{"id":8256,"date":"2025-10-01T11:08:12","date_gmt":"2025-10-01T09:08:12","guid":{"rendered":"https:\/\/catenacompany.be\/?post_type=case&#038;p=8256"},"modified":"2025-11-27T08:45:22","modified_gmt":"2025-11-27T07:45:22","slug":"van-versnipperde-assets-naar-een-merkbank-hoe-proximus-haar-merkarchitectuur-digitaliseerde","status":"publish","type":"case","link":"https:\/\/catenacompany.be\/nl\/case\/van-versnipperde-assets-naar-een-merkbank-hoe-proximus-haar-merkarchitectuur-digitaliseerde\/","title":{"rendered":"Van versnipperde assets naar \u00e9\u00e9n merkbank: hoe Proximus haar merkarchitectuur digitaliseerde"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-5a1a8a0\" data-block-id=\"5a1a8a0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5a1a8a0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3a75408 stk-block-background\" data-v=\"4\" data-block-id=\"3a75408\"><style>.stk-3a75408 {background-color:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;margin-top:-166px !important;margin-bottom:41px !important;}.stk-3a75408:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}@media screen and (max-width:689px){.stk-3a75408 {margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3a75408-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3a75408-inner-blocks\"><div data-bynder-widget=\"video-item\" data-media-id=\"22811C82-E8C4-4AF5-8BCE9C7E0B6E4545\" data-width=\"\"><script id=\"bynder-widgets-js\" data-account-url=\"media.catenacompany.be\" data-language=\"en\" src=\"https:\/\/d8ejoa1fys2rk.cloudfront.net\/bynder-embed\/latest\/bynder-embed.js\"><\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wat als je merk bestaat uit meerdere merken?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Wat als je brand assets verspreid staan over mappen, teams en tools \u2014 en zelfs je eigen medewerkers naar het logo van Proximus googelen?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>En wat als je guidelines nog steeds in statische pdf\u2019s zitten, terwijl je organisatie zich razendsnel moet aanpassen aan een veranderende markt?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voor het brandingteam van Proximus werd die realiteit t\u00e9 herkenbaar. Toen de pandemie extra druk zette op snelle, consistente communicatie, was er maar \u00e9\u00e9n logische stap: meer grip krijgen op het merk, de processen digitaliseren en contentstromen moderniseren.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b7e9a4b stk-block-background\" data-block-id=\"b7e9a4b\"><style>.stk-b7e9a4b {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;top:0px !important;bottom:0px !important;}.stk-b7e9a4b:before{background-color:#ffffff !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b7e9a4b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dea2a7c\" data-v=\"4\" data-block-id=\"dea2a7c\"><style>.stk-dea2a7c {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dea2a7c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dea2a7c-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-ccb7099\" data-block-id=\"ccb7099\"><style>.stk-ccb7099 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-ccb7099 .stk-img-wrapper{width:100% !important;height:479px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8246\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-at-09.30.09-scaled.png\" width=\"2560\" height=\"1435\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-at-09.30.09-scaled.png 2560w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-at-09.30.09-300x168.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-at-09.30.09-1024x574.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-at-09.30.09-768x430.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-at-09.30.09-1536x861.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-at-09.30.09-2048x1148.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9cee36c\" data-v=\"4\" data-block-id=\"9cee36c\"><style>.stk-9cee36c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9cee36c-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-9cee36c-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-82d2476\" id=\"een-interne-studio-en-de-nood-aan-structuur\" data-block-id=\"82d2476\"><h2 class=\"stk-block-heading__text\">Een interne studio \u00e9n de nood aan structuur<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In 2022 richtte Proximus een eigen interne productiestudio op. Die bestond al als hub voor brand assets en guidelines, maar kreeg er een nieuwe taak bij: ook de externe campagnes en productie werden in-house gehaald.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De reden? Wendbaarheid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De telecomwereld veranderde snel, en Proximus wilde sneller kunnen schakelen zonder telkens externen in te schakelen. Maar dan moest ook de toegang tot de juiste assets op punt staan. De bestaande DAM voldeed niet meer. Belangrijke integraties ontbraken, de brand guidelines zaten nog in pdf\u2019s en versiebeheer was een uitdaging. Tijd voor een nieuwe aanpak.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6628d29 stk-block-background\" data-block-id=\"6628d29\"><style>.stk-6628d29 {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;}.stk-6628d29:before{background-color:#ffffff !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6628d29-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9b75df1\" data-v=\"4\" data-block-id=\"9b75df1\"><style>.stk-9b75df1 {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;align-items:center !important;display:flex !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9b75df1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9b75df1-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-abb3c72\" id=\"van-pdf-naar-interactieve-brand-experience\" data-block-id=\"abb3c72\"><h2 class=\"stk-block-heading__text\">Van PDF naar interactieve brand experience<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">De ambities van het team lagen hoog: ze wilden niet gewoon een nieuwe DAM, maar een <strong>modern ecosysteem<\/strong> waarin guidelines, assets en workflows samenkomen. Elke update moest onmiddellijk beschikbaar zijn voor wie hem nodig had, of dat nu een collega was, een extern agentschap of een internationale partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De overstap naar <strong>Bynder<\/strong>, ondersteund door Catena Company, bracht alles in beweging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Niet alleen de tools, maar ook de mindset. Catena ging langs op locatie, sprak met alle stakeholders en bouwde samen met het team een platform dat vertrok vanuit hun noden: toegankelijkheid, gebruiksvriendelijkheid, en vooral: controle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIk was op zoek naar een lokaal ankerpunt. Iemand die met ons kwam praten, onze noden begreep en die ook intern kon meedenken. Catena deed dat.\u201d<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-43c2660\" data-v=\"4\" data-block-id=\"43c2660\"><style>.stk-43c2660 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-43c2660-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-43c2660-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-58261b0\" data-block-id=\"58261b0\"><style>.stk-58261b0 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-58261b0 .stk-img-wrapper{width:100% !important;height:537px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8244\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-3.png\" width=\"2250\" height=\"1500\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-3.png 2250w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-3-300x200.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-3-1024x683.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-3-768x512.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-3-1536x1024.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-3-2048x1365.png 2048w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b9f144e stk-block-background\" data-block-id=\"b9f144e\"><style>.stk-b9f144e {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;}.stk-b9f144e:before{background-color:#ffffff !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b9f144e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3ddc5bc\" data-v=\"4\" data-block-id=\"3ddc5bc\"><style>.stk-3ddc5bc {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3ddc5bc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3ddc5bc-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-9062762\" data-block-id=\"9062762\"><style>.stk-9062762 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8233\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-75.png\" width=\"2250\" height=\"1500\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-75.png 2250w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-75-300x200.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-75-1024x683.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-75-768x512.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-75-1536x1024.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-75-2048x1365.png 2048w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-df8220c\" data-v=\"4\" data-block-id=\"df8220c\"><style>.stk-df8220c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-df8220c-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-df8220c-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-15a1a4f\" id=\"een-dam-drie-merken-tientallen-stakeholders\" data-block-id=\"15a1a4f\"><h2 class=\"stk-block-heading__text\">E\u00e9n DAM, drie merken, tientallen stakeholders<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Proximus, Scarlet, Mobile Vikings.Drie merken, elk met hun eigen identiteit, assets en campagnes. Dankzij slimme collecties, gebruikersrechten en filters kunnen de juiste mensen nu moeiteloos bij het juiste materiaal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of het nu een logo is, een campagnebeeld of een stukje guideline, elke stakeholder krijgt enkel toegang tot wat relevant is. Internationale bureaus krijgen hun eigen toegangspunten, persagentschappen kunnen terecht in een open assetbank, en het team behoudt het overzicht.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-fbb0cdf stk-block-background\" data-block-id=\"fbb0cdf\"><style>.stk-fbb0cdf {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;}.stk-fbb0cdf:before{background-color:#ffffff !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-fbb0cdf-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d251d87\" data-v=\"4\" data-block-id=\"d251d87\"><style>.stk-d251d87 {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;align-items:center !important;display:flex !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d251d87-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d251d87-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c2eb753\" id=\"strong-from-searching-to-finding-strong\" data-block-id=\"c2eb753\"><h2 class=\"stk-block-heading__text\">Van zoeken naar vinden<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dankzij smart filters, duidelijke mappenstructuren en gebruiksvriendelijke tagging vinden medewerkers hun weg sneller dan ooit. Wat vroeger leidde tot eindeloze zoektochten of erger: het gebruik van verouderde bestanden, is nu helder gestructureerd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zelfs externen hoeven niet meer te twijfelen. De DAM is zo ingesteld dat ook gebruikers zonder login toegang hebben tot publieke assets. Zo hoeven zelfs interne collega\u2019s het logo van Proximus niet meer te googelen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe merken \u00e9cht een verschil: mensen gebruiken het juiste logo, de juiste kleuren, en dat versterkt onze merkconsistentie enorm.\u201d<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c2fd102\" data-v=\"4\" data-block-id=\"c2fd102\"><style>.stk-c2fd102 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c2fd102-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-c2fd102-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2682130\" data-block-id=\"2682130\"><style>.stk-2682130 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-2682130 .stk-img-wrapper{width:100% !important;height:550px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8238\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-1.png\" width=\"2250\" height=\"1500\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-1.png 2250w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-1-300x200.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-1-1024x683.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-1-768x512.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-1-1536x1024.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-1-2048x1365.png 2048w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0c39b96 stk-block-background\" data-block-id=\"0c39b96\"><style>.stk-0c39b96 {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;}.stk-0c39b96:before{background-color:#ffffff !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0c39b96-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4b25523\" data-v=\"4\" data-block-id=\"4b25523\"><style>.stk-4b25523 {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4b25523-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4b25523-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0bc7a16\" data-block-id=\"0bc7a16\"><style>.stk-0bc7a16 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-0bc7a16 .stk-img-wrapper{width:100% !important;height:628px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8240\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-2.png\" width=\"2250\" height=\"1500\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-2.png 2250w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-2-300x200.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-2-1024x683.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-2-768x512.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-2-1536x1024.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-77-2-2048x1365.png 2048w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-734a1cf\" data-v=\"4\" data-block-id=\"734a1cf\"><style>.stk-734a1cf {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-734a1cf-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-734a1cf-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-52730d1\" id=\"klaar-voor-de-toekomst-met-ai\" data-block-id=\"52730d1\"><h2 class=\"stk-block-heading__text\">Klaar voor de toekomst met AI<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">De innovatie stopt niet bij structuur. Proximus werkt vandaag aan een eigen <strong>brandbot<\/strong> \u2014 een chatbot gebaseerd op een large language model die vragen over branding beantwoordt. \u201cWaar vind ik het logo?\u201d of \u201cWat zijn de richtlijnen voor kleurengebruik?\u201d \u2014 het antwoord komt rechtstreeks uit de brand guidelines, die werden gescrapet en verbonden met de Bynder-API.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het resultaat? Minder vragen voor het brandingteam, meer autonomie voor andere teams, en n\u00f3g meer consistentie in de merkbeleving. \u201cDe dataset voor onze brandbot \u00eds Bynder. Alles komt daar samen. Dat maakt het systeem toekomstproof.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De meerwaarde van Catena als partner<\/strong><br>De samenwerking met Catena betekende voor Proximus m\u00e9\u00e9r dan een technische implementatie. Ze kregen een partner die luisterde, de interne logica van het bedrijf respecteerde, en het project stap voor stap mee hielp dragen.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-be37b10 stk-block-background\" data-block-id=\"be37b10\"><style>.stk-be37b10 {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;margin-bottom:49px !important;}.stk-be37b10:before{background-color:#ffffff !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-be37b10-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-69ff0a0\" data-v=\"4\" data-block-id=\"69ff0a0\"><style>.stk-69ff0a0 {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;align-items:center !important;display:flex !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-69ff0a0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-69ff0a0-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4d8d351\" id=\"een-merk-een-dam-eindeloze-mogelijkheden\" data-block-id=\"4d8d351\"><h2 class=\"stk-block-heading__text\">E\u00e9n merk, \u00e9\u00e9n DAM, eindeloze mogelijkheden<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><br><\/strong>De nieuwe DAM bij Proximus is vandaag een centrale motor in hun merkarchitectuur.Niet alleen brengt het rust en overzicht, het opent ook deuren naar groei, automatisatie en innovatie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wat begon als een antwoord op versnippering, is ge\u00ebvolueerd naar een dynamisch platform dat perfect aansluit op hoe Proximus vandaag werkt \u2014 en morgen wil groeien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ook nood aan overzicht, controle en schaalbaarheid?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proximus toont hoe een DAM meer kan zijn dan een beeldbank. Het wordt een centrale hub voor alle merkcommunicatie, ge\u00efntegreerd in je ecosysteem, klaar voor AI en automatisatie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wil jij ook meer grip krijgen op je merkstructuur?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ontdek wat Catena voor jouw organisatie kan betekenen. Plan een vrijblijvende kennismaking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-abc1837\" data-v=\"4\" data-block-id=\"abc1837\"><style>.stk-abc1837 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-abc1837-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-abc1837-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-c057ebf\" data-block-id=\"c057ebf\"><style>.stk-c057ebf {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-c057ebf .stk-img-wrapper{width:100% !important;height:650px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8242\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-2.png\" width=\"2250\" height=\"1500\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-2.png 2250w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-2-300x200.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-2-1024x683.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-2-768x512.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-2-1536x1024.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/10\/Shared-desings-webinars-76-2-2048x1365.png 2048w\" sizes=\"auto, (max-width: 2250px) 100vw, 2250px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-88fcd11 stk-block-background spotlight-container\" data-block-id=\"88fcd11\"><style>.stk-88fcd11 {background-color:var(--theme-palette-color-2, #97CCD9) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-right:64px !important;padding-bottom:160px !important;padding-left:64px !important;margin-bottom:160px !important;}.stk-88fcd11:before{background-color:var(--theme-palette-color-2, #97CCD9) !important;}@media screen and (max-width:999px){.stk-88fcd11 {padding-top:80px !important;padding-bottom:80px !important;margin-bottom:80px !important;}}@media screen and (max-width:689px){.stk-88fcd11 {padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important;margin-bottom:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88fcd11-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fd893e2\" data-v=\"4\" data-block-id=\"fd893e2\"><style>.stk-fd893e2 {align-self:center !important;}.stk-fd893e2-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fd893e2-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-fd893e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d374629\" id=\"win-the-br-battle-of-the-brands\" data-block-id=\"d374629\"><style>.stk-d374629 {max-width:800px !important;min-width:auto !important;}.stk-d374629 .stk-block-heading__text{font-size:64px !important;}@media screen and (max-width:999px){.stk-d374629 .stk-block-heading__text{font-size:50px !important;}}@media screen and (max-width:689px){.stk-d374629 .stk-block-heading__text{font-size:32px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Win the <br>battle of the brands<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18a3625\" data-block-id=\"18a3625\"><style>.stk-18a3625 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Start met visuele content automation<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-3e5c9e8\" data-block-id=\"3e5c9e8\"><style>.stk-3e5c9e8 .stk-inner-blocks{column-gap:16px !important;}@media screen and (max-width:689px){.stk-3e5c9e8 {max-width:100% !important;min-width:auto !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-0660e99\" data-block-id=\"0660e99\"><style>.stk-0660e99 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-0660e99:hover{transform:translateY(-4px) !important;}.stk-0660e99 , .stk-0660e99 .stk-button{width:100% !important;}.stk-0660e99 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-0660e99 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/nl\/content-scan\/\"><span class=\"stk-button__inner-text\">Vraag een content scan aan<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-675cfa2\" data-block-id=\"675cfa2\"><style>.stk-675cfa2 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-675cfa2:hover{transform:translateY(-4px) !important;}.stk-675cfa2 , .stk-675cfa2 .stk-button{width:100% !important;}.stk-675cfa2 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;background:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-675cfa2 .stk-button__inner-text{color:var(--theme-palette-color-3, #201D31) !important;font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/nl\/contact\/\"><span class=\"has-text-color stk-button__inner-text\">Contacteer ons<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u200e <\/p>\n","protected":false},"featured_media":8264,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-8256","case","type-case","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van versnipperde assets naar \u00e9\u00e9n merkbank: hoe Proximus haar merkarchitectuur digitaliseerde - Catena Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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