WeTransfer has become a habitual tool for many teams. It’s a quick way to send something without logging in or taking any detours.<\/p>\n\n\n\n
We all use it, both privately and professionally. But after the recent update to their Terms of Service \u2014 and the commotion that followed \u2014 it’s time to ask ourselves: do we still want to use such a tool in a professional environment?<\/p>\n\n\n\n
Because no matter how convenient it may seem, doubts creep in as soon as you read the details:<\/p>\n\n\n\n
It may feel like a small risk. But for brands that work professionally with sensitive content, trust in the tools you share with is not a nice-to-have \u2014 it’s crucial.<\/p>\n\n\n\n
In its August 2025 update, WeTransfer introduced a clause (\u00a76.3) that automatically granted users a perpetual, worldwide, non-exclusive, royalty-free, transferable, sublicensable licence<\/strong>. <\/p>\n\n\n\n Among other things, this gave WeTransfer the right to:<\/p>\n\n\n\n After strong public criticism, WeTransfer reversed this passage:<\/p>\n\n\n\n Although the new clause is less far-reaching, the wording remains vague. What does \u201cimprovement of the service\u201d mean in concrete terms?<\/p>\n\n\n\n This creates uncertainty, especially for creative brands that work under NDAs or with intellectually valuable content. Users remained uncertain: Can I trust this licence blindly?<\/p>\n\n\n\n Bynder Express<\/strong> is designed as a functionality within your DAM:<\/p>\n\n\n\n Sharing files securely is important. But it’s only a fraction of what a DAM can do for you.<\/p>\n\n\n\n Curious about what other features within Bynder can take the pressure off your team? Or would you like to discover what Digital Asset Management looks like in your organisation \u2014 with your existing tools, processes and needs?<\/p>\n\n\n\n Feel free to request a demo. We’re happy to help!<\/p>\n\n\n\n\n
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Why the risk for professionals remained even after that<\/h3>\n\n\n\n
Bynder Express does it differently \u2014 and better<\/h3>\n\n\n\n
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How that feels for you as a professional<\/h3>\n\n\n\n
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At a glance<\/h3>\n\n\n\n
<\/td> WeTransfer<\/strong><\/td> Bynder Express<\/strong><\/td><\/tr> License Terms <\/td> Previously vague, initial AI licence potential<\/td> No questions about licensing; everything within the Bynder environment<\/td><\/tr> Ownership & control <\/td> You retain copyright, but the licence is broadly formulated<\/td> Full control within your DAM, no external claims<\/td><\/tr> Security <\/td> Basic encryption<\/td> Enterprise-grade encryption, permissions and tracking<\/td><\/tr> Ease of use <\/td> External platform, separate login <\/td> Directly available within your DAM, no additional tools required<\/td><\/tr> Traceability <\/td> No admin overview<\/td> Transfer history gives you an overview<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Bynder Express is just one piece<\/h3>\n\n\n\n