{"id":5045,"date":"2024-06-17T15:53:00","date_gmt":"2024-06-17T13:53:00","guid":{"rendered":"https:\/\/catenacompany.be\/geen-onderdeel-van-een-categorie\/op-deze-manier-beheren-alle-grootse-sportevenementen-hun-marketingcontent\/"},"modified":"2025-03-06T10:04:17","modified_gmt":"2025-03-06T09:04:17","slug":"this-is-how-all-major-sporting-events-manage-their-marketing-content","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/en\/blog-en\/this-is-how-all-major-sporting-events-manage-their-marketing-content\/","title":{"rendered":"This is how all major sporting events manage their marketing content"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0f5ea62\" data-block-id=\"0f5ea62\"><style>.stk-0f5ea62 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">With the European Football Championship and the Olympics on the horizon, we are entering a period full of sporting highlights. These events draw millions of viewers globally and generate a huge amount of content. Each moment presents an opportunity to enhance your brand and that of your sponsors.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fe19c49\" data-block-id=\"fe19c49\"><style>.stk-fe19c49 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">This is where a\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Asset Management (DAM) system<\/a>\u00a0becomes crucial. It not only helps manage these assets, but also contributes to more effective sponsor activation.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The challenge of major sporting events<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-967e47b\" data-block-id=\"967e47b\"><style>.stk-967e47b {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">During global sporting events such as the European Championships and the Olympics, marketing teams come under high pressure to deliver content quickly and consistently. This requires a tool that not only helps organise and distribute imagery, but also ensures that sponsors get proper recognition.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-37fba3c\" data-block-id=\"37fba3c\"><style>.stk-37fba3c {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">A\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\" target=\"_blank\" rel=\"noreferrer noopener\">DAM<\/a>\u00a0provides a central platform where all digital assets are stored and managed:<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. Advanced tagging and collections<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a21162a\" data-block-id=\"a21162a\"><style>.stk-a21162a {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">In each image featuring athletes, victories and emotional moments can easily be tagged and categorised. This enables quick retrieval and sharing of specific content.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. AI-driven text recognition<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-858a318\" data-block-id=\"858a318\"><style>.stk-858a318 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Ideal for identifying images where sponsors are clearly visible. This capability ensures sponsors receive maximum value, granting them exclusive or priority access to content which includes their brand.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Efficient content distribution<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-50695bb\" data-block-id=\"50695bb\"><style>.stk-50695bb {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Imagine seamlessly distributing corresponding images to all relevant media and sponsors immediately following a gold medal win.\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\" target=\"_blank\" rel=\"noreferrer noopener\">Modern DAM technology<\/a>\u00a0makes this possible with just a few clicks.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Why is this important for your brand and sponsors<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fd318d8\" data-block-id=\"fd318d8\"><style>.stk-fd318d8 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Consistently and efficiently managing sports content not only enhances your own brand identity, but also increases visibility and ROI for sponsors. At a time when every moment counts,\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\" target=\"_blank\" rel=\"noreferrer noopener\">DAM<\/a>\u00a0ensures that you are always ahead of the curve, ready to capture and share every significant moment.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Prepare for a summer of sports<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d782449\" data-block-id=\"d782449\"><style>.stk-d782449 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">With major sporting events on the horizon, now is the perfect time to think about how you will manage the huge flow of content.\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\" target=\"_blank\" rel=\"noreferrer noopener\">DAM<\/a>\u00a0is more than just a tool; it\u2019s a strategic partner that helps you get more out of your assets.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0397583\" data-block-id=\"0397583\"><style>.stk-0397583 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Are you ready to take your fan interaction and sponsor satisfaction to the next level? <a href=\"https:\/\/catenacompany.be\/en\/demo\/\" data-type=\"page\" data-id=\"3569\">Schedule a demo<\/a> now and see for yourself how\u00a0<a href=\"https:\/\/catenacompany.be\/en\/technologies\/dam\/\" data-type=\"page\" data-id=\"3687\" target=\"_blank\" rel=\"noreferrer noopener\">DAM<\/a>\u00a0can make the difference and work with you to ensure a winning strategy during the European Championship, Olympics, Champions League, etc.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the European Football Championship and the Olympics on the horizon, we are entering a period full of sporting highlights. These events draw millions of viewers globally and generate a huge amount of content. Each moment presents an opportunity to enhance your brand and that of your sponsors. This is where a\u00a0Digital Asset Management (DAM) [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[40,38,37],"class_list":["post-5045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-andere-industrieen-en","tag-content-management-en","tag-dam-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This is how all major sporting events manage their marketing content - Catena Company<\/title>\n<meta name=\"description\" content=\"Managing marketing content for major sporting events is complex. 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