{"id":3350,"date":"2022-11-10T14:52:00","date_gmt":"2022-11-10T13:52:00","guid":{"rendered":"https:\/\/catenacompany.be\/geen-onderdeel-van-een-categorie\/maak-je-archieven-weer-toegankelijk-met-digital-asset-management\/"},"modified":"2025-03-06T14:29:39","modified_gmt":"2025-03-06T13:29:39","slug":"make-your-archives-accessible-again-with-digital-asset-management","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/en\/blog-en\/make-your-archives-accessible-again-with-digital-asset-management\/","title":{"rendered":"Make your archives accessible again, with Digital Asset Management\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f4fbcdf\" data-block-id=\"f4fbcdf\"><style>.stk-f4fbcdf {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">As a brand owner, brand guardian, or MARCOM manager, you often manage vast archives. Newspaper clippings from years long past? Yes, these can sometimes be a goldmine for reusable media content. Take, for example, the case of Catena Company, which was recently tasked with making an archive of 16,000 (!) newspaper clippings more accessible.&nbsp;<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">16000 newspaper clippings&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c3e0541\" data-block-id=\"c3e0541\"><style>.stk-c3e0541 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Fortunately, these clippings weren\u2019t haphazardly stuffed into banana boxes; they originated from a time before newspapers were offered digitally. Diligent contributors had scanned all the articles at some point, in what was then called \u201cdigitalisation\u201d. They had even made an effort to assign meaningful file names to each PDF, incorporating the publication date and topic according to a set structure.&nbsp;<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">He who seeks does not find (and stops seeking)&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-022f241\" data-block-id=\"022f241\"><style>.stk-022f241 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Unfortunately, the digital archive had grown so vast that nothing could be found. This resulted in two major drawbacks. Marketing staff knew finding a relevant article was nearly impossible, so they stopped trying. The extensive archive remained unused\u202f- a shame, as it contained valuable content that could have been easily repurposed. On the rare occasions someone attempted to locate a specific article, the search often ended in frustration and wasted time. This couldn\u2019t continue. Yet abandoning the archive wasn\u2019t an option either.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-947641d\" data-block-id=\"947641d\"><style>.stk-947641d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">While the marketing team was familiar with OCR technology for recognising text in PDFs, they didn\u2019t know where to start. Rescanning all 16,000 paper clippings manually? Surely not! Thankfully, the team sought and found a solution: Catena Company introduced them to a <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">Digital Asset Management <\/a>(<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>) system.\u00a0<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Open Sesame&#8230; here is DAM&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-02d11bd\" data-block-id=\"02d11bd\"><style>.stk-02d11bd {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">A <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">Digital Asset Management<\/a> system (<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>) centralises all digital assets and simplifies their management and use.\u202fWhat\u2019s particularly appealing about modern <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> platforms is their accessibility via APIs. These APIs enable seamless integrations with other applications and allow for custom programming of solutions without incurring significant licensing costs.\u202fOur tech team knew exactly what to do.\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-427f11e\" data-block-id=\"427f11e\"><style>.stk-427f11e {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Using an external application, the PDFs were downloaded via the API, processed through Adobe\u2019s online OCR service, and then returned to the <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> as an additional version.\u00a0<\/p><\/div>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/voorbeeld-api-1024x576.png\" alt=\"\" class=\"wp-image-2506\" style=\"border-radius:20px\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/voorbeeld-api-1024x576.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/voorbeeld-api-300x169.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/voorbeeld-api-768x432.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/voorbeeld-api-1536x864.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/voorbeeld-api.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-eaca656\" data-block-id=\"eaca656\"><style>.stk-eaca656 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The once-giant archive opened up like Ali Baba\u2019s cave. Suddenly, all articles became searchable &#8211; a true treasure chest for content designers, marketers, and storytellers. They now eagerly incorporate these vintage articles into their marketing communications and content supply chains. This approach not only saves the company substantial search time and costs but, more importantly, unlocks greater value through the wealth of digital content.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-eb6ca64\" data-block-id=\"eb6ca64\"><style>.stk-eb6ca64 .stk-button-group{flex-direction:row !important;}@media screen and (max-width:999px){.stk-eb6ca64 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width:689px){.stk-eb6ca64 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-d06752a\" data-block-id=\"d06752a\"><style>.stk-d06752a {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;}.stk-d06752a:hover{transform:translateY(-4px) !important;}.stk-d06752a .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-d06752a .stk-button:hover:after{background:var(--theme-palette-color-1, #EC784A) !important;opacity:1 !important;}.stk-d06752a .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\"><span class=\"stk-button__inner-text\">More about DAM<\/span><\/a><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a brand owner, brand guardian, or MARCOM manager, you often manage vast archives. Newspaper clippings from years long past? Yes, these can sometimes be a goldmine for reusable media content. Take, for example, the case of Catena Company, which was recently tasked with making an archive of 16,000 (!) newspaper clippings more accessible.&nbsp; 16000 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[37],"class_list":["post-3350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-dam-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Make your archives accessible again, with Digital Asset Management\u00a0 - Catena Company<\/title>\n<meta name=\"description\" content=\"Finding content in outdated archives is a waste of time. 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With Digital Asset Management (DAM) you can quickly find what you need.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catenacompany.be\/en\/blog-en\/make-your-archives-accessible-again-with-digital-asset-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Catena Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/catenacompany\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-10T13:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T13:29:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-archieven.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eddy Smets\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eddy Smets\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/make-your-archives-accessible-again-with-digital-asset-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/make-your-archives-accessible-again-with-digital-asset-management\\\/\"},\"author\":{\"name\":\"Eddy Smets\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#\\\/schema\\\/person\\\/c5dd65bd38e6129ed2410aa2cb8360b2\"},\"headline\":\"Make your archives accessible again, with Digital Asset Management\u00a0\",\"datePublished\":\"2022-11-10T13:52:00+00:00\",\"dateModified\":\"2025-03-06T13:29:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/make-your-archives-accessible-again-with-digital-asset-management\\\/\"},\"wordCount\":430,\"publisher\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/make-your-archives-accessible-again-with-digital-asset-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/blog-archieven.png\",\"keywords\":[\"DAM\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/make-your-archives-accessible-again-with-digital-asset-management\\\/\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/make-your-archives-accessible-again-with-digital-asset-management\\\/\",\"name\":\"Make your archives accessible again, with Digital Asset Management\u00a0 - Catena Company\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/make-your-archives-accessible-again-with-digital-asset-management\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/make-your-archives-accessible-again-with-digital-asset-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/blog-archieven.png\",\"datePublished\":\"2022-11-10T13:52:00+00:00\",\"dateModified\":\"2025-03-06T13:29:39+00:00\",\"description\":\"Finding content in outdated archives is a waste of time. 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