{"id":3456,"date":"2023-11-21T13:20:00","date_gmt":"2023-11-21T12:20:00","guid":{"rendered":"https:\/\/catenacompany.be\/geen-onderdeel-van-een-categorie\/slimme-strategieen-om-de-stijgende-vraag-naar-content-te-overwinnen\/"},"modified":"2025-03-06T10:15:03","modified_gmt":"2025-03-06T09:15:03","slug":"smart-strategies-to-overcome-rising-demand-for-content","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/en\/blog-en\/smart-strategies-to-overcome-rising-demand-for-content\/","title":{"rendered":"Smart strategies to overcome rising demand for content"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-80b25fe\" data-block-id=\"80b25fe\"><style>.stk-80b25fe {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">At a lightning pace, the amount of marketing content has exploded, this is perceived by brand owners as a true&nbsp;<strong>\u201ccontent explosion<\/strong>\u201c. This remarkable shift is driven by a number of factors, two of which we examine: the emergence of&nbsp;<strong>new touchpoints<\/strong>&nbsp;and the&nbsp;<strong>diversification of content types<\/strong>.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The influence of various touchpoints<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0bae311\" data-block-id=\"0bae311\"><style>.stk-0bae311 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">In the past, the website was the communication medium of choice. It was convenient to display the entire offer in one central place. Everyone knew that this portal was comprehensive and representative of what a company had to offer. That\u2019s in the past now. The number and diversity of touchpoints have increased exponentially. Besides your website, it is now essential to have a presence on platforms such as Google and various\u00a0<strong><a href=\"https:\/\/catenacompany.be\/en\/solutions\/content-types\/social-media-content\/\" data-type=\"page\" data-id=\"3933\">social media<\/a> channels<\/strong>. Of course,\u00a0<strong><a href=\"https:\/\/catenacompany.be\/en\/solutions\/content-types\/point-of-sale\/\" data-type=\"page\" data-id=\"3930\">physical locations<\/a><\/strong>\u00a0also continue to play a role, just think of narrowcasting content. In addition, we should not underestimate the impact of emerging technologies such as wearables, <a href=\"https:\/\/catenacompany.be\/en\/solutions\/content-types\/virtual-reality-augmented-reality\/\" data-type=\"page\" data-id=\"3945\">augmented reality and virtual reality<\/a>. Also take into account the rise of the\u00a0<strong>metaverse<\/strong>, which currently dominates the gaming industry but is likely to take on a broader interpretation.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cb0201d\" data-block-id=\"cb0201d\"><style>.stk-cb0201d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Technological developments are following at a rapid pace.&nbsp;<strong>Web 3.0 and 5G<\/strong>&nbsp;which are being rolled out make the \u2018<strong>Internet of Things&nbsp;<\/strong>(IoT) a reality. IoT comprises a network of devices that communicate and exchange data over internet connections. It is not far-fetched to think of a future where your washing machine automatically plays instructional videos.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">You will work with different content types<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f10b68d\" data-block-id=\"f10b68d\"><style>.stk-f10b68d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">We are also seeing a greater variety of content types. Besides\u00a0<strong>branding<\/strong>\u00a0and\u00a0<strong>marketing<\/strong>, we now have to think about\u00a0<strong><a href=\"https:\/\/catenacompany.be\/en\/content-supply-chain\/management\/\" data-type=\"page\" data-id=\"3578\">e-commerce<\/a>, <a href=\"https:\/\/catenacompany.be\/en\/solutions\/content-types\/social-media-content\/\" data-type=\"page\" data-id=\"3933\">social media<\/a>, <a href=\"https:\/\/catenacompany.be\/en\/solutions\/content-types\/written-content\/\" data-type=\"page\" data-id=\"3917\">blogs<\/a><\/strong>\u00a0and keeping an eye on\u00a0<strong><a href=\"https:\/\/catenacompany.be\/en\/solutions\/content-types\/user-generated-content\/\" data-type=\"page\" data-id=\"3939\">user-generated content<\/a><\/strong>. Implementing your brand identity consistently, both online and offline, thus becomes even more important but also more challenging. Customers expect an answer to their question at any time, supported by the right visual communication.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-376784c\" data-block-id=\"376784c\"><style>.stk-376784c {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Beyond marketing applications, the latest multimedia techniques are also used for internal processes. Procedures are replaced by\u00a0<a href=\"https:\/\/catenacompany.be\/en\/solutions\/content-types\/video-content\/\" data-type=\"page\" data-id=\"3890\"><strong>instructional\u00a0<\/strong>videos<\/a>, and content creators are asked to support the creation of\u00a0<strong>learning \u2013 and \u2019employer branding\u2019<\/strong>\u00a0content.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How can you anticipate this?<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-aea33a1\" data-block-id=\"aea33a1\"><style>.stk-aea33a1 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Not to worry, there are effective strategies to manage the impact of this content explosion. Especially now that automation is gaining importance, organisations need to recognise that automating tasks is crucial. The predicted shortage of human capacity by 2023 is forcing organisations to automate tasks previously performed manually. This allows employees to make the best use of their skills and use them more strategically. By embracing the right technologies and setting thoughtful priorities, organisations can smoothly navigate this dynamic and rapidly evolving market.<br><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f9d3e99\" data-block-id=\"f9d3e99\"><style>.stk-f9d3e99 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Would you like to know how to manage the content explosion? <a href=\"https:\/\/catenacompany.be\/en\/content-scan\/\" data-type=\"page\" data-id=\"3568\">Do our content scan!<\/a><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At a lightning pace, the amount of marketing content has exploded, this is perceived by brand owners as a true&nbsp;\u201ccontent explosion\u201c. This remarkable shift is driven by a number of factors, two of which we examine: the emergence of&nbsp;new touchpoints&nbsp;and the&nbsp;diversification of content types. The influence of various touchpoints In the past, the website was [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[54],"class_list":["post-3456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-content-scan-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart strategies to overcome rising demand for content - Catena Company<\/title>\n<meta name=\"description\" content=\"Organizations are struggling with the increasing demand for content. Discover smart strategies to meet this challenge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/en\/blog-en\/smart-strategies-to-overcome-rising-demand-for-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart strategies to overcome rising demand for content - Catena Company\" \/>\n<meta property=\"og:description\" content=\"Organizations are struggling with the increasing demand for content. 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