{"id":3467,"date":"2024-07-02T13:50:00","date_gmt":"2024-07-02T11:50:00","guid":{"rendered":"https:\/\/catenacompany.be\/geen-onderdeel-van-een-categorie\/optimaliseer-je-marketingcontent-voor-wederverkopers-met-deze-tip\/"},"modified":"2025-03-06T10:02:27","modified_gmt":"2025-03-06T09:02:27","slug":"a-tip-to-optimise-your-marketing-content-for-resellers","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/en\/blog-en\/a-tip-to-optimise-your-marketing-content-for-resellers\/","title":{"rendered":"A tip to optimise your marketing content for resellers"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-25b1817\" data-block-id=\"25b1817\"><style>.stk-25b1817 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">You are likely well-acquainted with the complexities of distributing products through a network of dealers and resellers. Managing brand consistency and delivering the right marketing content on time are challenges you are probably also familiar with.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a409b99\" data-block-id=\"a409b99\"><style>.stk-a409b99 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">In an ideal world, wouldn\u2019t just every piece of marketing material always be up to date and easily accessible to every reseller? With\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">Digital Asset Management<\/a> (<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>), this becomes a reality.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Some benefits<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>One central access point:<\/strong>\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>\u00a0acts as a central hub for all your marketing materials. This portal ensures that dealers and resellers always have access to the most up-to-date and relevant imagery, product descriptions, price lists and other marketing content.<\/li>\n\n\n\n<li><strong>Instant updates and revisions:<\/strong>\u00a0Changing the colour of a package or removing a product from the range? No problem.\u00a0Modern <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> systems\u00a0update changes in real-time, ensuring your partners always have the latest information. This eliminates confusion and reduces the risk of errors in market communications.<\/li>\n\n\n\n<li><strong>Controlled access rights:<\/strong>\u00a0Not every dealer or reseller needs access to all marketing materials. A\u00a0modern <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>\u00a0allows you to configure detailed access rights, giving you control over who can see specific content. This helps protect your brand and ensures that only authorised individuals see exactly what they need.<\/li>\n\n\n\n<li><strong>Brand consistency:<\/strong>\u00a0No matter how extensive your network of partners is,\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>\u00a0ensures that everyone is using the same, up-to-date brand guidelines and materials, resulting in a uniform brand experience across all channels and touchpoints.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Why a modern DAM is a real gamechanger<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7f9d5b1\" data-block-id=\"7f9d5b1\"><style>.stk-7f9d5b1 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Imagine launching a new marketing campaign. Rather than sending numerous emails with attachments and instructions or sharing a Google Drive folder, simply update the assets in your <a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a> system. All partners in your network will instantly have access to these updates.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b8601df\" data-block-id=\"b8601df\"><style>.stk-b8601df {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Crucially, the\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\">DAM<\/a>\u00a0serves as the \u201csingle source of truth, providing one central, reliable source of information. Changes are made in real time and instantly accessible to all users. This ensures that everyone uses the same, most current information, saving time and reducing your team\u2019s workload. It also accelerates and streamlines your product marketing by eliminating confusion from outdated files or conflicting document versions. With every piece of content being consistent and up-to-date, your brand projects a stronger, more professional image in all marketing efforts.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-20e2535\" data-block-id=\"20e2535\"><style>.stk-20e2535 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">This not only saves time and reduces your team\u2019s workload, but also boosts the speed and efficiency of your product marketing.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Find out what DAM can do for you<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-27a65a7\" data-block-id=\"27a65a7\"><style>.stk-27a65a7 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/catenacompany.be\/en\/demo\/\" data-type=\"page\" data-id=\"3569\">Schedule your demo today<\/a> and start providing up-to-date content from your dealer network management!<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>You are likely well-acquainted with the complexities of distributing products through a network of dealers and resellers. Managing brand consistency and delivering the right marketing content on time are challenges you are probably also familiar with. In an ideal world, wouldn\u2019t just every piece of marketing material always be up to date and easily accessible [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[37],"class_list":["post-3467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-dam-en"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A tip to optimise your marketing content for resellers - Catena Company<\/title>\n<meta name=\"description\" content=\"Improve brand consistency and efficiency by optimizing marketing content for resellers with Digital Asset Management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/en\/blog-en\/a-tip-to-optimise-your-marketing-content-for-resellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A tip to optimise your marketing content for resellers - Catena Company\" \/>\n<meta property=\"og:description\" content=\"Improve brand consistency and efficiency by optimizing marketing content for resellers with Digital Asset Management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catenacompany.be\/en\/blog-en\/a-tip-to-optimise-your-marketing-content-for-resellers\/\" \/>\n<meta property=\"og:site_name\" content=\"Catena Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/catenacompany\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-02T11:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T09:02:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/asset-naar-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Geerte Verbraeken\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geerte Verbraeken\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/a-tip-to-optimise-your-marketing-content-for-resellers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/a-tip-to-optimise-your-marketing-content-for-resellers\\\/\"},\"author\":{\"name\":\"Geerte Verbraeken\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#\\\/schema\\\/person\\\/c91824c1c1db4e225e144c50fdba5380\"},\"headline\":\"A tip to optimise your marketing content for resellers\",\"datePublished\":\"2024-07-02T11:50:00+00:00\",\"dateModified\":\"2025-03-06T09:02:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/a-tip-to-optimise-your-marketing-content-for-resellers\\\/\"},\"wordCount\":428,\"publisher\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/a-tip-to-optimise-your-marketing-content-for-resellers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/asset-naar-social.jpg\",\"keywords\":[\"DAM\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/a-tip-to-optimise-your-marketing-content-for-resellers\\\/\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/en\\\/blog-en\\\/a-tip-to-optimise-your-marketing-content-for-resellers\\\/\",\"name\":\"A tip to optimise your marketing content for resellers - 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