{"id":2039,"date":"2023-04-18T10:49:00","date_gmt":"2023-04-18T08:49:00","guid":{"rendered":"https:\/\/catenacompany.be\/?p=2039"},"modified":"2025-04-25T11:33:56","modified_gmt":"2025-04-25T09:33:56","slug":"ga-efficient-aan-de-slag-met-dynamische-data","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/nl\/blog\/ga-efficient-aan-de-slag-met-dynamische-data\/","title":{"rendered":"Ga effici\u00ebnt aan de slag met dynamische data"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1f0e716\" data-block-id=\"1f0e716\"><style>.stk-1f0e716 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Vanaf 2027 gaan onze producten er anders uitzien. De streepjescode, die we ondertussen al vijftig jaar kennen, wordt ingeruild voor een QR-code. Een code die niet alleen de kassa\u2019s kunnen scannen, maar ook de consument. Het doel is om de consument bij te staan in het beslissingsproces. Met deze code zal de consument de mogelijkheid krijgen om productinformatie op te vragen. Deze verandering noodzaakt producenten om hun verpakkingen aan te passen. Een goed voorbeeld van het werken met dynamische data. Maar hoe kan jij, als producent, zo\u2019n verandering zorgeloos opvangen?<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Omgaan met een voortdurend veranderende markt<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e00ca58\" data-block-id=\"e00ca58\"><style>.stk-e00ca58 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Als producent moet je flexibel omgaan met een voortdurend veranderende markt. Hierdoor moet je met dynamische data werken. In dit voorbeeld is het de streepjescode op je verpakking die aangepast dient te worden naar een QR-code. Bij andere zaken is het een wederkerige aanpassing. Denk hierbij bijvoorbeeld aan <a href=\"https:\/\/catenacompany.be\/nl\/oplossingen\/contenttypes\/productgerelateerde-content\/\">prijslijsten<\/a>. Meer hierover lees je in onze blog <a href=\"https:\/\/catenacompany.be\/nl\/blog\/hou-opgemaakte-prijslijsten-met-1-klik-up-to-date\/\">\u201cHou opgemaakte prijslijsten met \u00e9\u00e9n klik up-to-date\u201d<\/a>.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ontwikkel snel een nieuwe verpakking<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3302932\" data-block-id=\"3302932\"><style>.stk-3302932 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Elke producent weet dat je de verpakking van tijd tot tijd in een nieuw jasje moet steken. Niet alleen wanneer er andere richtlijnen worden ge\u00efntroduceerd. Als er een template opgeleverd wordt, kan deze geautomatiseerd worden en aan de normen van andere producten voldoen. Denk bijvoorbeeld aan de afbeelding of productinformatie. Zo spendeer je niet alleen minder tijd, maar ook minder kosten aan het rebranden van jouw producten.&nbsp;<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Verzamel correcte info in je DAM<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b6c7bb7\" data-block-id=\"b6c7bb7\"><style>.stk-b6c7bb7 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Met zo\u2019n verandering als deze is het enorm belangrijk dat al jouw data up-to-date is en dat deze makkelijk terug te vinden is. Hiervoor is een <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">Digital Asset Management systeem<\/a> of kortweg <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a>, erg handig. Een single source of truth verkleint de kans op foutieve informatie. Binnen dit systeem kan je de juiste rechten toewijzen aan de juiste personen. Zo vermijd je dat jouw content in verkeerde handen terechtkomt.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Beheer jouw productinformatie met PIM<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2ae36dc\" data-block-id=\"2ae36dc\"><style>.stk-2ae36dc {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Wanneer je <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a> werkt als sterke basis van alle correcte informatie, dan dienen PIM, Product Information Management systemen om jouw productinformatie te beheren. Aan de hand van dit systeem kunnen bedrijven enorme hoeveelheden aan productdata hanteren en organiseren. Binnen het verhaal van de QR-code draagt PIM bij om up-to-date productinformatie op de juiste kanalen te verspreiden.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vanaf 2027 gaan onze producten er anders uitzien. De streepjescode, die we ondertussen al vijftig jaar kennen, wordt ingeruild voor een QR-code. Een code die niet alleen de kassa\u2019s kunnen scannen, maar ook de consument. Het doel is om de consument bij te staan in het beslissingsproces. Met deze code zal de consument de mogelijkheid [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[8],"class_list":["post-2039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ddps"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ga effici\u00ebnt aan de slag met dynamische data - Catena Company<\/title>\n<meta name=\"description\" content=\"Heb je moeite met het effici\u00ebnt beheren van dynamische data? 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