{"id":8195,"date":"2025-10-01T11:08:12","date_gmt":"2025-10-01T09:08:12","guid":{"rendered":"https:\/\/catenacompany.be\/?post_type=case&#038;p=8195"},"modified":"2025-11-27T08:46:08","modified_gmt":"2025-11-27T07:46:08","slug":"from-scattered-assets-to-one-brand-bank-how-proximus-digitalized-its-brand-architecture","status":"publish","type":"case","link":"https:\/\/catenacompany.be\/en\/case\/from-scattered-assets-to-one-brand-bank-how-proximus-digitalized-its-brand-architecture\/","title":{"rendered":"From Scattered Assets to One Brand Bank: How Proximus Digitalized Its Brand Architecture"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-5a1a8a0\" data-block-id=\"5a1a8a0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5a1a8a0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3a75408 stk-block-background\" data-v=\"4\" data-block-id=\"3a75408\"><style>.stk-3a75408 {background-color:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;margin-top:-166px !important;margin-bottom:41px !important;}.stk-3a75408:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}@media screen and (max-width:689px){.stk-3a75408 {margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3a75408-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3a75408-inner-blocks\"><div data-bynder-widget=\"video-item\" data-media-id=\"746F3306-30E7-4147-83B07F82AB08E3A1\" data-width=\"\"><script id=\"bynder-widgets-js\" data-account-url=\"media.catenacompany.be\" data-language=\"en\" src=\"https:\/\/d8ejoa1fys2rk.cloudfront.net\/bynder-embed\/latest\/bynder-embed.js\"><\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What if your brand consists of multiple brands?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>What if your brand assets are spread across folders, teams, and tools \u2014 and even your own employees google the Proximus logo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And what if your guidelines still sit in static PDFs, while your organization needs to adapt rapidly to a fast-changing market?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the Proximus branding team, that reality became all too familiar. When the pandemic added pressure for fast, consistent communication, there was only one logical step: gain more control over the brand, digitalize processes, and modernize content flows.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b7e9a4b stk-block-background\" data-block-id=\"b7e9a4b\"><style>.stk-b7e9a4b {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;top:0px !important;bottom:0px !important;}.stk-b7e9a4b:before{background-color:#ffffff !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b7e9a4b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dea2a7c\" data-v=\"4\" data-block-id=\"dea2a7c\"><style>.stk-dea2a7c {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dea2a7c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dea2a7c-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-ccb7099\" data-block-id=\"ccb7099\"><style>.stk-ccb7099 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-ccb7099 .stk-img-wrapper{width:100% !important;height:376px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8246\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-at-09.30.09-scaled.png\" width=\"2560\" height=\"1435\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-at-09.30.09-scaled.png 2560w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-at-09.30.09-300x168.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-at-09.30.09-1024x574.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-at-09.30.09-768x430.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-at-09.30.09-1536x861.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-at-09.30.09-2048x1148.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9cee36c\" data-v=\"4\" data-block-id=\"9cee36c\"><style>.stk-9cee36c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9cee36c-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-9cee36c-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-82d2476\" id=\"an-internal-studio-and-the-need-for-structure\" data-block-id=\"82d2476\"><h2 class=\"stk-block-heading__text\">\u201cAn Internal Studio and the Need for Structure\u201d<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In 2022, Proximus set up its own internal production studio. It already existed as a hub for brand assets and guidelines, but it took on a new role: external campaigns and production were brought in-house.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason? Agility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The telecom world was shifting rapidly, and Proximus wanted to react faster without constantly relying on external partners. But this required streamlined access to the right assets. The existing DAM (Digital Asset Management system) was no longer sufficient. Key integrations were missing, brand guidelines were still in PDFs, and version control was a challenge. Time for a new approach.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6628d29 stk-block-background\" data-block-id=\"6628d29\"><style>.stk-6628d29 {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;}.stk-6628d29:before{background-color:#ffffff !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6628d29-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9b75df1\" data-v=\"4\" data-block-id=\"9b75df1\"><style>.stk-9b75df1 {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;align-items:center !important;display:flex !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9b75df1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9b75df1-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-abb3c72\" id=\"from-pdf-to-interactive-brand-experience\" data-block-id=\"abb3c72\"><h2 class=\"stk-block-heading__text\">From PDF to Interactive Brand Experience<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">he team had big ambitions: not just a new DAM, but a modern ecosystem where guidelines, assets, and workflows come together. Every update needed to be instantly available to whoever needed it \u2014 whether that was a colleague, an external agency, or an international partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move to Bynder, supported by Catena Company, set everything in motion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not just the tools, but the mindset. Catena visited on-site, spoke with all stakeholders, and co-built a platform based on their needs: accessibility, ease of use, and above all, control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI was looking for a local anchor point. Someone who would sit down with us, understand our needs, and think along internally. Catena did exactly that.\u201d<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-43c2660\" data-v=\"4\" data-block-id=\"43c2660\"><style>.stk-43c2660 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-43c2660-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-43c2660-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-58261b0\" data-block-id=\"58261b0\"><style>.stk-58261b0 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-58261b0 .stk-img-wrapper{width:100% !important;height:537px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8244\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-3.png\" width=\"2250\" height=\"1500\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-3.png 2250w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-3-300x200.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-3-1024x683.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-3-768x512.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-3-1536x1024.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-3-2048x1365.png 2048w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b9f144e stk-block-background\" data-block-id=\"b9f144e\"><style>.stk-b9f144e {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;}.stk-b9f144e:before{background-color:#ffffff !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b9f144e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3ddc5bc\" data-v=\"4\" data-block-id=\"3ddc5bc\"><style>.stk-3ddc5bc {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3ddc5bc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3ddc5bc-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-9062762\" data-block-id=\"9062762\"><style>.stk-9062762 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8233\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-75.png\" width=\"2250\" height=\"1500\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-75.png 2250w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-75-300x200.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-75-1024x683.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-75-768x512.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-75-1536x1024.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-75-2048x1365.png 2048w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-df8220c\" data-v=\"4\" data-block-id=\"df8220c\"><style>.stk-df8220c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-df8220c-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-df8220c-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-15a1a4f\" id=\"one-dam-three-brands-dozens-of-stakeholders\" data-block-id=\"15a1a4f\"><h2 class=\"stk-block-heading__text\">One DAM, Three Brands, Dozens of Stakeholders<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Proximus, Scarlet, Mobile Vikings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three brands, each with its own identity, assets, and campaigns. Thanks to smart collections, user rights, and filters, the right people can now access the right material effortlessly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s a logo, a campaign image, or a piece of guideline, each stakeholder only sees what\u2019s relevant. International agencies get their own access points, press agencies can use an open asset bank, and the internal team keeps the overview.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-fbb0cdf stk-block-background\" data-block-id=\"fbb0cdf\"><style>.stk-fbb0cdf {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;}.stk-fbb0cdf:before{background-color:#ffffff !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-fbb0cdf-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d251d87\" data-v=\"4\" data-block-id=\"d251d87\"><style>.stk-d251d87 {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;align-items:center !important;display:flex !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d251d87-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d251d87-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c2eb753\" id=\"from-searching-to-finding\" data-block-id=\"c2eb753\"><h2 class=\"stk-block-heading__text\">From Searching to Finding<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">With smart filters, clear folder structures, and intuitive tagging, employees find what they need faster than ever. What used to mean endless searching \u2014 or worse, using outdated files \u2014 is now neatly structured.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even externals no longer have to guess. The DAM is set up so users without login credentials can still access public assets. No one needs to google the Proximus logo anymore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe truly notice the difference: people use the right logo, the right colors, and that massively strengthens our brand consistency.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Smart Integrations, Fewer Mistakes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What Proximus has today is more than an image bank. It\u2019s a living system, connected to other tools. For example, an integration was built with Getty Images: images downloaded there automatically appear in Bynder \u2014 with the correct rights, expiry dates, and in the right collection. Duplicate downloads and wrong licenses are now history. Everything is in one place, safe and usable across the company.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c2fd102\" data-v=\"4\" data-block-id=\"c2fd102\"><style>.stk-c2fd102 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c2fd102-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-c2fd102-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2682130\" data-block-id=\"2682130\"><style>.stk-2682130 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-2682130 .stk-img-wrapper{width:100% !important;height:550px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8238\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-1.png\" width=\"2250\" height=\"1500\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-1.png 2250w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-1-300x200.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-1-1024x683.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-1-768x512.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-1-1536x1024.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-1-2048x1365.png 2048w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0c39b96 stk-block-background\" data-block-id=\"0c39b96\"><style>.stk-0c39b96 {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;}.stk-0c39b96:before{background-color:#ffffff !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0c39b96-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4b25523\" data-v=\"4\" data-block-id=\"4b25523\"><style>.stk-4b25523 {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4b25523-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4b25523-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0bc7a16\" data-block-id=\"0bc7a16\"><style>.stk-0bc7a16 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-0bc7a16 .stk-img-wrapper{width:100% !important;height:628px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8240\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-2.png\" width=\"2250\" height=\"1500\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-2.png 2250w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-2-300x200.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-2-1024x683.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-2-768x512.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-2-1536x1024.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-2-2048x1365.png 2048w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-734a1cf\" data-v=\"4\" data-block-id=\"734a1cf\"><style>.stk-734a1cf {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-734a1cf-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-734a1cf-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-52730d1\" id=\"ready-for-the-future-with-ai\" data-block-id=\"52730d1\"><h2 class=\"stk-block-heading__text\">Ready for the Future with AI<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation doesn\u2019t stop with structure. Proximus is now developing its own <strong>brandbot<\/strong> \u2014 a chatbot powered by a large language model that answers branding questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhere can I find the logo?\u201d or \u201cWhat are the guidelines for color use?\u201d \u2014 the answers come directly from brand guidelines, scraped and connected to the Bynder API.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result? Fewer questions for the branding team, more autonomy for other teams, and even greater brand consistency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe dataset for our brandbot is Bynder. Everything comes together there. That makes the system future-proof.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Added Value of Catena as a Partner<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership with Catena meant more than just a technical implementation. Proximus gained a partner that listened, respected the company\u2019s internal logic, and helped carry the project step by step.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThey didn\u2019t just talk to us, but to every stakeholder. And the onboarding they rolled out for our employees? That really made the difference.\u201d<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-be37b10 stk-block-background\" data-block-id=\"be37b10\"><style>.stk-be37b10 {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;margin-bottom:49px !important;}.stk-be37b10:before{background-color:#ffffff !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-be37b10-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-69ff0a0\" data-v=\"4\" data-block-id=\"69ff0a0\"><style>.stk-69ff0a0 {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;align-items:center !important;display:flex !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-69ff0a0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-69ff0a0-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4d8d351\" id=\"one-brand-one-dam-endless-possibilities\" data-block-id=\"4d8d351\"><h2 class=\"stk-block-heading__text\">One Brand, One DAM, Endless Possibilities<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The new DAM at Proximus has become a central engine in their brand architecture. Not only does it bring clarity and overview, it also opens doors to growth, automation, and innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What began as a response to fragmentation has evolved into a dynamic platform, perfectly aligned with how Proximus operates today \u2014 and how it wants to grow tomorrow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Also need more control, clarity, and scalability?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proximus shows how a DAM can be more than an image bank. It becomes the central hub for all brand communication, integrated into your ecosystem, ready for AI and automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Want more control over your brand structure?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discover what Catena can do for your organization. Plan a no-obligation introduction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-abc1837\" data-v=\"4\" data-block-id=\"abc1837\"><style>.stk-abc1837 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-abc1837-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-abc1837-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-c057ebf\" data-block-id=\"c057ebf\"><style>.stk-c057ebf {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-c057ebf .stk-img-wrapper{width:100% !important;height:650px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8242\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-2.png\" width=\"2250\" height=\"1500\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-2.png 2250w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-2-300x200.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-2-1024x683.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-2-768x512.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-2-1536x1024.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-2-2048x1365.png 2048w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-88fcd11 stk-block-background spotlight-container\" data-block-id=\"88fcd11\"><style>.stk-88fcd11 {background-color:var(--theme-palette-color-2, #97CCD9) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-right:64px !important;padding-bottom:160px !important;padding-left:64px !important;margin-bottom:160px !important;}.stk-88fcd11:before{background-color:var(--theme-palette-color-2, #97CCD9) !important;}@media screen and (max-width:999px){.stk-88fcd11 {padding-top:80px !important;padding-bottom:80px !important;margin-bottom:80px !important;}}@media screen and (max-width:689px){.stk-88fcd11 {padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important;margin-bottom:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88fcd11-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fd893e2\" data-v=\"4\" data-block-id=\"fd893e2\"><style>.stk-fd893e2 {align-self:center !important;}.stk-fd893e2-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fd893e2-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-fd893e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d374629\" id=\"win-the-br-battle-of-the-brands\" data-block-id=\"d374629\"><style>.stk-d374629 {max-width:800px !important;min-width:auto !important;}.stk-d374629 .stk-block-heading__text{font-size:64px !important;}@media screen and (max-width:999px){.stk-d374629 .stk-block-heading__text{font-size:50px !important;}}@media screen and (max-width:689px){.stk-d374629 .stk-block-heading__text{font-size:32px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Win the <br>battle of the brands<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18a3625\" data-block-id=\"18a3625\"><style>.stk-18a3625 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Start with automation of visual content<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-3e5c9e8\" data-block-id=\"3e5c9e8\"><style>.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 .stk-inner-blocks{column-gap:16px !important;}@media screen and (max-width:999px){.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width:689px){.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 {max-width:100% !important;min-width:auto !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-0660e99\" data-block-id=\"0660e99\"><style>.stk-0660e99 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-0660e99:hover{transform:translateY(-4px) !important;}.stk-0660e99 , .stk-0660e99 .stk-button{width:100% !important;}.stk-0660e99 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-0660e99 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/content-scan\/\"><span class=\"stk-button__inner-text\">Request a content scan<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-675cfa2\" data-block-id=\"675cfa2\"><style>.stk-675cfa2 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-675cfa2:hover{transform:translateY(-4px) !important;}.stk-675cfa2 , .stk-675cfa2 .stk-button{width:100% !important;}.stk-675cfa2 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;background:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-675cfa2 .stk-button__inner-text{color:var(--theme-palette-color-3, #201D31) !important;font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/contact\/\"><span class=\"has-text-color stk-button__inner-text\">Contact us<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p> \u3164<\/p>\n","protected":false},"featured_media":8265,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-8195","case","type-case","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Scattered Assets to One Brand Bank: How Proximus Digitalized Its Brand Architecture - Catena 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