{"id":2110,"date":"2024-01-26T13:30:00","date_gmt":"2024-01-26T12:30:00","guid":{"rendered":"https:\/\/catenacompany.be\/?p=2110"},"modified":"2025-04-04T13:26:18","modified_gmt":"2025-04-04T11:26:18","slug":"hoe-brandowners-een-efficient-content-management-opbouwen","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/","title":{"rendered":"Hoe brandowners een effici\u00ebnt content management opbouwen"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-56b858c\" data-block-id=\"56b858c\"><style>.stk-56b858c {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Alle brandowners worden geconfronteerd met een gedeelde uitdaging: de overweldigende hoeveelheid content en de creatie ervan beheren. Het handmatig bijhouden en beheren van deze groeiende hoeveelheid content is simpelweg onhaalbaar. Bovendien brengt het uitbesteden ervan hoge kosten met zich mee en vertraagt het het publicatieproces aanzienlijk.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-83896f7\" data-block-id=\"83896f7\"><style>.stk-83896f7 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Onze <a href=\"https:\/\/catenacompany.be\/nl\/content-scan\/\">content scan<\/a> biedt een diepgaande analyse van de huidige situatie, toekomstige doelstellingen en voorgestelde oplossingen voor contentbeheer en creatie. Maar hoe werkt dit precies?<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Inzichten in de huidige situatie<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a9c01d9\" data-block-id=\"a9c01d9\"><style>.stk-a9c01d9 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">We beginnen met het in kaart brengen van jouw huidige werkwijze. We analyseren welke soorten content worden gecre\u00eberd en door wie. Daarnaast bekijken we welke content wordt uitbesteed en welke budgetten hieraan gespendeerd worden.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Maximaliseer je ROI<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-813715f\" data-block-id=\"813715f\"><style>.stk-813715f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">We onderzoeken de mogelijkheden van automatisering en de return on investment (ROI) ervan. Hierbij ligt de nadruk op tijdsbesteding en loonkosten. Ons uiteindelijke doel is altijd om een optimaal evenwicht te bereiken tussen in-house contentcreatie en het uitbesteden van content. Uit ervaring weten we dat dit van essentieel belang is voor werknemersgeluk en de algehele effici\u00ebntie. Het is zonde om te zien dat er intern tijd wordt besteed aan eenvoudig copy-paste werk, terwijl de creatieve campagnes worden uitbesteed aan externe bureaus. Daarnaast streven we ernaar om de snelheid van contentcreatie en distributie te verhogen, een cruciaal doel in deze dynamische industrie.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Houd je content \u2018on-brand\u2019 en beheer de complexiteit van afleverpunten<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ddf44e8\" data-block-id=\"ddf44e8\"><style>.stk-ddf44e8 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Ons rapport benadrukt tevens het belang van \u2018on-brand\u2019 blijven, de groeiende complexiteit van afleverpunten en het beheer van digitale rechten. In het rapport zal je dan ook een gedetailleerde ROI-berekening vinden, gebaseerd op loonkosten voor verschillende ervaringsniveaus en uitbestedingskosten aan externe bureaus.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1ca9738\" data-block-id=\"1ca9738\"><style>.stk-1ca9738 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Automatisering kan aanzienlijke besparingen opleveren, al was het maar het verminderen van de bestede tijd aan het zoeken naar content.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Effici\u00ebntie met een &#8220;single source of truth&#8221;-benadering<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8507ab1\" data-block-id=\"8507ab1\"><style>.stk-8507ab1 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">We benadrukken eveneens de kosten en complexiteit die gepaard gaan met het cre\u00ebren van verschillende versies van content voor diverse afleverpunten. We stellen een \u201csingle source of truth\u201d-benadering voor om de effici\u00ebntie te vergroten en fouten te minimaliseren. Daarnaast besteden we aandacht aan bedrijfsspecifieke factoren, zoals de complexiteit van het goedkeuringsproces en de kosten van goedkeuringstools.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fb630d9\" data-block-id=\"fb630d9\"><style>.stk-fb630d9 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Onze <a href=\"https:\/\/catenacompany.be\/nl\/content-scan\/\">content scan<\/a> zal je niet enkel inzicht geven in wat je zelf in de hand kan nemen, maar ook welke tools en training nodig zijn om dit te realiseren. We bekijken de mogelijkheden in automatisering die kan leiden tot aanzienlijke kostenbesparingen. En daar stopt het niet, er wordt eveneens rekening gehouden met de kosten van opleidingen en de implementatie van nieuwe tools om uw team te ondersteunen.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d6ebd10\" data-block-id=\"d6ebd10\"><style>.stk-d6ebd10 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Klaar om jouw contentbeheer en de uitdagingen die hiermee gepaard gaan effici\u00ebnter aan te pakken? <a href=\"https:\/\/meetings-eu1.hubspot.com\/geerte?uuid=3f590588-e5de-4280-b300-b420c4c8ac5e\" data-type=\"link\" data-id=\"https:\/\/meetings-eu1.hubspot.com\/geerte?uuid=3f590588-e5de-4280-b300-b420c4c8ac5e\">Plan een meeting met Geerte<\/a>.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alle brandowners worden geconfronteerd met een gedeelde uitdaging: de overweldigende hoeveelheid content en de creatie ervan beheren. Het handmatig bijhouden en beheren van deze groeiende hoeveelheid content is simpelweg onhaalbaar. Bovendien brengt het uitbesteden ervan hoge kosten met zich mee en vertraagt het het publicatieproces aanzienlijk. Onze content scan biedt een diepgaande analyse van de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[7],"class_list":["post-2110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-scan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe brandowners een effici\u00ebnt content management opbouwen - Catena Company<\/title>\n<meta name=\"description\" content=\"Brandowners worstelen met het effici\u00ebnt beheren van content. Ontdek hoe een slimme strategie dit probleem oplost.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe brandowners een effici\u00ebnt content management opbouwen - Catena Company\" \/>\n<meta property=\"og:description\" content=\"Brandowners worstelen met het effici\u00ebnt beheren van content. Ontdek hoe een slimme strategie dit probleem oplost.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/\" \/>\n<meta property=\"og:site_name\" content=\"Catena Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/catenacompany\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-26T12:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T11:26:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/Website-contentexplosie20thumbnail.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Geerte Verbraeken\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geerte Verbraeken\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/hoe-brandowners-een-efficient-content-management-opbouwen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/hoe-brandowners-een-efficient-content-management-opbouwen\\\/\"},\"author\":{\"name\":\"Geerte Verbraeken\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/person\\\/c91824c1c1db4e225e144c50fdba5380\"},\"headline\":\"Hoe brandowners een effici\u00ebnt content management opbouwen\",\"datePublished\":\"2024-01-26T12:30:00+00:00\",\"dateModified\":\"2025-04-04T11:26:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/hoe-brandowners-een-efficient-content-management-opbouwen\\\/\"},\"wordCount\":453,\"publisher\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/hoe-brandowners-een-efficient-content-management-opbouwen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Website-contentexplosie20thumbnail.webp\",\"keywords\":[\"Content scan\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/hoe-brandowners-een-efficient-content-management-opbouwen\\\/\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/hoe-brandowners-een-efficient-content-management-opbouwen\\\/\",\"name\":\"Hoe brandowners een effici\u00ebnt content management opbouwen - Catena Company\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/hoe-brandowners-een-efficient-content-management-opbouwen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/hoe-brandowners-een-efficient-content-management-opbouwen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Website-contentexplosie20thumbnail.webp\",\"datePublished\":\"2024-01-26T12:30:00+00:00\",\"dateModified\":\"2025-04-04T11:26:18+00:00\",\"description\":\"Brandowners worstelen met het effici\u00ebnt beheren van content. Ontdek hoe een slimme strategie dit probleem oplost.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/hoe-brandowners-een-efficient-content-management-opbouwen\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/hoe-brandowners-een-efficient-content-management-opbouwen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/hoe-brandowners-een-efficient-content-management-opbouwen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Website-contentexplosie20thumbnail.webp\",\"contentUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Website-contentexplosie20thumbnail.webp\",\"width\":800,\"height\":450,\"caption\":\"Contentexplosie\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/hoe-brandowners-een-efficient-content-management-opbouwen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hoe brandowners een effici\u00ebnt content management opbouwen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/\",\"name\":\"Catena Company\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#organization\",\"name\":\"Catena Company\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/catena-company-logo-color.svg\",\"contentUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/catena-company-logo-color.svg\",\"width\":250,\"height\":81,\"caption\":\"Catena Company\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/catenacompany\",\"https:\\\/\\\/www.instagram.com\\\/catenacompany\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/273438\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/person\\\/c91824c1c1db4e225e144c50fdba5380\",\"name\":\"Geerte Verbraeken\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g\",\"caption\":\"Geerte Verbraeken\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hoe brandowners een effici\u00ebnt content management opbouwen - Catena Company","description":"Brandowners worstelen met het effici\u00ebnt beheren van content. Ontdek hoe een slimme strategie dit probleem oplost.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/","og_locale":"nl_NL","og_type":"article","og_title":"Hoe brandowners een effici\u00ebnt content management opbouwen - Catena Company","og_description":"Brandowners worstelen met het effici\u00ebnt beheren van content. Ontdek hoe een slimme strategie dit probleem oplost.","og_url":"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/","og_site_name":"Catena Company","article_publisher":"https:\/\/www.facebook.com\/catenacompany","article_published_time":"2024-01-26T12:30:00+00:00","article_modified_time":"2025-04-04T11:26:18+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/Website-contentexplosie20thumbnail.webp","type":"image\/webp"}],"author":"Geerte Verbraeken","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Geerte Verbraeken","Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/#article","isPartOf":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/"},"author":{"name":"Geerte Verbraeken","@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/person\/c91824c1c1db4e225e144c50fdba5380"},"headline":"Hoe brandowners een effici\u00ebnt content management opbouwen","datePublished":"2024-01-26T12:30:00+00:00","dateModified":"2025-04-04T11:26:18+00:00","mainEntityOfPage":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/"},"wordCount":453,"publisher":{"@id":"https:\/\/catenacompany.be\/nl\/#organization"},"image":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/#primaryimage"},"thumbnailUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/Website-contentexplosie20thumbnail.webp","keywords":["Content scan"],"articleSection":["Blog"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/","url":"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/","name":"Hoe brandowners een effici\u00ebnt content management opbouwen - Catena Company","isPartOf":{"@id":"https:\/\/catenacompany.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/#primaryimage"},"image":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/#primaryimage"},"thumbnailUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/Website-contentexplosie20thumbnail.webp","datePublished":"2024-01-26T12:30:00+00:00","dateModified":"2025-04-04T11:26:18+00:00","description":"Brandowners worstelen met het effici\u00ebnt beheren van content. Ontdek hoe een slimme strategie dit probleem oplost.","breadcrumb":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/#primaryimage","url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/Website-contentexplosie20thumbnail.webp","contentUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/Website-contentexplosie20thumbnail.webp","width":800,"height":450,"caption":"Contentexplosie"},{"@type":"BreadcrumbList","@id":"https:\/\/catenacompany.be\/nl\/blog\/hoe-brandowners-een-efficient-content-management-opbouwen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/catenacompany.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Hoe brandowners een effici\u00ebnt content management opbouwen"}]},{"@type":"WebSite","@id":"https:\/\/catenacompany.be\/nl\/#website","url":"https:\/\/catenacompany.be\/nl\/","name":"Catena Company","description":"","publisher":{"@id":"https:\/\/catenacompany.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/catenacompany.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/catenacompany.be\/nl\/#organization","name":"Catena Company","url":"https:\/\/catenacompany.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/09\/catena-company-logo-color.svg","contentUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/09\/catena-company-logo-color.svg","width":250,"height":81,"caption":"Catena Company"},"image":{"@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/catenacompany","https:\/\/www.instagram.com\/catenacompany\/","https:\/\/www.linkedin.com\/company\/273438"]},{"@type":"Person","@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/person\/c91824c1c1db4e225e144c50fdba5380","name":"Geerte Verbraeken","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g","caption":"Geerte Verbraeken"}}]}},"_links":{"self":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts\/2110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/comments?post=2110"}],"version-history":[{"count":2,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts\/2110\/revisions"}],"predecessor-version":[{"id":6584,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts\/2110\/revisions\/6584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/media\/2111"}],"wp:attachment":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/media?parent=2110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/categories?post=2110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/tags?post=2110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}