{"id":7588,"date":"2025-07-02T10:33:47","date_gmt":"2025-07-02T08:33:47","guid":{"rendered":"https:\/\/catenacompany.be\/?post_type=event&#038;p=7588"},"modified":"2025-07-02T10:38:04","modified_gmt":"2025-07-02T08:38:04","slug":"hoe-dam-de-backbone-wordt-van-je-contentstrategie","status":"publish","type":"event","link":"https:\/\/catenacompany.be\/nl\/event\/hoe-dam-de-backbone-wordt-van-je-contentstrategie\/","title":{"rendered":"Hoe DAM de backbone wordt van je contentstrategie"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-83e7862\" data-block-id=\"83e7862\"><style>.stk-83e7862 {padding-top:160px !important;padding-bottom:160px !important;}@media screen and (max-width:999px){.stk-83e7862 {padding-top:80px !important;padding-bottom:80px !important;}}@media screen and (max-width:689px){.stk-83e7862 {padding-top:40px !important;padding-bottom:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-83e7862-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5eda33b\" data-v=\"4\" data-block-id=\"5eda33b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5eda33b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5eda33b-inner-blocks\"><div id=\"block_7d89cc45b78aab6504da219086d7b121\" class=\"parentpage-block \" style=\"\">\n    <div class=\"parentpage-block-inner\">\n        <a href=\"https:\/\/catenacompany.be\/nl\/resources\/webinars-events-trainingen\/\" title=\"Webinars, events &amp; trainingen \">\n            <svg width=\"5\" height=\"8\" viewBox=\"0 0 5 8\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M2.20052 3.99987L4.80052 6.59987C4.92274 6.72209 4.98385 6.87765 4.98385 7.06654C4.98385 7.25543 4.92274 7.41098 4.80052 7.5332C4.6783 7.65543 4.52274 7.71654 4.33385 7.71654C4.14497 7.71654 3.98941 7.65543 3.86719 7.5332L0.800521 4.46654C0.733854 4.39987 0.686632 4.32765 0.658854 4.24987C0.631076 4.17209 0.617188 4.08876 0.617188 3.99987C0.617188 3.91098 0.631076 3.82765 0.658854 3.74987C0.686632 3.67209 0.733854 3.59987 0.800521 3.5332L3.86719 0.466536C3.98941 0.344314 4.14497 0.283203 4.33385 0.283203C4.52274 0.283203 4.6783 0.344314 4.80052 0.466536C4.92274 0.588759 4.98385 0.744314 4.98385 0.933203C4.98385 1.12209 4.92274 1.27765 4.80052 1.39987L2.20052 3.99987Z\"\/>\n            <\/svg>\n                            Webinars, events &amp; trainingen                \n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5ff2a62\" id=\"exclusief-webinar-rond-de-revolutionaire-gpt-4-o-update\" data-block-id=\"5ff2a62\"><style>.stk-5ff2a62 {margin-bottom:18px !important;}<\/style><h1 class=\"stk-block-heading__text\">Hoe DAM de backbone wordt van je contentstrategie<\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ca5cab2\" data-block-id=\"ca5cab2\"><style>.stk-ca5cab2 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">De hoeveelheid marketingcontent groeit explosief: productfoto\u2019s, video\u2019s, social media posts, e-mails, e-commerce visuals, enzovoort. <br>Vaak verspreid over verschillende tools, afdelingen en landen.\u00a0<strong>Hoe zorg je dat je organisatie toch controle houdt?<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-7f89a09\" data-block-id=\"7f89a09\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-e4b991c\" data-block-id=\"e4b991c\"><style>.stk-e4b991c {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;}.stk-e4b991c:hover{transform:translateY(-4px) !important;}.stk-e4b991c .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-e4b991c .stk-button:before{border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-e4b991c .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.webinargeek.com\/van-chaos-naar-controle-hoe-dam-de-backbone-wordt-van-je-multichannel-contentstrategie\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Registreer je voor de webinar<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1fa2d43\" id=\"introductie\" data-block-id=\"1fa2d43\"><h2 class=\"stk-block-heading__text\">Introductie<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2ce61f0\" data-block-id=\"2ce61f0\"><style>.stk-2ce61f0 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Content is het hart van je merk. <\/strong><br><strong>Maar hoe houd je het kloppend als je campagnes zich verspreiden over landen, teams en kanalen \u2013 met duizenden assets, versies en aanpassingen?<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-da52e8a\" data-block-id=\"da52e8a\"><style>.stk-da52e8a {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Als het antwoord op deze vraag vandaag \u201ceh&#8230;\u201d is, dan is dit webinar voor jou.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c0fcc41\" data-block-id=\"c0fcc41\"><style>.stk-c0fcc41 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Tijdens deze sessie ontdek je hoe DAM (Digital Asset Management) een strategische hefboom wordt voor merken die willen groeien zonder in te boeten aan snelheid, consistentie of controle. Zeg vaarwel aan brandjes blussen, content zoeken of fouten herstellen. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b69fbfb\" data-block-id=\"b69fbfb\"><style>.stk-b69fbfb {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Tijd om je contentmachine futureproof te maken.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-81dd94c\" data-block-id=\"81dd94c\"><style>.stk-81dd94c {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Wat je leert?<\/strong><\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hoe je met\u00a0<strong>data en rechtenbeheer<\/strong>\u00a0de regie neemt over contentgebruik<\/li>\n\n\n\n<li>Hoe DAM als\u00a0<strong>\u201csystem of record\u201d<\/strong>\u00a0je hele content supply chain aanstuurt<\/li>\n\n\n\n<li>Waarom bedrijven als\u00a0<strong>Reebok, Dorel en SIXT<\/strong>\u00a0kiezen voor een centrale assetstrategie<\/li>\n\n\n\n<li>Hoe je DAM koppelt aan je PIM, CMS, e-commerce of marketing automation tools<\/li>\n\n\n\n<li>Hoe AI en automatisatie in DAM helpen om sneller te publiceren, lokaliseren en optimaliseren<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0770656\" data-block-id=\"0770656\"><style>.stk-0770656 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Voor wie?<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b09fcbe\" data-block-id=\"b09fcbe\"><style>.stk-b09fcbe {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Voor beslissers die impact willen maken met content:<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CMO\u2019s &amp; CDO\u2019s<\/strong>\u00a0die versnippering en ineffici\u00ebntie willen vervangen door schaal en ROI<\/li>\n\n\n\n<li><strong>Marketingmanagers &amp; brandowners<\/strong>\u00a0die streven naar snellere lanceringen en sterkere merkconsistentie<\/li>\n\n\n\n<li><strong>Digital leads &amp; IT-verantwoordelijken<\/strong>\u00a0die tools willen koppelen tot \u00e9\u00e9n performant ecosysteem<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In dit webinar ontdek je hoe een DAM-systeem het centrale punt wordt van je multichannel contentstrategie. Leer hoe je grip krijgt op duizenden assets, snellere publicaties mogelijk maakt en consistentie bewaart over teams en tools heen. Voor merken die willen groeien zonder contentchaos.<\/p>\n","protected":false},"author":5,"featured_media":7597,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"class_list":["post-7588","event","type-event","status-publish","has-post-thumbnail","hentry","category-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe DAM de backbone wordt van je contentstrategie - Catena Company<\/title>\n<meta name=\"description\" content=\"Ontdek hoe DAM je contentstrategie stroomlijnt en schaalbaar maakt\u2014voor snellere campagnes, consistente merken en maximale controle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/nl\/event\/hoe-dam-de-backbone-wordt-van-je-contentstrategie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe DAM de backbone wordt van je contentstrategie - 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