{"id":2563,"date":"2019-04-22T10:38:00","date_gmt":"2019-04-22T08:38:00","guid":{"rendered":"https:\/\/catenacompany.be\/?post_type=case&#038;p=2563"},"modified":"2025-05-02T09:58:19","modified_gmt":"2025-05-02T07:58:19","slug":"java-foodservice-zet-in-op-video-content","status":"publish","type":"case","link":"https:\/\/catenacompany.be\/nl\/case\/java-foodservice-zet-in-op-video-content\/","title":{"rendered":"Java Foodservice zet in op video content\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ed60b92 stk-block-background\" data-block-id=\"ed60b92\"><style>.stk-ed60b92 {background-color:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-bottom:160px !important;margin-bottom:160px !important;}.stk-ed60b92:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-ed60b92-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;}@media screen and (max-width:999px){.stk-ed60b92 {padding-top:80px !important;padding-bottom:80px !important;}}@media screen and (max-width:689px){.stk-ed60b92 {margin-bottom:80px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ed60b92-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7eb40ad\" data-v=\"4\" data-block-id=\"7eb40ad\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7eb40ad-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7eb40ad-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f9ad8fa stk-block-background\" data-block-id=\"f9ad8fa\"><style>.stk-f9ad8fa {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-f9ad8fa:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-f9ad8fa-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-f9ad8fa {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f9ad8fa-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0e5f22b\" data-v=\"4\" data-block-id=\"0e5f22b\"><style>.stk-0e5f22b {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0e5f22b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0e5f22b-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ff49ed6\" data-block-id=\"ff49ed6\"><style>.stk-ff49ed6 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">TikTok-video\u2019s, Instragram-reels\u2026 <a href=\"https:\/\/catenacompany.be\/nl\/oplossingen\/contenttypes\/videocontent\/\">video<\/a> is king. <br>Bewegende beelden werken, houden de aandacht van je doelpubliek beter vast. <br>En dat hebben ze bij <a data-type=\"link\" data-id=\"https:\/\/www.javafoodservice.be\/nl\/home.html\" href=\"https:\/\/www.javafoodservice.be\/nl\/home.html\">Java Foodservice<\/a> ook gezien.\u00a0\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-23233d8\" data-block-id=\"23233d8\"><style>.stk-23233d8 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Melissa Maho, contentmarketeer bij Java Foodservice vertelt hoe ze bij Catena Company terechtkwam. <br>\u201cOp onze marketingafdelingen merkten we dat bewegende content meer en meer aan populariteit wint. <br><a href=\"https:\/\/catenacompany.be\/nl\/oplossingen\/contenttypes\/videocontent\/\">Video<\/a> is belangrijk op <a href=\"https:\/\/catenacompany.be\/nl\/oplossingen\/contenttypes\/social-media-content\/\">sociale media<\/a> en <a href=\"https:\/\/catenacompany.be\/nl\/oplossingen\/contenttypes\/webcontent\/\">website<\/a>, maar ook tijdens onze klantenevents, beurzen en <br>inspiratiedagen werd het belang van goede video\u2019s steeds duidelijker.\u201d\u00a0\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-369ff67\" data-block-id=\"369ff67\"><style>.stk-369ff67 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Maar, zomaar beginnen aan video: da\u2019s moeilijk. <br>\u201cWe hadden onvoldoende kennis in huis, en daarom volgde ik een <a href=\"https:\/\/catenacompany.be\/nl\/resources\/trainingen-op-maat\/\">videotraining<\/a> bij Catena Company.\u201d\u00a0<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-d4b5280 stk-block-background\" data-block-id=\"d4b5280\"><style>.stk-d4b5280 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-d4b5280:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-d4b5280-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-d4b5280 {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d4b5280-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b668299\" data-v=\"4\" data-block-id=\"b668299\"><style>.stk-b668299 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b668299-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b668299-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1154375\" id=\"grafische-content-soorten\" data-block-id=\"1154375\"><h2 class=\"stk-block-heading__text\">Meteen in de praktijk&nbsp;<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fa16109\" data-block-id=\"fa16109\"><style>.stk-fa16109 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Als contentmarketeer was het volgen van een <a href=\"https:\/\/catenacompany.be\/nl\/resources\/trainingen-op-maat\/\">videotraining<\/a> toch een stapje buiten de comfortzone, geeft Melissa toe. \u201cHet tempo van de <a href=\"https:\/\/catenacompany.be\/nl\/resources\/trainingen-op-maat\/\">training<\/a> lag ook erg hoog. Maar de leerkracht, Fernando Pauwels, waakte er steeds over dat ik mee was. Dat hij een doorwinterde ervaringsdeskundige was, bleek al van de eerste minuut. De <a href=\"https:\/\/catenacompany.be\/nl\/resources\/trainingen-op-maat\/\">training<\/a> heeft me veel bijgebracht en de skills gegeven om meteen praktisch aan de slag te gaan.\u201d&nbsp;&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4b4e1cb\" data-block-id=\"4b4e1cb\"><style>.stk-4b4e1cb {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Nog geen week na de <a href=\"https:\/\/catenacompany.be\/nl\/resources\/trainingen-op-maat\/\">training<\/a> zette Melissa haar kennis al om in de praktijk. \u201cIk maakte een korte <a href=\"https:\/\/catenacompany.be\/nl\/oplossingen\/contenttypes\/videocontent\/\">video<\/a> voor onze salesploeg, die ze meteen konden gebruiken bij prospecten. Dat ging uiteraard gepaard met wat zoekwerk, maar oefening baart kunst!\u201d&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7748692\" data-block-id=\"7748692\"><style>.stk-7748692 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">\u201cIk kijk ernaar uit om nog dieper in <a href=\"https:\/\/catenacompany.be\/nl\/oplossingen\/contenttypes\/videocontent\/\">videocontent<\/a> te duiken. M\u00e9t de cursus bij de hand\u201d, besluit Melissa.&nbsp;&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-d1b7d4e\" data-block-id=\"d1b7d4e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-c918918\" data-block-id=\"c918918\"><style>.stk-c918918 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;}.stk-c918918:hover{transform:translateY(-4px) !important;}.stk-c918918 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-c918918 .stk-button:hover:after{background:var(--theme-palette-color-1, #EC784A) !important;opacity:1 !important;}.stk-c918918 .stk-button:before{border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-c918918 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/nl\/contact\/\"><span class=\"stk-button__inner-text\">Ga zelf met video aan de slag na een training op maat<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5c01803\" data-v=\"4\" data-block-id=\"5c01803\"><style>.stk-5c01803 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5c01803-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5c01803-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"93295D5E-7E09-48C3-9D983ABC1275E706\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/45d09aa62f4fc61e\/original\/visual-case-java-foodservice-2.jpg\" alt=\"visual case java foodservice 2\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-2825482 stk-block-background\" data-block-id=\"2825482\"><style>.stk-2825482 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;margin-top:-60px !important;margin-bottom:-200px !important;}.stk-2825482:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-2825482-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-2825482 {margin-top:0px !important;margin-bottom:-200px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2825482-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2028934\" data-v=\"4\" data-block-id=\"2028934\"><style>.stk-2028934 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2028934-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2028934-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-19c8e6d\" data-block-id=\"19c8e6d\"><style>.stk-19c8e6d {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-19c8e6d .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-19c8e6d .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-19c8e6d .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">&#8220;Dat de leerkracht, Fernando Pauwels, een doorwinterde ervaringsdeskundige is, bleek al vanaf de eerste minuut.&#8221; &#8211; Melissa Maho, Content Marketeer @ Java Foodservice<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-88fcd11 stk-block-background spotlight-container\" data-block-id=\"88fcd11\"><style>.stk-88fcd11 {background-color:var(--theme-palette-color-2, #97CCD9) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-right:64px !important;padding-bottom:160px !important;padding-left:64px !important;margin-bottom:160px !important;}.stk-88fcd11:before{background-color:var(--theme-palette-color-2, #97CCD9) !important;}@media screen and (max-width:999px){.stk-88fcd11 {padding-top:80px !important;padding-bottom:80px !important;margin-bottom:80px !important;}}@media screen and (max-width:689px){.stk-88fcd11 {padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important;margin-bottom:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88fcd11-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fd893e2\" data-v=\"4\" data-block-id=\"fd893e2\"><style>.stk-fd893e2 {align-self:center !important;}.stk-fd893e2-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fd893e2-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-fd893e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d374629\" id=\"win-the-br-battle-of-the-brands\" data-block-id=\"d374629\"><style>.stk-d374629 {max-width:800px !important;min-width:auto !important;}.stk-d374629 .stk-block-heading__text{font-size:64px !important;}@media screen and (max-width:999px){.stk-d374629 .stk-block-heading__text{font-size:50px !important;}}@media screen and (max-width:689px){.stk-d374629 .stk-block-heading__text{font-size:32px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Win the <br>battle of the brands<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18a3625\" data-block-id=\"18a3625\"><style>.stk-18a3625 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Start met visuele content automation<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-3e5c9e8\" data-block-id=\"3e5c9e8\"><style>.stk-3e5c9e8 .stk-inner-blocks{column-gap:16px !important;}@media screen and (max-width:689px){.stk-3e5c9e8 {max-width:100% !important;min-width:auto !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-0660e99\" data-block-id=\"0660e99\"><style>.stk-0660e99 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-0660e99:hover{transform:translateY(-4px) !important;}.stk-0660e99 , .stk-0660e99 .stk-button{width:100% !important;}.stk-0660e99 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-0660e99 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/nl\/content-scan\/\"><span class=\"stk-button__inner-text\">Vraag een content scan aan<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-675cfa2\" data-block-id=\"675cfa2\"><style>.stk-675cfa2 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-675cfa2:hover{transform:translateY(-4px) !important;}.stk-675cfa2 , .stk-675cfa2 .stk-button{width:100% !important;}.stk-675cfa2 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;background:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-675cfa2 .stk-button__inner-text{color:var(--theme-palette-color-3, #201D31) !important;font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/nl\/contact\/\"><span class=\"has-text-color stk-button__inner-text\">Contacteer ons<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5969801\" id=\"deze-cases-zullen-je-wellicht-ook-interesseren\" data-block-id=\"5969801\"><style>.stk-5969801 {margin-bottom:64px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">Deze cases zullen je wellicht ook interesseren<\/h2><\/div>\n\n\n    <div class=\"related-block\">\n        <div id=\"block_7baa20ade1b867d849cbc01acc5a9cab\" class=\"related-block-grid \" style=\"--columns:2; --gap:8px;\">\n                                            <div class=\"related-block-item cardstyle-  has-white-background-color\">\n                    <div class=\"related-block-item-image\">\n                        <a href=\"https:\/\/catenacompany.be\/nl\/case\/op-maat-video-training-bij-pcs-innotec\/\" title=\"Meer over: Op maat video training bij PCS Innotec\"><img decoding=\"async\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2022\/06\/visual-case-innotec-2-1.jpg\" alt=\"Op maat video training bij PCS Innotec\"><\/a>\n                    <\/div>\n                                        <h3><a href=\"https:\/\/catenacompany.be\/nl\/case\/op-maat-video-training-bij-pcs-innotec\/\" title=\"Meer over: Op maat video training bij PCS Innotec\">Op maat video training bij PCS Innotec<\/a><\/h3>\n                                        <div class=\"related-block-item-content\">\n                        De jonge marketing afdeling van PCS Innotec erkent het belang van video in marcom. Zij wilden er meer mee aan de slag gaan, maar hadden nog beperkte kennis van het nodige materiaal zoals camera\u2019s en belichting en hoe met dat materiaal te werken. 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Dankzij een gerichte training bij Catena Company leerde contentmarketeer Melissa Maho de kneepjes van het vak. Slechts een week later rolde haar eerste salesvideo van de band \u2013 direct in gebruik bij prospecten!<\/p>\n","protected":false},"featured_media":5670,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[24,9,19],"class_list":["post-2563","case","type-case","status-publish","has-post-thumbnail","hentry","tag-content-productie","tag-productie-retail","tag-trainingen-op-maat"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Java Foodservice zet in op video content\u00a0 - Catena Company<\/title>\n<meta name=\"description\" content=\"Java Foodservice leerde via een training video maken, en hun contentmarketeer lanceerde haar eerste salesvideo binnen een week.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/nl\/case\/java-foodservice-zet-in-op-video-content\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Java Foodservice zet in op video content\u00a0 - 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