !important;}.stk-fd893e2-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fd893e2-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-fd893e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d374629\" id=\"win-the-br-battle-of-the-brands\" data-block-id=\"d374629\"><style>.stk-d374629 {max-width:800px !important;min-width:auto !important;}.stk-d374629 .stk-block-heading__text{font-size:64px !important;}@media screen and (max-width:999px){.stk-d374629 .stk-block-heading__text{font-size:50px !important;}}@media screen and (max-width:689px){.stk-d374629 .stk-block-heading__text{font-size:32px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Win the <br>battle of the brands<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18a3625\" data-block-id=\"18a3625\"><style>.stk-18a3625 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Start with automation of visual content<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-3e5c9e8\" data-block-id=\"3e5c9e8\"><style>.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 .stk-inner-blocks{column-gap:16px !important;}@media screen and (max-width:999px){.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width:689px){.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 {max-width:100% !important;min-width:auto !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-0660e99\" data-block-id=\"0660e99\"><style>.stk-0660e99 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-0660e99:hover{transform:translateY(-4px) !important;}.stk-0660e99 , .stk-0660e99 .stk-button{width:100% !important;}.stk-0660e99 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-0660e99 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/content-scan\/\"><span class=\"stk-button__inner-text\">Request a content scan<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-675cfa2\" data-block-id=\"675cfa2\"><style>.stk-675cfa2 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-675cfa2:hover{transform:translateY(-4px) !important;}.stk-675cfa2 , .stk-675cfa2 .stk-button{width:100% !important;}.stk-675cfa2 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;background:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-675cfa2 .stk-button__inner-text{color:var(--theme-palette-color-3, #201D31) !important;font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/contact\/\"><span class=\"has-text-color stk-button__inner-text\">Contact us<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5969801\" id=\"these-cases-may-also-interest-you\" data-block-id=\"5969801\"><style>.stk-5969801 {margin-bottom:64px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">These cases may also interest you<\/h2><\/div>\n\n\n    <div class=\"related-block\">\n     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streamlines visual content creation with automation\u202f<\/a><\/h3>\n                                        <div class=\"related-block-item-content\">\n                        Zeeman saves time and minimises errors in visual content creation thanks to automated templates and a streamlined workflow. With less manual work and more room for creativity, the brand is elevating its communication to the next level. Discover how automation helps them stay consistent and efficient.                    <\/div>\n                                        <div class=\"related-block-item-more\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/zeeman-streamlines-visual-content-creation-with-automation\/\" title=\"Meer over: Zeeman streamlines visual content creation with automation\u202f\">\n                            Read more \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                                            <div class=\"related-block-item cardstyle-  has-white-background-color\">\n                    <div class=\"related-block-item-image\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/automation-of-declaration-of-performance-docs-more-at-soudal\/\" title=\"Meer over: Automation of Declaration of Performance docs &amp; more at Soudal\"><img decoding=\"async\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2022\/06\/visual-case-soudal.jpg\" alt=\"Automation of Declaration of Performance docs &amp; more at Soudal\"><\/a>\n                    <\/div>\n                                        <h3><a href=\"https:\/\/catenacompany.be\/en\/case\/automation-of-declaration-of-performance-docs-more-at-soudal\/\" title=\"Meer over: Automation of Declaration of Performance docs &amp; more at Soudal\">Automation of Declaration of Performance docs &amp; more at Soudal<\/a><\/h3>\n                                        <div class=\"related-block-item-content\">\n                        1750 documents in 27 different languages, what seemed like an impossible task is now an opportunity for Soudal thanks to the DDP Suite. 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This was the challenge deSingel faced when preparing their seasonal brochure. With Catena Company\u2019s Dynamic Data Publishing Solution (DDPS), deSingel transformed this time-consuming and repetitive task into an efficient, streamlined workflow.<\/p>\n","protected":false},"featured_media":5490,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[41,47,46],"class_list":["post-3190","case","type-case","status-publish","has-post-thumbnail","hentry","tag-content-productie-en","tag-cultuur-en","tag-ddps-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>deSingel embraces Dynamic Data Publishing for seasonal brochure creation\u00a0 - Catena Company<\/title>\n<meta name=\"description\" content=\"DeSingel used DDPS to automate the time-consuming task of keeping their seasonal brochure up to date and making changes to it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/en\/case\/desingel-embraces-dynamic-data-publishing-for-seasonal-brochure-creation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"deSingel embraces Dynamic Data Publishing for seasonal brochure creation\u00a0 - 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