{"id":3420,"date":"2023-07-05T11:21:00","date_gmt":"2023-07-05T09:21:00","guid":{"rendered":"https:\/\/catenacompany.be\/geen-onderdeel-van-een-categorie\/slim-zoeken-in-dam-laat-artificiele-intelligentie-het-werk-doen\/"},"modified":"2025-03-06T13:53:15","modified_gmt":"2025-03-06T12:53:15","slug":"smart-searching-in-dam-let-artificial-intelligence-do-the-work","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/en\/blog-en\/smart-searching-in-dam-let-artificial-intelligence-do-the-work\/","title":{"rendered":"Smart searching in DAM: let artificial intelligence do the work!"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8675b33\" data-block-id=\"8675b33\"><style>.stk-8675b33 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Despite using a\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> system,\u00a0<strong>marketers or content creators<\/strong>\u00a0experience difficulties in retrieving the right<strong>\u00a0media assets<\/strong>\u00a0such as photos and videos. Collecting all\u00a0<strong>marketing assets<\/strong>\u00a0on one platform and using it as the \u2018single source of truth\u2019 is a good start, but even then it is still difficult to find a perfectly matching image. No worries, it will get a lot easier when you use\u00a0<strong>artificial intelligence<\/strong>\u00a0within\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">DAM: the single source of truth for all your assets<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bbdda27\" data-block-id=\"bbdda27\"><style>.stk-bbdda27 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">A\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>\u00a0system contains various filters, taxonomy and metadata that can help you retrieve a specific image. This works just fine! With\u00a0<strong>AI<\/strong>, we can now add additional functionalities that take searching and finding assets to an even higher level.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Finding images thanks to artificial intelligence<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-94c3a24\" data-block-id=\"94c3a24\"><style>.stk-94c3a24 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">By using\u00a0<strong>artificial intelligence<\/strong>\u00a0within your\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>, you can find the right images in no time. Suppose you find an image online that you would like to use. Instead of immediately purchasing it, you first want to make sure you don\u2019t have a similar asset available within your\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>. Based on an external image (or external URL of an image),\u00a0<strong>AI<\/strong>\u00a0will search in your\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>. Then it is up to you to decide whether it meets your expectations or not.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5d310bd\" data-block-id=\"5d310bd\"><style>.stk-5d310bd {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Besides comparing external images, you can also work with existing assets. Select one or more images within\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>\u00a0and click \u201cshow similar\u201d. In this way,\u00a0<strong>artificial intelligence<\/strong>\u00a0displays a set of similar images that you already own. An extremely useful method to refine complex searches, which is extended by the performance of complex, rather subjective searches for ambiguous topics such as \u2018fun\u2019, \u2018climate\u2019, \u2018leadership\u2019, etc.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e894502\" data-block-id=\"e894502\"><style>.stk-e894502 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">But that\u2019s not all.\u00a0<strong>AI<\/strong>\u00a0also prevents that you upload existing files twice. When an asset that is already within the system is uploaded, a message will be displayed. The message will also take you directly to the existing asset. The same applies to duplicates uploaded under a different name. Have duplicates been added to your\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> system\u00a0anyway because of a different file format? In that case you can enable the \u201cnear duplicate search\u201d function. This feature works on the basis of the \u201cshow similar\u201d option.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b6685ce\" data-block-id=\"b6685ce\"><style>.stk-b6685ce {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Finally, you can extract text from images! Look for images that contain the text you are looking for. For example, a sports club can find all images where a sponsor\u2019s name appears on the jersey.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of this integration<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7d59e11\" data-block-id=\"7d59e11\"><style>.stk-7d59e11 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Working with\u00a0<strong>artificial intelligence<\/strong>\u00a0within\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>\u00a0has many advantages:<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduce the likelihood of duplicates.<\/li>\n\n\n\n<li>Put the assets you have to their best use.<\/li>\n\n\n\n<li>Full integration with&nbsp;DAM&nbsp;and immediately available within the platform.<\/li>\n\n\n\n<li>Refine the search by using multiple images.<\/li>\n\n\n\n<li>In addition,&nbsp;<strong>AI<\/strong>&nbsp;not only looks at the image, but also at the text on your image.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Despite using a\u00a0DAM system,\u00a0marketers or content creators\u00a0experience difficulties in retrieving the right\u00a0media assets\u00a0such as photos and videos. Collecting all\u00a0marketing assets\u00a0on one platform and using it as the \u2018single source of truth\u2019 is a good start, but even then it is still difficult to find a perfectly matching image. No worries, it will get a lot [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[53,37],"class_list":["post-3420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-ai-en","tag-dam-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart searching in DAM: let artificial intelligence do the work! - Catena Company<\/title>\n<meta name=\"description\" content=\"Problems finding the right marketing assets? 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