{"id":5043,"date":"2024-06-17T15:53:00","date_gmt":"2024-06-17T13:53:00","guid":{"rendered":"https:\/\/catenacompany.be\/?p=5043"},"modified":"2025-03-06T09:37:22","modified_gmt":"2025-03-06T08:37:22","slug":"op-deze-manier-beheren-alle-grootse-sportevenementen-hun-marketingcontent","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/nl\/blog\/op-deze-manier-beheren-alle-grootse-sportevenementen-hun-marketingcontent\/","title":{"rendered":"Op deze manier beheren alle grootse sportevenementen hun marketingcontent"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e58ac89\" data-block-id=\"e58ac89\"><style>.stk-e58ac89 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Met het EK voetbal en de Olympische Spelen die binnenkort van start gaan, bevinden we ons midden in een periode vol sportieve hoogtepunten. Dit soort evenementen trekken miljoenen kijkers wereldwijd en genereren een enorme hoeveelheid content. Elk van deze momenten is een kans om jullie merk en die van jullie sponsoren te versterken.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ec83ca8\" data-block-id=\"ec83ca8\"><style>.stk-ec83ca8 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Hier komt\u00a0<a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\" data-type=\"page\" data-id=\"88\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Asset Management (DAM) systeem<\/a>\u00a0in het spel, dat niet alleen helpt bij het beheren van deze assets, maar ook bijdraagt aan een effectievere sponsoractivatie.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">De uitdaging van grootse sportevenementen<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fbfe9d\" data-block-id=\"7fbfe9d\"><style>.stk-7fbfe9d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Tijdens wereldwijde sportevenementen zoals het EK en de Olympische Spelen, komen marketingteams onder hoge druk te staan om snel en consistent content te leveren. Dit vereist een gereedschap dat niet alleen helpt bij het organiseren en distribueren van beeldmateriaal, maar ook zorgt dat sponsors de juiste erkenning krijgen.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0d40d86\" data-block-id=\"0d40d86\"><style>.stk-0d40d86 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Een\u00a0<a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\" data-type=\"page\" data-id=\"88\" target=\"_blank\" rel=\"noreferrer noopener\">DAM<\/a>\u00a0biedt een centraal platform waarop alle digitale assets worden opgeslagen en beheerd. We sommen ze even op.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. Geavanceerde tagging en collecties<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ae0835f\" data-block-id=\"ae0835f\"><style>.stk-ae0835f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Elk beeld van een atleet, elke overwinning en elk emotioneel moment kan gemakkelijk worden getagd en gesorteerd. Dit stelt jullie in staat om snel specifieke content te vinden en te delen.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. AI-gestuurde tekstherkenning<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ba2d84b\" data-block-id=\"ba2d84b\"><style>.stk-ba2d84b {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Ideaal voor het identificeren van beelden waarop sponsors duidelijk zichtbaar zijn. Zo kunnen jullie de waarde voor sponsoren maximaliseren door hen exclusieve of prioritaire toegang te geven tot content waarin hun merk prominent aanwezig is.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Effici\u00ebnte contentverspreiding<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e08b548\" data-block-id=\"e08b548\"><style>.stk-e08b548 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Stel je voor dat je direct na een gouden medaille de bijbehorende beelden beschikbaar kunt stellen aan alle relevante media en sponsors. Een\u00a0<a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\" data-type=\"page\" data-id=\"88\" target=\"_blank\" rel=\"noreferrer noopener\">moderne DAM<\/a>\u00a0maakt dit mogelijk met slechts enkele klikken.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Waarom is dit belangrijk voor jouw merk en sponsoren<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-165c58f\" data-block-id=\"165c58f\"><style>.stk-165c58f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Het consequent en effici\u00ebnt beheren van sportcontent helpt niet alleen bij het versterken van jullie eigen merkidentiteit, maar verhoogt ook de zichtbaarheid en ROI voor sponsoren. In een tijd waarin elk moment telt, zorgt\u00a0<a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\" data-type=\"page\" data-id=\"88\" target=\"_blank\" rel=\"noreferrer noopener\">DAM<\/a>\u00a0ervoor dat jullie altijd vooroplopen, klaar om elk significant moment te vangen en te delen.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Bereid je voor op de sportzomer<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-07f00e8\" data-block-id=\"07f00e8\"><style>.stk-07f00e8 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Met grote sportevenementen in het vooruitzicht, is dit het perfecte moment om na te denken over hoe jullie de enorme stroom aan content gaan beheren.\u00a0<a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\" data-type=\"page\" data-id=\"88\" target=\"_blank\" rel=\"noreferrer noopener\">DAM<\/a>\u00a0is meer dan alleen een tool; het is een strategische partner die jullie helpt om meer uit je assets te halen.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-77e97c9\" data-block-id=\"77e97c9\"><style>.stk-77e97c9 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Ben je klaar om de interactie met je fans en de tevredenheid van je sponsoren naar een hoger niveau te tillen? <a href=\"https:\/\/catenacompany.be\/nl\/demo\/\" data-type=\"page\" data-id=\"807\">Plan dan nu een demo<\/a> in en zie zelf hoe <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\" data-type=\"page\" data-id=\"88\">DAM<\/a> het verschil kan maken en samen met jou zorgt voor een winnende strategie tijdens het EK, Olympische Spelen, Champions League, \u2026<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Met het EK voetbal en de Olympische Spelen die binnenkort van start gaan, bevinden we ons midden in een periode vol sportieve hoogtepunten. Dit soort evenementen trekken miljoenen kijkers wereldwijd en genereren een enorme hoeveelheid content. Elk van deze momenten is een kans om jullie merk en die van jullie sponsoren te versterken. Hier komt\u00a0Digital [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[23,25,6],"class_list":["post-5043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-andere-industrieen","tag-content-management","tag-dam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Op deze manier beheren alle grootse sportevenementen hun marketingcontent - Catena Company<\/title>\n<meta name=\"description\" content=\"Het beheren van marketingcontent voor grote sportevenementen is complex. 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