{"id":3274,"date":"2022-03-11T10:17:00","date_gmt":"2022-03-11T09:17:00","guid":{"rendered":"https:\/\/catenacompany.be\/case\/desingel-geeft-digitalisering-een-boost-met-moderne-dam-technologie\/"},"modified":"2025-03-06T09:08:46","modified_gmt":"2025-03-06T08:08:46","slug":"desingel-gives-digitisation-a-boost-with-modern-dam-technology","status":"publish","type":"case","link":"https:\/\/catenacompany.be\/en\/case\/desingel-gives-digitisation-a-boost-with-modern-dam-technology\/","title":{"rendered":"deSingel gives digitisation a boost with modern DAM technology"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ed60b92 stk-block-background\" data-block-id=\"ed60b92\"><style>.stk-ed60b92 {background-color:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-bottom:160px !important;margin-bottom:160px !important;}.stk-ed60b92:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-ed60b92-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;}@media screen and (max-width:999px){.stk-ed60b92 {padding-top:80px !important;padding-bottom:80px !important;}}@media screen and (max-width:689px){.stk-ed60b92 {margin-bottom:80px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ed60b92-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7eb40ad\" data-v=\"4\" data-block-id=\"7eb40ad\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7eb40ad-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7eb40ad-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f9ad8fa stk-block-background\" data-block-id=\"f9ad8fa\"><style>.stk-f9ad8fa {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-f9ad8fa:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-f9ad8fa-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-f9ad8fa {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f9ad8fa-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0e5f22b\" data-v=\"4\" data-block-id=\"0e5f22b\"><style>.stk-0e5f22b {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0e5f22b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0e5f22b-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c1d38be\" data-block-id=\"c1d38be\"><style>.stk-c1d38be {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Culture house&nbsp;<strong>deSingel in Antwerp<\/strong>&nbsp;presents a strong brand on the market. For years, the organisation has been releasing high-profile communications, which keep the brand alive and recognisable. To this effect, an&nbsp;<strong>enormous amount<\/strong>&nbsp;of content is created.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-19e896e\" data-block-id=\"19e896e\"><style>.stk-19e896e {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">For the annual publication of the seasonal brochure, deSingel already relies on a&nbsp;DDP (Digital Data Publishing) solution, integrated by Catena Company. Marketing and communication goes much further than that, of course. Content is distributed multi-channel, to different target audiences. Moreover, content is alive, changes rapidly.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-08c4ebd\" data-block-id=\"08c4ebd\"><style>.stk-08c4ebd {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">deSingel chose a\u00a0DAM (Digital Asset Management) system\u00a0to\u00a0<strong>optimally create, manage and utilise<\/strong>\u00a0all that content, in all those\u00a0<strong>digital assets<\/strong>.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e6e027c\" data-v=\"4\" data-block-id=\"e6e027c\"><style>.stk-e6e027c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e6e027c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e6e027c-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"5FF994C5-183B-4CBD-805477412B8244C4\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/9f5d8c09b9d1f5d\/original\/visual-case-desingel-dam-2.jpg\" alt=\"visual case desingel dam 2\" style=\"border-radius:20px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4accb9d\" data-block-id=\"4accb9d\"><style>.stk-4accb9d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Building deSingel \u00a9 Robbie Depuydt<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-359fade stk-block-background\" data-block-id=\"359fade\"><style>.stk-359fade {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-359fade:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-359fade-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-359fade {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-359fade-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1fecc10\" data-v=\"4\" data-block-id=\"1fecc10\"><style>.stk-1fecc10 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1fecc10-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1fecc10-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"7476D553-8786-4875-93F5E6DE5B1CECD3\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/56c0105167b6a651\/original\/visual-case-desingel-dam-1.jpg\" alt=\"visual case desingel dam 1\" style=\"border-radius:20px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5153113\" data-block-id=\"5153113\"><style>.stk-5153113 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Dominque Gonzales-Foerster, Ballard Garden, foto Robbie Depuydt<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d7dd781\" data-v=\"4\" data-block-id=\"d7dd781\"><style>.stk-d7dd781 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d7dd781-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d7dd781-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7d235d5\" id=\"grafische-content-uitdagingen\" data-block-id=\"7d235d5\"><h2 class=\"stk-block-heading__text\">Painless migration towards new technology<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2fe3c55\" data-block-id=\"2fe3c55\"><style>.stk-2fe3c55 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Many organisations are somewhat reluctant when it comes to migrations to new technology. What will be the impact on ongoing processes? Does the new technology integrate well with the existing stack? Will employees be able to work with it smoothly? Opportunistic use is made of temporary trials, only to eventually find that the nice features are just islands that do not integrate with the marcom technology stack.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e6e997e\" data-block-id=\"e6e997e\"><style>.stk-e6e997e {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The migration at deSingel from the outdated DAM system to the new system was completely painless. Pierre Van Diest, business director deSingel:\u00a0<em>\u201cCatena Company takes a very\u00a0<strong>process-oriented\u00a0<\/strong>approach, with clear analysis of users and their needs,\u00a0short feedback loops and smooth communication. The big\u00a0advantage of the new DAM system is that the\u00a0<strong>integration\u00a0possibilities<\/strong>\u00a0are endless. In particular, the integration\u00a0with Salesforce and the link with Adobe InDesign are\u00a0crucial for deSingel. Data synchronises automatically and\u00a0existing archives of digital assets are taken over and\u00a0<strong>enriched with metadata.<\/strong>\u00a0The intuitive interface and\u00a0<strong>user\u00a0experience<\/strong>\u00a0also ensure that all employees enjoy using the\u00a0new DAM system.\u201d<\/em><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ccebc59 stk-block-background\" data-block-id=\"ccebc59\"><style>.stk-ccebc59 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;margin-bottom:-200px !important;}.stk-ccebc59:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-ccebc59-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ccebc59-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d42e790\" data-v=\"4\" data-block-id=\"d42e790\"><style>.stk-d42e790 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d42e790-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d42e790-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-2825482 stk-block-background\" data-block-id=\"2825482\"><style>.stk-2825482 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-2825482:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-2825482-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2825482-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2028934\" data-v=\"4\" data-block-id=\"2028934\"><style>.stk-2028934 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2028934-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2028934-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-19c8e6d\" data-block-id=\"19c8e6d\"><style>.stk-19c8e6d {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-19c8e6d .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-19c8e6d .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-19c8e6d .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">&#8220;In particular, the integration with Salesforce and the link with Adobe InDesign are crucial for deSingel.&#8221; &#8211; Pierre Van Diest, Business Director @ deSingel<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-35117ca stk-block-background\" data-block-id=\"35117ca\"><style>.stk-35117ca {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-35117ca:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-35117ca-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-35117ca {margin-top:-110px !important;margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-35117ca-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-aa9ec68\" data-v=\"4\" data-block-id=\"aa9ec68\"><style>.stk-aa9ec68 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-aa9ec68-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-aa9ec68-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a876a01\" id=\"grafische-content-uitdagingen\" data-block-id=\"a876a01\"><h2 class=\"stk-block-heading__text\">Integrating DAM with Salesforce, also an added value for large-scale theatre performance.<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4ebd7ee\" data-block-id=\"4ebd7ee\"><style>.stk-4ebd7ee {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The live link with Salesforce is of great value. One of the major challenges in deSingel\u2019s marketing and communication is the\u00a0<strong>volatility of the information to be communicated<\/strong>. In large artistic productions, for example, it is very common for the composition of a company to change last-minute. It is important that this information is communicated correctly. That data and associated metadata are now transferred seamlessly.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f36b2d4\" data-v=\"4\" data-block-id=\"f36b2d4\"><style>.stk-f36b2d4 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f36b2d4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f36b2d4-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"38F00CD3-070A-4F6B-873B825602E62A58\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/68273c6a17c19c89\/original\/visual-case-desingel-dam-3.jpg\" alt=\"visual case desingel dam 3\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-1305c52 stk-block-background\" data-block-id=\"1305c52\"><style>.stk-1305c52 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-1305c52:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-1305c52-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-1305c52 {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-1305c52-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7c63901\" data-v=\"4\" data-block-id=\"7c63901\"><style>.stk-7c63901 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7c63901-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7c63901-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7ce9ad3\" data-block-id=\"7ce9ad3\"><style>.stk-7ce9ad3 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Pierre Van Diest, business director deSingel:&nbsp;<em>\u201cA very&nbsp;concrete example is that of a large-scale theatre&nbsp;performance that is programmed a year in advance. The&nbsp;company consists of more than 50 people, but I can&nbsp;assure you that the cast may be completely different at&nbsp;the time of performance than at the time of&nbsp;programming. Artists also insist very much on their&nbsp;recognition. And rightly so. Therefore, the information we&nbsp;announce must be accurate.\u201d<\/em><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2a7a364\" data-block-id=\"2a7a364\"><style>.stk-2a7a364 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">In this case, a photo of each artist is available with a lot of&nbsp;<strong>metadata<\/strong>&nbsp;attached: name, age, experience, instrument, etc. When someone is replaced, this can be changed in Salesforce and it will&nbsp;<strong>synchronise<\/strong>&nbsp;throughout the marcom stack. So everywhere, the correct photo of the replacement artist appears with the correct accompanying information.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-7afd609 stk-block-background\" data-block-id=\"7afd609\"><style>.stk-7afd609 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-7afd609:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-7afd609-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-7afd609 {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7afd609-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8a48375\" data-v=\"4\" data-block-id=\"8a48375\"><style>.stk-8a48375 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8a48375-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8a48375-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"D1F9063D-DD23-473C-88A6E875749BF0C9\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/31b6c8f2f2e18032\/original\/visual-case-desingel-dam-4.jpg\" alt=\"visual case desingel dam 4\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c6f8ac9\" data-v=\"4\" data-block-id=\"c6f8ac9\"><style>.stk-c6f8ac9 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c6f8ac9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c6f8ac9-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c6a5289\" id=\"grafische-content-uitdagingen\" data-block-id=\"c6a5289\"><h2 class=\"stk-block-heading__text\">Strategic integration of digitisation processes, it\u2019s only obvious<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fcb4717\" data-block-id=\"fcb4717\"><style>.stk-fcb4717 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">deSingel is digitising numerous processes. Integration and synchronisation of data are essential prerequisites. The DAM system&nbsp;<strong>centralises all data,<\/strong>&nbsp;<strong>makes it very accessible and opens up new possibilities for further digitisation<\/strong>, for example of content creation in Adobe InDesign.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c6ccad9\" data-block-id=\"c6ccad9\"><style>.stk-c6ccad9 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Of course, every digitisation is bespoke. Solutions such as this modern DAM are intuitive and userfriendly, but need to be implemented and configured at the users\u2019 cut.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d27d5d6 stk-block-background\" data-block-id=\"d27d5d6\"><style>.stk-d27d5d6 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;margin-bottom:-200px !important;}.stk-d27d5d6:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-d27d5d6-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d27d5d6-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a065c7c\" data-v=\"4\" data-block-id=\"a065c7c\"><style>.stk-a065c7c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a065c7c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a065c7c-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-629a84e stk-block-background\" data-block-id=\"629a84e\"><style>.stk-629a84e {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-629a84e:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-629a84e-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-629a84e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8bb18cc\" data-v=\"4\" data-block-id=\"8bb18cc\"><style>.stk-8bb18cc {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8bb18cc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8bb18cc-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4f37583\" data-block-id=\"4f37583\"><style>.stk-4f37583 {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-4f37583 .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-4f37583 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-4f37583 .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">&#8220;The migration to brand-new technology is proceeding very quickly and without significant impact on the continuity of our daily work.&#8221; &#8211; Pierre Van Diest, Business Director @ deSingel<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-24d4a4c stk-block-background\" data-block-id=\"24d4a4c\"><style>.stk-24d4a4c {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-24d4a4c:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-24d4a4c-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-24d4a4c {margin-top:-110px !important;margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-24d4a4c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7800843\" data-v=\"4\" data-block-id=\"7800843\"><style>.stk-7800843 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7800843-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7800843-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-10dc22d\" data-block-id=\"10dc22d\"><style>.stk-10dc22d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Pierre Van Diest, business director deSingel:&nbsp;<em>\u201cCatena Company&nbsp;<strong>first analyses the strategic&nbsp;marketing aspect<\/strong>, and adjusts the solution accordingly.&nbsp;That makes everything simply work, makes it do what it is&nbsp;intended to do, and not anything else. Thanks to this&nbsp;analytical, structured approach, the migration proceeded&nbsp;very quickly and without significant impact on the&nbsp;continuity of daily work. For those who think carefully&nbsp;about the marketing strategy beforehand, the migration&nbsp;to modern technology is a very simple process and the&nbsp;return on investment an absolute certainty.\u201d<\/em><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-88fcd11 stk-block-background spotlight-container\" data-block-id=\"88fcd11\"><style>.stk-88fcd11 {background-color:var(--theme-palette-color-2, #97CCD9) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-right:64px !important;padding-bottom:160px !important;padding-left:64px !important;margin-bottom:160px !important;}.stk-88fcd11:before{background-color:var(--theme-palette-color-2, #97CCD9) !important;}@media screen and (max-width:999px){.stk-88fcd11 {padding-top:80px !important;padding-bottom:80px !important;margin-bottom:80px !important;}}@media screen and (max-width:689px){.stk-88fcd11 {padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important;margin-bottom:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88fcd11-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fd893e2\" data-v=\"4\" data-block-id=\"fd893e2\"><style>.stk-fd893e2 {align-self:center !important;}.stk-fd893e2-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fd893e2-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-fd893e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d374629\" id=\"win-the-br-battle-of-the-brands\" data-block-id=\"d374629\"><style>.stk-d374629 {max-width:800px !important;min-width:auto !important;}.stk-d374629 .stk-block-heading__text{font-size:64px !important;}@media screen and (max-width:999px){.stk-d374629 .stk-block-heading__text{font-size:50px !important;}}@media screen and (max-width:689px){.stk-d374629 .stk-block-heading__text{font-size:32px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Win the <br>battle of the brands<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18a3625\" data-block-id=\"18a3625\"><style>.stk-18a3625 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Start with automation of visual content<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-3e5c9e8\" data-block-id=\"3e5c9e8\"><style>.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 .stk-inner-blocks{column-gap:16px !important;}@media screen and (max-width:999px){.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width:689px){.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 {max-width:100% !important;min-width:auto !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-0660e99\" data-block-id=\"0660e99\"><style>.stk-0660e99 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-0660e99:hover{transform:translateY(-4px) !important;}.stk-0660e99 , .stk-0660e99 .stk-button{width:100% !important;}.stk-0660e99 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-0660e99 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/content-scan\/\"><span class=\"stk-button__inner-text\">Request a content scan<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-675cfa2\" data-block-id=\"675cfa2\"><style>.stk-675cfa2 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-675cfa2:hover{transform:translateY(-4px) !important;}.stk-675cfa2 , .stk-675cfa2 .stk-button{width:100% !important;}.stk-675cfa2 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;background:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-675cfa2 .stk-button__inner-text{color:var(--theme-palette-color-3, #201D31) !important;font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/contact\/\"><span class=\"has-text-color stk-button__inner-text\">Contact us<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5969801\" id=\"these-cases-may-also-interest-you\" data-block-id=\"5969801\"><style>.stk-5969801 {margin-bottom:64px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">These cases may also interest you<\/h2><\/div>\n\n\n    <div class=\"related-block\">\n     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with DAM integration\">ZAS keeps their website up-to-date and accurate with DAM integration<\/a><\/h3>\n                                        <div class=\"related-block-item-content\">\n                        Following the merger of GZA and ZNA to form ZAS, Catena Company ensured seamless integration between their website and a new DAM system. The result? Always accurate and up-to-date brochures online, a single central location for all assets, advanced rights management, and automatic updates without manual work. A secure, efficient, and time-saving solution for Belgium&#8217;s largest hospital.                    <\/div>\n                                        <div class=\"related-block-item-more\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/zas-keeps-their-website-up-to-date-and-accurate-with-dam-integration\/\" title=\"Meer over: ZAS keeps their website up-to-date and accurate with DAM integration\">\n                            Read more \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                                            <div class=\"related-block-item cardstyle-  has-white-background-color\">\n                    <div class=\"related-block-item-image\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/hillewaere-group-manages-a-content-explosion-with-dam\/\" title=\"Meer over: Hillewaere Group manages a content explosion with DAM\u00a0\"><img decoding=\"async\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2021\/11\/visual-case-hillewaere-1.jpg\" alt=\"Hillewaere Group manages a content explosion with DAM\u00a0\"><\/a>\n                    <\/div>\n                                        <h3><a href=\"https:\/\/catenacompany.be\/en\/case\/hillewaere-group-manages-a-content-explosion-with-dam\/\" title=\"Meer over: Hillewaere Group manages a content explosion with DAM\u00a0\">Hillewaere Group manages a content explosion with DAM\u00a0<\/a><\/h3>\n                                        <div class=\"related-block-item-content\">\n                        Hillewaere faced a content explosion. 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The 3 questions you need to ask yourself\"><img decoding=\"async\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/06\/webimage-3A8E50D5-00B4-4894-935A50717B45D209.png\" alt=\"Is a DAM really necessary? The 3 questions you need to ask yourself\"><\/a>\n                    <\/div>\n                                        <div class=\"related-block-item-date\">\n                        6 October 2025                    <\/div>\n                                        <h3><a href=\"https:\/\/catenacompany.be\/en\/blog-en\/is-a-dam-really-necessary-the-3-questions-you-need-to-ask-yourself\/\" title=\"Meer over: Is a DAM really necessary? The 3 questions you need to ask yourself\">Is a DAM really necessary? The 3 questions you need to ask yourself<\/a><\/h3>\n                                        <div class=\"related-block-item-more\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/blog-en\/is-a-dam-really-necessary-the-3-questions-you-need-to-ask-yourself\/\" title=\"Meer over: Is a DAM really necessary? The 3 questions you need to ask yourself\">\n                            Read more \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                                            <div class=\"related-block-item cardstyle-  has-white-background-color\">\n                    <div class=\"related-block-item-image\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/blog-en\/automating-your-creative-process-it-is-possible\/\" title=\"Meer over: Automating your creative process? It is possible!\u00a0\"><img decoding=\"async\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2023\/01\/Bynder-studio-1.jpg\" alt=\"Automating your creative process? It is possible!\u00a0\"><\/a>\n                    <\/div>\n                                        <div class=\"related-block-item-date\">\n                        25 January 2023                    <\/div>\n                                        <h3><a href=\"https:\/\/catenacompany.be\/en\/blog-en\/automating-your-creative-process-it-is-possible\/\" title=\"Meer over: Automating your creative process? It is possible!\u00a0\">Automating your creative process? It is possible!\u00a0<\/a><\/h3>\n                                        <div class=\"related-block-item-more\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/blog-en\/automating-your-creative-process-it-is-possible\/\" title=\"Meer over: Automating your creative process? It is possible!\u00a0\">\n                            Read more \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>deSingel chose a DAM (Digital Asset Management) system to best create, manage and leverage their mountain of creative content and all digital assets.<\/p>\n","protected":false},"featured_media":5468,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[38,47,37],"class_list":["post-3274","case","type-case","status-publish","has-post-thumbnail","hentry","tag-content-management-en","tag-cultuur-en","tag-dam-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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