{"id":2000,"date":"2023-01-05T09:41:00","date_gmt":"2023-01-05T08:41:00","guid":{"rendered":"https:\/\/catenacompany.be\/?p=2000"},"modified":"2025-04-28T11:19:48","modified_gmt":"2025-04-28T09:19:48","slug":"breng-creatief-en-editorial-werk-op-een-harmonieuze-manier-samen","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/nl\/blog\/breng-creatief-en-editorial-werk-op-een-harmonieuze-manier-samen\/","title":{"rendered":"Breng creatief en editorial werk op een harmonieuze manier samen"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-10a95a9\" data-block-id=\"10a95a9\"><style>.stk-10a95a9 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">De samenwerking tussen <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">Bynder<\/a> en GatherContent heeft geleid tot een gebruiksvriendelijk platform waar alle content wordt gecentraliseerd. Hierdoor was editorial werk nog nooit zo makkelijk te verwezenlijken.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Content workflow module<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a4cadcb\" data-block-id=\"a4cadcb\"><style>.stk-a4cadcb {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Het is makkelijk om het overzicht te verliezen wanneer er meerdere content gemaakt wordt voor verschillende kanalen. Daarbovenop zijn er nog verschillende personen die op een ander moment in de workflow een bijdragen hebben. Iedereen die bij minstens \u00e9\u00e9n van deze fases betrokken is, behoort tot de content workflow. Door deze twee factoren verlies je niet alleen de structuur, maar ook een duidelijk overzicht.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-25f55f9\" data-block-id=\"25f55f9\"><style>.stk-25f55f9 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Content workflow van <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">Bynder<\/a> (voordien GatherContent) is een browser-based oplossing voor teams die zichzelf in dit probleem herkennen. Door het gebruik van content workflow bouw je een structuur op voor heel het team en kan je sneller schakelen in het maken van content. De samenwerking met GatherContent heeft ervoor gezorgd dat er een uniek gecentraliseerd platform ontstaat voor marketingteams om op die manier gestructureerd content te cre\u00ebren.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3987e97\" data-block-id=\"3987e97\"><style>.stk-3987e97 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Bynder biedt ook oplossingen aan voor de creatie van visuele content, zoals de <a href=\"https:\/\/catenacompany.be\/nl\/blog\/je-creatief-proces-automatiseren-het-kan\/\">Bynder Studio<\/a>, maar Content workflow is de oplossing wanneer samenwerken nodig is om digitale, editorial content te cre\u00ebren. Denk hierbij bijvoorbeeld aan whitepapers, editorial content voor de website, offertes presentaties, klantgetuigenissen enz. In het voorbeeld van een whitepaper kan een grafische vormgever een template delen via het <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM-systeem<\/a> en kunnen copywriters hier de juiste tekst invoegen.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Een goede content workflow ondersteund door Bynder levert tal van voordelen op:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content eenvoudig te onderscheiden en terug te vinden dankzij filters.<\/li>\n\n\n\n<li>Templates om dezelfde structuur in al je content items te behouden.<\/li>\n\n\n\n<li>Vergroten van productie zonder samenhang te verliezen.<\/li>\n\n\n\n<li>Flexibele samenwerking dankzij review functie en realtime opmerkingen;\n<ul class=\"wp-block-list\">\n<li>Frequentie van meldingen zijn zelf in te stellen naar gelang je functie in het project.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Gebruik rechtstreeks assets uit je DAM.<\/li>\n\n\n\n<li>Custom workflow zorgt ervoor dat iedereen weet wat er tegen welke deadline verwacht wordt.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Maar nu de grote hamvraag<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-463c677\" data-block-id=\"463c677\"><style>.stk-463c677 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Waarom zou je <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">Bynder<\/a> verkiezen boven andere collaboratieve platformen zoals Teams? \u00a0Het Bynder eco-systeem is extreem gefocust in het optimaliseren van de user interface. Ook het integreren van het platform met andere tools gaat op een heel soepele en open manier. Dankzij <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">Bynder<\/a> kan je je contentcreatieproces centraliseren en gemakkelijk opschalen. Hierdoor heb je \u00e9\u00e9n platform waarin alle templates, visuals en data terug te vinden zijn en waar de juiste rechten de juiste gebruiker toegeschreven worden.<br><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>De samenwerking tussen Bynder en GatherContent heeft geleid tot een gebruiksvriendelijk platform waar alle content wordt gecentraliseerd. Hierdoor was editorial werk nog nooit zo makkelijk te verwezenlijken. Content workflow module Het is makkelijk om het overzicht te verliezen wanneer er meerdere content gemaakt wordt voor verschillende kanalen. Daarbovenop zijn er nog verschillende personen die op [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[6],"class_list":["post-2000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-dam"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Breng creatief en editorial werk op een harmonieuze manier samen - Catena Company<\/title>\n<meta name=\"description\" content=\"Het combineren van creatief en redactioneel werk kan moeilijk zijn. 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