{"id":3304,"date":"2020-11-12T12:13:00","date_gmt":"2020-11-12T11:13:00","guid":{"rendered":"https:\/\/catenacompany.be\/geen-onderdeel-van-een-categorie\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/"},"modified":"2025-03-06T15:01:51","modified_gmt":"2025-03-06T14:01:51","slug":"good-vibes-between-it-marketing-thanks-to-dynamic-data-publishing-suite","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/en\/blog-en\/good-vibes-between-it-marketing-thanks-to-dynamic-data-publishing-suite\/","title":{"rendered":"Good vibes between IT &amp; Marketing thanks to Dynamic Data Publishing Suite"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b608783\" data-block-id=\"b608783\"><style>.stk-b608783 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Laatste update: 21\/11\/2024<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f3c9a5b\" data-block-id=\"f3c9a5b\"><style>.stk-f3c9a5b {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Data is the oil of the 21st century. A valuable commodity that, when used smartly, can give any business a tremendous boost. The volume of available data is growing at lightning speed, but much of it becomes outdated just as quickly. To complicate matters, data is often scattered and inconsistently structured.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4b9a7ee\" data-block-id=\"4b9a7ee\"><style>.stk-4b9a7ee {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">This leads to headaches for marketers and designers tasked with creating <a href=\"https:\/\/catenacompany.be\/en\/solutions\/content-types\/product-related-content\/\" data-type=\"page\" data-id=\"3905\">catalogues<\/a>, <a href=\"https:\/\/catenacompany.be\/en\/solutions\/content-types\/product-related-content\/\" data-type=\"page\" data-id=\"3905\">product sheets<\/a>, <a href=\"https:\/\/catenacompany.be\/en\/solutions\/content-types\/product-related-content\/\" data-type=\"page\" data-id=\"3905\">programme booklets<\/a>, and more. Finding, structuring, reviewing, and correcting all that data is no easy feat. It demands (too) much manual effort, is prone to errors, expensive, and &#8211; let\u2019s face it &#8211; frustrating.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Dynamic Data Publishing&nbsp;&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4eb54ff\" data-block-id=\"4eb54ff\"><style>.stk-4eb54ff {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Forget traditional database publishing, which once served as the go-to solution for publishing well-organised data from structured databases. Today\u2019s increased data volume and complexity force marketers and designers to dive deep into the data themselves just to get their inputs right &#8211; something IT teams are rarely thrilled about.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f195ee0\" data-block-id=\"f195ee0\"><style>.stk-f195ee0 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Enter the <a href=\"https:\/\/catenacompany.be\/en\/technologies\/ddps\/\" data-type=\"page\" data-id=\"3698\">Dynamic Data Publishing Suite (DDPS)<\/a>, which takes marketing material creation to the next level by automating the entire process. From collecting data from various sources, over designing your materials, to publishing. The result? Efficiency, flawless execution, and scalability guaranteed.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-65c80d5\" data-block-id=\"65c80d5\"><style>.stk-65c80d5 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><strong><a href=\"https:\/\/catenacompany.be\/en\/technologies\/ddps\/\" data-type=\"page\" data-id=\"3698\">DDPS<\/a> is a game-changer for any company, organization, or brand owner that manages the creation of their marketing materials in-house.<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1fa00c5\" data-block-id=\"1fa00c5\"><style>.stk-1fa00c5 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Catena Company takes the pressure off both Marketing and IT departments with <a href=\"https:\/\/catenacompany.be\/en\/technologies\/ddps\/\" data-type=\"page\" data-id=\"3698\">DDPS<\/a>. Our innovative <a href=\"https:\/\/catenacompany.be\/en\/technologies\/ddps\/\" data-type=\"page\" data-id=\"3698\">Dynamic Data Publishing Suite<\/a> revolutionises content creation while leaving your data untouched! Not in databases. Not in frames. Not in Excel files. Nowhere. The integrity of your data is assured and yet the marketer automatically gets the right data on a silver platter. Fast, structured, and always up to date.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a969da5\" data-block-id=\"a969da5\"><style>.stk-a969da5 .stk-button-group{flex-direction:row !important;}@media screen and (max-width:999px){.stk-a969da5 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width:689px){.stk-a969da5 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-17fb2b1\" data-block-id=\"17fb2b1\"><style>.stk-17fb2b1 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;}.stk-17fb2b1:hover{transform:translateY(-4px) !important;}.stk-17fb2b1 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-17fb2b1 .stk-button:hover:after{background:var(--theme-palette-color-1, #EC784A) !important;opacity:1 !important;}.stk-17fb2b1 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/customer-stories\/\"><span class=\"stk-button__inner-text\">Check out our customer stories<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How DDPS works?<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3e0642a\" data-block-id=\"3e0642a\"><style>.stk-3e0642a {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/catenacompany.be\/en\/technologies\/ddps\/\" data-type=\"page\" data-id=\"3698\">DDPS<\/a> collects data from multiple sources, such as PIM or CRM systems, optimally formats it, and publishes it efficiently &#8211; all without altering the original database. Your designer retains full control over the final result in <a href=\"https:\/\/catenacompany.be\/en\/event\/adobe-indesign-training\/\" data-type=\"event\" data-id=\"4026\">Adobe InDesign<\/a> or other tools.<\/p><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Collecting data<\/strong>&nbsp;<br>The biggest efficiency gains are often achieved in the first step: quickly collecting the necessary data. The key question is how accessible this data is &#8211; whether it resides in PIM and ERP systems, Excel files, or other documents. This data is often complex, particularly when it involves imagery. In many cases, an additional \u201cdatabase connector\u201d is required. This connector never modifies the databases or the data itself. Administrators and other users can continue to access and update the data freely. As a result, designers are always working with the most accurate and up-to-date information.<\/td><td><strong>Data shaping in InDesign<br><\/strong>Once all the input is gathered, it is structured within <a href=\"https:\/\/catenacompany.be\/en\/technologies\/ddps\/\" data-type=\"page\" data-id=\"3698\">DDPS<\/a>, and the design phase begins. Here, too, there are significant opportunities for efficiency. Designers may already use <a href=\"https:\/\/catenacompany.be\/en\/event\/adobe-indesign-training\/\" data-type=\"event\" data-id=\"4026\">Adobe InDesign<\/a> templates, or they can learn to create their own through training courses offered by Catena Company. Additionally, repetitive manual tasks in InDesign can be automated. Catena Company specialises in integrating with Creative Cloud apps and Adobe services using scripting, APIs, and SDKs. This expertise helps free designers from tedious, repetitive tasks, enabling them to focus on more creative, value-added activities.<\/td><td><strong>Admiring the output<br><\/strong>At the end of the design process, publications are delivered error-free in the desired format, whether for print or digital media, and sent to branches, shops, customers, and more. The structured workflow in <a href=\"https:\/\/catenacompany.be\/en\/technologies\/ddps\/\" data-type=\"page\" data-id=\"3698\">DDPS<\/a> results in measurable time savings and a reassignment of tasks and roles. Employees in organisations using <a href=\"https:\/\/catenacompany.be\/en\/technologies\/ddps\/\" data-type=\"page\" data-id=\"3698\">DDPS<\/a> experience a shift toward more valuable and fulfilling work. They are provided with opportunities to enhance their skills and advance to the next level.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Determine your ROI with a clear analysis<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-17e8a4b\" data-block-id=\"17e8a4b\"><style>.stk-17e8a4b {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The ROI of <a href=\"https:\/\/catenacompany.be\/en\/technologies\/ddps\/\" data-type=\"page\" data-id=\"3698\">DDPS<\/a> is directly measurable through tangible benefits and is amplified by the improved utilisation of your team\u2019s potential.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-13d975f\" data-block-id=\"13d975f\"><style>.stk-13d975f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><em>\u201cWe used to spend a lot of time correcting content at Premedia. Those administrative tasks were quite stressful. We are very pleased to refocus our efforts with Premedia on designing and creating beautiful seasonal brochures.\u201d &#8211; Patrick Florin, Premedia deSingel (Antwerp)<\/em><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bb91a12\" data-block-id=\"bb91a12\"><style>.stk-bb91a12 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Whether the <a href=\"https:\/\/catenacompany.be\/en\/technologies\/ddps\/\" data-type=\"page\" data-id=\"3698\">Dynamic Data Publishing Suite<\/a> is also valuable for your company can be assessed clearly through a detailed analysis. During this process, we examine your publication needs and how they are currently met:<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What publications are being produced?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How often?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When do they need to be ready?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What schedules do you follow?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>But also, who collaborates on these publications?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What tasks are involved?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How much time is spent on average?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What challenges are encountered?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the total cost per publication?<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-b395329\" data-block-id=\"b395329\"><style>.stk-b395329 .stk-button-group{flex-direction:row !important;}@media screen and (max-width:999px){.stk-b395329 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width:689px){.stk-b395329 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-da89e8f\" data-block-id=\"da89e8f\"><style>.stk-da89e8f {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;}.stk-da89e8f:hover{transform:translateY(-4px) !important;}.stk-da89e8f .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-da89e8f .stk-button:hover:after{background:var(--theme-palette-color-1, #EC784A) !important;opacity:1 !important;}.stk-da89e8f .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/content-scan\/\"><span class=\"stk-button__inner-text\">Do the content scan<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5d19d09\" data-block-id=\"5d19d09\"><style>.stk-5d19d09 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">After this analysis, a blueprint for the automated work process is developed, and an appropriate <a href=\"https:\/\/catenacompany.be\/en\/technologies\/ddps\/\" data-type=\"page\" data-id=\"3698\">DDPS<\/a> proposal is presented, supported by a transparent business case with a clear ROI.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5cc3ce4\" data-block-id=\"5cc3ce4\"><style>.stk-5cc3ce4 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">With <a href=\"https:\/\/catenacompany.be\/en\/technologies\/ddps\/\" data-type=\"page\" data-id=\"3698\">DDPS<\/a>, you achieve a significant efficiency boost. Its greatest strength lies in the seamless integration of IT and design. This enables your business to profit while fostering harmonious collaboration between IT and Marketing. All of this contributes to a flawless creation and distribution process, an enhanced product experience, and greater job satisfaction.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Laatste update: 21\/11\/2024 Data is the oil of the 21st century. A valuable commodity that, when used smartly, can give any business a tremendous boost. The volume of available data is growing at lightning speed, but much of it becomes outdated just as quickly. To complicate matters, data is often scattered and inconsistently structured. This [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[46],"class_list":["post-3304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-ddps-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Good vibes between IT &amp; Marketing thanks to Dynamic Data Publishing Suite - Catena Company<\/title>\n<meta name=\"description\" content=\"Communication problems between IT and marketing can slow down the workflow. 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