{"id":9538,"date":"2026-03-09T10:52:39","date_gmt":"2026-03-09T09:52:39","guid":{"rendered":"https:\/\/catenacompany.be\/?p=9538"},"modified":"2026-03-09T10:52:39","modified_gmt":"2026-03-09T09:52:39","slug":"zero-touch-publishing-why-your-publications-must-always-move-with-your-data","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/en\/blog-en\/zero-touch-publishing-why-your-publications-must-always-move-with-your-data\/","title":{"rendered":"Zero-Touch Publishing: why your publications must always move with your data"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-61aba89\" data-block-id=\"61aba89\"><style>.stk-61aba89 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Marketing teams still produce many publications that are directly based on product information. Catalogs, price lists, datasheets, product sheets, technical documents. All contain information that actually comes from the same source: product data.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-305b28f\" data-block-id=\"305b28f\"><style>.stk-305b28f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">And yet in many organizations this process still happens manually.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-43999e3\" data-block-id=\"43999e3\"><style>.stk-43999e3 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">A price is changed in Excel or in a PIM. A specification changes. A legal statement must be added.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8fa924a\" data-block-id=\"8fa924a\"><style>.stk-8fa924a {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">And then the work begins.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a55ddd3\" data-block-id=\"a55ddd3\"><style>.stk-a55ddd3 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The catalog needs to be updated again. The datasheet needs to be revised. The correct version has to be exported again. And then someone needs to check whether the latest version is actually in the right place: on the website, in the dealer portal, or in the DAM.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-624cf7d\" data-block-id=\"624cf7d\"><style>.stk-624cf7d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">This may seem manageable\u2026 until markets start moving faster.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3868957\" data-block-id=\"3868957\"><style>.stk-3868957 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">When publications can no longer keep up<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-71c156d\" data-block-id=\"71c156d\"><style>.stk-71c156d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">In many industries, product information, pricing and regulations change faster than before. New products launch more quickly, prices are updated more frequently and international markets require more language variants. This means publications should actually move continuously with the underlying data.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a224c62\" data-block-id=\"a224c62\"><style>.stk-a224c62 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">But when publications are disconnected from that data, problems arise. The catalog used by sales may not be the latest version. The datasheet on the website may still contain outdated specifications. Dealers sometimes work with documents that have already been updated.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e24231b\" data-block-id=\"e24231b\"><style>.stk-e24231b {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">And that creates uncertainty.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2d559a4\" data-block-id=\"2d559a4\"><style>.stk-2d559a4 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Because you can never be completely sure that everyone is working with the same information.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7ab1986\" id=\"the-move-to-zero-touch-publishing\" data-block-id=\"7ab1986\"><h2 class=\"stk-block-heading__text\">The move to Zero-Touch Publishing<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-06236e9\" data-block-id=\"06236e9\"><style>.stk-06236e9 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">That is why more organizations are moving toward what we call <strong>Zero-Touch Publishing<\/strong>. The principle is simple: publications are directly connected to the data they are based on.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18f98a3\" data-block-id=\"18f98a3\"><style>.stk-18f98a3 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Product information, prices and technical data come from a source system such as a PIM, ERP or another data source. That data automatically feeds the templates of your publications. When something changes at the source, a trigger is activated automatically.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1c96efa\" data-block-id=\"1c96efa\"><style>.stk-1c96efa {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">The system generates a new version of the publication and immediately makes it available in the right place. For example in your DAM, on your website or in a dealer portal.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-361e7fb\" data-block-id=\"361e7fb\"><style>.stk-361e7fb {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">No manual action is required.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0c28348\" id=\"always-the-right-version-everywhere\" data-block-id=\"0c28348\"><h2 class=\"stk-block-heading__text\">Always the right version, everywhere<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1fd97b0\" data-block-id=\"1fd97b0\"><style>.stk-1fd97b0 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">This means you can say with certainty that every publication is always based on the most recent data.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-51ffcf3\" data-block-id=\"51ffcf3\"><style>.stk-51ffcf3 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">A price change? The new price list is generated automatically.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bc0d176\" data-block-id=\"bc0d176\"><style>.stk-bc0d176 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">A change in product information? The datasheet is updated automatically.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-329064d\" data-block-id=\"329064d\"><style>.stk-329064d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">A new language variant or an additional market? The right publications are generated automatically.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-726b98c\" data-block-id=\"726b98c\"><style>.stk-726b98c {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">And because these publications are delivered directly to your DAM, dealers, partners and internal teams know they are always working with the latest version.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-423f733\" data-block-id=\"423f733\"><style>.stk-423f733 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">No more doubts about versions. No more risk of outdated documents.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-67aa446\" id=\"from-manual-work-to-production-proof-publications\" data-block-id=\"67aa446\"><h2 class=\"stk-block-heading__text\">From manual work to production-proof publications<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cde86ab\" data-block-id=\"cde86ab\"><style>.stk-cde86ab {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">With a solution like <strong>Dynamic Data Publishing<\/strong>, this approach becomes surprisingly simple. Templates are connected to your product and pricing data. As soon as the data changes, a new publication is automatically generated and published.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0087586\" data-block-id=\"0087586\"><style>.stk-0087586 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">What used to take hours of manual work. Updating, exporting, replacing and checking. Now happens completely automatically.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-283c3ee\" data-block-id=\"283c3ee\"><style>.stk-283c3ee {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">And that makes a big difference. Not only because it saves time, but especially because your publications become <strong>production proof<\/strong>. They stay synchronized with your data, stay on brand and remain reliable for everyone who works with them.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9d53d53\" id=\"curious-what-zero-touch-publishing-looks-like-in-practice\" data-block-id=\"9d53d53\"><h2 class=\"stk-block-heading__text\">Curious what Zero-Touch Publishing looks like in practice?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-60c3931\" data-block-id=\"60c3931\"><style>.stk-60c3931 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">We are happy to show you how publications can be automatically generated from product data and immediately made available as the correct version in your DAM, website or dealer portal.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-67c9013\" data-block-id=\"67c9013\"><style>.stk-67c9013 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">This allows you to see how catalogs, datasheets and price lists automatically evolve with your data, without any manual steps.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-88fcd11 stk-block-background spotlight-container\" data-block-id=\"88fcd11\"><style>.stk-88fcd11 {background-color:var(--theme-palette-color-2, #97CCD9) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-right:64px !important;padding-bottom:160px !important;padding-left:64px !important;margin-bottom:160px !important;}.stk-88fcd11:before{background-color:var(--theme-palette-color-2, #97CCD9) !important;}@media screen and (max-width:999px){.stk-88fcd11 {padding-top:80px !important;padding-bottom:80px !important;margin-bottom:80px !important;}}@media screen and (max-width:689px){.stk-88fcd11 {padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important;margin-bottom:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88fcd11-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fd893e2\" data-v=\"4\" data-block-id=\"fd893e2\"><style>.stk-fd893e2 {align-self:center !important;}.stk-fd893e2-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fd893e2-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-fd893e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d374629\" id=\"win-the-br-battle-of-the-brands\" data-block-id=\"d374629\"><style>.stk-d374629 {max-width:800px !important;min-width:auto !important;}.stk-d374629 .stk-block-heading__text{font-size:64px !important;}@media screen and (max-width:999px){.stk-d374629 .stk-block-heading__text{font-size:50px !important;}}@media screen and (max-width:689px){.stk-d374629 .stk-block-heading__text{font-size:32px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Win the <br>battle of the brands<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18a3625\" data-block-id=\"18a3625\"><style>.stk-18a3625 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Start with automation of visual content<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-3e5c9e8\" data-block-id=\"3e5c9e8\"><style>.stk-3e5c9e8 .stk-button-group{flex-direction:row !important;}.stk-3e5c9e8 .stk-inner-blocks{column-gap:16px !important;}@media 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!important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-675cfa2 .stk-button__inner-text{color:var(--theme-palette-color-3, #201D31) !important;font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/en\/contact\/\"><span class=\"has-text-color stk-button__inner-text\">Contact us<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing teams still produce many publications that are directly based on product information. Catalogs, price lists, datasheets, product sheets, technical documents. All contain information that actually comes from the same source: product data. And yet in many organizations this process still happens manually. A price is changed in Excel or in a PIM. A specification [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":9535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,1],"tags":[],"class_list":["post-9538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-geen-onderdeel-van-een-categorie"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zero-Touch Publishing: why your publications must always move with your data - Catena Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/en\/blog-en\/zero-touch-publishing-why-your-publications-must-always-move-with-your-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zero-Touch Publishing: why your publications must always move with your data - Catena Company\" \/>\n<meta property=\"og:description\" content=\"Marketing teams still produce many publications that are directly based on product information. 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