{"id":3676,"date":"2025-01-30T13:26:27","date_gmt":"2025-01-30T12:26:27","guid":{"rendered":"https:\/\/catenacompany.be\/?post_type=case&#038;p=3676"},"modified":"2025-05-12T10:36:54","modified_gmt":"2025-05-12T08:36:54","slug":"stg-simplifies-marketing-by-automating-time-consuming-processes","status":"publish","type":"case","link":"https:\/\/catenacompany.be\/en\/case\/stg-simplifies-marketing-by-automating-time-consuming-processes\/","title":{"rendered":"STG simplifies marketing by automating time-consuming processes"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ed60b92 stk-block-background\" data-block-id=\"ed60b92\"><style>.stk-ed60b92 {background-color:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-bottom:160px !important;margin-bottom:160px !important;}.stk-ed60b92:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-ed60b92-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;}@media screen and (max-width:999px){.stk-ed60b92 {padding-top:80px !important;padding-bottom:80px !important;}}@media screen and (max-width:689px){.stk-ed60b92 {margin-bottom:80px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ed60b92-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7eb40ad\" data-v=\"4\" data-block-id=\"7eb40ad\"><style>.stk-7eb40ad {margin-bottom:-159px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7eb40ad-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7eb40ad-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f9ad8fa stk-block-background\" data-block-id=\"f9ad8fa\"><style>.stk-f9ad8fa {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-f9ad8fa:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-f9ad8fa-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-f9ad8fa {margin-top:20px !important;margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f9ad8fa-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0e5f22b\" data-v=\"4\" data-block-id=\"0e5f22b\"><style>.stk-0e5f22b {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0e5f22b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0e5f22b-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-12800ed\" data-block-id=\"12800ed\"><style>.stk-12800ed {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">STG, a young and ambitious brand born in 2021 from the rebranding of Sax, Lambrechts and Schrauwen, wanted to grow quickly. But behind the scenes, the marketing team ran into a wall of inefficiency. Promotions that were created manually, a rate book that hadn&#8217;t been updated in years, and a margin of error that threatened the credibility of their brand &#8211; the team was stuck.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-243a2e1\" data-block-id=\"243a2e1\"><style>.stk-243a2e1 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">They knew something had to change. The only question was: how?<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e6e027c\" data-v=\"4\" data-block-id=\"e6e027c\"><style>.stk-e6e027c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e6e027c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e6e027c-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"FDE4C423-0B48-4B1C-81FCCD50B0BCA567\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/509c074629914fb1\/original\/Mockups-STG.png\" alt=\"Mockups STG\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-359fade stk-block-background\" data-block-id=\"359fade\"><style>.stk-359fade {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-359fade:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-359fade-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-359fade {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-359fade-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1fecc10\" data-v=\"4\" data-block-id=\"1fecc10\"><style>.stk-1fecc10 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1fecc10-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1fecc10-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"438C083A-4A0F-45F2-943491023B873D3B\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/5d843333286b4d19\/original\/Mockups-STG.png\" alt=\"Mockups STG\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d7dd781\" data-v=\"4\" data-block-id=\"d7dd781\"><style>.stk-d7dd781 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d7dd781-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d7dd781-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a876a01\" id=\"grafische-content-uitdagingen\" data-block-id=\"a876a01\"><h2 class=\"stk-block-heading__text\">Manual work in a dynamic environment<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-42aa42e\" data-block-id=\"42aa42e\"><style>.stk-42aa42e {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">STG&#8217;s marketing team faced an almost impossible task. Every week they spent hours formatting BLITZdeals: promotions that had to be visible both online and offline. Banners, posters, TV screens &#8211; everything had to be created manually. Every format, every language, every small change meant new work. What was the result of this process?<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frustration:<\/strong> Small mistakes such as wrong language on posters were too common.<\/li>\n\n\n\n<li><strong>Waste of time:<\/strong> Crucial hours that could have been better spent on strategy were lost in repetitive work.<\/li>\n\n\n\n<li><strong>Downtime:<\/strong> The rate book with more than 12,000 items was not updated for years because the process was simply too labor intensive.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-619305f\" data-block-id=\"619305f\"><style>.stk-619305f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The team felt increased pressure, especially as STG continued to grow and integrate new brands. Consistent brand communication threatened to become a pipe dream. They needed a solution. Fast.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-fa024d7 stk-block-background\" data-block-id=\"fa024d7\"><style>.stk-fa024d7 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-fa024d7:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-fa024d7-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-fa024d7 {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-fa024d7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d0c83d6\" data-v=\"4\" data-block-id=\"d0c83d6\"><style>.stk-d0c83d6 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d0c83d6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d0c83d6-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-676e644\" id=\"grafische-content-soorten\" data-block-id=\"676e644\"><h2 class=\"stk-block-heading__text\">From chaos to structure<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-48ce920\" data-block-id=\"48ce920\"><style>.stk-48ce920 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Catena Company stepped in with a clear approach: structure and automate the chaos. It started with a thorough content scan of all processes and publications. This revealed not only the biggest pain points, but also quick wins that could be addressed immediately.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-66248f8\" data-block-id=\"66248f8\"><style>.stk-66248f8 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">After that, things moved quickly:<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automating blitz deals:<\/strong> Where it used to take hours, it now happens in minutes. All expressions &#8211; banners, posters, TV screens &#8211; are generated from a single Excel file.<\/li>\n\n\n\n<li><strong>Reviving the rate book:<\/strong> Thanks to a fully automated process, STG can now create a rate book in no time. Even updates and smaller catalogs are effortless.<\/li>\n\n\n\n<li><strong>User-friendly tools:<\/strong> No graphics knowledge required. Everything is delivered in PDF, JPEG or even an InDesign file for those who want it.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b92056d\" data-v=\"4\" data-block-id=\"b92056d\"><style>.stk-b92056d {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b92056d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b92056d-inner-blocks\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/01\/20241113_CC_Technologie_landschap_STG-1024x576.png\" alt=\"\" class=\"wp-image-7271\" style=\"border-radius:20px\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/01\/20241113_CC_Technologie_landschap_STG-1024x576.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/01\/20241113_CC_Technologie_landschap_STG-300x169.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/01\/20241113_CC_Technologie_landschap_STG-768x432.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/01\/20241113_CC_Technologie_landschap_STG-1536x864.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/01\/20241113_CC_Technologie_landschap_STG-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c057a36 stk-block-background\" data-block-id=\"c057a36\"><style>.stk-c057a36 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-c057a36:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-c057a36-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-c057a36 {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c057a36-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4daee5f\" data-v=\"4\" data-block-id=\"4daee5f\"><style>.stk-4daee5f {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4daee5f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4daee5f-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"BD3D5397-2101-4165-BBD38162843F4A5E\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/5b3cb15bf1c4c3c4\/original\/Mockups-STG.png\" alt=\"Mockups STG\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9ceefd4\" data-v=\"4\" data-block-id=\"9ceefd4\"><style>.stk-9ceefd4 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9ceefd4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9ceefd4-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-18e5095\" id=\"grafische-content-soorten\" data-block-id=\"18e5095\"><h2 class=\"stk-block-heading__text\">More breathing room for the team<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-92ef850\" data-block-id=\"92ef850\"><style>.stk-92ef850 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The impact? It was enormous.<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>80% time savings:<\/strong> Tasks that used to take days are now completed in no time.<\/li>\n\n\n\n<li><strong>Error-free output: <\/strong>No more wrong language versions, no last-minute panic to fix errors.<\/li>\n\n\n\n<li><strong>More focus on growth: <\/strong>The team can now think strategically and work on projects that really make an impact.<\/li>\n\n\n\n<li><strong>Flexibility: <\/strong>New products, ranges and promotions are communicated faster and more efficiently, both internally and externally.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e6e1b1f\" data-block-id=\"e6e1b1f\"><style>.stk-e6e1b1f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">STG is now stronger than ever. They have not only optimized their marketing processes, but also strengthened their competitive position. And this is just the beginning.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-066e83d stk-block-background\" data-block-id=\"066e83d\"><style>.stk-066e83d {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-066e83d:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-066e83d-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-066e83d {margin-bottom:-135px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-066e83d-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2c1b5e2\" data-v=\"4\" data-block-id=\"2c1b5e2\"><style>.stk-2c1b5e2 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2c1b5e2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2c1b5e2-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1caf820\" data-block-id=\"1caf820\"><style>.stk-1caf820 {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-1caf820 .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-1caf820 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-1caf820 .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">\u201cWe have not only gained time, but also confidence. Both with our team and with our customers.\u201d &#8211; Dave Kiek, Marketing Manager @ STG<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-80e8e83\" data-block-id=\"80e8e83\"><style>.stk-80e8e83 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Do you feel the pressure of inefficient processes?<\/strong> <strong>Is your team stuck in repetitive work and lost time?<\/strong> Catena Company can be your partner in supporting the entire content supply chain. <a href=\"https:\/\/catenacompany.be\/en\/contact\/\"><strong>Contact us today<\/strong><\/a> and find out how we can make your marketing processes scalable, error-free and future-proof.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-88fcd11 stk-block-background spotlight-container\" data-block-id=\"88fcd11\"><style>.stk-88fcd11 {background-color:var(--theme-palette-color-2, #97CCD9) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-right:64px !important;padding-bottom:160px !important;padding-left:64px !important;margin-bottom:160px !important;}.stk-88fcd11:before{background-color:var(--theme-palette-color-2, #97CCD9) !important;}@media screen and (max-width:999px){.stk-88fcd11 {padding-top:80px !important;padding-bottom:80px !important;margin-bottom:80px !important;}}@media screen and (max-width:689px){.stk-88fcd11 {padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important;margin-bottom:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88fcd11-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fd893e2\" data-v=\"4\" data-block-id=\"fd893e2\"><style>.stk-fd893e2 {align-self:center !important;}.stk-fd893e2-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fd893e2-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-fd893e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d374629\" id=\"win-the-br-battle-of-the-brands\" data-block-id=\"d374629\"><style>.stk-d374629 {max-width:800px !important;min-width:auto !important;}.stk-d374629 .stk-block-heading__text{font-size:64px !important;}@media screen and (max-width:999px){.stk-d374629 .stk-block-heading__text{font-size:50px !important;}}@media screen and (max-width:689px){.stk-d374629 .stk-block-heading__text{font-size:32px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Win the <br>battle of the brands<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18a3625\" data-block-id=\"18a3625\"><style>.stk-18a3625 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Start with automation of visual content<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-3e5c9e8\" data-block-id=\"3e5c9e8\"><style>.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 .stk-inner-blocks{column-gap:16px !important;}@media screen and (max-width:999px){.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width:689px){.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 {max-width:100% !important;min-width:auto !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-0660e99\" data-block-id=\"0660e99\"><style>.stk-0660e99 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-0660e99:hover{transform:translateY(-4px) !important;}.stk-0660e99 , .stk-0660e99 .stk-button{width:100% !important;}.stk-0660e99 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-0660e99 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/content-scan\/\"><span class=\"stk-button__inner-text\">Request a content scan<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-675cfa2\" data-block-id=\"675cfa2\"><style>.stk-675cfa2 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-675cfa2:hover{transform:translateY(-4px) !important;}.stk-675cfa2 , .stk-675cfa2 .stk-button{width:100% !important;}.stk-675cfa2 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;background:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-675cfa2 .stk-button__inner-text{color:var(--theme-palette-color-3, #201D31) !important;font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/contact\/\"><span class=\"has-text-color stk-button__inner-text\">Contact us<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5969801\" id=\"these-cases-may-also-interest-you\" data-block-id=\"5969801\"><style>.stk-5969801 {margin-bottom:64px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">These cases may also interest you<\/h2><\/div>\n\n\n    <div class=\"related-block\">\n        <div id=\"block_fb27060a89b754a38fd3596a5a7e9ded\" class=\"related-block-grid \" style=\"--columns:2; --gap:8px;\">\n                                            <div class=\"related-block-item cardstyle-  has-white-background-color\">\n                    <div class=\"related-block-item-image\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/as-adventure-combines-the-gears-of-automation-with-the-brushstrokes-of-creativity\/\" title=\"Meer over: AS Adventure combines the gears of automation with the brushstrokes of creativity\"><img decoding=\"async\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/04\/visual-case-as-adventure-3.jpg\" alt=\"AS Adventure combines the gears of automation with the brushstrokes of creativity\"><\/a>\n                    <\/div>\n                                        <h3><a href=\"https:\/\/catenacompany.be\/en\/case\/as-adventure-combines-the-gears-of-automation-with-the-brushstrokes-of-creativity\/\" title=\"Meer over: AS Adventure combines the gears of automation with the brushstrokes of creativity\">AS Adventure combines the gears of automation with the brushstrokes of creativity<\/a><\/h3>\n                                        <div class=\"related-block-item-content\">\n                        Automating does not mean losing your creativity. AS Adventure came with a pressing request to free up more time by automating repetitive tasks. This way, their team could get back to being more creative. Discover their story.                    <\/div>\n                                        <div class=\"related-block-item-more\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/as-adventure-combines-the-gears-of-automation-with-the-brushstrokes-of-creativity\/\" title=\"Meer over: AS Adventure combines the gears of automation with the brushstrokes of creativity\">\n                            Read more \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                                            <div class=\"related-block-item cardstyle-  has-white-background-color\">\n                    <div class=\"related-block-item-image\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/cibo-unlocks-marketing-content-with-dam\/\" title=\"Meer over: CIBO unlocks marketing content with DAM\u00a0\"><img decoding=\"async\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2022\/01\/visual-case-cibo-1.jpg\" alt=\"CIBO unlocks marketing content with DAM\u00a0\"><\/a>\n                    <\/div>\n                                        <h3><a href=\"https:\/\/catenacompany.be\/en\/case\/cibo-unlocks-marketing-content-with-dam\/\" title=\"Meer over: CIBO unlocks marketing content with DAM\u00a0\">CIBO unlocks marketing content with DAM\u00a0<\/a><\/h3>\n                                        <div class=\"related-block-item-content\">\n                        With the expansion of its e-commerce business, CIBO chose Akeneo PIM (Product Information Management), which necessitated a link to their old DAM system. By adopting a new DAM, integration became much easier, enabling CIBO to leverage the latest technology while significantly reducing costs.                    <\/div>\n                                        <div class=\"related-block-item-more\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/case\/cibo-unlocks-marketing-content-with-dam\/\" title=\"Meer over: CIBO unlocks marketing content with DAM\u00a0\">\n                            Read more \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-fa20b83\" id=\"these-blogs-may-also-interest-you\" data-block-id=\"fa20b83\"><style>.stk-fa20b83 {margin-bottom:64px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">These blogs may also interest you<\/h2><\/div>\n\n\n    <div class=\"related-block\">\n        <div id=\"block_b1d93c4d0650f31ce69bdd455c7e6b9a\" class=\"related-block-grid \" style=\"--columns:2; --gap:8px;\">\n                                            <div class=\"related-block-item cardstyle-  has-white-background-color\">\n                    <div class=\"related-block-item-image\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/blog-en\/how-to-get-started-with-ai-automating-your-content-creation\/\" title=\"Meer over: How to get started with AI &amp; automating your content creation\"><img decoding=\"async\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-content-aware-fill.png\" alt=\"How to get started with AI &amp; automating your content creation\"><\/a>\n                    <\/div>\n                                        <div class=\"related-block-item-date\">\n                        9 July 2021                    <\/div>\n                                        <h3><a href=\"https:\/\/catenacompany.be\/en\/blog-en\/how-to-get-started-with-ai-automating-your-content-creation\/\" title=\"Meer over: How to get started with AI &amp; automating your content creation\">How to get started with AI &amp; automating your content creation<\/a><\/h3>\n                                        <div class=\"related-block-item-more\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/blog-en\/how-to-get-started-with-ai-automating-your-content-creation\/\" title=\"Meer over: How to get started with AI &amp; automating your content creation\">\n                            Read more \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                                            <div class=\"related-block-item cardstyle-  has-white-background-color\">\n                    <div class=\"related-block-item-image\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/\" title=\"Meer over: Automating with DAM &amp; PIM for an excellent content supply chain\"><img decoding=\"async\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-pim-vs-dam.png\" alt=\"Automating with DAM &amp; PIM for an excellent content supply chain\"><\/a>\n                    <\/div>\n                                        <div class=\"related-block-item-date\">\n                        2 February 2022                    <\/div>\n                                        <h3><a href=\"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/\" title=\"Meer over: Automating with DAM &amp; PIM for an excellent content supply chain\">Automating with DAM &amp; PIM for an excellent content supply chain<\/a><\/h3>\n                                        <div class=\"related-block-item-more\">\n                        <a href=\"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/\" title=\"Meer over: Automating with DAM &amp; PIM for an excellent content supply chain\">\n                            Read more \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>STG struggled with inefficient marketing processes such as manual promotions, outdated rate books and common mistakes, which hindered their growth. With Catena Company&#8217;s help, these processes were automated: BLITZdeals and rate books are now produced error-free in a fraction of the time, resulting in 80% time savings and more focus on strategy and growth.<\/p>\n","protected":false},"featured_media":3674,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[41,46,43],"class_list":["post-3676","case","type-case","status-publish","has-post-thumbnail","hentry","tag-content-productie-en","tag-ddps-en","tag-productie-retail-en"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STG simplifies marketing by automating time-consuming processes - Catena Company<\/title>\n<meta name=\"description\" content=\"STG automated marketing processes, enabling BLITZdeals and rate books to be produced quickly and flawlessly with an 80% time saving.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/en\/case\/stg-simplifies-marketing-by-automating-time-consuming-processes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STG simplifies marketing by automating time-consuming processes - 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