{"id":7433,"date":"2025-08-11T11:44:38","date_gmt":"2025-08-11T09:44:38","guid":{"rendered":"https:\/\/catenacompany.be\/?p=7433"},"modified":"2025-05-30T12:12:00","modified_gmt":"2025-05-30T10:12:00","slug":"van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/","title":{"rendered":"Van zomer- naar wintercollectie: Hoe pas je je campagnes soepel aan?\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-873d552\" data-block-id=\"873d552\"><style>.stk-873d552 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">De overgang van zomer- naar wintercollectie is een cruciale periode voor retail- en e-commercebedrijven. Niet alleen moet het aanbod veranderen, maar ook alle bijbehorende marketingcampagnes moeten worden aangepast. Denk aan <strong>banners, social media posts, advertenties en printmateriaal<\/strong> \u2013 een gigantische klus als je dit handmatig moet doen. Hoe zorg je ervoor dat deze transitie soepel verloopt zonder onnodige tijd en middelen te verspillen? De oplossing ligt in een <strong>geautomatiseerde workflow met een <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">Digital Asset Management (DAM)-systeem<\/a> en <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">Dynamic Data Publishing Suite (DDPS)<\/a><\/strong>.\u00a0<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">De uitdaging: Campagnes aanpassen zonder tijdsverlies\u00a0<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e9c6230\" data-block-id=\"e9c6230\"><style>.stk-e9c6230 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Iedereen in marketing kent het probleem: een nieuwe collectie betekent dat alle visuals, banners en advertenties ge\u00fcpdatet moeten worden. Maar zonder de juiste tools loop je tegen een hoop gedoe aan:\u00a0<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Honderden versies<\/strong> van marketinguitingen moeten handmatig aangepast worden.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Verdeelde assets<\/strong> maken het moeilijk om een consistente branding te behouden.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Foutgevoelige correctierondes<\/strong> zorgen voor tijdverlies en inconsistenties.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geen overzicht<\/strong> van welke assets waar gebruikt worden.\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3c1b0a2\" data-block-id=\"3c1b0a2\"><style>.stk-3c1b0a2 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">En dat terwijl snelheid cruciaal is bij commerci\u00eble piekmomenten zoals <strong>Black Friday en soldenperiodes.<\/strong>\u00a0<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Hoe een DAM en DDPS je campagnebeheer transformeren\u00a0<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bcbb95a\" data-block-id=\"bcbb95a\"><style>.stk-bcbb95a {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Met de juiste systemen wordt de overgang van een zomer- naar wintercampagne een <strong>gestroomlijnd en effici\u00ebnt proces.<\/strong>\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-12911ad\" data-block-id=\"12911ad\"><style>.stk-12911ad {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Single Source of Truth met DAM<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cfe55c6\" data-block-id=\"cfe55c6\"><style>.stk-cfe55c6 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Een <strong><a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">Digital Asset Management (DAM)<\/a><\/strong>-systeem bewaart en organiseert al je visuele assets op een centrale plek. Dit betekent:<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct toegang tot alle marketingmaterialen<\/strong> voor hergebruik.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatische updates<\/strong> naar de nieuwste branding.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Altijd duidelijkheid<\/strong> over welke versie de juiste is.\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2a2a8b9\" data-block-id=\"2a2a8b9\"><style>.stk-2a2a8b9 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Snel opschalen met DDPS<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a429d48\" data-block-id=\"a429d48\"><style>.stk-a429d48 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Met <strong><a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">Dynamic Data Publishing Suite (DDPS)<\/a><\/strong> genereer je marketinguitingen automatisch op basis van de nieuwste productdata. Zo wordt de overgang van seizoenscampagnes moeiteloos:<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatische publicatie<\/strong> van banners, social media posts en advertenties.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-time updates<\/strong>: wijzigingen in productinformatie worden direct doorgevoerd in alle visuals.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Schaalbaarheid zonder extra werkdruk<\/strong>: of het nu om 10 of 50.000 assets gaat, de workflow blijft even effici\u00ebnt.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Case study: Hoe Adobe dit aanpakt\u00a0<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18800c6\" data-block-id=\"18800c6\"><style>.stk-18800c6 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Kijk bijvoorbeeld naar de Black Friday-campagne van <strong>Adobe<\/strong>. Ze moesten in korte tijd <strong>50.000 unieke assets<\/strong> genereren, van banners tot social media visuals. Een onmogelijke taak zonder automatisatie. Dankzij een slim gebruik van <strong><a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a> en <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">DDPS<\/a><\/strong> konden ze:\u00a0<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alle assets <strong>in een fractie van de tijd produceren<\/strong>.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consistente branding<\/strong> behouden, ongeacht de variaties.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Effici\u00ebnt inspelen op marktveranderingen<\/strong> zonder fouten.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Wat betekent dit voor jouw campagnes?\u00a0<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-18bd289\" data-block-id=\"18bd289\"><style>.stk-18bd289 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Wil jij dezelfde snelheid en effici\u00ebntie bereiken bij het aanpassen van je seizoenscampagnes? Door een <strong>slimme combinatie van <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a> en <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">DDPS<\/a><\/strong> kun je:\u00a0<\/p><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Binnen enkele uren in plaats van dagen<\/strong> je campagne-assets aanpassen.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Schaalvoordelen benutten<\/strong> door automatisatie in te zetten voor print, digital en social.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fouten en correctierondes minimaliseren<\/strong>, zodat je marketingteam zich kan focussen op strategie in plaats van \u00a0repetitief werk.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Klaar voor een effici\u00ebntere campagne-aanpak?\u00a0<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3191b1f\" data-block-id=\"3191b1f\"><style>.stk-3191b1f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">De overgang van zomer- naar wintercollectie hoeft geen logistieke nachtmerrie te zijn. Met een slimme workflow zorg je ervoor dat je marketingmaterialen <strong>snel, foutloos en consistent<\/strong> worden aangepast, zonder eindeloos handmatig werk.\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-404c6fd\" data-block-id=\"404c6fd\"><style>.stk-404c6fd {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><strong>Ontdek hoe <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a> en <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/ddps\/\">DDPS<\/a> jouw campagnes kunnen versnellen. <\/strong><a href=\"https:\/\/catenacompany.be\/nl\/demo\/\"><strong>Plan een vrijblijvende demo!<\/strong>\u00a0<\/a><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>De overgang van zomer- naar wintercollectie is een cruciale periode voor retail- en e-commercebedrijven. Niet alleen moet het aanbod veranderen, maar ook alle bijbehorende marketingcampagnes moeten worden aangepast. Denk aan banners, social media posts, advertenties en printmateriaal \u2013 een gigantische klus als je dit handmatig moet doen. Hoe zorg je ervoor dat deze transitie soepel [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[25,24,6,8,9],"class_list":["post-7433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content-management","tag-content-productie","tag-dam","tag-ddps","tag-productie-retail"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van zomer- naar wintercollectie: Hoe pas je je campagnes soepel aan?\u00a0 - Catena Company<\/title>\n<meta name=\"description\" content=\"Deze blog toont hoe je snel en foutloos van zomer- naar wintercollectie shakelt, zonder handmatig werk of brandingverlies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Van zomer- naar wintercollectie: Hoe pas je je campagnes soepel aan?\u00a0 - Catena Company\" \/>\n<meta property=\"og:description\" content=\"Deze blog toont hoe je snel en foutloos van zomer- naar wintercollectie shakelt, zonder handmatig werk of brandingverlies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/\" \/>\n<meta property=\"og:site_name\" content=\"Catena Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/catenacompany\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-11T09:44:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/05\/zomer-naar-wintercollectie.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Geerte Verbraeken\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geerte Verbraeken\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\\\/\"},\"author\":{\"name\":\"Geerte Verbraeken\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/person\\\/c91824c1c1db4e225e144c50fdba5380\"},\"headline\":\"Van zomer- naar wintercollectie: Hoe pas je je campagnes soepel aan?\u00a0\",\"datePublished\":\"2025-08-11T09:44:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\\\/\"},\"wordCount\":501,\"publisher\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/zomer-naar-wintercollectie.png\",\"keywords\":[\"Content management\",\"Content productie\",\"DAM\",\"DDPS\",\"Productie &amp; Retail\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\\\/\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\\\/\",\"name\":\"Van zomer- naar wintercollectie: Hoe pas je je campagnes soepel aan?\u00a0 - Catena Company\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/zomer-naar-wintercollectie.png\",\"datePublished\":\"2025-08-11T09:44:38+00:00\",\"description\":\"Deze blog toont hoe je snel en foutloos van zomer- naar wintercollectie shakelt, zonder handmatig werk of brandingverlies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/zomer-naar-wintercollectie.png\",\"contentUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/zomer-naar-wintercollectie.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/blog\\\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Van zomer- naar wintercollectie: Hoe pas je je campagnes soepel aan?\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/\",\"name\":\"Catena Company\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#organization\",\"name\":\"Catena Company\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/catena-company-logo-color.svg\",\"contentUrl\":\"https:\\\/\\\/catenacompany.be\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/catena-company-logo-color.svg\",\"width\":250,\"height\":81,\"caption\":\"Catena Company\"},\"image\":{\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/catenacompany\",\"https:\\\/\\\/www.instagram.com\\\/catenacompany\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/273438\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/catenacompany.be\\\/nl\\\/#\\\/schema\\\/person\\\/c91824c1c1db4e225e144c50fdba5380\",\"name\":\"Geerte Verbraeken\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g\",\"caption\":\"Geerte Verbraeken\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Van zomer- naar wintercollectie: Hoe pas je je campagnes soepel aan?\u00a0 - Catena Company","description":"Deze blog toont hoe je snel en foutloos van zomer- naar wintercollectie shakelt, zonder handmatig werk of brandingverlies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/","og_locale":"nl_NL","og_type":"article","og_title":"Van zomer- naar wintercollectie: Hoe pas je je campagnes soepel aan?\u00a0 - Catena Company","og_description":"Deze blog toont hoe je snel en foutloos van zomer- naar wintercollectie shakelt, zonder handmatig werk of brandingverlies.","og_url":"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/","og_site_name":"Catena Company","article_publisher":"https:\/\/www.facebook.com\/catenacompany","article_published_time":"2025-08-11T09:44:38+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/05\/zomer-naar-wintercollectie.png","type":"image\/png"}],"author":"Geerte Verbraeken","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Geerte Verbraeken","Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/#article","isPartOf":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/"},"author":{"name":"Geerte Verbraeken","@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/person\/c91824c1c1db4e225e144c50fdba5380"},"headline":"Van zomer- naar wintercollectie: Hoe pas je je campagnes soepel aan?\u00a0","datePublished":"2025-08-11T09:44:38+00:00","mainEntityOfPage":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/"},"wordCount":501,"publisher":{"@id":"https:\/\/catenacompany.be\/nl\/#organization"},"image":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/#primaryimage"},"thumbnailUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/05\/zomer-naar-wintercollectie.png","keywords":["Content management","Content productie","DAM","DDPS","Productie &amp; Retail"],"articleSection":["Blog"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/","url":"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/","name":"Van zomer- naar wintercollectie: Hoe pas je je campagnes soepel aan?\u00a0 - Catena Company","isPartOf":{"@id":"https:\/\/catenacompany.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/#primaryimage"},"image":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/#primaryimage"},"thumbnailUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/05\/zomer-naar-wintercollectie.png","datePublished":"2025-08-11T09:44:38+00:00","description":"Deze blog toont hoe je snel en foutloos van zomer- naar wintercollectie shakelt, zonder handmatig werk of brandingverlies.","breadcrumb":{"@id":"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/#primaryimage","url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/05\/zomer-naar-wintercollectie.png","contentUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2025\/05\/zomer-naar-wintercollectie.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/catenacompany.be\/nl\/blog\/van-zomer-naar-wintercollectie-hoe-pas-je-je-campagnes-soepel-aan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/catenacompany.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Van zomer- naar wintercollectie: Hoe pas je je campagnes soepel aan?\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/catenacompany.be\/nl\/#website","url":"https:\/\/catenacompany.be\/nl\/","name":"Catena Company","description":"","publisher":{"@id":"https:\/\/catenacompany.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/catenacompany.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/catenacompany.be\/nl\/#organization","name":"Catena Company","url":"https:\/\/catenacompany.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/09\/catena-company-logo-color.svg","contentUrl":"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/09\/catena-company-logo-color.svg","width":250,"height":81,"caption":"Catena Company"},"image":{"@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/catenacompany","https:\/\/www.instagram.com\/catenacompany\/","https:\/\/www.linkedin.com\/company\/273438"]},{"@type":"Person","@id":"https:\/\/catenacompany.be\/nl\/#\/schema\/person\/c91824c1c1db4e225e144c50fdba5380","name":"Geerte Verbraeken","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72d04e641af7229d8ccd0e0b5fc0ce4e266c377c9d74282ce76e45e2349f1378?s=96&d=mm&r=g","caption":"Geerte Verbraeken"}}]}},"_links":{"self":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts\/7433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/comments?post=7433"}],"version-history":[{"count":1,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts\/7433\/revisions"}],"predecessor-version":[{"id":7436,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/posts\/7433\/revisions\/7436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/media\/7434"}],"wp:attachment":[{"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/media?parent=7433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/categories?post=7433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catenacompany.be\/nl\/wp-json\/wp\/v2\/tags?post=7433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}