{"id":3325,"date":"2022-02-02T09:55:00","date_gmt":"2022-02-02T08:55:00","guid":{"rendered":"https:\/\/catenacompany.be\/geen-onderdeel-van-een-categorie\/automatiseren-met-dam-pim-voor-een-excellente-content-supply-chain\/"},"modified":"2025-03-06T14:35:54","modified_gmt":"2025-03-06T13:35:54","slug":"automating-with-dam-pim-for-an-excellent-content-supply-chain","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/","title":{"rendered":"Automating with DAM &amp; PIM for an excellent content supply chain"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5517d8e\" data-block-id=\"5517d8e\"><style>.stk-5517d8e {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Laatste update: 22\/11\/2024<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-590f207\" data-block-id=\"590f207\"><style>.stk-590f207 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Nothing is as dynamic as the world of marketing and product content. And everyone is feeling the digital wave, even from the cradle. Communicating via images, emojis, memes, GIFs, short videos, and live streaming &#8211; all very normal for Gen Y and Z. This also means companies become media organisations and do everything they can to stay top of mind. A challenge! Everything has to be faster, personalised, for the right audience, up to date, localised. How do you stay on top of that?<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1cc3bfb\" data-block-id=\"1cc3bfb\"><style>.stk-1cc3bfb {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">By managing the content supply chain with DAM and PIM! And this is how&#8230;<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Asset Management&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-113786f\" data-block-id=\"113786f\"><style>.stk-113786f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Digital assets are all the pieces of <strong>content<\/strong> or <strong>assets<\/strong> (copy, photos, videos, graphic designs, audio files, etc.) that an organisation possesses. A <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM system<\/a> helps you store, manage, and share them from one central place. In a <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>, digital assets are organised according to an organisation&#8217;s specific needs. All stakeholders (employees, customers, partners, and so on) have controlled, secure access and can find what they need quickly and easily.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Information Management&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-715e9e0\" data-block-id=\"715e9e0\"><style>.stk-715e9e0 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">A PIM system collects all&nbsp;<strong>product information<\/strong>. Organisations with a wide and rapidly changing product range know how difficult it is to always use the right up-to-date product information in their communications. All departments within an organisation benefit from managing product information in a central PIM. Everyone has the right data and it speeds up and simplifies the content creation process. PIM is becoming increasingly valuable with the increasing presence of e-commerce and multichannel marketing.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Comparing DAM and PIM<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bae7aa1\" data-block-id=\"bae7aa1\"><style>.stk-bae7aa1 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Nice! So\u00a0<strong><a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> manages our digital assets<\/strong>\u00a0and\u00a0<strong>PIM our product information<\/strong>, 2 completely different worlds. Right? Not at all! Anyone setting up a marketing campaign knows the importance of having both attractive, creative content and the right product specifications at hand.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5dc451e\" data-block-id=\"5dc451e\"><style>.stk-5dc451e {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Every company or organisation has its own specific needs, which dictate whether you\u2019ll benefit more from a <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>, a PIM, or both. Let&#8217;s break it down.<\/p><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>DAM<\/strong><\/td><td><strong>PIM<\/strong><\/td><\/tr><tr><td><strong><strong>Central management of<\/strong><\/strong><\/td><td>Digital assets&nbsp;<\/td><td>Product information<\/td><\/tr><tr><td><strong><strong>Mainly used by<\/strong><\/strong><\/td><td>Marketing&nbsp;<\/td><td>Development, production<\/td><\/tr><tr><td><strong><strong>Specific advantages<\/strong><\/strong><\/td><td><br>&#8211; Consistent communication and brand and customer experience&nbsp;<br>&#8211; Structured overview of available digital assets and optimised use<br>&#8211; Integration with other MarTech tools possible&nbsp;<\/td><td><br>&#8211; Always correct, up-to-date data available<br>&#8211; Product categorisation&nbsp;<br>&#8211; Speeds up processes in product development and production&nbsp;<br>&#8211; Indispensable in e-commerce&nbsp;<\/td><\/tr><tr><td><strong><strong>Shared benefits<\/strong><\/strong><\/td><td><br>&#8211; Improved operational efficiency<br>&#8211; Streamlining customer journey<br>&#8211; Access control and security<br>&#8211; Promotes collaboration (internal and external)<br>&#8211; Adaptable to specific needs<br>&#8211; Can be highly automated<\/td><td><br>&#8211; Improved operational efficiency<br>&#8211; Streamlining customer journey<br>&#8211; Access control and security<br>&#8211; Promotes collaboration (internal and external)<br>&#8211; Adaptable to specific needs<br>&#8211; Can be highly automated<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a91408f\" data-block-id=\"a91408f\"><style>.stk-a91408f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">It is clear from the overview above that <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> and PIM have different purposes. They work with different data and are essentially used by different departments within an organisation. But bottom line, they do the same thing: managing data and making sure it is easily accessible and used optimally with the right permissions.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5854def\" data-block-id=\"5854def\"><style>.stk-5854def {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">A production company that works white label and does not market any product itself may benefit much more from a PIM than from a <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>. A retail organisation that publishes a new leaflet every week, featuring different products in each edition, simply cannot operate efficiently without a <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> (and will benefit greatly from integration with a PIM). So the needs depend on the nature of your business.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Integrating DAM &amp; PIM<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d946267\" data-block-id=\"d946267\"><style>.stk-d946267 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The biggest challenge in many organisations is the use of multiple disconnected systems, requiring data to be manually transferred from one to another. This often makes finding the right data difficult, forcing employees to navigate unfamiliar systems. Even when the desired data is located, it is sometimes stored locally on a computer, leading to scattered and fragmented information. As a result, the control, management, and value of these systems are diminished.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-001b2cd\" data-block-id=\"001b2cd\"><style>.stk-001b2cd {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Integrating <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> and PIM solves this issue and delivers additional benefits, creating a synergy where 1+1 truly becomes more than 2!\u00a0By connecting <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> and PIM, organisations unify all their product information with their digital assets.\u00a0This integration can be extensively automated to meet user needs. It\u2019s no surprise that a marketing executive feels more at ease, no longer lying awake wondering whether the information they\u2019re sharing with the world is accurate.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fac608b\" data-block-id=\"fac608b\"><style>.stk-fac608b {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Since <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> optimises the storage and searchability of the asset library, it also aids in categorising products within PIM. As a result, both systems become fully searchable in the same way, and different users can be assigned appropriate access rights. A good <a>taxonomy and metadata<\/a> are key to this success.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Managing the content supply chain&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-94a1d09\" data-block-id=\"94a1d09\"><style>.stk-94a1d09 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Integrating <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> and PIM enhances collaboration, boosts efficiency, and strengthens your brand\u2019s position in the market. Both your employees and customers benefit from it.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-de033d7\" data-block-id=\"de033d7\"><style>.stk-de033d7 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Well: <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> and PIM, that\u2019s the domain of experts. As a trusted expert in visual content automation, Catena Company has been helping businesses optimise their marketing and product content for decades. By implementing the right systems, we ensure flawless distribution of content, resulting in an excellent <a href=\"https:\/\/catenacompany.be\/en\/content-supply-chain\/\" data-type=\"page\" data-id=\"3582\">content supply chain<\/a>. Managing digital assets made easy.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-7a4328b\" data-block-id=\"7a4328b\"><style>.stk-7a4328b .stk-button-group{flex-direction:row !important;}@media screen and (max-width:999px){.stk-7a4328b .stk-button-group{flex-direction:row !important;}}@media screen and (max-width:689px){.stk-7a4328b .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-95f3cfd\" data-block-id=\"95f3cfd\"><style>.stk-95f3cfd {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;}.stk-95f3cfd:hover{transform:translateY(-4px) !important;}.stk-95f3cfd .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-95f3cfd .stk-button:hover:after{background:var(--theme-palette-color-1, #EC784A) !important;opacity:1 !important;}.stk-95f3cfd .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/demo\/\"><span class=\"stk-button__inner-text\">Book a demo<\/span><\/a><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Laatste update: 22\/11\/2024 Nothing is as dynamic as the world of marketing and product content. And everyone is feeling the digital wave, even from the cradle. Communicating via images, emojis, memes, GIFs, short videos, and live streaming &#8211; all very normal for Gen Y and Z. This also means companies become media organisations and do [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[37],"class_list":["post-3325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-dam-en"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automating with DAM &amp; PIM for an excellent content supply chain - Catena Company<\/title>\n<meta name=\"description\" content=\"Content management without the right tools is chaotic. Learn how DAM and PIM systems can streamline your work processes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automating with DAM &amp; PIM for an excellent content supply chain - Catena Company\" \/>\n<meta property=\"og:description\" content=\"Content management without the right tools is chaotic. Learn how DAM and PIM systems can streamline your work processes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/\" \/>\n<meta property=\"og:site_name\" content=\"Catena Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/catenacompany\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-02T08:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T13:35:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-pim-vs-dam.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eddy Smets\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eddy Smets\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/automating-with-dam-pim-for-an-excellent-content-supply-chain\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/automating-with-dam-pim-for-an-excellent-content-supply-chain\\\/\"},\"author\":{\"name\":\"Eddy Smets\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#\\\/schema\\\/person\\\/c5dd65bd38e6129ed2410aa2cb8360b2\"},\"headline\":\"Automating with DAM &amp; PIM for an excellent content supply chain\",\"datePublished\":\"2022-02-02T08:55:00+00:00\",\"dateModified\":\"2025-03-06T13:35:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/automating-with-dam-pim-for-an-excellent-content-supply-chain\\\/\"},\"wordCount\":866,\"publisher\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/automating-with-dam-pim-for-an-excellent-content-supply-chain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/blog-pim-vs-dam.png\",\"keywords\":[\"DAM\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/automating-with-dam-pim-for-an-excellent-content-supply-chain\\\/\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/automating-with-dam-pim-for-an-excellent-content-supply-chain\\\/\",\"name\":\"Automating with DAM &amp; PIM for an excellent content supply chain - Catena Company\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/automating-with-dam-pim-for-an-excellent-content-supply-chain\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/automating-with-dam-pim-for-an-excellent-content-supply-chain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/blog-pim-vs-dam.png\",\"datePublished\":\"2022-02-02T08:55:00+00:00\",\"dateModified\":\"2025-03-06T13:35:54+00:00\",\"description\":\"Content management without the right tools is chaotic. Learn how DAM and PIM systems can streamline your work processes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/automating-with-dam-pim-for-an-excellent-content-supply-chain\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/automating-with-dam-pim-for-an-excellent-content-supply-chain\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/automating-with-dam-pim-for-an-excellent-content-supply-chain\\\/#primaryimage\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/blog-pim-vs-dam.png\",\"contentUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/blog-pim-vs-dam.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/automating-with-dam-pim-for-an-excellent-content-supply-chain\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Automating with DAM &amp; PIM for an excellent content supply chain\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/\",\"name\":\"Catena Company\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#organization\",\"name\":\"Catena Company\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/catena-company-logo-color.svg\",\"contentUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/catena-company-logo-color.svg\",\"width\":250,\"height\":81,\"caption\":\"Catena Company\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/catenacompany\",\"https:\\\/\\\/www.instagram.com\\\/catenacompany\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/273438\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#\\\/schema\\\/person\\\/c5dd65bd38e6129ed2410aa2cb8360b2\",\"name\":\"Eddy Smets\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d68fa7229b1e92c85465534b03798648c065128eacb4f1485fe5efe8a9ce31cb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d68fa7229b1e92c85465534b03798648c065128eacb4f1485fe5efe8a9ce31cb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d68fa7229b1e92c85465534b03798648c065128eacb4f1485fe5efe8a9ce31cb?s=96&d=mm&r=g\",\"caption\":\"Eddy Smets\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Automating with DAM &amp; PIM for an excellent content supply chain - Catena Company","description":"Content management without the right tools is chaotic. Learn how DAM and PIM systems can streamline your work processes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/","og_locale":"en_US","og_type":"article","og_title":"Automating with DAM &amp; PIM for an excellent content supply chain - Catena Company","og_description":"Content management without the right tools is chaotic. Learn how DAM and PIM systems can streamline your work processes.","og_url":"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/","og_site_name":"Catena Company","article_publisher":"https:\/\/www.facebook.com\/catenacompany","article_published_time":"2022-02-02T08:55:00+00:00","article_modified_time":"2025-03-06T13:35:54+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-pim-vs-dam.png","type":"image\/png"}],"author":"Eddy Smets","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eddy Smets","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/#article","isPartOf":{"@id":"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/"},"author":{"name":"Eddy Smets","@id":"https:\/\/catenacompany.be\/en\/#\/schema\/person\/c5dd65bd38e6129ed2410aa2cb8360b2"},"headline":"Automating with DAM &amp; PIM for an excellent content supply chain","datePublished":"2022-02-02T08:55:00+00:00","dateModified":"2025-03-06T13:35:54+00:00","mainEntityOfPage":{"@id":"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/"},"wordCount":866,"publisher":{"@id":"https:\/\/catenacompany.be\/en\/#organization"},"image":{"@id":"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/#primaryimage"},"thumbnailUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-pim-vs-dam.png","keywords":["DAM"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/","url":"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/","name":"Automating with DAM &amp; PIM for an excellent content supply chain - Catena Company","isPartOf":{"@id":"https:\/\/catenacompany.be\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/#primaryimage"},"image":{"@id":"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/#primaryimage"},"thumbnailUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-pim-vs-dam.png","datePublished":"2022-02-02T08:55:00+00:00","dateModified":"2025-03-06T13:35:54+00:00","description":"Content management without the right tools is chaotic. Learn how DAM and PIM systems can streamline your work processes.","breadcrumb":{"@id":"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/#primaryimage","url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-pim-vs-dam.png","contentUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-pim-vs-dam.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/catenacompany.be\/en\/blog-en\/automating-with-dam-pim-for-an-excellent-content-supply-chain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/catenacompany.be\/en\/"},{"@type":"ListItem","position":2,"name":"Automating with DAM &amp; PIM for an excellent content supply chain"}]},{"@type":"WebSite","@id":"https:\/\/catenacompany.be\/en\/#website","url":"https:\/\/catenacompany.be\/en\/","name":"Catena Company","description":"","publisher":{"@id":"https:\/\/catenacompany.be\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/catenacompany.be\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/catenacompany.be\/en\/#organization","name":"Catena Company","url":"https:\/\/catenacompany.be\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/catenacompany.be\/en\/#\/schema\/logo\/image\/","url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/09\/catena-company-logo-color.svg","contentUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/09\/catena-company-logo-color.svg","width":250,"height":81,"caption":"Catena Company"},"image":{"@id":"https:\/\/catenacompany.be\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/catenacompany","https:\/\/www.instagram.com\/catenacompany\/","https:\/\/www.linkedin.com\/company\/273438"]},{"@type":"Person","@id":"https:\/\/catenacompany.be\/en\/#\/schema\/person\/c5dd65bd38e6129ed2410aa2cb8360b2","name":"Eddy Smets","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d68fa7229b1e92c85465534b03798648c065128eacb4f1485fe5efe8a9ce31cb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d68fa7229b1e92c85465534b03798648c065128eacb4f1485fe5efe8a9ce31cb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d68fa7229b1e92c85465534b03798648c065128eacb4f1485fe5efe8a9ce31cb?s=96&d=mm&r=g","caption":"Eddy Smets"}}]}},"_links":{"self":[{"href":"https:\/\/catenacompany.be\/en\/wp-json\/wp\/v2\/posts\/3325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catenacompany.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catenacompany.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/en\/wp-json\/wp\/v2\/comments?post=3325"}],"version-history":[{"count":1,"href":"https:\/\/catenacompany.be\/en\/wp-json\/wp\/v2\/posts\/3325\/revisions"}],"predecessor-version":[{"id":6147,"href":"https:\/\/catenacompany.be\/en\/wp-json\/wp\/v2\/posts\/3325\/revisions\/6147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/en\/wp-json\/wp\/v2\/media\/3054"}],"wp:attachment":[{"href":"https:\/\/catenacompany.be\/en\/wp-json\/wp\/v2\/media?parent=3325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catenacompany.be\/en\/wp-json\/wp\/v2\/categories?post=3325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catenacompany.be\/en\/wp-json\/wp\/v2\/tags?post=3325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}