{"id":3424,"date":"2023-07-24T11:38:00","date_gmt":"2023-07-24T09:38:00","guid":{"rendered":"https:\/\/catenacompany.be\/geen-onderdeel-van-een-categorie\/dam-een-krachtpatser-voor-marketeers\/"},"modified":"2025-03-06T13:52:14","modified_gmt":"2025-03-06T12:52:14","slug":"dam-a-powerhouse-for-marketing-professionals","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/en\/blog-en\/dam-a-powerhouse-for-marketing-professionals\/","title":{"rendered":"DAM: A powerhouse for marketing professionals"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-137688a\" data-block-id=\"137688a\"><style>.stk-137688a {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Many marketing professionals will surely agree: a successful marketing strategy stands or falls with having professional images.<\/strong>&nbsp;Nothing is more important than images that highlight products, services, events, people and\/or locations with razor sharp clarity.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-04595a9\" data-block-id=\"04595a9\"><style>.stk-04595a9 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Strong visuals, animations and videos often play the leading role in any successful campaign. Those campaigns are often not limited to one channel. A successful omnichannel marketing strategy often addresses multiple channels. Social media, print, kiosks, portals, websites. All must be provided with high quality visual content. And precisely because of this enormous added value, neither cost nor effort is often spared. By calling in professional photographers and videographers, who use high-tech means such as HD, 4K and 3D cameras, steadycams, video cranes and drones, every marketing department can dispose of excellent visual material. But even those who have to make do on a more discreet budget can use the better smartphone and a few tools to create professional content themselves. After some hands-on training, any marketing strategist can now provide premium content themselves.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d5466dc\" data-block-id=\"d5466dc\"><style>.stk-d5466dc {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Whether you call on outside expertise, or whether or not you work with a colleague, the end result will find its way to marketers via hard drives, USB sticks, emails, WeTransfer links, OneDrive shares, or even still DVDs. To then be stored on computers, servers, NAS systems, SharePoint folders, \u2026 Often without logic or structure. The fact that these valuable files are often not protected against irreversible deletion or safeguarded by a solid backup strategy is unfortunately still too often an Achilles\u2019 heel.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-add15e1\" data-block-id=\"add15e1\"><style>.stk-add15e1 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">And so it happens that over time, the first problems arise. The once precious files cannot be recovered, are overwritten, or even deleted. Thus not only the most important marketing assets of a company disappear, but also opportunities to put the core business of the company prominently in the picture. As a result, every well thought-out marketing strategy collapses like a house of cards.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5d06f02\" data-block-id=\"5d06f02\"><style>.stk-5d06f02 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><strong>What is often overlooked is the importance of managing all those valuable digital assets.<\/strong>\u00a0An organized and structured way to quickly find the right files to share with others can provide a solution. And it is precisely for this task that \u201c<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>\u201d systems are ideally suited. <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">Digital Asset Management<\/a> systems are not new, but have been gaining tremendous popularity in recent years. And rightly so. They provide a central place where all assets can be managed. And just by securing management and storage in one point, it also becomes particularly easy to find and share assets with colleagues, external partners or use them on social media. All stakeholders can have easy access as well as the ability to access and\/or download files.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">DAM (Digital Asset Management) solutions<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f47284a\" data-block-id=\"f47284a\"><style>.stk-f47284a {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Anyone who has ever found themselves searching in vain for important assets will probably have wondered if there\u2019s a solution. Maybe they tried putting in place firm agreements with colleagues, departments or even branches to bring an end to the problem, but those agreements were gradually replaced by familiar routines. Or maybe they struck out on their own to seek out digital tools and found themselves in a spider\u2019s web of applications, suppliers, integrators and solutions.\u00a0<strong>As more and more companies have begun to appreciate the value of <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM systems<\/a> and are no longer delaying integration, their popularity has meant that the range on offer has exploded. Deciding on the right solution to satisfy the company\u2019s needs can sometimes turn out to be a complex undertaking.<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-37ea2fe\" data-block-id=\"37ea2fe\"><style>.stk-37ea2fe {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> experts, such as Catena Company, which has been involved in the search from the start, can help to streamline this process considerably.\u00a0<strong>Once an internal working group of all stakeholders has been assembled, a thorough analysis can be carried out that focuses on the customer\u2019s needs. This information can then be used to develop targeted solutions that match everyone\u2019s expectations closely.<\/strong><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Consulting assets<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6af9170\" data-block-id=\"6af9170\"><style>.stk-6af9170 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Anyone using a <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> solution will quickly see how it eliminates the need for lengthy searches for just those crucial images. Anyone with access to the system will be able to use intuitive filter menus and\/or simple searches to quickly locate the files that they need.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5dfdff1\" data-block-id=\"5dfdff1\"><style>.stk-5dfdff1 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">They will also be able to use additional information that is inherently linked to an asset and make use of additional input fields during configuration that go beyond the standard search fields. These input fields can vary according to selected options, categories, and subcategories, etc. and are known as \u2018adaptive metadata\u2019. This information can then be used for later searches.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-926654b\" data-block-id=\"926654b\"><style>.stk-926654b {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Assets contain more information than might immediately meet the eye. Hidden metadata (EXIF, XMP, etc.), such as the name of the photographer, copyright, GPS coordinates and more, can also be imported automatically.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e6fa0d2\" data-block-id=\"e6fa0d2\"><style>.stk-e6fa0d2 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The breakthrough of AI (Artificial Intelligence) has created vast opportunity in a great many areas, including in <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM systems<\/a>. With AI, these systems can easily and automatically apply \u2018tags\u2019 to imagery and with automatic recognition, elements in images can later be searched. If the automatic process fails to satisfy the use case, e.g. when specific product and\/or project numbers are needed, tags can be assigned to imagery manually,<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7b01161\" data-block-id=\"7b01161\"><style>.stk-7b01161 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">It\u2019s also possible to link assets together, allowing related files to be quickly located.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ac1d17c\" data-block-id=\"ac1d17c\"><style>.stk-ac1d17c {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The combination of these settings forms the \u2018taxonomy\u2019 of the <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>, the beating heart of the portal. The better it is configured, the more easily, the more efficiently and the more effectively searches and work can be carried out. A carefully considered setup can be simple, with no unnecessary complexity. Finding the right balance is thus essential, something that Catena Company can support and advise clients with and on with the requisite expertise.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0494f12\" data-block-id=\"0494f12\"><style>.stk-0494f12 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Once we have completed our searches, the results are displayed in an overview that can be set up in numerous different ways. Zoom options allow results to be enlarged for better visual inspection. There\u2019s also the option to display a complex watermark over specific types of asset or user so that dishonest use can be prevented.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Retrieving and sharing files<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3f0178d\" data-block-id=\"3f0178d\"><style>.stk-3f0178d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">A <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> system makes it easy to locate assets and to then download them with the click of a button. Users who have not been granted the appropriate user permissions can still commence a download after submitting a digital request.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1425e9c\" data-block-id=\"1425e9c\"><style>.stk-1425e9c {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">But why download files only for them to then be uploaded into another system or portal? That\u2019s the world upside down, on its head. Assets with a \u2018direct link\u2019 can be used immediately on other portals and\/or platforms with this public URL.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-be0afd2\" data-block-id=\"be0afd2\"><style>.stk-be0afd2 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Maybe you need to collate multiple assets for sharing? By putting together customised \u2018collections\u2019, they can be forwarded to colleagues or external contacts, such as editors, publishers, distributors, suppliers, etc. A direct link can be used to facilitate this, with or without a start and\/or end date. Permissions can be adjusted on a collection-by-collection basis, including for those who may not have access to the portal. These collections can be integrated into other portals and\/or systems via HTML components.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Access<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ce98eef\" data-block-id=\"ce98eef\"><style>.stk-ce98eef {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The platform can be accessed through any modern browser, with a secure connection established via HTTPS, a username and password.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e56ddef\" data-block-id=\"e56ddef\"><style>.stk-e56ddef {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Those who already use a central user management system can opt to activate a link to the Active Directory or LDAP server. With this, users can use the same login details as they do for other business applications.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7243a36\" data-block-id=\"7243a36\"><style>.stk-7243a36 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Thanks to centralised management in the cloud, VPN software is unnecessary. For those looking for an additional layer of protection, two-factor authentication is also an option.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-84e14f3\" data-block-id=\"84e14f3\"><style>.stk-84e14f3 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">If it\u2019s important for external parties, such as publishers, editors, journalists, advertising agencies, distributors, suppliers, retailers and customers, to have direct, 24\/7 access to the latest and most accurate content, our <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> solution is the appropriate choice.\u00a0 Using this application grants access to assets for all users, irrespective of where they are and in which time zone.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Adding files<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c165953\" data-block-id=\"c165953\"><style>.stk-c165953 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The system makes it easy for internal employees or external freelancers, suppliers, etc. to add and collate content. Those with access already can upload content directly, and assign appropriate metadata. Others, including external photographers, can use an optional module on the login page to upload files and designate a contact person. Without needing to have access, these files arrive in a waiting area for approval by an administrator, who can also assign appropriate information.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b613b4e\" data-block-id=\"b613b4e\"><style>.stk-b613b4e {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Metadata are set so that all critical information needs to be completed. That way, we can prevent assets from becoming lost and irretrievable.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Derivatives and DAT<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-262d8f9\" data-block-id=\"262d8f9\"><style>.stk-262d8f9 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Those working with assets from the <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> will not always want to have to use the original source file. As these are often too large and\/or have the wrong aspect ratio, they are downloaded in a classic workflow so that they can then be manually adjusted in an image processing package. These steps can be eliminated. During initial configuration, settings are available for automatic creation of specific variants for individual purposes, including for social media or for presentation software. That way, the user merely needs to click on the right button for the result that he wants. There\u2019s also a cropping tool that can be used for a unique crop that has not otherwise been provided.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ef3ecd2\" data-block-id=\"ef3ecd2\"><style>.stk-ef3ecd2 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Those who need a wide range of variants on different portals, platforms and websites can consider licensing the <a href=\"https:\/\/catenacompany.be\/en\/blog-en\/why-is-dynamic-asset-transformation-or-dat-a-much-needed-tool-for-forward-thinking-webmasters\/\" data-type=\"post\" data-id=\"3405\">DAT module<\/a>. Having a licence enables on-the-fly dynamic retrieval of imagery at the desired resolution and with the right aspect ratio. A shining example of innovation and processing power.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Integrations, APIs and customisation<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a3042fa\" data-block-id=\"a3042fa\"><style>.stk-a3042fa {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Those looking to boost efficiency ensure a link between different systems and platforms, with a \u2018single source of truth\u2019. Linking the <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> to systems such as PIM and\/or ERP, web portals, social media platforms or editorial workflows creates powerful connections and robust entities.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-64734b8\" data-block-id=\"64734b8\"><style>.stk-64734b8 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">In many cases, out-of-the-box integrations are available for download or activation for a wide variety of applications. A powerful browser plug-in may be all that\u2019s needed to add the desired functionality.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dc7e84b\" data-block-id=\"dc7e84b\"><style>.stk-dc7e84b {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">If the solutions available are inadequate, an integration or a link can be provided via the API and scripting and\/or programming. This is one of the options that customisation can provide. Writing software that runs autonomously in the background to generate reports, or simply desktop applications that anticipate user actions, can also add great value and save vast amounts of time.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Cloud-based management<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2c873ea\" data-block-id=\"2c873ea\"><style>.stk-2c873ea {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">There has never been so much to do in terms of cybersecurity as there is now and there is a permanent threat of cyber and ransomware attacks to keep companies on their toes. Continuously monitoring and updating software have become a full-time job. And that\u2019s precisely the reason that companies so frequently opt for cloud-based solutions. Opting for a SAAS solution can eliminate many of the worries stemming from security and backups so that companies can focus on what matters.&nbsp;&nbsp;&nbsp;<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Adobe Bridge is not a DAM<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a48b0a2\" data-block-id=\"a48b0a2\"><style>.stk-a48b0a2 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Although there are visual similarities between Adobe Bridge and a <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> system, it\u2019s important to emphasise that gulf between the two. It is a common misconception that they are the same. Adobe Bridge allows individual users to retrieve local imagery visually and quickly, but is not a solid server solution with the above features. Putting this solution under the same heading is thus entirely unjustified.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7d11031\" data-block-id=\"7d11031\"><style>.stk-7d11031 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The past decades have seen various technologies that have had a major impact on business.\u00a0<strong>Like the advent of e-mail, ERP and PIM systems, <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> solutions represent the next step in boosting the efficiency of businesses.\u00a0<\/strong>Any marketing department that wants to work with content professionally will find the idea of access to a robust platform appealing. Centrally managing these assets makes all marketing assets easily accessible. Internal marketing or sales colleagues, external editors, resellers,\u2026 anyone can work with high-quality content in a centralised and secure environment.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18926b1\" data-block-id=\"18926b1\"><style>.stk-18926b1 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Catena Company has been a prominent partner, supporting companies with <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> implementation throughout the Benelux for fifteen years. This unique expertise allows us to help clients with the roll-out of a powerful marketing strategy by putting the right tools to use.\u00a0<strong>Would you like to know more about how <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> can help to boost your company? <a href=\"https:\/\/catenacompany.be\/en\/contact\/\" data-type=\"page\" data-id=\"3141\">Please get in touch!<\/a> There is no obligation<\/strong>.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Many marketing professionals will surely agree: a successful marketing strategy stands or falls with having professional images.&nbsp;Nothing is more important than images that highlight products, services, events, people and\/or locations with razor sharp clarity. Strong visuals, animations and videos often play the leading role in any successful campaign. Those campaigns are often not limited to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[37],"class_list":["post-3424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-dam-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DAM: A powerhouse for marketing professionals - Catena Company<\/title>\n<meta name=\"description\" content=\"Marketers struggle with content management. Discover how a DAM system helps you organize digital assets efficiently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/en\/blog-en\/dam-a-powerhouse-for-marketing-professionals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAM: A powerhouse for marketing professionals - Catena Company\" \/>\n<meta property=\"og:description\" content=\"Marketers struggle with content management. 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