{"id":6962,"date":"2024-11-08T11:59:41","date_gmt":"2024-11-08T10:59:41","guid":{"rendered":"https:\/\/catenacompany.be\/resources\/downloads\/bouwen-aan-een-sterke-citymarketing\/"},"modified":"2026-06-18T15:41:41","modified_gmt":"2026-06-18T13:41:41","slug":"working-on-strong-city-marketing","status":"publish","type":"page","link":"https:\/\/catenacompany.be\/en\/resources\/downloads\/working-on-strong-city-marketing\/","title":{"rendered":"Working on strong city marketing"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-83e7862\" data-block-id=\"83e7862\"><style>.stk-83e7862 {padding-top:160px !important;padding-bottom:160px !important;}@media screen and (max-width:999px){.stk-83e7862 {padding-top:80px !important;padding-bottom:80px !important;}}@media screen and (max-width:689px){.stk-83e7862 {padding-top:40px !important;padding-bottom:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-83e7862-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5eda33b\" data-v=\"4\" data-block-id=\"5eda33b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5eda33b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5eda33b-inner-blocks\"><div id=\"block_5b7ab9a97e977084fa201931f461c775\" class=\"parentpage-block \" style=\"\">\n    <div class=\"parentpage-block-inner\">\n        <a href=\"https:\/\/catenacompany.be\/en\/resources\/downloads\/\" title=\"Downloads \">\n            <svg width=\"5\" height=\"8\" viewBox=\"0 0 5 8\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M2.20052 3.99987L4.80052 6.59987C4.92274 6.72209 4.98385 6.87765 4.98385 7.06654C4.98385 7.25543 4.92274 7.41098 4.80052 7.5332C4.6783 7.65543 4.52274 7.71654 4.33385 7.71654C4.14497 7.71654 3.98941 7.65543 3.86719 7.5332L0.800521 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data-block-id=\"acacd0b\"><style>.stk-acacd0b {max-width:680px !important;min-width:auto !important;margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">With a well-developed visual brand identity, you can not only attract tourists, but also stimulate the local economy and promote loyalty among residents and businesses.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-5fb8ff1\" data-block-id=\"5fb8ff1\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b04fd50\" data-block-id=\"b04fd50\"><style>.stk-b04fd50 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;}.stk-b04fd50:hover{transform:translateY(-4px) !important;}.stk-b04fd50 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-b04fd50 .stk-button:before{border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-b04fd50 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#download-whitepaper\"><span class=\"stk-button__inner-text\">Download the white paper<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1fa2d43\" id=\"introduction\" data-block-id=\"1fa2d43\"><h2 class=\"stk-block-heading__text\">Introduction<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-77e4a48\" data-block-id=\"77e4a48\"><style>.stk-77e4a48 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Competition between cities and municipalities has never been so fierce. Globalization and the revival of the travel sector are the main causes of this. Nowadays, it is difficult to attract tourists and potential stakeholders without an image, or with an outdated one. That is why it is extremely important that your city marketing is spot on.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-23957fc\" data-block-id=\"23957fc\"><style>.stk-23957fc {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">If you are not yet involved in city marketing or city promotion, it is high time that this changed. This includes city branding, which is about the identity and character of your city or municipality. And that all starts with a well-founded visual brand identity.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b64c2ec\" data-block-id=\"b64c2ec\"><style>.stk-b64c2ec {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Once your visual brand identity is in place, you can focus entirely on city marketing. And this form of marketing has many advantages:<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your image improves<\/li>\n\n\n\n<li>It appeals not only to tourists, but also to your own residents.<\/li>\n\n\n\n<li>It promotes the local economy.<\/li>\n\n\n\n<li>It leads to loyalty among residents and businesses.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f9c2e2c\" data-block-id=\"f9c2e2c\"><style>.stk-f9c2e2c {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Create your own visual marketing materials and automate where possible. Download our white paper and discover where you can improve.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-49ba5ef\" data-block-id=\"49ba5ef\"><style>.stk-49ba5ef {height:160px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-835954d stk-block-background\" data-block-id=\"835954d\"><style>.stk-835954d {background-color:var(--theme-palette-color-4, #282441) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-bottom:160px !important;margin-top:-80px !important;margin-bottom:0px !important;}.stk-835954d:before{background-color:var(--theme-palette-color-4, #282441) !important;}.stk-835954d-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;}@media screen and (max-width:999px){.stk-835954d {padding-top:80px !important;padding-bottom:80px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-835954d-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f53d9c7\" data-v=\"4\" data-block-id=\"f53d9c7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f53d9c7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f53d9c7-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1a06814\" id=\"download-whitepaper\" data-block-id=\"1a06814\"><style>.stk-1a06814 {margin-bottom:16px !important;}.stk-1a06814 .stk-block-heading__text{color:var(--theme-palette-color-8, #ffffff) !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color has-text-align-center\">Download the white paper<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-af132ac\" data-block-id=\"af132ac\"><style>.stk-af132ac {max-width:300px !important;min-width:auto !important;margin-right:auto !important;margin-bottom:32px !important;margin-left:auto !important;}.stk-af132ac .stk-block-text__text{color:var(--theme-palette-color-6, #ABA8C1) !important;}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\">Fill out the form and receive <br>the white paper.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f88e5ef\" data-block-id=\"f88e5ef\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f88e5ef-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bfc03cd\" data-v=\"4\" data-block-id=\"bfc03cd\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bfc03cd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content 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Without a strong visual brand identity, it is becoming increasingly difficult to reach tourists and stakeholders. Discover how you can optimize city marketing and put your city on the map.<\/p>\n","protected":false},"author":11,"featured_media":6964,"parent":4113,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6962","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Working on strong city marketing - Catena Company<\/title>\n<meta name=\"description\" content=\"Cities are under pressure from growing competition and the impact of globalization and the travel industry. 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