{"id":8803,"date":"2025-12-05T13:22:53","date_gmt":"2025-12-05T12:22:53","guid":{"rendered":"https:\/\/catenacompany.be\/?post_type=event&#038;p=8803"},"modified":"2026-01-14T16:26:16","modified_gmt":"2026-01-14T15:26:16","slug":"hoe-bouw-je-een-betrouwbaar-brand-content-management-systeem","status":"publish","type":"event","link":"https:\/\/catenacompany.be\/nl\/event\/hoe-bouw-je-een-betrouwbaar-brand-content-management-systeem\/","title":{"rendered":"Hoe bouw je een betrouwbaar brand content management systeem?"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-040eff8\" data-block-id=\"040eff8\"><style>.stk-040eff8 {border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;}.stk-040eff8-column{--stk-column-gap:29px !important;row-gap:21px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-040eff8-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a6956df stk-block-background\" data-v=\"4\" data-block-id=\"a6956df\"><style>.stk-a6956df {align-self:center !important;background-color:var(--theme-palette-color-11, #E8F7FA) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;}.stk-a6956df-inner-blocks{justify-content:center !important;}.stk-a6956df:before{background-color:var(--theme-palette-color-11, #E8F7FA) !important;}.stk-a6956df-container{min-height:463px !important;}@media screen and (min-width:690px){.stk-a6956df {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width:689px){.stk-a6956df {margin-bottom:-80px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a6956df-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-a6956df-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6786056\" data-block-id=\"6786056\"><style>.stk-6786056 {margin-bottom:15px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Donderdag 29 januari 2026 &#8211; 10:00<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c33eb19\" id=\"strong-hoe-bouw-je-een-betrouwbaar-brand-content-management-systeem-strong\" data-block-id=\"c33eb19\"><h2 class=\"stk-block-heading__text\"><strong>Hoe bouw je een betrouwbaar brand content management systeem?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-016f295\" data-block-id=\"016f295\"><style>.stk-016f295 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Contentvolumes stijgen explosief. Meer assets, meer kanalen, meer deadlines maar jouw merk moet wel consistent blijven.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Registreer je nu om de webinar te bekijken.<\/strong><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c1ad6c4 stk-block-background\" data-v=\"4\" id=\"button\" data-block-id=\"c1ad6c4\"><style>.stk-c1ad6c4-inner-blocks{justify-content:center !important;}.stk-c1ad6c4 {background-color:#fffffe !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;}.stk-c1ad6c4:before{background-color:#fffffe !important;}.stk-c1ad6c4-container{min-height:463px !important;}@media screen and (min-width:690px){.stk-c1ad6c4 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c1ad6c4-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-c1ad6c4-inner-blocks\"><p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    portalId: \"25628797\",\n    formId: \"9ea98f30-3307-483e-b001-8d5fe07bab17\",\n    region: \"eu1\"\n  });\n<\/script><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-d7b88d9\" data-block-id=\"d7b88d9\"><style>.stk-d7b88d9 {height:30px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-8f89189 stk-block-background\" data-block-id=\"8f89189\"><style>.stk-8f89189 hr.stk-block-divider__hr{background:var(--theme-palette-color-9, #A9DAE6) !important;}.stk-8f89189 {background-color:var(--theme-palette-color-11, #E8F7FA) !important;margin-bottom:0px !important;}.stk-8f89189:before{background-color:var(--theme-palette-color-11, #E8F7FA) !important;}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-98987b8\" data-block-id=\"98987b8\"><style>.stk-98987b8 {height:0px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-4c02be8\" data-block-id=\"4c02be8\"><style>.stk-4c02be8 {border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;}.stk-4c02be8-column{--stk-column-gap:29px !important;row-gap:21px !important;}@media screen and (max-width:689px){.stk-4c02be8-column{row-gap:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-4c02be8-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-44d9d94 stk-block-background\" data-v=\"4\" data-block-id=\"44d9d94\"><style>.stk-44d9d94-inner-blocks{justify-content:center !important;}.stk-44d9d94 {background-color:var(--theme-palette-color-11, #E8F7FA) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-left:130px !important;}.stk-44d9d94:before{background-color:var(--theme-palette-color-11, #E8F7FA) !important;}.stk-44d9d94-container{min-height:650px !important;}@media screen and (min-width:690px){.stk-44d9d94 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width:689px){.stk-44d9d94 {margin-left:0px !important;}.stk-44d9d94-container{min-height:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-44d9d94-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-44d9d94-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-af315b0\" data-block-id=\"af315b0\"><style>.stk-af315b0 .stk-img-wrapper{width:100% !important;height:742px !important;}.stk-af315b0 .stk-img-wrapper img{border-radius:15px !important;}@media screen and (max-width:689px){.stk-af315b0 .stk-img-wrapper{width:100% !important;height:200px !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8924\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/VincentGorissen.be-29-1-scaled.jpg\" width=\"2560\" height=\"1706\" alt=\"Videotraining\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/VincentGorissen.be-29-1-scaled.jpg 2560w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/VincentGorissen.be-29-1-300x200.jpg 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/VincentGorissen.be-29-1-1024x683.jpg 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/VincentGorissen.be-29-1-768x512.jpg 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/VincentGorissen.be-29-1-1536x1024.jpg 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/VincentGorissen.be-29-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bb3e17f stk-block-background\" data-v=\"4\" data-block-id=\"bb3e17f\"><style>.stk-bb3e17f {align-self:center !important;background-color:var(--theme-palette-color-11, #E8F7FA) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-right:130px !important;}.stk-bb3e17f-inner-blocks{justify-content:center !important;}.stk-bb3e17f:before{background-color:var(--theme-palette-color-11, #E8F7FA) !important;}.stk-bb3e17f-container{min-height:650px !important;}@media screen and (min-width:690px){.stk-bb3e17f {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width:689px){.stk-bb3e17f {align-items:center !important;margin-right:0px !important;display:flex !important;}.stk-bb3e17f-container{min-height:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bb3e17f-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center-mobile stk--column-flex stk-block-content stk-inner-blocks stk-bb3e17f-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-26e3054\" id=\"single-source-of-truth-een-centraal-fundament-voor-schaalbare-marketingcontent\" data-block-id=\"26e3054\"><style>.stk-26e3054 .stk-block-heading__text{font-size:32px !important;}@media screen and (max-width:999px){.stk-26e3054 .stk-block-heading__text{font-size:32px !important;}}@media screen and (max-width:689px){.stk-26e3054 {min-height:0px !important;padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center-mobile\">Single Source of Truth: \u00e9\u00e9n centraal fundament voor schaalbare marketingcontent<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7e03430\" data-block-id=\"7e03430\"><style>.stk-7e03430 {margin-bottom:9px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Waarom marketingcontent het belangrijkste merkasset is<\/strong><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Marketingcontent bepaalt hoe een merk gezien, herinnerd en gekozen wordt. Het is de brandstof van campagnes, productlanceringen en klantcommunicatie.<\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-405cea5\" data-block-id=\"405cea5\"><style>.stk-405cea5 {margin-bottom:9px !important;}<\/style><p class=\"stk-block-text__text\"><strong>De risico\u2019s van versnipperd beeldmateriaal<\/strong><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"> Wanneer assets verspreid zitten over tools en mappen ontstaan dubbele versies, fouten en onnodige vertraging. Teams verliezen tijd en het merk wordt inconsistent.<\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6b3cd94\" data-block-id=\"6b3cd94\"><style>.stk-6b3cd94 {margin-bottom:9px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Het verschil tussen een DAM en werken met een system of record<\/strong><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Een DAM is vooral opslag. Een system of record is de centrale bron waar assets beheerd, verrijkt en gelinkt worden, inclusief versies, varianten en metadata.<\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dd0eddb\" data-block-id=\"dd0eddb\"><style>.stk-dd0eddb {margin-bottom:9px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Hoe \u00e9\u00e9n single source of truth schaalbaarheid mogelijk maakt<\/strong><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Met \u00e9\u00e9n centraal fundament werken teams sneller, publiceren ze consistenter en kunnen ze zonder extra handelingen varianten en kanalen voeden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-fd1dff3\" data-block-id=\"fd1dff3\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b3fa5e3\" id=\"formtop\" data-block-id=\"b3fa5e3\"><style>.stk-b3fa5e3 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;transform-origin:center center !important;}.stk-b3fa5e3:hover{transform:translateY(-4px) !important;}.stk-b3fa5e3 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;background:var(--theme-palette-color-1, #EC784A) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-b3fa5e3 .stk-button:before{border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-b3fa5e3 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#button\"><span class=\"stk-button__inner-text\">Schrijf je hier in voor dit webinar<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-e7dee94\" data-block-id=\"e7dee94\"><style>.stk-e7dee94 {height:30px !important;}@media screen and (max-width:689px){.stk-e7dee94 {height:10px !important;}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-5e742c5 stk-block-background\" data-block-id=\"5e742c5\"><style>.stk-5e742c5 hr.stk-block-divider__hr{background:var(--theme-palette-color-9, #A9DAE6) !important;}.stk-5e742c5 {background-color:var(--theme-palette-color-11, #E8F7FA) !important;margin-bottom:0px !important;}.stk-5e742c5:before{background-color:var(--theme-palette-color-11, #E8F7FA) !important;}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-18885d7\" data-block-id=\"18885d7\"><style>.stk-18885d7 {height:30px !important;}@media screen and (max-width:689px){.stk-18885d7 {height:10px !important;}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-34ee515\" data-block-id=\"34ee515\"><style>.stk-34ee515 {border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;}.stk-34ee515-column{--stk-column-gap:29px !important;row-gap:21px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-34ee515-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d817812 stk-block-background\" data-v=\"4\" data-block-id=\"d817812\"><style>.stk-d817812 {align-self:center !important;background-color:var(--theme-palette-color-11, #E8F7FA) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;align-items:center !important;margin-left:130px !important;display:flex !important;}.stk-d817812-inner-blocks{align-items:flex-start !important;justify-content:center !important;}.stk-d817812:before{background-color:var(--theme-palette-color-11, #E8F7FA) !important;}.stk-d817812-container{min-height:650px !important;}@media screen and (min-width:690px){.stk-d817812 {flex:var(--stk-flex-grow, 1) 1 calc(40% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width:689px){.stk-d817812 {align-self:center !important;margin-left:0px !important;}.stk-d817812-inner-blocks{align-items:center !important;justify-content:center !important;}.stk-d817812-container{min-height:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d817812-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left has-text-align-left-mobile stk--column-flex stk-block-content stk-inner-blocks stk-d817812-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d671ffd\" id=\"voor-wie\" data-block-id=\"d671ffd\"><style>.stk-d671ffd {margin-bottom:41px !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center-mobile\">Voor wie?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-78a8130\" data-block-id=\"78a8130\"><style>.stk-78a8130 {margin-bottom:15px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Stakeholders<\/strong><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing- en brandteams<\/li>\n\n\n\n<li>Contentteams<\/li>\n\n\n\n<li>Product- en e-commerceteams<\/li>\n\n\n\n<li>Digital \/ IT (architectuur &amp; governance)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e339cd5\" data-block-id=\"e339cd5\"><style>.stk-e339cd5 {margin-bottom:15px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Sectoren<\/strong><\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retail &amp; e-commerce<\/li>\n\n\n\n<li>FMCG &amp; lifestyle<\/li>\n\n\n\n<li>Manufacturing &amp; industrie<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-87378df\" data-block-id=\"87378df\"><div class=\"stk-row stk-inner-blocks has-text-align-center-mobile stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-70ae1a1\" data-block-id=\"70ae1a1\"><style>.stk-70ae1a1 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;transform-origin:center center !important;}.stk-70ae1a1:hover{transform:translateY(-4px) !important;}.stk-70ae1a1 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;background:var(--theme-palette-color-1, #EC784A) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-70ae1a1 .stk-button:before{border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-70ae1a1 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#button\"><span class=\"stk-button__inner-text\">Schrijf je hier in voor dit webinar<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a19a6be stk-block-background\" data-v=\"4\" data-block-id=\"a19a6be\"><style>.stk-a19a6be-inner-blocks{justify-content:center !important;}.stk-a19a6be {background-color:var(--theme-palette-color-11, #E8F7FA) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-right:130px !important;}.stk-a19a6be:before{background-color:var(--theme-palette-color-11, #E8F7FA) !important;}.stk-a19a6be-container{min-height:650px !important;}@media screen and (min-width:690px){.stk-a19a6be {flex:var(--stk-flex-grow, 1) 1 calc(60% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width:689px){.stk-a19a6be {margin-right:0px !important;}.stk-a19a6be-container{min-height:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a19a6be-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-a19a6be-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-9997025\" data-block-id=\"9997025\"><style>.stk-9997025 .stk-img-wrapper{width:100% !important;height:724px !important;}.stk-9997025 .stk-img-wrapper img{border-radius:15px !important;}@media screen and (max-width:689px){.stk-9997025 .stk-img-wrapper{width:100% !important;height:200px !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-5677\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/10\/2024-Brand-Owners-Day-3-scaled.jpg\" width=\"2560\" height=\"1707\" alt=\"Videotraining\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/10\/2024-Brand-Owners-Day-3-scaled.jpg 2560w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/10\/2024-Brand-Owners-Day-3-300x200.jpg 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/10\/2024-Brand-Owners-Day-3-1024x683.jpg 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/10\/2024-Brand-Owners-Day-3-768x512.jpg 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/10\/2024-Brand-Owners-Day-3-1536x1024.jpg 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/10\/2024-Brand-Owners-Day-3-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-989823f\" data-block-id=\"989823f\"><style>.stk-989823f {height:30px !important;}@media screen and (max-width:689px){.stk-989823f {height:10px !important;}}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-815f784 stk-block-background\" data-block-id=\"815f784\"><style>.stk-815f784 hr.stk-block-divider__hr{background:var(--theme-palette-color-9, #A9DAE6) !important;}.stk-815f784 {background-color:var(--theme-palette-color-11, #E8F7FA) !important;margin-bottom:0px !important;}.stk-815f784:before{background-color:var(--theme-palette-color-11, #E8F7FA) !important;}@media screen and (max-width:689px){.stk-815f784 {margin-bottom:0px !important;}}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-8b6aa1e\" data-block-id=\"8b6aa1e\"><style>.stk-8b6aa1e {height:30px !important;}@media screen and (max-width:689px){.stk-8b6aa1e {height:10px !important;}}<\/style><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-51744d3\" data-block-id=\"51744d3\"><style>.stk-51744d3 {border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;}.stk-51744d3-column{--stk-column-gap:29px !important;row-gap:21px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-51744d3-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-29b4f9f stk-block-background\" data-v=\"4\" data-block-id=\"29b4f9f\"><style>.stk-29b4f9f-inner-blocks{justify-content:center !important;}.stk-29b4f9f {background-color:var(--theme-palette-color-11, #E8F7FA) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-left:130px !important;}.stk-29b4f9f:before{background-color:var(--theme-palette-color-11, #E8F7FA) !important;}.stk-29b4f9f-container{min-height:650px !important;}@media screen and (min-width:690px){.stk-29b4f9f {flex:var(--stk-flex-grow, 1) 1 calc(60% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width:689px){.stk-29b4f9f {margin-left:0px !important;}.stk-29b4f9f-container{min-height:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-29b4f9f-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-29b4f9f-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-be0f388\" data-block-id=\"be0f388\"><style>.stk-be0f388 .stk-img-wrapper{width:100% !important;height:724px !important;}.stk-be0f388 .stk-img-wrapper img{border-radius:15px !important;}@media screen and (max-width:689px){.stk-be0f388 .stk-img-wrapper{width:100% !important;height:200px !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-5734\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/10\/2023-Bynder-Update-Event-2-scaled.jpg\" width=\"2560\" height=\"1707\" alt=\"Videotraining\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/10\/2023-Bynder-Update-Event-2-scaled.jpg 2560w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/10\/2023-Bynder-Update-Event-2-300x200.jpg 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/10\/2023-Bynder-Update-Event-2-1024x683.jpg 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/10\/2023-Bynder-Update-Event-2-768x512.jpg 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/10\/2023-Bynder-Update-Event-2-1536x1024.jpg 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/10\/2023-Bynder-Update-Event-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-24dd8d9 stk-block-background\" data-v=\"4\" data-block-id=\"24dd8d9\"><style>.stk-24dd8d9 {align-self:center !important;background-color:var(--theme-palette-color-11, #E8F7FA) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-right:130px !important;}.stk-24dd8d9-inner-blocks{justify-content:center !important;}.stk-24dd8d9:before{background-color:var(--theme-palette-color-11, #E8F7FA) !important;}.stk-24dd8d9-container{min-height:650px !important;}@media screen and (min-width:690px){.stk-24dd8d9 {flex:var(--stk-flex-grow, 1) 1 calc(40% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width:689px){.stk-24dd8d9 {align-self:center !important;margin-right:0px !important;}.stk-24dd8d9-container{min-height:0px !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-24dd8d9-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center-mobile stk--column-flex stk-block-content stk-inner-blocks stk-24dd8d9-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8cab34a\" id=\"ontmoet-de-sprekers\" data-block-id=\"8cab34a\"><style>.stk-8cab34a {margin-bottom:11px !important;}<\/style><h2 class=\"stk-block-heading__text\">Ontmoet de sprekers<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-910dbf7\" data-block-id=\"910dbf7\"><style>.stk-910dbf7 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Je hoort van onze eigen strategen hoe data helpt om slimmere marketingcontentstrategie\u00ebn te bouwen.<\/p><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-995f960e wp-block-group-is-layout-flex\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left has-text-align-center-mobile stk-block stk-f95a67b\" data-block-id=\"f95a67b\"><style>.stk-f95a67b .stk-img-wrapper{width:100% !important;height:184px !important;}.stk-f95a67b .stk-img-wrapper img{border-radius:15px !important;}@media screen and (max-width:689px){.stk-f95a67b {align-items:center !important;display:flex !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8915\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/Eddy.jpg\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/Eddy.jpg 1080w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/Eddy-300x300.jpg 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/Eddy-1024x1024.jpg 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/Eddy-150x150.jpg 150w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/Eddy-768x768.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left has-text-align-center-mobile stk-block stk-4964cdc\" data-block-id=\"4964cdc\"><style>.stk-4964cdc .stk-img-wrapper{width:100% !important;height:184px !important;}.stk-4964cdc .stk-img-wrapper img{border-radius:15px !important;}@media screen and (max-width:689px){.stk-4964cdc {align-items:center !important;display:flex !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8919\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/Geerte.jpg\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/Geerte.jpg 1080w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/Geerte-300x300.jpg 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/Geerte-1024x1024.jpg 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/Geerte-150x150.jpg 150w, https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/12\/Geerte-768x768.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/span><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-dabe349\" data-block-id=\"dabe349\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-dabe349-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8092fe5\" data-v=\"4\" data-block-id=\"8092fe5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8092fe5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8092fe5-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-11e4da1\" data-block-id=\"11e4da1\"><style>.stk-11e4da1 {margin-bottom:0px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Eddy Smets<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f09d39d\" data-block-id=\"f09d39d\"><style>.stk-f09d39d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Managing Director<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-517b4f8\" data-v=\"4\" data-block-id=\"517b4f8\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-517b4f8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-517b4f8-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6387d71\" data-block-id=\"6387d71\"><style>.stk-6387d71 {margin-bottom:0px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Geerte Verbraeken<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5c03901\" data-block-id=\"5c03901\"><style>.stk-5c03901 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Business Growth Manager<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/geerteverbraeken\/\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/geerteverbraeken\/\"><\/a><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-6b07240\" data-block-id=\"6b07240\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-acb3630\" data-block-id=\"acb3630\"><style>.stk-acb3630 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;transform-origin:center center !important;}.stk-acb3630:hover{transform:translateY(-4px) !important;}.stk-acb3630 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;background:var(--theme-palette-color-1, #EC784A) !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-acb3630 .stk-button:before{border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-acb3630 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#button\"><span class=\"stk-button__inner-text\">Schrijf je hier in voor dit webinar<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Donderdag 29 januari 2026 &#8211; 10:00 Hoe bouw je een betrouwbaar brand content management systeem? Contentvolumes stijgen explosief. Meer assets, meer kanalen, meer deadlines maar jouw merk moet wel consistent blijven. Registreer je nu om de webinar te bekijken. Single Source of Truth: \u00e9\u00e9n centraal fundament voor schaalbare marketingcontent Waarom marketingcontent het belangrijkste merkasset is [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":9163,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"class_list":["post-8803","event","type-event","status-publish","has-post-thumbnail","hentry","category-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe bouw je een betrouwbaar brand content management systeem? - Catena Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/nl\/event\/hoe-bouw-je-een-betrouwbaar-brand-content-management-systeem\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe bouw je een betrouwbaar brand content management systeem? - Catena Company\" \/>\n<meta property=\"og:description\" content=\"Donderdag 29 januari 2026 &#8211; 10:00 Hoe bouw je een betrouwbaar brand content management systeem? 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