{"id":7337,"date":"2025-06-03T10:38:40","date_gmt":"2025-06-03T08:38:40","guid":{"rendered":"https:\/\/catenacompany.be\/?p=7337"},"modified":"2025-05-23T11:10:45","modified_gmt":"2025-05-23T09:10:45","slug":"de-rol-van-brand-guidelines-in-een-multichannelwereld","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/","title":{"rendered":"De rol van brand guidelines in een multichannelwereld"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0a45ab4\" data-block-id=\"0a45ab4\"><style>.stk-0a45ab4 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">In de dynamische wereld van vandaag communiceren merken via diverse kanalen: websites, sociale media, e-mailcampagnes en meer. Deze versnippering biedt kansen, maar ook uitdagingen. Hoe zorg je ervoor dat elk kanaal en elk team dezelfde visuele en tone-of-voice taal spreekt? En hoe bied je jouw dealernetwerk snel en accuraat de benodigde media-assets?&nbsp;<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">De valkuilen van gefragmenteerde communicatie<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-146c2a1\" data-block-id=\"146c2a1\"><style>.stk-146c2a1 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Zonder duidelijke brand guidelines kunnen teams uiteenlopende interpretaties hebben van merkstandaarden. Dit leidt tot inconsistente merkcommunicatie, verwarring bij het publiek en een verlies van merkidentiteit. Bovendien kan het delen van media-assets met externe partners tijdrovend en foutgevoelig zijn, vooral als er geen centraal systeem is voor toegang en distributie.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Van chaos naar coherentie met Bynder<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-92982b2\" data-block-id=\"92982b2\"><style>.stk-92982b2 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">Bynder<\/a> biedt een krachtige oplossing met zijn CX User Community. Met Landing Pages binnen deze module kunnen teams snel en eenvoudig merkconsistent materiaal cre\u00ebren en delen. Door vooraf gedefinieerde thema&#8217;s en kleurpaletten toe te passen, blijft de merkidentiteit consistent, ongeacht wie de content maakt.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Effici\u00ebntere kennisdeling en betere teamalignment<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3e6b84c\" data-block-id=\"3e6b84c\"><style>.stk-3e6b84c {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Binnen organisaties is het essentieel dat teams consistent werken volgens de merkstandaarden. <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">Bynder&#8217;s<\/a> Landing Pages bieden een gestructureerde manier om interne richtlijnen en trainingsmateriaal te presenteren. Door gebruik te maken van vooraf gedefinieerde thema&#8217;s en kleurpaletten kunnen teams snel en effici\u00ebnt content cre\u00ebren die consistent is met de merkstandaarden. Daarnaast kunnen media-assets centraal worden opgeslagen en gedeeld, waardoor interne teams altijd toegang hebben tot de meest actuele en goedgekeurde materialen.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Versnelde contentdistributie met externe stakeholders<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c2de8f6\" data-block-id=\"c2de8f6\"><style>.stk-c2de8f6 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Voor externe partners, zoals dealers of bureaus, is het cruciaal om snel toegang te hebben tot de juiste merkassets. <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">Bynder&#8217;s<\/a> Landing Pages stellen organisaties in staat om op maat gemaakte portalen te cre\u00ebren die externe partners direct toegang geven tot de benodigde materialen. Deze portalen kunnen worden aangepast met specifieke branding, navigatie en toegangsrechten, zodat partners altijd de meest actuele en relevante content kunnen vinden en gebruiken.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Voordelen van Bynder Landing Pages&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consistentie<\/strong>: Zorg ervoor dat alle communicatie-uitingen voldoen aan de merkstandaarden.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Effici\u00ebntie<\/strong>: Versnel het proces van contentcreatie en -distributie.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Toegankelijkheid<\/strong>: Bied externe partners eenvoudig toegang tot de benodigde media-assets.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Schaalbaarheid<\/strong>: Breid merkcommunicatie uit naar nieuwe kanalen zonder verlies van consistentie.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusie<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4108b40\" data-block-id=\"4108b40\"><style>.stk-4108b40 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">In een multichannelwereld is het essentieel om merkconsistentie te waarborgen. <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">Bynder&#8217;s<\/a> Landing Pages en brand guidelines bieden de tools om dit te realiseren, waardoor merken effectief kunnen communiceren met hun publiek en partners. Ben jij benieuwd naar de werking hiervan? <a href=\"https:\/\/catenacompany.be\/nl\/demo\/\">Contacteer ons voor een vrijblijvende demo.<\/a>\u00a0<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In de dynamische wereld van vandaag communiceren merken via diverse kanalen: websites, sociale media, e-mailcampagnes en meer. Deze versnippering biedt kansen, maar ook uitdagingen. Hoe zorg je ervoor dat elk kanaal en elk team dezelfde visuele en tone-of-voice taal spreekt? En hoe bied je jouw dealernetwerk snel en accuraat de benodigde media-assets?&nbsp; De valkuilen van [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":7338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[25,6],"class_list":["post-7337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-management","tag-dam"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De rol van brand guidelines in een multichannelwereld - Catena Company<\/title>\n<meta name=\"description\" content=\"Merkconsistentie bewaren over alle kanalen? Ontdek hoe brand guidelines en Bynder Landing Pages helpen om communicatie te stroomlijnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De rol van brand guidelines in een multichannelwereld - Catena Company\" \/>\n<meta property=\"og:description\" content=\"Merkconsistentie bewaren over alle kanalen? Ontdek hoe brand guidelines en Bynder Landing Pages helpen om communicatie te stroomlijnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/\" \/>\n<meta property=\"og:site_name\" content=\"Catena Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/catenacompany\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T08:38:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/05\/brand-guidelines.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ybe Jacobs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ybe Jacobs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/de-rol-van-brand-guidelines-in-een-multichannelwereld\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/de-rol-van-brand-guidelines-in-een-multichannelwereld\\\/\"},\"author\":{\"name\":\"Ybe Jacobs\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/person\\\/e3674fbf815c5fd655a737299a64a8e8\"},\"headline\":\"De rol van brand guidelines in een multichannelwereld\",\"datePublished\":\"2025-06-03T08:38:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/de-rol-van-brand-guidelines-in-een-multichannelwereld\\\/\"},\"wordCount\":419,\"publisher\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/de-rol-van-brand-guidelines-in-een-multichannelwereld\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/brand-guidelines.jpg\",\"keywords\":[\"Content management\",\"DAM\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/de-rol-van-brand-guidelines-in-een-multichannelwereld\\\/\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/de-rol-van-brand-guidelines-in-een-multichannelwereld\\\/\",\"name\":\"De rol van brand guidelines in een multichannelwereld - Catena Company\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/de-rol-van-brand-guidelines-in-een-multichannelwereld\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/de-rol-van-brand-guidelines-in-een-multichannelwereld\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/brand-guidelines.jpg\",\"datePublished\":\"2025-06-03T08:38:40+00:00\",\"description\":\"Merkconsistentie bewaren over alle kanalen? Ontdek hoe brand guidelines en Bynder Landing Pages helpen om communicatie te stroomlijnen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/de-rol-van-brand-guidelines-in-een-multichannelwereld\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/de-rol-van-brand-guidelines-in-een-multichannelwereld\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/de-rol-van-brand-guidelines-in-een-multichannelwereld\\\/#primaryimage\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/brand-guidelines.jpg\",\"contentUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/brand-guidelines.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"brand guidelines\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/de-rol-van-brand-guidelines-in-een-multichannelwereld\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De rol van brand guidelines in een multichannelwereld\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/\",\"name\":\"Catena Company\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#organization\",\"name\":\"Catena Company\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/catena-company-logo-color.svg\",\"contentUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/catena-company-logo-color.svg\",\"width\":250,\"height\":81,\"caption\":\"Catena Company\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/catenacompany\",\"https:\\\/\\\/www.instagram.com\\\/catenacompany\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/273438\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/person\\\/e3674fbf815c5fd655a737299a64a8e8\",\"name\":\"Ybe Jacobs\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d2a9b272d36406b0310498c17223807029ce6485c2f499c7369280407124fa9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d2a9b272d36406b0310498c17223807029ce6485c2f499c7369280407124fa9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d2a9b272d36406b0310498c17223807029ce6485c2f499c7369280407124fa9?s=96&d=mm&r=g\",\"caption\":\"Ybe Jacobs\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De rol van brand guidelines in een multichannelwereld - Catena Company","description":"Merkconsistentie bewaren over alle kanalen? Ontdek hoe brand guidelines en Bynder Landing Pages helpen om communicatie te stroomlijnen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/","og_locale":"nl_NL","og_type":"article","og_title":"De rol van brand guidelines in een multichannelwereld - Catena Company","og_description":"Merkconsistentie bewaren over alle kanalen? Ontdek hoe brand guidelines en Bynder Landing Pages helpen om communicatie te stroomlijnen.","og_url":"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/","og_site_name":"Catena Company","article_publisher":"https:\/\/www.facebook.com\/catenacompany","article_published_time":"2025-06-03T08:38:40+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/05\/brand-guidelines.jpg","type":"image\/jpeg"}],"author":"Ybe Jacobs","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Ybe Jacobs","Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/#article","isPartOf":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/"},"author":{"name":"Ybe Jacobs","@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/person\/e3674fbf815c5fd655a737299a64a8e8"},"headline":"De rol van brand guidelines in een multichannelwereld","datePublished":"2025-06-03T08:38:40+00:00","mainEntityOfPage":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/"},"wordCount":419,"publisher":{"@id":"https:\/\/catenacompany.be\/nl\/#organization"},"image":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/#primaryimage"},"thumbnailUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/05\/brand-guidelines.jpg","keywords":["Content management","DAM"],"articleSection":["Blog"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/","url":"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/","name":"De rol van brand guidelines in een multichannelwereld - Catena Company","isPartOf":{"@id":"https:\/\/catenacompany.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/#primaryimage"},"image":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/#primaryimage"},"thumbnailUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/05\/brand-guidelines.jpg","datePublished":"2025-06-03T08:38:40+00:00","description":"Merkconsistentie bewaren over alle kanalen? Ontdek hoe brand guidelines en Bynder Landing Pages helpen om communicatie te stroomlijnen.","breadcrumb":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/#primaryimage","url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/05\/brand-guidelines.jpg","contentUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/05\/brand-guidelines.jpg","width":1920,"height":1080,"caption":"brand guidelines"},{"@type":"BreadcrumbList","@id":"https:\/\/catenacompany.be\/nl\/blog\/de-rol-van-brand-guidelines-in-een-multichannelwereld\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/catenacompany.be\/nl\/"},{"@type":"ListItem","position":2,"name":"De rol van brand guidelines in een multichannelwereld"}]},{"@type":"WebSite","@id":"https:\/\/catenacompany.be\/nl\/#website","url":"https:\/\/catenacompany.be\/nl\/","name":"Catena Company","description":"","publisher":{"@id":"https:\/\/catenacompany.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/catenacompany.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/catenacompany.be\/nl\/#organization","name":"Catena Company","url":"https:\/\/catenacompany.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/09\/catena-company-logo-color.svg","contentUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/09\/catena-company-logo-color.svg","width":250,"height":81,"caption":"Catena Company"},"image":{"@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/catenacompany","https:\/\/www.instagram.com\/catenacompany\/","https:\/\/www.linkedin.com\/company\/273438"]},{"@type":"Person","@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/person\/e3674fbf815c5fd655a737299a64a8e8","name":"Ybe Jacobs","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/8d2a9b272d36406b0310498c17223807029ce6485c2f499c7369280407124fa9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d2a9b272d36406b0310498c17223807029ce6485c2f499c7369280407124fa9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d2a9b272d36406b0310498c17223807029ce6485c2f499c7369280407124fa9?s=96&d=mm&r=g","caption":"Ybe Jacobs"}}]}},"_links":{"self":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts\/7337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/comments?post=7337"}],"version-history":[{"count":2,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts\/7337\/revisions"}],"predecessor-version":[{"id":7345,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts\/7337\/revisions\/7345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/media\/7338"}],"wp:attachment":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/media?parent=7337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/categories?post=7337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/tags?post=7337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}