{"id":3238,"date":"2024-06-17T11:55:00","date_gmt":"2024-06-17T09:55:00","guid":{"rendered":"https:\/\/catenacompany.be\/case\/stad-roeselare-transformeert-digitale-communicatie-met-hun-nieuw-dam-systeem\/"},"modified":"2025-03-06T08:58:51","modified_gmt":"2025-03-06T07:58:51","slug":"city-of-roeselare-transforms-digital-communications-with-their-new-dam-system","status":"publish","type":"case","link":"https:\/\/catenacompany.be\/en\/case\/city-of-roeselare-transforms-digital-communications-with-their-new-dam-system\/","title":{"rendered":"City of Roeselare transforms digital communications with their new DAM system"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ed60b92 stk-block-background\" data-block-id=\"ed60b92\"><style>.stk-ed60b92 {background-color:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-bottom:160px !important;margin-bottom:160px !important;}.stk-ed60b92:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-ed60b92-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;}@media screen and (max-width:999px){.stk-ed60b92 {padding-top:80px !important;padding-bottom:80px !important;}}@media screen and (max-width:689px){.stk-ed60b92 {margin-bottom:80px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ed60b92-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7eb40ad\" data-v=\"4\" data-block-id=\"7eb40ad\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7eb40ad-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7eb40ad-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f9ad8fa stk-block-background\" data-block-id=\"f9ad8fa\"><style>.stk-f9ad8fa {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-f9ad8fa:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-f9ad8fa-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-f9ad8fa {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f9ad8fa-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0e5f22b\" data-v=\"4\" data-block-id=\"0e5f22b\"><style>.stk-0e5f22b {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0e5f22b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0e5f22b-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4806da8\" id=\"grafische-content-soorten\" data-block-id=\"4806da8\"><h2 class=\"stk-block-heading__text\">Decentralised assets and increased delivery points<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-12800ed\" data-block-id=\"12800ed\"><style>.stk-12800ed {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">For the City of Roeselare, managing an&nbsp;<strong>extensive digital ecosystem<\/strong>&nbsp;has always been a complex task. The Communications Department was faced with the challenge of efficiently managing a multitude of digital channels \u2013 from quick mailings to social media, websites and internal communications. The necessity to keep a&nbsp;<strong>multitude<\/strong>&nbsp;<strong>of<\/strong>&nbsp;<strong>communication<\/strong>&nbsp;<strong>materials<\/strong>&nbsp;<strong>organised<\/strong>&nbsp;and&nbsp;<strong>accessible<\/strong>&nbsp;was evident.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-243a2e1\" data-block-id=\"243a2e1\"><style>.stk-243a2e1 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">\u201cWe faced big challenges\u201d, continues the communications officer. \u201c<strong>Outdated<\/strong>\u00a0or\u00a0<strong>incorrect<\/strong>\u00a0campaign material would occasionally turn up on our channels. GDPR compliance was another tricky matter, as was dealing with the\u00a0<strong>cluttered<\/strong>\u00a0<strong>storage<\/strong>\u00a0of photos and documents.\u201d<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e6e027c\" data-v=\"4\" data-block-id=\"e6e027c\"><style>.stk-e6e027c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e6e027c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e6e027c-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"92EB4260-EA28-4514-A4F26895B464FA3A\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/3ffbd0cb7f52db1\/original\/visual-case-roeselare-1.jpg\" alt=\"visual case roeselare 1\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-2825482 stk-block-background\" data-block-id=\"2825482\"><style>.stk-2825482 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-2825482:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-2825482-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-2825482 {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2825482-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2028934\" data-v=\"4\" data-block-id=\"2028934\"><style>.stk-2028934 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2028934-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2028934-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-19c8e6d\" data-block-id=\"19c8e6d\"><style>.stk-19c8e6d {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-19c8e6d .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-19c8e6d .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-19c8e6d .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">&#8220;We were constantly busy connecting different channels and streamlining our collaborations.&#8221; &#8211; Yoke Aerbeydt, Communications Officer @ Stad Roeselare<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-359fade stk-block-background\" data-block-id=\"359fade\"><style>.stk-359fade {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-359fade:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-359fade-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-359fade {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-359fade-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1fecc10\" data-v=\"4\" data-block-id=\"1fecc10\"><style>.stk-1fecc10 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1fecc10-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1fecc10-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"37887DD0-6DA4-4897-953039D7B5EFFDBE\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/4221c9bec3bbabec\/original\/visual-case-roeselare-2.jpg\" alt=\"visual case roeselare 2\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d7dd781\" data-v=\"4\" data-block-id=\"d7dd781\"><style>.stk-d7dd781 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d7dd781-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d7dd781-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a876a01\" id=\"grafische-content-uitdagingen\" data-block-id=\"a876a01\"><h2 class=\"stk-block-heading__text\">A turning point thanks to Catena Company<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-42aa42e\" data-block-id=\"42aa42e\"><style>.stk-42aa42e {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The transition from their outdated, cluttered image database to DAM, facilitated by Catena Company, became a turning point.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c701d06\" data-block-id=\"c701d06\"><style>.stk-c701d06 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">With Catena Company\u2019s help, they opted to carefully build the taxonomy within Bynder. \u201cWe took our time, as recommended by Catena Company, which allowed us to think carefully about how to structure everything without getting stuck in overly detailed categorisations.\u201d It was important to create broad, general themes that made it easy for everyone \u2013 from new to experienced employees \u2013 to\u00a0<strong>quickly find the right assets<\/strong>.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-202cf07 stk-block-background\" data-block-id=\"202cf07\"><style>.stk-202cf07 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-202cf07:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-202cf07-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-202cf07 {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-202cf07-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fee7c54\" data-v=\"4\" data-block-id=\"fee7c54\"><style>.stk-fee7c54 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fee7c54-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fee7c54-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-30f2ad8\" data-block-id=\"30f2ad8\"><style>.stk-30f2ad8 {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-30f2ad8 .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-30f2ad8 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-30f2ad8 .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">&#8220;In a way, we had the advantage of already having an old image bank before we started this. Although it had become completely disorganized and we couldn&#8217;t really find anything back in it either. So, we had a clear idea of what we did nog want to end up with, which does help to see what you do want.&#8221; &#8211; Yoke Aerbeydt, Communications Officer @ Stad Roeselare<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-fa024d7 stk-block-background\" data-block-id=\"fa024d7\"><style>.stk-fa024d7 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-fa024d7:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-fa024d7-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-fa024d7 {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-fa024d7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d0c83d6\" data-v=\"4\" data-block-id=\"d0c83d6\"><style>.stk-d0c83d6 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d0c83d6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d0c83d6-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-676e644\" id=\"grafische-content-soorten\" data-block-id=\"676e644\"><h2 class=\"stk-block-heading__text\">Closer collaboration and consistent brand identity<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-48ce920\" data-block-id=\"48ce920\"><style>.stk-48ce920 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Since implementing Bynder DAM, communication issues have disappeared. \u201cWith everything centralised, maintaining our brand identity&nbsp;<strong>consistently<\/strong>&nbsp;has become straightforward. Collaboration has improved<strong>&nbsp;significantly<\/strong>, which was not possible before\u201d, Yoke said. \u201cSharing links to collections for specific campaigns or events has greatly&nbsp;<strong>enhanced our efficiency<\/strong>.\u201d<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-66248f8\" data-block-id=\"66248f8\"><style>.stk-66248f8 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The City is now also considering using Bynder\u2019s Brand Guidelines to optimise the collaboration with external agencies and partners. \u201cWhile we already had a comprehensive brand guide in PDF, DAM offers the opportunity to make it digital and more interactive.\u201d<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b92056d\" data-v=\"4\" data-block-id=\"b92056d\"><style>.stk-b92056d {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b92056d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b92056d-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"12112A84-D75E-49E1-815279AA78C73195\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/48d5be4227abc894\/original\/visual-case-roeselare-3.jpg\" alt=\"visual case roeselare 3\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c057a36 stk-block-background\" data-block-id=\"c057a36\"><style>.stk-c057a36 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-c057a36:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-c057a36-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-c057a36 {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c057a36-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4daee5f\" data-v=\"4\" data-block-id=\"4daee5f\"><style>.stk-4daee5f {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4daee5f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4daee5f-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"B18D3353-27D6-4642-84F56DF58F626CE8\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/2d8eb30cda3bf41c\/original\/visual-case-roeselare-4.jpg\" alt=\"visual case roeselare 4\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9ceefd4\" data-v=\"4\" data-block-id=\"9ceefd4\"><style>.stk-9ceefd4 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9ceefd4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9ceefd4-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-18e5095\" id=\"grafische-content-soorten\" data-block-id=\"18e5095\"><h2 class=\"stk-block-heading__text\">A flawless transition to a new DAM<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-92ef850\" data-block-id=\"92ef850\"><style>.stk-92ef850 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Working with Catena Company and implementing their new DAM not only helped the City of Roeselare to effectively\u00a0<strong>manage<\/strong>\u00a0their digital assets, it also fundamentally\u00a0<strong>improved<\/strong>\u00a0the collaboration between the communications team and other departments within the city. The project is a clear example of how technology can help\u00a0<strong>streamline<\/strong>\u00a0<strong>internal<\/strong>\u00a0<strong>processes<\/strong>\u00a0and\u00a0<strong>maintain<\/strong>\u00a0a strong, consistent\u00a0<strong>brand identity<\/strong>.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-066e83d stk-block-background\" data-block-id=\"066e83d\"><style>.stk-066e83d {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-066e83d:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-066e83d-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-066e83d {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-066e83d-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2c1b5e2\" data-v=\"4\" data-block-id=\"2c1b5e2\"><style>.stk-2c1b5e2 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2c1b5e2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2c1b5e2-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1caf820\" data-block-id=\"1caf820\"><style>.stk-1caf820 {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-1caf820 .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-1caf820 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-1caf820 .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">&#8220;ow, if something can&#8217;t be found in DAM, everyone is surprised. It just shows how essential our DAM had become to our daily tasks.&#8221; &#8211; Yoke Aerbeydt, Communications Officer @ Stad Roeselare<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-88fcd11 stk-block-background spotlight-container\" data-block-id=\"88fcd11\"><style>.stk-88fcd11 {background-color:var(--theme-palette-color-2, #97CCD9) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-right:64px !important;padding-bottom:160px !important;padding-left:64px !important;margin-bottom:160px !important;}.stk-88fcd11:before{background-color:var(--theme-palette-color-2, #97CCD9) !important;}@media screen and (max-width:999px){.stk-88fcd11 {padding-top:80px !important;padding-bottom:80px !important;margin-bottom:80px !important;}}@media screen and (max-width:689px){.stk-88fcd11 {padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important;margin-bottom:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88fcd11-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fd893e2\" data-v=\"4\" data-block-id=\"fd893e2\"><style>.stk-fd893e2 {align-self:center !important;}.stk-fd893e2-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fd893e2-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-fd893e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d374629\" id=\"win-the-br-battle-of-the-brands\" data-block-id=\"d374629\"><style>.stk-d374629 {max-width:800px !important;min-width:auto !important;}.stk-d374629 .stk-block-heading__text{font-size:64px !important;}@media screen and (max-width:999px){.stk-d374629 .stk-block-heading__text{font-size:50px !important;}}@media screen and (max-width:689px){.stk-d374629 .stk-block-heading__text{font-size:32px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Win the <br>battle of the brands<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18a3625\" data-block-id=\"18a3625\"><style>.stk-18a3625 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Start with automation of visual content<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-3e5c9e8\" data-block-id=\"3e5c9e8\"><style>.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 .stk-inner-blocks{column-gap:16px !important;}@media screen and (max-width:999px){.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width:689px){.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 {max-width:100% !important;min-width:auto !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-0660e99\" data-block-id=\"0660e99\"><style>.stk-0660e99 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-0660e99:hover{transform:translateY(-4px) !important;}.stk-0660e99 , .stk-0660e99 .stk-button{width:100% !important;}.stk-0660e99 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-0660e99 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/content-scan\/\"><span class=\"stk-button__inner-text\">Request a content scan<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-675cfa2\" data-block-id=\"675cfa2\"><style>.stk-675cfa2 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-675cfa2:hover{transform:translateY(-4px) !important;}.stk-675cfa2 , .stk-675cfa2 .stk-button{width:100% !important;}.stk-675cfa2 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;background:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-675cfa2 .stk-button__inner-text{color:var(--theme-palette-color-3, #201D31) !important;font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/contact\/\"><span class=\"has-text-color stk-button__inner-text\">Contact us<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5969801\" id=\"these-cases-may-also-interest-you\" data-block-id=\"5969801\"><style>.stk-5969801 {margin-bottom:64px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">These cases may also interest you<\/h2><\/div>\n\n\n    <div class=\"related-block\">\n        <div id=\"block_4262754c6a143df31c915167ce782409\" class=\"related-block-grid \" style=\"--columns:2; --gap:8px;\">\n                 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DCM<\/a><\/h3>\n                                        <div class=\"related-block-item-content\">\n                        DCM was struggling with an outdated media management system, but thanks to the switch to a user-friendly DAM system, content management became more efficient than ever. Discover how this seamless integration enabled DCM to work faster, collaborate better and remain future-proof.                    <\/div>\n                                        <div class=\"related-block-item-more\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/how-smart-media-management-leads-to-optimal-harvest-the-role-of-dam-at-dcm\/\" title=\"Meer over: How smart media management leads to optimal harvest: the role of DAM at DCM\">\n                            Read more \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                                            <div class=\"related-block-item cardstyle-  has-white-background-color\">\n                    <div class=\"related-block-item-image\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/hillewaere-group-manages-a-content-explosion-with-dam\/\" title=\"Meer over: Hillewaere Group manages a content explosion with DAM\u00a0\"><img decoding=\"async\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2021\/11\/visual-case-hillewaere-1.jpg\" alt=\"Hillewaere Group manages a content explosion with DAM\u00a0\"><\/a>\n                    <\/div>\n                                        <h3><a href=\"https:\/\/catenacompany.be\/en\/case\/hillewaere-group-manages-a-content-explosion-with-dam\/\" title=\"Meer over: Hillewaere Group manages a content explosion with DAM\u00a0\">Hillewaere Group manages a content explosion with DAM\u00a0<\/a><\/h3>\n                                        <div class=\"related-block-item-content\">\n                        Hillewaere faced a content explosion. Managing and sharing property photos became increasingly time-consuming, and accidental file deletions were a frequent issue. They found their solution in workflow automation.                    <\/div>\n                                        <div class=\"related-block-item-more\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/hillewaere-group-manages-a-content-explosion-with-dam\/\" title=\"Meer over: Hillewaere Group manages a content explosion with DAM\u00a0\">\n                            Read more \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-fa20b83\" id=\"these-blogs-may-also-interest-you\" data-block-id=\"fa20b83\"><style>.stk-fa20b83 {margin-bottom:64px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">These blogs may also 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5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                                            <div class=\"related-block-item cardstyle-  has-white-background-color\">\n                    <div 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href=\"https:\/\/catenacompany.be\/en\/blog-en\/dam-a-powerhouse-for-marketing-professionals\/\" title=\"Meer over: DAM: A powerhouse for marketing professionals\">\n                            Read more \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Keeping an overview of all media assets, maintaining all different channels and having clear guidelines for all employees. It remains a challenge. Yoke Aerbeydt of the City of Roeselare explains how the collaboration with Catena Company could answer this pressing question.<\/p>\n","protected":false},"featured_media":5413,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[38,37,44],"class_list":["post-3238","case","type-case","status-publish","has-post-thumbnail","hentry","tag-content-management-en","tag-dam-en","tag-overheid-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>City of Roeselare transforms digital communications with their new DAM system - Catena Company<\/title>\n<meta name=\"description\" content=\"The city of Roeselare optimized its media assets and channels with clear guidelines, thanks to its collaboration with Catena Company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/en\/case\/city-of-roeselare-transforms-digital-communications-with-their-new-dam-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"City of Roeselare transforms digital communications with their new DAM system - 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