{"id":9701,"date":"2026-06-04T08:52:01","date_gmt":"2026-06-04T06:52:01","guid":{"rendered":"https:\/\/catenacompany.be\/?post_type=case&#038;p=9701"},"modified":"2026-06-04T08:52:02","modified_gmt":"2026-06-04T06:52:02","slug":"van-handmatig-naar-geautomatiseerd-hoe-kentucky-horsewear-haar-contentproductie-naar-een-hoger-niveau-tilde","status":"publish","type":"case","link":"https:\/\/catenacompany.be\/nl\/case\/van-handmatig-naar-geautomatiseerd-hoe-kentucky-horsewear-haar-contentproductie-naar-een-hoger-niveau-tilde\/","title":{"rendered":"Van handmatig naar geautomatiseerd: hoe Kentucky Horsewear haar contentproductie naar een hoger niveau tilde"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-5a1a8a0\" data-block-id=\"5a1a8a0\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-content-align stk-5a1a8a0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3a75408 stk-block-background\" data-v=\"4\" data-block-id=\"3a75408\"><style>.stk-3a75408 {background-color:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;margin-top:-114px !important;margin-right:0px !important;margin-bottom:41px !important;margin-left:0px !important;}.stk-3a75408:before{background-color:var(--theme-palette-color-8, #ffffff) !important;}@media screen and (max-width:999px){.stk-3a75408 {margin-right:0px !important;margin-left:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3a75408-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3a75408-inner-blocks\"><div data-bynder-widget=\"video-item\" data-media-id=\"F119B525-2599-496B-9F762B907DB1BCD2\" ><script id=\"bynder-widgets-js\" data-account-url=\"media.catenacompany.be\" data-language=\"en\" src=\"https:\/\/d8ejoa1fys2rk.cloudfront.net\/bynder-embed\/latest\/bynder-embed.js\"><\/script><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c3b978d\" data-block-id=\"c3b978d\"><style>.stk-c3b978d {align-items:center !important;max-width:1274px !important;min-width:auto !important;margin-top:39px !important;margin-right:auto !important;margin-bottom:32px !important;margin-left:auto !important;display:flex !important;}<\/style><p class=\"stk-block-text__text\">Stel je voor: 9.000 SKU&#8217;s, 5 merken, 75 exportlanden, content in 4 talen en een team dat dat alles grotendeels manueel bijhoudt. Voor Kentucky Horsewear was dat geen hypothetisch scenario, maar dagelijkse realiteit. Tot ze besloten het anders aan te pakken.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b7e9a4b stk-block-background\" data-block-id=\"b7e9a4b\"><style>.stk-b7e9a4b {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;top:0px !important;bottom:0px !important;}.stk-b7e9a4b:before{background-color:#ffffff !important;}.stk-b7e9a4b-column{--stk-columns-spacing:25px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b7e9a4b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dea2a7c\" data-v=\"4\" data-block-id=\"dea2a7c\"><style>.stk-dea2a7c {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dea2a7c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dea2a7c-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-ccb7099\" data-block-id=\"ccb7099\"><style>.stk-ccb7099 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-ccb7099 .stk-img-wrapper{width:100% !important;height:370px !important;}.stk-ccb7099 .stk-img-wrapper img{object-position:68% 46% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-9718\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.37.22-scaled.png\" width=\"2560\" height=\"1437\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.37.22-scaled.png 2560w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.37.22-300x168.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.37.22-1024x575.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.37.22-768x431.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.37.22-1536x862.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.37.22-2048x1150.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9cee36c\" data-v=\"4\" data-block-id=\"9cee36c\"><style>.stk-9cee36c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9cee36c-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-9cee36c-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-82d2476\" id=\"wie-is-kentucky-horsewear\" data-block-id=\"82d2476\"><h2 class=\"stk-block-heading__text\">Wie is Kentucky Horsewear?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ac30ddd\" data-block-id=\"ac30ddd\"><style>.stk-ac30ddd {margin-bottom:20px !important;}<\/style><p class=\"stk-block-text__text\">Kentucky Horsewear bestaat dit jaar 15 jaar en bouwt aan een multibrand verhaal in de paardensport: Kentucky Horsewear (paardenaccessoires), Kentucky Ridingwear (rijkleding), Dy&#8217;on (lederwerk), Grooming Deluxe (verzorgingsproducten) en het recentste merk Velari (bits, zwepen en spoorriemen).<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4cb9020\" data-block-id=\"4cb9020\"><style>.stk-4cb9020 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Het is een niche markt, maar het bedrijf denkt groot. Export naar 75 landen, een intern team dat Nederlands, Duits, Frans en Engels spreekt, en een groeiende catalogus van zo&#8217;n 2.000 productmodellen. Die grootorde vraagt om slimme systemen en dat inzicht was het startpunt van de samenwerking met Catena Company.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6628d29 stk-block-background\" data-block-id=\"6628d29\"><style>.stk-6628d29 {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;}.stk-6628d29:before{background-color:#ffffff !important;}.stk-6628d29-column{--stk-columns-spacing:25px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6628d29-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9b75df1\" data-v=\"4\" data-block-id=\"9b75df1\"><style>.stk-9b75df1 {align-self:center !important;border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9b75df1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9b75df1-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-abb3c72\" id=\"de-pijn-creatieve-mensen-gevangen-in-repetitief-werk\" data-block-id=\"abb3c72\"><h2 class=\"stk-block-heading__text\">De pijn: creatieve mensen gevangen in repetitief werk<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2c4c419\" data-block-id=\"2c4c419\"><style>.stk-2c4c419 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Met seizoensgebonden collecties (winter \u00e9n zomer), duizenden SKU&#8217;s en content die per markt, taal en kanaal anders moest worden aangeleverd, liep het productieproces tegen zijn limieten aan. Verpakkingen en catalogi werden bijna volledig manueel opgemaakt. Elke taalversie vroeg opnieuw tijd. De link tussen het PIM-systeem en printmedia was onvoldoende uitgebouwd.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-305cec9\" data-block-id=\"305cec9\"><style>.stk-305cec9 {margin-bottom:20px !important;}<\/style><p class=\"stk-block-text__text\">Maar misschien wel het grootste verlies: creatieve medewerkers die vastliepen in werk dat hen niet vooruitbracht.<\/p><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Philippe Buysens, COO van Kentucky Horsewear, zegt het zelf: &#8220;Het was heel noodzakelijk om die externe blik te krijgen. Zijn we ons wel bewust van wat we maken, en hoe we het maken?&#8221;<\/em><\/p>\n<\/blockquote>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-43c2660\" data-v=\"4\" data-block-id=\"43c2660\"><style>.stk-43c2660 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-43c2660-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-43c2660-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-58261b0\" data-block-id=\"58261b0\"><style>.stk-58261b0 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-58261b0 .stk-img-wrapper{width:100% !important;height:599px !important;}.stk-58261b0 .stk-img-wrapper img{object-position:26% 45% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-9720\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.37.46-scaled.png\" width=\"2560\" height=\"1439\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.37.46-scaled.png 2560w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.37.46-300x169.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.37.46-1024x576.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.37.46-768x432.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.37.46-1536x863.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.37.46-2048x1151.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b9f144e stk-block-background\" data-block-id=\"b9f144e\"><style>.stk-b9f144e {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;}.stk-b9f144e:before{background-color:#ffffff !important;}.stk-b9f144e-column{--stk-columns-spacing:25px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b9f144e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3ddc5bc\" data-v=\"4\" data-block-id=\"3ddc5bc\"><style>.stk-3ddc5bc {align-self:center !important;border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3ddc5bc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3ddc5bc-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-9062762\" data-block-id=\"9062762\"><style>.stk-9062762 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-9062762 .stk-img-wrapper{width:100% !important;height:725px !important;}.stk-9062762 .stk-img-wrapper img{object-position:56.99999999999999% 53% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-9722\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.38.33-scaled.png\" width=\"2560\" height=\"1433\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.38.33-scaled.png 2560w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.38.33-300x168.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.38.33-1024x573.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.38.33-768x430.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.38.33-1536x860.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.38.33-2048x1147.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-df8220c\" data-v=\"4\" data-block-id=\"df8220c\"><style>.stk-df8220c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-df8220c-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-df8220c-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-15a1a4f\" id=\"de-aanpak-automatisatie-als-ruggengraat\" data-block-id=\"15a1a4f\"><h2 class=\"stk-block-heading__text\">De aanpak: automatisatie als ruggengraat<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-869dfbf\" data-block-id=\"869dfbf\"><style>.stk-869dfbf {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Kentucky Horsewear had al een PIM-systeem gekoppeld aan een e-commerce platform. Met Catena Company werd de volgende stap gezet: een geautomatiseerde contentstroom die productdata omzet naar drukklare output: catalogi, verpakkingen, meertalige versies; allemaal vanuit \u00e9\u00e9n databron.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-6acff48\" data-block-id=\"6acff48\"><p class=\"stk-block-subtitle__text stk-subtitle\"><strong>Wat veranderde concreet?<\/strong><\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>90% van de catalogus wordt nu automatisch gegenereerd op basis van data uit het PIM-systeem<\/li>\n\n\n\n<li>Templates zorgen ervoor dat catalogi, verpakkingen en gepersonaliseerde content consistent \u00e9n snel aangemaakt worden<\/li>\n\n\n\n<li>Content in vier talen (NL, FR, DE, EN) kan flexibel ingezet worden per markt en sector, zonder alles opnieuw op te maken<\/li>\n\n\n\n<li>Voor grote stallen levert Kentucky Horsewear nu ook gepersonaliseerde content op basis van diezelfde geautomatiseerde datafeed<\/li>\n\n\n\n<li>Het resultaat: meer output, meer werkgeluk<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0af63ce\" data-block-id=\"0af63ce\"><style>.stk-0af63ce {margin-bottom:12px !important;}<\/style><p class=\"stk-block-text__text\"><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-fbb0cdf stk-block-background\" data-block-id=\"fbb0cdf\"><style>.stk-fbb0cdf {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;}.stk-fbb0cdf:before{background-color:#ffffff !important;}.stk-fbb0cdf-column{--stk-columns-spacing:25px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-fbb0cdf-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d251d87\" data-v=\"4\" data-block-id=\"d251d87\"><style>.stk-d251d87 {align-self:center !important;border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d251d87-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d251d87-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c2eb753\" id=\"wat-dat-in-de-praktijk-oplevert\" data-block-id=\"c2eb753\"><h2 class=\"stk-block-heading__text\">Wat dat in de praktijk oplevert?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-021371a\" data-block-id=\"021371a\"><style>.stk-021371a {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Philippe Buysens is concreet: &#8220;Wat er effectief veranderd is, is onze output. We slagen er nu in om heel veel meer printmateriaal op te leveren in een kortere tijd, en dat in meerdere talen.&#8221;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cddd9da\" data-block-id=\"cddd9da\"><style>.stk-cddd9da {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Seizoensupdates die vroeger weken vroegen, verlopen nu een stuk vlotter. Creatieve medewerkers zijn verlost van het repetitieve werk en kunnen zich focussen op wat ze het beste kunnen: merkwaardige, inhoudelijk sterke content maken.<\/p><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Door het procesmatig aanpakken en de minder leuke taken te automatiseren, kunnen onze mensen zich focussen op creatief werk en het fine tunen van echte producten.&#8221; \u2014 Philippe Buysens, COO @ Kentucky Horsewear<\/p>\n<\/blockquote>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c2fd102\" data-v=\"4\" data-block-id=\"c2fd102\"><style>.stk-c2fd102 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c2fd102-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-c2fd102-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2682130\" data-block-id=\"2682130\"><style>.stk-2682130 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-2682130 .stk-img-wrapper{width:100% !important;height:700px !important;}.stk-2682130 .stk-img-wrapper img{object-position:82% 55.00000000000001% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-9724\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.39.37-scaled.png\" width=\"2560\" height=\"1426\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.39.37-scaled.png 2560w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.39.37-300x167.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.39.37-1024x570.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.39.37-768x428.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.39.37-1536x855.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.39.37-2048x1141.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0c39b96 stk-block-background\" data-block-id=\"0c39b96\"><style>.stk-0c39b96 {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;}.stk-0c39b96:before{background-color:#ffffff !important;}.stk-0c39b96-column{--stk-columns-spacing:25px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0c39b96-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4b25523\" data-v=\"4\" data-block-id=\"4b25523\"><style>.stk-4b25523 {border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4b25523-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4b25523-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0bc7a16\" data-block-id=\"0bc7a16\"><style>.stk-0bc7a16 {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-0bc7a16 .stk-img-wrapper img{object-position:53% 64% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-9726\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.42.42-scaled.png\" width=\"2560\" height=\"1431\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.42.42-scaled.png 2560w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.42.42-300x168.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.42.42-1024x572.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.42.42-768x429.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.42.42-1536x859.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.42.42-2048x1145.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-734a1cf\" data-v=\"4\" data-block-id=\"734a1cf\"><style>.stk-734a1cf {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-734a1cf-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-734a1cf-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-52730d1\" id=\"een-eerlijke-kijk-op-ai\" data-block-id=\"52730d1\"><h2 class=\"stk-block-heading__text\">Een eerlijke kijk op AI<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fdb8d12\" data-block-id=\"fdb8d12\"><style>.stk-fdb8d12 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Kentucky Horsewear staat open voor AI, maar hanteert een genuanceerde aanpak. Een campagne met volledig AI-gegenereerde videobeelden lokte negatieve reacties uit bij hun community, die authentieke content verwacht en herkent wanneer het ontbreekt. Die les namen ze ter harte.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7d70c55\" data-block-id=\"7d70c55\"><style>.stk-7d70c55 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Waar AI w\u00e9l zijn waarde bewijst? In de ondersteuning van geschreven content, klantenservice en ticketopvolging. Pragmatisch, eerlijk, en passend bij een merk dat vertrouwen centraal stelt.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-be37b10 stk-block-background\" data-block-id=\"be37b10\"><style>.stk-be37b10 {background-color:#ffffff !important;border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;border-color:#ffffff !important;}.stk-be37b10:before{background-color:#ffffff !important;}.stk-be37b10-column{--stk-columns-spacing:25px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-be37b10-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-69ff0a0\" data-v=\"4\" data-block-id=\"69ff0a0\"><style>.stk-69ff0a0 {align-self:center !important;border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;border-color:#ffffff !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-69ff0a0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-69ff0a0-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4d8d351\" id=\"herken-je-dit-verhaal\" data-block-id=\"4d8d351\"><h2 class=\"stk-block-heading__text\">Herken je dit verhaal?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9f7d1fc\" data-block-id=\"9f7d1fc\"><style>.stk-9f7d1fc {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Groeiende productcatalogi. Creatieve mensen die vastlopen in repetitief werk. Content die in meerdere talen en voor meerdere kanalen moet worden aangeleverd, maar waarvoor de systemen het tempo niet kunnen bijhouden.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4238a87\" data-block-id=\"4238a87\"><p class=\"stk-block-text__text\">Net zoals we voor Kentucky Horsewear deden, helpen we jouw team om slimmer te werken. Benieuwd wat dat voor jouw contentproductie betekent? Laten we eens rond de tafel zitten.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-abc1837\" data-v=\"4\" data-block-id=\"abc1837\"><style>.stk-abc1837 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-abc1837-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-abc1837-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-c057ebf\" data-block-id=\"c057ebf\"><style>.stk-c057ebf {border-top-left-radius:20px !important;border-top-right-radius:20px !important;border-bottom-right-radius:20px !important;border-bottom-left-radius:20px !important;overflow:hidden !important;}.stk-c057ebf .stk-img-wrapper{width:100% !important;height:594px !important;}.stk-c057ebf .stk-img-wrapper img{object-position:91% 50% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-9728\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.45.05-scaled.png\" width=\"2560\" height=\"1434\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.45.05-scaled.png 2560w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.45.05-300x168.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.45.05-1024x574.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.45.05-768x430.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.45.05-1536x861.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2026\/05\/Scherm\u00adafbeelding-2026-05-12-om-14.45.05-2048x1147.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-88fcd11 stk-block-background spotlight-container\" data-block-id=\"88fcd11\"><style>.stk-88fcd11 {background-color:var(--theme-palette-color-2, #97CCD9) !important;border-top-left-radius:40px !important;border-top-right-radius:40px !important;border-bottom-right-radius:40px !important;border-bottom-left-radius:40px !important;overflow:hidden !important;padding-top:160px !important;padding-right:64px !important;padding-bottom:160px !important;padding-left:64px !important;margin-bottom:160px !important;}.stk-88fcd11:before{background-color:var(--theme-palette-color-2, #97CCD9) !important;}@media screen and (max-width:999px){.stk-88fcd11 {padding-top:80px !important;padding-bottom:80px !important;margin-bottom:80px !important;}}@media screen and (max-width:689px){.stk-88fcd11 {padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important;margin-bottom:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88fcd11-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fd893e2\" data-v=\"4\" data-block-id=\"fd893e2\"><style>.stk-fd893e2 {align-self:center !important;}.stk-fd893e2-inner-blocks{align-items:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fd893e2-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-fd893e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d374629\" id=\"win-the-br-battle-of-the-brands\" data-block-id=\"d374629\"><style>.stk-d374629 {max-width:800px !important;min-width:auto !important;}.stk-d374629 .stk-block-heading__text{font-size:64px !important;}@media screen and (max-width:999px){.stk-d374629 .stk-block-heading__text{font-size:50px !important;}}@media screen and (max-width:689px){.stk-d374629 .stk-block-heading__text{font-size:32px !important;}}<\/style><h3 class=\"stk-block-heading__text has-text-align-center\">Win the <br>battle of the brands<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18a3625\" data-block-id=\"18a3625\"><style>.stk-18a3625 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Start met visuele content automation<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-3e5c9e8\" data-block-id=\"3e5c9e8\"><style>.stk-3e5c9e8 .stk-inner-blocks{column-gap:16px !important;}@media screen and (max-width:689px){.stk-3e5c9e8 {max-width:100% !important;min-width:auto !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-0660e99\" data-block-id=\"0660e99\"><style>.stk-0660e99 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-0660e99:hover{transform:translateY(-4px) !important;}.stk-0660e99 , .stk-0660e99 .stk-button{width:100% !important;}.stk-0660e99 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-0660e99 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/nl\/content-scan\/\"><span class=\"stk-button__inner-text\">Vraag een content scan aan<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-675cfa2\" data-block-id=\"675cfa2\"><style>.stk-675cfa2 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-675cfa2:hover{transform:translateY(-4px) !important;}.stk-675cfa2 , .stk-675cfa2 .stk-button{width:100% !important;}.stk-675cfa2 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;background:var(--theme-palette-color-8, #ffffff) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-675cfa2 .stk-button__inner-text{color:var(--theme-palette-color-3, #201D31) !important;font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/nl\/contact\/\"><span class=\"has-text-color stk-button__inner-text\">Contacteer ons<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u200e <\/p>\n","protected":false},"featured_media":9938,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-9701","case","type-case","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van handmatig naar geautomatiseerd: hoe Kentucky Horsewear haar contentproductie naar een hoger niveau tilde - Catena Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/nl\/case\/van-handmatig-naar-geautomatiseerd-hoe-kentucky-horsewear-haar-contentproductie-naar-een-hoger-niveau-tilde\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Van handmatig naar geautomatiseerd: hoe Kentucky Horsewear haar contentproductie naar een hoger niveau tilde - Catena Company\" \/>\n<meta property=\"og:description\" content=\"\u200e\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catenacompany.be\/nl\/case\/van-handmatig-naar-geautomatiseerd-hoe-kentucky-horsewear-haar-contentproductie-naar-een-hoger-niveau-tilde\/\" \/>\n<meta property=\"og:site_name\" content=\"Catena Company\" \/>\n<meta property=\"article:publisher\" 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