{"id":2504,"date":"2022-11-10T14:52:00","date_gmt":"2022-11-10T13:52:00","guid":{"rendered":"https:\/\/catenacompany.be\/?p=2504"},"modified":"2025-04-28T11:48:53","modified_gmt":"2025-04-28T09:48:53","slug":"maak-je-archieven-weer-toegankelijk-met-digital-asset-management","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/nl\/blog\/maak-je-archieven-weer-toegankelijk-met-digital-asset-management\/","title":{"rendered":"Maak je archieven weer toegankelijk, met Digital Asset Management\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f4fbcdf\" data-block-id=\"f4fbcdf\"><style>.stk-f4fbcdf {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Als brandowner, merkbewaker of MARCOM-manager beschik je vaak over gigantische archieven. Krantenknipsels uit vervlogen tijden? Ja die vormen soms nog wel eens een dankbare bron van herbruikbare mediacontent. Zo werd Catena Company onlangs gevraagd om een archief van 16.000 (!) krantenknipsels toegankelijker te maken.&nbsp;<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">16.000 krantenknipsels&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c3e0541\" data-block-id=\"c3e0541\"><style>.stk-c3e0541 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Gelukkig lagen die krantenknipsels niet willekeurig opgestapeld in bananendozen, maar ze dateerden wel van voor de tijd dat kranten digitaal werden aangeboden. IJverige medewerkers hadden al die artikelen ooit ingescand. Digitalisering noemde men dat toen. Ze deden zelfs hun best om elke PDF een zinnige bestandsnaam te geven volgens een vaste structuur, met de publicatiedatum en het onderwerp erin verwerkt.&nbsp;<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Wie zoekt, die vindt niet (en zoekt niet verder)&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-022f241\" data-block-id=\"022f241\"><style>.stk-022f241 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Helaas, het digitale archief was zodanig groot geworden dat er niets meer vindbaar was. Dat had twee nadelen. Ten eerste wisten alle marketingmedewerkers dat het een onmogelijke job was om een relevant artikel te vinden, dus begonnen ze er ook niet meer aan. Het uitgebreide archief werd niet benut.\u202fSpijtig, want er zat veel waardevolle content in, die gemakkelijk opnieuw gebruikt kon worden. Ten tweede, die enkele verwoede pogingen om dat ene artikel waarvan iemand het bestaan kende toch terug te vinden, die werden bestraft met\u202fveel tijdverlies. Zo kon het niet verder. Maar het archief kon toch niet zomaar opgegeven worden?&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-947641d\" data-block-id=\"947641d\"><style>.stk-947641d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Nu kenden de marketingmedewerkers OCR wel, de technologie om tekst in PDF\u2019s te herkennen, maar hoe moesten zij daaraan beginnen? Alle papieren krantenknipsels opnieuw manueel inscannen? Nee toch? Gelukkig zocht en vond het team een oplossing bij Catena Company, en een <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM-systeem<\/a>.\u00a0<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Open Sesame\u2026 daar is DAM&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-02d11bd\" data-block-id=\"02d11bd\"><style>.stk-02d11bd {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Een <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">Digital Asset Management systeem (DAM)<\/a>\u202fcentraliseert alle digital assets en vereenvoudigt het beheer en het gebruik ervan.\u202fWat specifiek leuk is aan moderne <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM-platformen<\/a> is de toegankelijkheid via API\u2019s. Dat maakt integraties met andere applicaties mogelijk en laat toe om\u202foplossingen op maat te programmeren, zonder dat daar gigantische licentiekosten aan verbonden zijn.\u202fHier wisten onze techneuten wel raad mee.\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-427f11e\" data-block-id=\"427f11e\"><style>.stk-427f11e {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Via een externe applicatie werden de PDF\u2019s via de API gedownload, aangeboden aan een online\u202fOCR-dienst van Adobe\u202fen nadien teruggeplaatst als een extra versie in de <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a>.\u00a0<\/p><\/div>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/voorbeeld-api-1024x576.png\" alt=\"\" class=\"wp-image-2506\" style=\"border-radius:20px\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/voorbeeld-api-1024x576.png 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/voorbeeld-api-300x169.png 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/voorbeeld-api-768x432.png 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/voorbeeld-api-1536x864.png 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/voorbeeld-api.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-eaca656\" data-block-id=\"eaca656\"><style>.stk-eaca656 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Het gigantische archief opende zich als de grot van Ali Baba. Alle artikelen waren plots doorzoekbaar, een\u202fschatkist\u202fvoor content designers, marketeers en storytellers, die de artikelen uit de oude doos nu gretig gebruiken in hun marketingcommunicatie en <a href=\"https:\/\/catenacompany.be\/nl\/content-supply-chain\/\" data-type=\"page\" data-id=\"1545\">content supply chain<\/a>. Het bedrijf bespaart hiermee veel zoektijd en dus kosten, maar vooral wordt er meer waarde gecre\u00eberd dankzij de schat aan digital content.&nbsp;<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-eb6ca64\" data-block-id=\"eb6ca64\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-d06752a\" data-block-id=\"d06752a\"><style>.stk-d06752a {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;}.stk-d06752a:hover{transform:translateY(-4px) !important;}.stk-d06752a .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-d06752a .stk-button:hover:after{background:var(--theme-palette-color-1, #EC784A) !important;opacity:1 !important;}.stk-d06752a .stk-button:before{border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-d06752a .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\"><span class=\"stk-button__inner-text\">Meer over DAM<\/span><\/a><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Als brandowner, merkbewaker of MARCOM-manager beschik je vaak over gigantische archieven. Krantenknipsels uit vervlogen tijden? Ja die vormen soms nog wel eens een dankbare bron van herbruikbare mediacontent. Zo werd Catena Company onlangs gevraagd om een archief van 16.000 (!) krantenknipsels toegankelijker te maken.&nbsp; 16.000 krantenknipsels&nbsp; Gelukkig lagen die krantenknipsels niet willekeurig opgestapeld in bananendozen, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[6],"class_list":["post-2504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-dam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maak je archieven weer toegankelijk, met Digital Asset Management\u00a0 - Catena Company<\/title>\n<meta name=\"description\" content=\"Verouderde archieven zorgen voor tijdverlies. 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