{"id":6820,"date":"2025-04-11T11:09:16","date_gmt":"2025-04-11T09:09:16","guid":{"rendered":"https:\/\/catenacompany.be\/?p=6820"},"modified":"2025-04-11T12:13:01","modified_gmt":"2025-04-11T10:13:01","slug":"van-ruwe-productdata-naar-kant-en-klare-marketinguitingen-zo-werkt-het","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/nl\/blog\/van-ruwe-productdata-naar-kant-en-klare-marketinguitingen-zo-werkt-het\/","title":{"rendered":"Van ruwe productdata naar kant-en-klare marketinguitingen: Zo werkt het!\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-618a70c\" data-block-id=\"618a70c\"><style>.stk-618a70c {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Je productinformatie zit overal en nergens: in PIM, ERP, Excel&#8230; en ondertussen moet jouw marketingteam w\u00e9\u00e9r aan de slag met datasheets, catalogi en banners. Handmatig, traag en foutgevoelig. Maar wat als dat allemaal automatisch kon? <strong><a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">Dynamic Data Publishing (DDPS)<\/a> doet precies dat \u2013 en haalt de frustratie uit je marketingproces.<\/strong>&nbsp;<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">De uitdaging: Van versnipperde data naar visuele output\u00a0<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-42f47cc\" data-block-id=\"42f47cc\"><style>.stk-42f47cc {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Zonder automatisering moeten marketeers productdata handmatig exporteren, formatteren en invoeren in designsoftware zoals InDesign. Dit leidt tot:&nbsp;<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tijdrovende handmatige bewerkingen<\/strong> in Excel en designprogramma\u2019s.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fouten en inconsistenties<\/strong> door verschillende versies van documenten.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trage processen<\/strong>, waarbij afdelingen op elkaar moeten wachten.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creativiteit die verdwijnt<\/strong>, doordat marketeers vooral repetitief werk doen.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-29da4f6\" data-block-id=\"29da4f6\"><style>.stk-29da4f6 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Dit kost niet alleen tijd, maar blokkeert ook de flexibiliteit en schaalbaarheid van je marketingteam.&nbsp;<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">De oplossing: DDPS neemt het over\u00a0<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9c51866\" data-block-id=\"9c51866\"><style>.stk-9c51866 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">DDPS<\/a> automatiseert het volledige proces. Zodra productdata in je PIM- of ERP-systeem up-to-date is, genereert <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">DDPS<\/a> automatisch marketingmateriaal zoals brochures, datasheets, catalogi en banners \u2013 zonder handmatige tussenkomst. Dit betekent:&nbsp;<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatische generatie van marketingmaterialen<\/strong>, direct vanuit je databronnen.&nbsp;<\/li>\n\n\n\n<li><strong>Slimme templates<\/strong> zorgen voor consistente branding, zonder extra designwerk.&nbsp;<br><strong>Real-time updates<\/strong> passen wijzigingen direct toe in al je marketinguitingen. &nbsp;<br><strong>Naadloze integratie<\/strong> met PIM, ERP en andere databronnen.<\/li>\n\n\n\n<li><strong>Snellere publicatiecycli<\/strong> zonder repetitieve taken of copy-paste werk. &nbsp;<br><strong>Meer ruimte voor creativiteit<\/strong> \u2013 marketeers doen weer waar ze goed in zijn: impact maken.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f073440\" data-block-id=\"f073440\"><style>.stk-f073440 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Marketingteams krijgen zo weer ruimte om te focussen op storytelling, creatieve campagnes en strategische marketingbeslissingen, in plaats van repetitief werk.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">De impact: Effici\u00ebnter, sneller, foutloos\u00a0<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bfa0538\" data-block-id=\"bfa0538\"><style>.stk-bfa0538 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Bedrijven die overstappen op <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">DDPS<\/a> ervaren direct de voordelen:&nbsp;<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>80% minder tijd<\/strong> kwijt aan de creatie van datasheets en catalogi.&nbsp;<br><strong>Altijd consistente branding<\/strong>, over alle kanalen heen.&nbsp;<br><strong>Foutloze productinformatie<\/strong>, rechtstreeks uit je databronnen.&nbsp;<br><strong>Snellere go-to-market<\/strong>, zonder vertraging door handmatig werk.<\/li>\n\n\n\n<li><strong>Meer focus op strategie en creativiteit<\/strong> \u2013 marketeers doen weer wat ze graag doen.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Klaar om je marketingprocessen te automatiseren?\u00a0<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-75fce80\" data-block-id=\"75fce80\"><style>.stk-75fce80 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Met <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">DDPS<\/a> transformeer je je productdata in een paar klikken naar professionele, foutloze marketingmaterialen. Geen frustratie meer \u2013 alleen effici\u00ebnte publicatie en meer ruimte voor creativiteit. <strong>Benieuwd hoe DDPS jouw marketing kan versnellen? <a href=\"https:\/\/catenacompany.be\/nl\/demo\/\">Plan direct een meeting!<\/a><\/strong><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Je productinformatie zit overal en nergens: in PIM, ERP, Excel&#8230; en ondertussen moet jouw marketingteam w\u00e9\u00e9r aan de slag met datasheets, catalogi en banners. Handmatig, traag en foutgevoelig. Maar wat als dat allemaal automatisch kon? Dynamic Data Publishing (DDPS) doet precies dat \u2013 en haalt de frustratie uit je marketingproces.&nbsp; De uitdaging: Van versnipperde data [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[24,8,9],"class_list":["post-6820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-productie","tag-ddps","tag-productie-retail"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van ruwe productdata naar kant-en-klare marketinguitingen: Zo werkt het!\u00a0 - Catena Company<\/title>\n<meta name=\"description\" content=\"DDPS zet productdata automatisch om in marketingmateriaal, zonder handmatig werk. 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