{"id":2465,"date":"2020-11-12T12:13:00","date_gmt":"2020-11-12T11:13:00","guid":{"rendered":"https:\/\/catenacompany.be\/?p=2465"},"modified":"2025-04-28T13:50:58","modified_gmt":"2025-04-28T11:50:58","slug":"good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/","title":{"rendered":"Good vibes tussen IT &amp; Marketing dankzij Dynamic Data Publishing Suite\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b608783\" data-block-id=\"b608783\"><style>.stk-b608783 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Laatste update: 21\/11\/2024<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f3c9a5b\" data-block-id=\"f3c9a5b\"><style>.stk-f3c9a5b {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Data zijn de olie van de 21<sup>ste<\/sup> eeuw. Een waardevol goedje dat \u2013 bij slim gebruik \u2013 elk bedrijf een gigantische boost kan geven. De hoeveelheid aan beschikbare data groeit razendsnel. Veel data zijn echter al even snel verouderd. Bovendien staan al die data vaak verspreid en zijn ze inconsistent gestructureerd.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4b9a7ee\" data-block-id=\"4b9a7ee\"><style>.stk-4b9a7ee {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Betekent ook: kopzorgen voor marketeers en designers die een mooie <a href=\"https:\/\/catenacompany.be\/nl\/oplossingen\/contenttypes\/productgerelateerde-content\/\">catalogus<\/a> moeten maken, of <a href=\"https:\/\/catenacompany.be\/nl\/oplossingen\/contenttypes\/productgerelateerde-content\/\">productfiches<\/a>, <a href=\"https:\/\/catenacompany.be\/nl\/oplossingen\/contenttypes\/\">programmaboekjes<\/a>, noem maar op. Alle data zoeken, structureren, nakijken en corrigeren is geen sinecure. Dat vergt (te) veel manueel werk, is foutgevoelig en duur. Om niet te zeggen: frustrerend.\u00a0\u00a0<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Dynamic Data Publishing&nbsp;&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4eb54ff\" data-block-id=\"4eb54ff\"><style>.stk-4eb54ff {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Vergeet traditionele database publishing, destijds de geijkte manier om data die mooi in geordende databases stonden te publiceren. Door de toegenomen hoeveelheid en de complexiteit van data, zijn marketeers en designers genoodzaakt om in de data zelf te morrelen, als ze hun input op de juiste manier willen verkrijgen. IT-mensen vinden dat niet zo fijn.&nbsp;&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f195ee0\" data-block-id=\"f195ee0\"><style>.stk-f195ee0 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Enter de <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">Dynamic Data Publishing Suite (DDPS)<\/a>. Die automatiseert het creatieproces van marketingmateriaal maximaal. Vanaf het verzamelen van data uit verschillende bronnen, over het ontwerp van je materiaal, tot de publicatie ervan. Effici\u00ebntie, foutloze uitvoering en schaalbaarheid gegarandeerd.\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-65c80d5\" data-block-id=\"65c80d5\"><style>.stk-65c80d5 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><strong><a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">DDPS<\/a> bespaart tijd, kosten en frustraties voor elk bedrijf, elke organisatie, elke brandowner die de creatie van het marketingmateriaal zelf in handen neemt.<\/strong>\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1fa00c5\" data-block-id=\"1fa00c5\"><style>.stk-1fa00c5 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Catena Company ontzorgt met <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">DDPS<\/a> zowel de Marketing- als de IT-afdeling. Onze slimme <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">Dynamic Data Publishing Suite<\/a> transformeert de contentcreatie en raakt aan geen enkele data! Niet in databases. Niet in lijstjes. Niet in Excel-files. Nergens. De integriteit van je data is verzekerd en toch krijgt de marketeer de juiste data automatisch op een zilveren schoteltje. Snel, gestructureerd en up to date.\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a969da5\" data-block-id=\"a969da5\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-17fb2b1\" data-block-id=\"17fb2b1\"><style>.stk-17fb2b1 {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;}.stk-17fb2b1:hover{transform:translateY(-4px) !important;}.stk-17fb2b1 .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-17fb2b1 .stk-button:hover:after{background:var(--theme-palette-color-1, #EC784A) !important;opacity:1 !important;}.stk-17fb2b1 .stk-button:before{border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-17fb2b1 .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/nl\/klantverhalen\/\"><span class=\"stk-button__inner-text\">Bekijk onze klantverhalen<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Hoe werkt DDPS?&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3e0642a\" data-block-id=\"3e0642a\"><style>.stk-3e0642a {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">DDPS<\/a> verzamelt data uit verschillende databases zoals <a href=\"https:\/\/catenacompany.be\/nl\/blog\/automatiseren-met-dam-pim-voor-een-excellente-content-supply-chain\/\">PIM<\/a> of CRM, formatteert het materiaal optimaal en publiceert effectief, zonder de originele database te wijzigen. Je designer behoudt controle over het eindresultaat in Adobe InDesign of andere tools.\u00a0<\/p><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Data verzamelen<\/strong>&nbsp;<br>De\u202fgrootste winst wordt meestal in die eerste stap\u202fgemaakt: het snel verzamelen van de nodige data. De vraag is hoe toegankelijk alle data zijn in PIM- en ERP-systemen, Excel-files of nog andere documenten. Het gaat hier veelal om beeldmateriaal, namelijk data met een zekere complexiteit. Vaak is er nog een \u2018database connector\u2019 nodig. Daarmee wordt\u202fnooit aan de databases en de data zelf geraakt.\u202fBeheerders en andere gebruikers van de data kunnen naar believen met de data werken en deze updaten. Zo\u202fwerken\u202fde designers ook\u202fsteeds met de juiste informatie.&nbsp;<\/td><td><strong>Data vormgeven in InDesign<\/strong>&nbsp;<br>Als alle input verzameld is, wordt die\u202fgestructureerd aangeboden in DDPS\u202fen start de ontwerpfase. Ook hier volop effici\u00ebntievoordeel. Soms wordt er al met Adobe InDesign-templates\u202fgewerkt. Of je leert ze zelf te cre\u00ebren, via een opleiding van Catena Company. Bovendien kunnen repetitieve manuele handelingen in InDesign geautomatiseerd\u202fworden. Catena Company heeft de expertise om te integreren met Creative Cloud-apps en Adobe-services via\u202fscripting,\u202fAPI\u2019s\u202fen\u202fSDK\u2019s. Zo verlossen we designers van het saaie werk en kunnen ze hun creativiteit loslaten op\u202factiviteiten met meerwaarde.&nbsp;<\/td><td><strong>Output bewonderen<\/strong>&nbsp;<br>Op het einde van het ontwerpproces worden de publicaties foutloos\u202fuitgestuurd in het gewenste format. Naar print of digitale media, naar vestigingen, winkels, klanten, en zo verder Het resultaat van de flow in DDPS is een\u202fmeetbare tijdswinst en een herverdeling van taken en rollen. Medewerkers in organisaties die DDPS toepassen ervaren een shift naar werk dat waardevoller is en meer voldoening geeft. Ze krijgen ruimte om hun skills te upgraden en naar de next level door te stromen.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Bepaal je ROI met een heldere analyse&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-17e8a4b\" data-block-id=\"17e8a4b\"><style>.stk-17e8a4b {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">De ROI van <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">DDPS<\/a> is direct meetbaar op basis van de tastbare winsten, maar telt dubbel in de betere benutting van het potentieel van je mensen.\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-13d975f\" data-block-id=\"13d975f\"><style>.stk-13d975f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><em>\u201cVroeger waren we bij Premedia heel veel bezig met inhoudelijke correcties. Die administratieve taken bezorgden tamelijk wat stress. We zijn zeer tevreden dat we ons met Premedia terug kunnen concentreren op de lay-out en de realisatie van een mooie seizoensbrochure.\u201d <\/em>&#8211; Patrick Florin, Premedia deSingel (Antwerpen)&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bb91a12\" data-block-id=\"bb91a12\"><style>.stk-bb91a12 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Of\u202f de <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">Dynamic Data Publishing Suite<\/a>\u202fook voor jouw bedrijf waardevol is, kan met\u202feen heldere analyse zwart op wit\u202fbeoordeeld worden. Daarmee brengen we de\u202fpublicatienood en de manier waarop die momenteel ingevuld wordt\u202fin kaart.\u00a0<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welke publicaties worden er gemaakt?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hoe vaak?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hoe snel moeten die beschikbaar zijn?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welke data gebruiken jullie?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maar ook, wie werkt er mee aan de publicaties?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welke taken voeren jullie precies uit?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hoeveel tijd spenderen jullie gemiddeld?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welke uitdagingen stellen zich?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wat is de totale kost per publicatie?&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-b395329\" data-block-id=\"b395329\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-da89e8f\" data-block-id=\"da89e8f\"><style>.stk-da89e8f {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;}.stk-da89e8f:hover{transform:translateY(-4px) !important;}.stk-da89e8f .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-da89e8f .stk-button:hover:after{background:var(--theme-palette-color-1, #EC784A) !important;opacity:1 !important;}.stk-da89e8f .stk-button:before{border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-da89e8f .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/nl\/content-scan\/\"><span class=\"stk-button__inner-text\">Doe de content scan<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5d19d09\" data-block-id=\"5d19d09\"><style>.stk-5d19d09 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Na deze analyse wordt de\u202fblauwdruk voor het geautomatiseerde werkproces\u202fuitgetekend en een\u202fpassend <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">DDPS<\/a>-voorstel gedaan, ondersteund door een\u202ftransparante business case met duidelijke ROI.\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5cc3ce4\" data-block-id=\"5cc3ce4\"><style>.stk-5cc3ce4 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Met <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">DDPS<\/a> sla je een\u202fflinke effici\u00ebntieslag. De grote kracht erachter is een\u202fslimme integratie van IT en design. Zo maakt je bedrijf winst en kunnen IT en Marketing harmonieus samenwerken. Alles voor een feilloos creatie- en distributieproces, de beste productervaring en meer werkgeluk.\u00a0<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Laatste update: 21\/11\/2024 Data zijn de olie van de 21ste eeuw. Een waardevol goedje dat \u2013 bij slim gebruik \u2013 elk bedrijf een gigantische boost kan geven. De hoeveelheid aan beschikbare data groeit razendsnel. Veel data zijn echter al even snel verouderd. Bovendien staan al die data vaak verspreid en zijn ze inconsistent gestructureerd.&nbsp; Betekent [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[8],"class_list":["post-2465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ddps"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Good vibes tussen IT &amp; Marketing dankzij Dynamic Data Publishing Suite\u00a0 - Catena Company<\/title>\n<meta name=\"description\" content=\"Communicatieproblemen tussen IT en marketing kunnen de workflow vertragen. DDDPS helpt teams snel content te publiceren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good vibes tussen IT &amp; Marketing dankzij Dynamic Data Publishing Suite\u00a0 - Catena Company\" \/>\n<meta property=\"og:description\" content=\"Communicatieproblemen tussen IT en marketing kunnen de workflow vertragen. DDDPS helpt teams snel content te publiceren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/\" \/>\n<meta property=\"og:site_name\" content=\"Catena Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/catenacompany\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-12T11:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-28T11:50:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-ddps-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Geerte Verbraeken\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geerte Verbraeken\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\\\/\"},\"author\":{\"name\":\"Geerte Verbraeken\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/person\\\/c91824c1c1db4e225e144c50fdba5380\"},\"headline\":\"Good vibes tussen IT &amp; Marketing dankzij Dynamic Data Publishing Suite\u00a0\",\"datePublished\":\"2020-11-12T11:13:00+00:00\",\"dateModified\":\"2025-04-28T11:50:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\\\/\"},\"wordCount\":859,\"publisher\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/blog-ddps.png\",\"keywords\":[\"DDPS\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\\\/\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\\\/\",\"name\":\"Good vibes tussen IT &amp; Marketing dankzij Dynamic Data Publishing Suite\u00a0 - Catena Company\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/blog-ddps.png\",\"datePublished\":\"2020-11-12T11:13:00+00:00\",\"dateModified\":\"2025-04-28T11:50:58+00:00\",\"description\":\"Communicatieproblemen tussen IT en marketing kunnen de workflow vertragen. DDDPS helpt teams snel content te publiceren.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\\\/#primaryimage\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/blog-ddps.png\",\"contentUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/blog-ddps.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Good vibes tussen IT &amp; Marketing dankzij Dynamic Data Publishing Suite\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/\",\"name\":\"Catena Company\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#organization\",\"name\":\"Catena Company\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/catena-company-logo-color.svg\",\"contentUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/catena-company-logo-color.svg\",\"width\":250,\"height\":81,\"caption\":\"Catena Company\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/catenacompany\",\"https:\\\/\\\/www.instagram.com\\\/catenacompany\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/273438\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/person\\\/c91824c1c1db4e225e144c50fdba5380\",\"name\":\"Geerte Verbraeken\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g\",\"caption\":\"Geerte Verbraeken\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Good vibes tussen IT &amp; Marketing dankzij Dynamic Data Publishing Suite\u00a0 - Catena Company","description":"Communicatieproblemen tussen IT en marketing kunnen de workflow vertragen. DDDPS helpt teams snel content te publiceren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/","og_locale":"nl_NL","og_type":"article","og_title":"Good vibes tussen IT &amp; Marketing dankzij Dynamic Data Publishing Suite\u00a0 - Catena Company","og_description":"Communicatieproblemen tussen IT en marketing kunnen de workflow vertragen. DDDPS helpt teams snel content te publiceren.","og_url":"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/","og_site_name":"Catena Company","article_publisher":"https:\/\/www.facebook.com\/catenacompany","article_published_time":"2020-11-12T11:13:00+00:00","article_modified_time":"2025-04-28T11:50:58+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-ddps-1024x576.png","type":"image\/png"}],"author":"Geerte Verbraeken","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Geerte Verbraeken","Geschatte leestijd":"5 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/#article","isPartOf":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/"},"author":{"name":"Geerte Verbraeken","@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/person\/c91824c1c1db4e225e144c50fdba5380"},"headline":"Good vibes tussen IT &amp; Marketing dankzij Dynamic Data Publishing Suite\u00a0","datePublished":"2020-11-12T11:13:00+00:00","dateModified":"2025-04-28T11:50:58+00:00","mainEntityOfPage":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/"},"wordCount":859,"publisher":{"@id":"https:\/\/catenacompany.be\/nl\/#organization"},"image":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/#primaryimage"},"thumbnailUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-ddps.png","keywords":["DDPS"],"articleSection":["Blog"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/","url":"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/","name":"Good vibes tussen IT &amp; Marketing dankzij Dynamic Data Publishing Suite\u00a0 - Catena Company","isPartOf":{"@id":"https:\/\/catenacompany.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/#primaryimage"},"image":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/#primaryimage"},"thumbnailUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-ddps.png","datePublished":"2020-11-12T11:13:00+00:00","dateModified":"2025-04-28T11:50:58+00:00","description":"Communicatieproblemen tussen IT en marketing kunnen de workflow vertragen. DDDPS helpt teams snel content te publiceren.","breadcrumb":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/#primaryimage","url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-ddps.png","contentUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/blog-ddps.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/catenacompany.be\/nl\/blog\/good-vibes-tussen-it-marketing-dankzij-dynamic-data-publishing-suite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/catenacompany.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Good vibes tussen IT &amp; Marketing dankzij Dynamic Data Publishing Suite\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/catenacompany.be\/nl\/#website","url":"https:\/\/catenacompany.be\/nl\/","name":"Catena Company","description":"","publisher":{"@id":"https:\/\/catenacompany.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/catenacompany.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/catenacompany.be\/nl\/#organization","name":"Catena Company","url":"https:\/\/catenacompany.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/09\/catena-company-logo-color.svg","contentUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/09\/catena-company-logo-color.svg","width":250,"height":81,"caption":"Catena Company"},"image":{"@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/catenacompany","https:\/\/www.instagram.com\/catenacompany\/","https:\/\/www.linkedin.com\/company\/273438"]},{"@type":"Person","@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/person\/c91824c1c1db4e225e144c50fdba5380","name":"Geerte Verbraeken","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g","caption":"Geerte Verbraeken"}}]}},"_links":{"self":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts\/2465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/comments?post=2465"}],"version-history":[{"count":2,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts\/2465\/revisions"}],"predecessor-version":[{"id":7042,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts\/2465\/revisions\/7042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/media\/2466"}],"wp:attachment":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/media?parent=2465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/categories?post=2465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/tags?post=2465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}