{"id":880,"date":"2024-06-17T11:55:00","date_gmt":"2024-06-17T09:55:00","guid":{"rendered":"https:\/\/catenacompany.be\/?post_type=case&#038;p=880"},"modified":"2025-12-15T09:50:54","modified_gmt":"2025-12-15T08:50:54","slug":"stad-roeselare-transformeert-digitale-communicatie-met-hun-nieuw-dam-systeem","status":"publish","type":"case","link":"https:\/\/catenacompany.be\/nl\/case\/stad-roeselare-transformeert-digitale-communicatie-met-hun-nieuw-dam-systeem\/","title":{"rendered":"Stad Roeselare transformeert digitale communicatie met hun nieuw DAM-systeem"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ed60b92 stk-block-background\" data-block-id=\"ed60b92\"><style>.stk-ed60b92 {background-color:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-bottom:160px !important;margin-bottom:160px !important;}.stk-ed60b92:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-ed60b92-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;}@media screen and (max-width:999px){.stk-ed60b92 {padding-top:80px !important;padding-bottom:80px !important;}}@media screen and (max-width:689px){.stk-ed60b92 {margin-bottom:80px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ed60b92-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7eb40ad\" data-v=\"4\" data-block-id=\"7eb40ad\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7eb40ad-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7eb40ad-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f9ad8fa stk-block-background\" data-block-id=\"f9ad8fa\"><style>.stk-f9ad8fa {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-f9ad8fa:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-f9ad8fa-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-f9ad8fa {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f9ad8fa-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0e5f22b\" data-v=\"4\" data-block-id=\"0e5f22b\"><style>.stk-0e5f22b {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0e5f22b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0e5f22b-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4806da8\" id=\"grafische-content-soorten\" data-block-id=\"4806da8\"><h2 class=\"stk-block-heading__text\">Gedecentraliseerde assets en stijgende afleverpunten<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-12800ed\" data-block-id=\"12800ed\"><style>.stk-12800ed {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Voor\u00a0<a href=\"https:\/\/www.roeselare.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stad Roeselare<\/a>\u00a0was het\u00a0<strong>beheren<\/strong>\u00a0van een\u00a0<strong>uitgebreid digitaal ecosysteem<\/strong>\u00a0altijd een complexe taak. Het departement Communicatie stond voor de uitdaging om een veelvoud aan digitale kanalen \u2013 van snelle e-mailings tot sociale media, websites en interne communicatie \u2013 effici\u00ebnt te beheren. De behoefte om een veelheid aan communicatiematerialen\u00a0<strong>overzichtelijk<\/strong>\u00a0en\u00a0<strong>toegankelijk<\/strong>\u00a0te houden, was duidelijk.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-243a2e1\" data-block-id=\"243a2e1\"><style>.stk-243a2e1 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">\u201cWe stonden voor grote uitdagingen,\u201d vertelt de communicatiemedewerker. \u201cSoms verscheen toch ergens&nbsp;<strong>verouderd<\/strong>&nbsp;of&nbsp;<strong>incorrect campagnemateriaal<\/strong>&nbsp;op onze kanalen.&nbsp;<strong>GDPR-compliancy<\/strong>&nbsp;was een ander heikel punt, evenals de&nbsp;<strong>onoverzichtelijke opslag<\/strong>&nbsp;van foto\u2019s en documenten.\u201d<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e6e027c\" data-v=\"4\" data-block-id=\"e6e027c\"><style>.stk-e6e027c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e6e027c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e6e027c-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"92EB4260-EA28-4514-A4F26895B464FA3A\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/3ffbd0cb7f52db1\/original\/visual-case-roeselare-1.jpg\" alt=\"visual case roeselare 1\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-2825482 stk-block-background\" data-block-id=\"2825482\"><style>.stk-2825482 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-2825482:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-2825482-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-2825482 {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2825482-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2028934\" data-v=\"4\" data-block-id=\"2028934\"><style>.stk-2028934 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2028934-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2028934-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-19c8e6d\" data-block-id=\"19c8e6d\"><style>.stk-19c8e6d {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-19c8e6d .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-19c8e6d .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-19c8e6d .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">&#8220;We waren constant bezig met het verbinden van verschillende kanalen en het zorgen voor een gestroomlijnde samenwerking.&#8221; &#8211; Yoke Aerbeydt, Medewerker Communicatie @ Stad Roeselare<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-359fade stk-block-background\" data-block-id=\"359fade\"><style>.stk-359fade {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-359fade:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-359fade-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-359fade {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-359fade-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1fecc10\" data-v=\"4\" data-block-id=\"1fecc10\"><style>.stk-1fecc10 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1fecc10-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1fecc10-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"37887DD0-6DA4-4897-953039D7B5EFFDBE\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/4221c9bec3bbabec\/original\/visual-case-roeselare-2.jpg\" alt=\"visual case roeselare 2\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d7dd781\" data-v=\"4\" data-block-id=\"d7dd781\"><style>.stk-d7dd781 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d7dd781-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d7dd781-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a876a01\" id=\"grafische-content-uitdagingen\" data-block-id=\"a876a01\"><h2 class=\"stk-block-heading__text\">Een keerpunt dankzij Catena Company<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-42aa42e\" data-block-id=\"42aa42e\"><style>.stk-42aa42e {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">De overstap van hun verouderde, onoverzichtelijke beeldbank naar <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a>, gefaciliteerd door Catena Company, werd een keerpunt.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c701d06\" data-block-id=\"c701d06\"><style>.stk-c701d06 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Met hulp van Catena Company werd gekozen voor een zorgvuldige opbouw van de taxonomie binnen <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a>. \u201cWe hebben er onze tijd voor genomen, zoals aangeraden door Catena Company. Dit stelde ons in staat om goed na te denken over hoe we alles het beste konden structureren zonder te verzanden in te gedetailleerde categoriseringen.\u201d Belangrijk was het cre\u00ebren van brede, algemene thema\u2019s die het voor iedereen, van nieuwe tot ervaren medewerkers,\u00a0<strong>eenvoudig<\/strong>\u00a0<strong>maken<\/strong>\u00a0om de\u00a0<strong>juiste<\/strong>\u00a0<strong>assets<\/strong>\u00a0<strong>snel<\/strong>\u00a0<strong>terug<\/strong>\u00a0<strong>te<\/strong>\u00a0<strong>vinden<\/strong>.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-202cf07 stk-block-background\" data-block-id=\"202cf07\"><style>.stk-202cf07 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-202cf07:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-202cf07-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-202cf07 {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-202cf07-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fee7c54\" data-v=\"4\" data-block-id=\"fee7c54\"><style>.stk-fee7c54 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fee7c54-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fee7c54-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-30f2ad8\" data-block-id=\"30f2ad8\"><style>.stk-30f2ad8 {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-30f2ad8 .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-30f2ad8 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-30f2ad8 .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">&#8220;We hadden ergens het voordeel dat we eigenlijk al een oude beeldbank hadden voor we in dit verhaal gestapt zijn. Die was helemaal in de soep gedraaid. Daar vonden we eigenlijk ook weer niets meer in terug. Dus we wisten vooral ook hoe we niet meer wilden eindigen en dat helpt wel om het helderder te stellen wat je dan w\u00e9l wil.&#8221; &#8211; Yoke Aerbeydt, Medewerker Communicatie @ Stad Roeselare<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-fa024d7 stk-block-background\" data-block-id=\"fa024d7\"><style>.stk-fa024d7 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-fa024d7:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-fa024d7-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-fa024d7 {margin-bottom:-105px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-fa024d7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d0c83d6\" data-v=\"4\" data-block-id=\"d0c83d6\"><style>.stk-d0c83d6 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d0c83d6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d0c83d6-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-676e644\" id=\"grafische-content-soorten\" data-block-id=\"676e644\"><h2 class=\"stk-block-heading__text\">Een nauwere samenwerking en consistente merkidentiteit<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-48ce920\" data-block-id=\"48ce920\"><style>.stk-48ce920 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Sinds de implementatie van hun nieuwe <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a> zijn de communicatieproblemen van de baan. \u201cNu alles centraal staat, is het gemakkelijk om\u00a0<strong>consistentie<\/strong>\u00a0in onze huisstijl te handhaven. Iedereen\u00a0<strong>werkt<\/strong>\u00a0nu veel\u00a0<strong>nauwer samen<\/strong>, iets wat voorheen niet mogelijk was,\u201d aldus Yoke. Het delen van links naar collecties voor specifieke campagnes of evenementen\u00a0<strong>verhoogt<\/strong>\u00a0de\u00a0<strong>effici\u00ebntie<\/strong>\u00a0aanzienlijk.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-66248f8\" data-block-id=\"66248f8\"><style>.stk-66248f8 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">De Stad overweegt nu ook het gebruik van Bynder\u2019s Brand Guidelines om de samenwerking met externe bureaus en partners te versterken. \u201cHoewel we reeds een uitgebreide brandguide in PDF hadden, biedt <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a> de mogelijkheid om deze digitaal en interactiever te maken\u201d.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b92056d\" data-v=\"4\" data-block-id=\"b92056d\"><style>.stk-b92056d {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b92056d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b92056d-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"12112A84-D75E-49E1-815279AA78C73195\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/48d5be4227abc894\/original\/visual-case-roeselare-3.jpg\" alt=\"visual case roeselare 3\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c057a36 stk-block-background\" data-block-id=\"c057a36\"><style>.stk-c057a36 {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-c057a36:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-c057a36-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-c057a36 {margin-bottom:-155px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c057a36-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4daee5f\" data-v=\"4\" data-block-id=\"4daee5f\"><style>.stk-4daee5f {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4daee5f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4daee5f-inner-blocks\">\n<figure class=\"wp-block-image has-custom-border\" data-bynder-id=\"B18D3353-27D6-4642-84F56DF58F626CE8\"><img decoding=\"async\" src=\"https:\/\/media.catenacompany.be\/m\/2d8eb30cda3bf41c\/original\/visual-case-roeselare-4.jpg\" alt=\"visual case roeselare 4\" style=\"border-radius:20px\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9ceefd4\" data-v=\"4\" data-block-id=\"9ceefd4\"><style>.stk-9ceefd4 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9ceefd4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9ceefd4-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-18e5095\" id=\"grafische-content-soorten\" data-block-id=\"18e5095\"><h2 class=\"stk-block-heading__text\">Een feilloze overstap naar een nieuwe DAM<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-92ef850\" data-block-id=\"92ef850\"><style>.stk-92ef850 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">De samenwerking met Catena Company en de implementatie van hun moderne <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a> heeft Stad Roeselare niet alleen geholpen hun digitale assets effectief te\u00a0<strong>beheren<\/strong>, maar ook de manier waarop het communicatieteam en andere diensten binnen de stad\u00a0<strong>samenwerken<\/strong>\u00a0fundamenteel\u00a0<strong>verbeterd<\/strong>. Het project is een duidelijk voorbeeld van hoe technologie kan helpen om\u00a0<strong>interne<\/strong>\u00a0<strong>processen<\/strong>\u00a0te\u00a0<strong>stroomlijnen<\/strong>\u00a0en een sterke, consistente\u00a0<strong>merkidentiteit<\/strong>\u00a0te\u00a0<strong>onderhouden<\/strong>.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-066e83d stk-block-background\" data-block-id=\"066e83d\"><style>.stk-066e83d {background-color:var(--theme-palette-color-8, #ffffff) !important;overflow:hidden !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:160px !important;padding-left:0px !important;}.stk-066e83d:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}.stk-066e83d-column{--stk-columns-spacing:0px !important;--stk-column-gap:80px !important;row-gap:40px !important;}@media screen and (max-width:689px){.stk-066e83d {margin-bottom:-170px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-066e83d-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2c1b5e2\" data-v=\"4\" data-block-id=\"2c1b5e2\"><style>.stk-2c1b5e2 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2c1b5e2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2c1b5e2-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1caf820\" data-block-id=\"1caf820\"><style>.stk-1caf820 {border-style:solid !important;border-color:var(--theme-palette-color-3, #201D31) !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:2px !important;padding-left:30px !important;margin-bottom:32px !important;}.stk-1caf820 .stk-block-text__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-1caf820 .stk-block-text__text{font-size:20px !important;}}@media screen and (max-width:689px){.stk-1caf820 .stk-block-text__text{font-size:18px !important;}}<\/style><p class=\"stk-block-text__text\">&#8220;Als er nu iets niet in DAM te vinden is, vraagt iedereen zich af hoe dat kan. Het is een bewijs van hoe essentieel onze DAM is geworden in onze dagelijkse taken.&#8221; &#8211; Yoke Aerbeydt, Medewerker Communicatie @ Stad Roeselare<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-88fcd11 stk-block-background spotlight-container\" data-block-id=\"88fcd11\"><style>.stk-88fcd11 {background-color:var(--theme-palette-color-2, #97CCD9) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-right:64px !important;padding-bottom:160px !important;padding-left:64px !important;margin-bottom:160px !important;}.stk-88fcd11:before{background-color:var(--theme-palette-color-2, #97CCD9) !important;}@media screen and (max-width:999px){.stk-88fcd11 {padding-top:80px !important;padding-bottom:80px !important;margin-bottom:80px !important;}}@media screen and (max-width:689px){.stk-88fcd11 {padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important;margin-bottom:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88fcd11-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fd893e2\" data-v=\"4\" data-block-id=\"fd893e2\"><style>.stk-fd893e2 {align-self:center !important;}.stk-fd893e2-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fd893e2-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-fd893e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d374629\" id=\"win-the-br-battle-of-the-brands\" data-block-id=\"d374629\"><style>.stk-d374629 {max-width:800px !important;min-width:auto !important;}.stk-d374629 .stk-block-heading__text{font-size:64px !important;}@media screen and (max-width:999px){.stk-d374629 .stk-block-heading__text{font-size:50px !important;}}@media screen and (max-width:689px){.stk-d374629 .stk-block-heading__text{font-size:32px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Win the <br>battle of the brands<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18a3625\" data-block-id=\"18a3625\"><style>.stk-18a3625 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Start met visuele content automation<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-3e5c9e8\" data-block-id=\"3e5c9e8\"><style>.stk-3e5c9e8 .stk-inner-blocks{column-gap:16px !important;}@media screen and (max-width:689px){.stk-3e5c9e8 {max-width:100% !important;min-width:auto !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-0660e99\" data-block-id=\"0660e99\"><style>.stk-0660e99 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-0660e99:hover{transform:translateY(-4px) !important;}.stk-0660e99 , .stk-0660e99 .stk-button{width:100% !important;}.stk-0660e99 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-0660e99 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/nl\/content-scan\/\"><span class=\"stk-button__inner-text\">Vraag een content scan aan<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-675cfa2\" data-block-id=\"675cfa2\"><style>.stk-675cfa2 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-675cfa2:hover{transform:translateY(-4px) !important;}.stk-675cfa2 , .stk-675cfa2 .stk-button{width:100% !important;}.stk-675cfa2 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;background:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-675cfa2 .stk-button__inner-text{color:var(--theme-palette-color-3, #201D31) !important;font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/nl\/contact\/\"><span class=\"has-text-color stk-button__inner-text\">Contacteer ons<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5969801\" id=\"deze-cases-zullen-je-wellicht-ook-interesseren\" data-block-id=\"5969801\"><style>.stk-5969801 {margin-bottom:64px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">Deze cases zullen je wellicht ook interesseren<\/h2><\/div>\n\n\n    <div class=\"related-block\">\n        <div id=\"block_ffacb4f75f6c0b4e39bab70333ff4ff0\" class=\"related-block-grid \" style=\"--columns:2; --gap:8px;\">\n                                            <div class=\"related-block-item cardstyle-  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Met hulp van Catena Company werden privacyrisico\u2019s beperkt, workflows versneld en campagnes consistenter uitgerold. Dankzij duidelijke structuur, tagging en metadata hebben teams nu meer autonomie \u00e9n controle.                    <\/div>\n                                        <div class=\"related-block-item-more\">\n                        <a href=\"https:\/\/catenacompany.be\/nl\/case\/hoe-wit-gele-kruis-limburg-zijn-beeldbank-omvormde-tot-een-snel-en-veilig-communicatie-instrument\/\" title=\"Meer over: Hoe Wit-Gele Kruis Limburg zijn beeldbank omvormde tot een snel en veilig communicatie-instrument\">\n                            Lees meer \n                            <svg class=\"icon\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M8.78268 6.66674H1.33268C1.14379 6.66674 0.98546 6.60285 0.857682 6.47507C0.729905 6.3473 0.666016 6.18896 0.666016 6.00007C0.666016 5.81118 0.729905 5.65285 0.857682 5.52507C0.98546 5.39729 1.14379 5.33341 1.33268 5.33341H8.78268L5.51602 2.06674C5.38268 1.93341 5.31879 1.77785 5.32435 1.60007C5.3299 1.4223 5.39935 1.26674 5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                                            <div class=\"related-block-item cardstyle-  has-white-background-color\">\n                    <div class=\"related-block-item-image\">\n                        <a href=\"https:\/\/catenacompany.be\/nl\/case\/cibo-ontsluit-marketing-content-met-dam\/\" title=\"Meer over: CIBO ontsluit marketing content met DAM\"><img decoding=\"async\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2022\/01\/visual-case-cibo-1-1.jpg\" alt=\"CIBO ontsluit marketing content met DAM\"><\/a>\n                    <\/div>\n                                        <h3><a href=\"https:\/\/catenacompany.be\/nl\/case\/cibo-ontsluit-marketing-content-met-dam\/\" title=\"Meer over: CIBO ontsluit marketing content met DAM\">CIBO ontsluit marketing content met DAM<\/a><\/h3>\n                                        <div class=\"related-block-item-content\">\n                        Met de uitbreiding van de e-commerce activiteiten koos CIBO voor Akeneo PIM (product information management). Zo kwam de vraag om te koppelen met het oude DAM. 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5.53268 1.13341C5.66602 1.01118 5.82157 0.947295 5.99935 0.94174C6.17713 0.936184 6.33268 1.00007 6.46602 1.13341L10.866 5.53341C10.9327 5.60007 10.9799 5.6723 11.0077 5.75007C11.0355 5.82785 11.0493 5.91118 11.0493 6.00007C11.0493 6.08896 11.0355 6.1723 11.0077 6.25007C10.9799 6.32785 10.9327 6.40007 10.866 6.46674L6.46602 10.8667C6.34379 10.989 6.19102 11.0501 6.00768 11.0501C5.82435 11.0501 5.66602 10.989 5.53268 10.8667C5.39935 10.7334 5.33268 10.5751 5.33268 10.3917C5.33268 10.2084 5.39935 10.0501 5.53268 9.91674L8.78268 6.66674Z\"\/>\n                            <\/svg>                            \n                        <\/a>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-fa20b83\" id=\"deze-blogs-zullen-je-wellicht-ook-interesseren\" data-block-id=\"fa20b83\"><style>.stk-fa20b83 {margin-bottom:64px !important;}<\/style><h2 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<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Een overzicht houden van alle media assets, het onderhouden van alle verschillende kanalen \u00e9n hiervoor duidelijke richtlijnen hebben voor alle medewerkers. Het blijft een uitdaging. Yoke Aerbeydt van Stad Roeselare doet uit de doeken hoe de samenwerking met Catena Company deze prangende vraag kon beantwoorden.<\/p>\n","protected":false},"featured_media":5587,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[25,6,11],"class_list":["post-880","case","type-case","status-publish","has-post-thumbnail","hentry","tag-content-management","tag-dam","tag-overheid"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stad Roeselare transformeert digitale communicatie met hun nieuw DAM-systeem - Catena Company<\/title>\n<meta name=\"description\" content=\"Stad Roeselare optimaliseerde media-assets en kanalen met duidelijke richtlijnen, dankzij de samenwerking met Catena Company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/nl\/case\/stad-roeselare-transformeert-digitale-communicatie-met-hun-nieuw-dam-systeem\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stad Roeselare transformeert digitale communicatie met hun nieuw DAM-systeem - 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