{"id":3313,"date":"2021-07-09T08:52:00","date_gmt":"2021-07-09T06:52:00","guid":{"rendered":"https:\/\/catenacompany.be\/geen-onderdeel-van-een-categorie\/starten-met-ai-automatisatie-van-je-contentcreatie-doe-je-zo\/"},"modified":"2025-03-06T14:59:53","modified_gmt":"2025-03-06T13:59:53","slug":"how-to-get-started-with-ai-automating-your-content-creation","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/en\/blog-en\/how-to-get-started-with-ai-automating-your-content-creation\/","title":{"rendered":"How to get started with AI &amp; automating your content creation"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f3e3bb0\" data-block-id=\"f3e3bb0\"><style>.stk-f3e3bb0 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Laatste update 22\/11\/2024<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-17cb103\" data-block-id=\"17cb103\"><style>.stk-17cb103 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/catenacompany.be\/en\/event\/ai-tools-training\/\" data-type=\"event\" data-id=\"4041\">Artificial intelligence (AI)<\/a> is here to stay. In all kinds of forms, and for the most diverse applications. And that is really good news, because <a href=\"https:\/\/catenacompany.be\/en\/event\/ai-tools-training\/\" data-type=\"event\" data-id=\"4041\">AI<\/a>, if used properly, makes our lives easier. Consider, for example, how Netflix recommends films and series to you. These suggestions are based on your viewing habits and preferences, allowing you to constantly discover new titles that match your tastes.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1731e1c\" data-block-id=\"1731e1c\"><style>.stk-1731e1c {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">We also embrace <a href=\"https:\/\/catenacompany.be\/en\/event\/ai-tools-training\/\" data-type=\"event\" data-id=\"4041\">AI<\/a> within the <a>content process<\/a>, from creation to management and distribution. What specifically does that mean for creatives and brand owners? Fernando Pauwels, Trainer Video &amp; Animation at Catena Company and an experience expert himself, explains.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adobe Sensei introduces AI capabilities \u201cunder the bonnet\u201d of Adobe suite<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7b5052f\" data-block-id=\"7b5052f\"><style>.stk-7b5052f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Sensei is Adobe&#8217;s support to integrate <a href=\"https:\/\/catenacompany.be\/en\/event\/ai-tools-training\/\" data-type=\"event\" data-id=\"4041\">AI<\/a> across the Adobe suite.&nbsp;The platform supports a wide range of Adobe SaaS applications. Sensei\u2019s broad integration and adaptability allow its algorithms to continuously learn from the data they process. With smart \u201cunder the bonnet\u201d integrations, Adobe Sensei is deeply embedded in Adobe&#8217;s products &#8211; including <a href=\"https:\/\/catenacompany.be\/en\/event\/adobe-photoshop-training\/\" data-type=\"event\" data-id=\"4030\">Photoshop<\/a>, <a href=\"https:\/\/catenacompany.be\/en\/event\/adobe-illustrator-training\/\" data-type=\"event\" data-id=\"4039\">Illustrator<\/a>, <a href=\"https:\/\/catenacompany.be\/en\/event\/adobe-after-effects-training\/\" data-type=\"event\" data-id=\"4046\">After Effects<\/a>, and <a href=\"https:\/\/catenacompany.be\/en\/event\/adobe-premiere-pro-training\/\" data-type=\"event\" data-id=\"4048\">Premiere Pro<\/a>. Notable Adobe Sensei-powered features include Auto Reframe, Morph Cut, AI Content-Aware Fill, and Object Selection. Concretely:<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When you use <strong>&nbsp;AI<\/strong>&nbsp;<strong>Auto Reframe<\/strong> in <a href=\"https:\/\/catenacompany.be\/en\/event\/adobe-premiere-pro-training\/\" data-type=\"event\" data-id=\"4048\">Adobe Premiere Pro<\/a> to adjust the image size of a video, the underlying AI algorithm identifies the subject (e.g. a person) and automatically centres it within the frame.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Additionally, in <a href=\"https:\/\/catenacompany.be\/en\/event\/adobe-premiere-pro-training\/\" data-type=\"event\" data-id=\"4048\">Premiere Pro<\/a>, you can utilise <strong>AI Morph Cut<\/strong> to track faces and create smooth transitions between different recording cuts. A particularly useful tool for editing video interviews recorded in separate chunks.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With&nbsp;<strong>AI Content Aware Fill<\/strong>, you can effortlessly remove distracting elements in <a href=\"https:\/\/catenacompany.be\/en\/event\/adobe-after-effects-training\/\" data-type=\"event\" data-id=\"4046\">After Effects<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/catenacompany.be\/en\/event\/adobe-photoshop-training\/\" data-type=\"event\" data-id=\"4030\">Photoshop<\/a>. The AI fills the removed area seamlessly, drawing from surrounding image content.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The new&nbsp;<strong>AI Object Selection<\/strong>&nbsp;tool simplifies complex selections by allowing you to isolate a free-standing object with a single click, streamlining the creative process.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Smart automation with Digital Asset Management (DAM) and AI<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-28fc188\" data-block-id=\"28fc188\"><style>.stk-28fc188 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">While Adobe tools are essential for creating marketing content, how do you efficiently manage your assets and their lifecycle? With <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">Digital Asset Management (DAM)<\/a> enhanced by AI, you can automate your entire <a href=\"https:\/\/catenacompany.be\/en\/content-supply-chain\/\" data-type=\"page\" data-id=\"3582\">content supply chain<\/a>, driving significant efficiency gains.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is DAM, and how is it enhanced with AI?<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-47b1ddf\" data-block-id=\"47b1ddf\"><style>.stk-47b1ddf {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> allows you to centralise and streamline the <a href=\"https:\/\/catenacompany.be\/en\/content-supply-chain\/creation\/\" data-type=\"page\" data-id=\"3576\">creation<\/a>, <a href=\"https:\/\/catenacompany.be\/en\/content-supply-chain\/management\/\" data-type=\"page\" data-id=\"3578\">management<\/a>, and <a href=\"https:\/\/catenacompany.be\/en\/content-supply-chain\/distribution\/\" data-type=\"page\" data-id=\"3581\">distribution<\/a> of marketing materials and take control, saving time, cost and frustration in today\u2019s content explosion. These systems enable you to easily store, organise, search, and share digital assets, including photos, videos, InDesign files, and PDFs. A <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> is increasingly integrated with tools such as Content Management Systems (CMS) for websites, Product Information Management (PIM), Customer Relationship Management (CRM), Project Management, and Marketing Automation.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-59b59b6\" data-block-id=\"59b59b6\"><style>.stk-59b59b6 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">With <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> and AI, you can achieve maximum results. By automating and streamlining daily processes, your marketing team will save hours of administrative work and quickly provide the entire organisation with marketing graphics, files, and videos. Within <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> itself, processes become even faster thanks to AI and automation.<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No more manual content creation<\/li>\n\n\n\n<li>Retrieve assets quickly and easily<\/li>\n\n\n\n<li>Double your content production<\/li>\n\n\n\n<li>Scalable, personalised content delivery with measurable ROI<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Get started with automation and AI<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-755fd24\" data-block-id=\"755fd24\"><style>.stk-755fd24 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Catena Company has years of expertise at the intersection of content creation, IT, and automation. While users often adapt quickly to Adobe&#8217;s AI-driven tools, those looking to master the finer details can benefit from Catena Company&#8217;s targeted <a>training courses<\/a>.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c6e5998\" data-block-id=\"c6e5998\"><style>.stk-c6e5998 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Our team deeply understands the challenges posed by the growing volume of digital assets. Automating your <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> system with AI as a catalyst is one of the most valuable investments a brand owner can make. <a href=\"https:\/\/catenacompany.be\/en\/contact\/\" data-type=\"page\" data-id=\"3141\">We are happy to provide more information about this<\/a>.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Laatste update 22\/11\/2024 Artificial intelligence (AI) is here to stay. In all kinds of forms, and for the most diverse applications. And that is really good news, because AI, if used properly, makes our lives easier. Consider, for example, how Netflix recommends films and series to you. These suggestions are based on your viewing habits [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[53,37],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-ai-en","tag-dam-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to get started with AI &amp; automating your content creation - Catena Company<\/title>\n<meta name=\"description\" content=\"AI can streamline content creation and make your workflow more efficient. 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Learn how to use AI to save time and increase quality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catenacompany.be\/en\/blog-en\/how-to-get-started-with-ai-automating-your-content-creation\/\" \/>\n<meta property=\"og:site_name\" content=\"Catena Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/catenacompany\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-09T06:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T13:59:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-content-aware-fill.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Geerte Verbraeken\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geerte Verbraeken\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/how-to-get-started-with-ai-automating-your-content-creation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/how-to-get-started-with-ai-automating-your-content-creation\\\/\"},\"author\":{\"name\":\"Geerte Verbraeken\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#\\\/schema\\\/person\\\/c91824c1c1db4e225e144c50fdba5380\"},\"headline\":\"How to get started with AI &amp; automating your content creation\",\"datePublished\":\"2021-07-09T06:52:00+00:00\",\"dateModified\":\"2025-03-06T13:59:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/how-to-get-started-with-ai-automating-your-content-creation\\\/\"},\"wordCount\":631,\"publisher\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/how-to-get-started-with-ai-automating-your-content-creation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/blog-content-aware-fill.png\",\"keywords\":[\"AI\",\"DAM\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/how-to-get-started-with-ai-automating-your-content-creation\\\/\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/how-to-get-started-with-ai-automating-your-content-creation\\\/\",\"name\":\"How to get started with AI &amp; automating your content creation - Catena Company\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/how-to-get-started-with-ai-automating-your-content-creation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/how-to-get-started-with-ai-automating-your-content-creation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/blog-content-aware-fill.png\",\"datePublished\":\"2021-07-09T06:52:00+00:00\",\"dateModified\":\"2025-03-06T13:59:53+00:00\",\"description\":\"AI can streamline content creation and make your workflow more efficient. 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