{"id":7600,"date":"2025-07-04T14:01:48","date_gmt":"2025-07-04T12:01:48","guid":{"rendered":"https:\/\/catenacompany.be\/?p=7600"},"modified":"2025-12-11T11:12:46","modified_gmt":"2025-12-11T10:12:46","slug":"waarom-merken-wereldwijd-dam-zien-als-de-sleutel-tot-contentversnelling","status":"publish","type":"post","link":"https:\/\/catenacompany.be\/nl\/blog\/waarom-merken-wereldwijd-dam-zien-als-de-sleutel-tot-contentversnelling\/","title":{"rendered":"Waarom merken wereldwijd DAM zien als d\u00e9 sleutel tot contentversnelling"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-328429b\" data-block-id=\"328429b\"><style>.stk-328429b {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">De Bynder Spotlight Awards zijn elk jaar een bron van inspiratie. Niet alleen omdat ze bedrijven in de bloemetjes zetten die het verschil maken met hun content, maar vooral omdat <strong>ze laten zien wat er mogelijk is als je je contentprocessen \u00e9cht slim aanpakt<\/strong>.\u202fWat opvalt in de editie van 2025? <strong>Steeds meer internationale merken zien <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a> niet langer als \u2018een handige beeldendatabank\u2019<\/strong>, maar als het kloppend hart van hun volledige contentstrategie.\u00a0\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-234771f\" data-block-id=\"234771f\"><style>.stk-234771f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">En hoewel de awards dit jaar net buiten bereik vielen voor Catena-klanten <strong><a href=\"https:\/\/catenacompany.be\/nl\/case\/desingel-geeft-digitalisering-een-boost-met-moderne-dam-technologie\/\">De Singel<\/a><\/strong>, <strong><a href=\"https:\/\/catenacompany.be\/nl\/case\/hillewaere-groep-beheert-content-explosion-met-dam-oplossing\/\">Hillewaere<\/a><\/strong> en <strong><a href=\"https:\/\/catenacompany.be\/nl\/case\/zas-houdt-hun-website-up-to-date-en-correct-met-dam-koppeling\/\">ZAS<\/a><\/strong>, zijn ook zij <strong>genomineerd op basis van inspirerende <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM-trajecten<\/a><\/strong> die de moeite waard\u00a0zijn om te volgen. We zijn terecht trots dat zij op de shortlist mochten staan. Wat die cases zo sterk maakt? <strong><a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a> niet zien als kostenpost, maar als groeiversneller<\/strong> in de contentstrategie.\u00a0\u00a0<\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Van kostenpost naar groeiversneller<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chewy: van chaos naar controle<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dd9177d\" data-block-id=\"dd9177d\"><style>.stk-dd9177d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Neem bijvoorbeeld <strong>Chewy<\/strong>: zij <strong>migreerden razendsnel meer dan 2 miljoen assets<\/strong> naar <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">Bynder<\/a> en stroomlijnden zo de contentaanpak van duizenden merken. <strong>Dankzij AI-functies en slimme automatisatie<\/strong> werd hun <strong>team verlost van de dagelijkse contentchaos.<\/strong> Beetje vergelijkbaar met <a href=\"https:\/\/catenacompany.be\/nl\/case\/lannoo-migreert-een-miljoen-assets-naar-bynder-dam\/\">onze aanpak bij <strong>Uitgeverij Lannoo<\/strong><\/a>.\u00a0<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sky New Zealand: snelheid zonder concessies<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8983788\" data-block-id=\"8983788\"><style>.stk-8983788 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Of kijk naar <strong>Sky New Zealand<\/strong>, waar meer dan 940.000 assets werden beheerd in een metadatagedreven structuur. Door <strong>aangepaste API-integraties en intern draagvlak <\/strong>kon content <strong>sneller dan ooit worden gepubliceerd<\/strong>, zonder kwaliteitsverlies. Zo werd hun <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a> de backbone van de organisatie.\u00a0<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Omaha Steaks: 1 miljard ervaringen, nul nattevingerwerk<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b17a5e6\" data-block-id=\"b17a5e6\"><style>.stk-b17a5e6 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">En dan is er <strong>Omaha Steaks<\/strong>, die <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a> inzetten om hun volledige kerstcampagne te draaien. Via Bynder\u2019s CX Omnichannel leverden ze <strong>1 miljard gepersonaliseerde contentervaringen<\/strong> af, goed voor <strong>330.000 nieuwe klanten<\/strong>. Geen nattevingerwerk, maar pure <strong>data-driven<\/strong> marketingimpact.\u00a0<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Peregrine Hospitality: rebranding zonder ruis<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-111b6e4\" data-block-id=\"111b6e4\"><style>.stk-111b6e4 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Een andere opvallende case is die van <strong>Peregrine Hospitality<\/strong>. Voor hun wereldwijde rebranding gebruikten ze Bynder om meer dan <strong>80.000 assets<\/strong> <strong>te centraliseren en te beheren<\/strong>. Dankzij die centrale plek wisten ze hun <strong>rebranding vlekkeloos uit te rollen<\/strong> met een bereik van 49 miljoen en een <strong>stijging van 63% in interne adoptie<\/strong>. Geen chaos, geen oude versies, gewoon alles meteen op de juiste plek. Zo wordt rebranding pas echt strategisch.\u00a0\u00a0<\/p><\/div>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><em>Lees verder onder de foto<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/Website-dam-1.webp\" alt=\"DAM\" class=\"wp-image-2093\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/Website-dam-1.webp 800w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/Website-dam-1-300x169.webp 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2024\/11\/Website-dam-1-768x432.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Riot Games: wanneer storytelling centraal staat<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9cc8d0d\" data-block-id=\"9cc8d0d\"><style>.stk-9cc8d0d {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Bij gaminggigant <strong>Riot Games <\/strong>draait het dan weer om storytelling. Zij bouwden \u2018Ritopedia\u2019, een centrale contenthub met meer dan 5.000 pagina\u2019s over de rijke gamewereld die hun community adoreert. <strong>Dankzij <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a> verminderde de zoektijd van hun creatieve teams<\/strong> met 25% en besparen ze jaarlijks zo\u2019n 2 miljoen dollar. Wanneer content je kernproduct is, loont het om het \u00e9cht goed te organiseren.<strong>\u00a0<\/strong>\u00a0<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Eddie Bauer: schaalbare content als groeimotor<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2037ec1\" data-block-id=\"2037ec1\"><style>.stk-2037ec1 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">E-commerce merk <strong>Eddie Bauer<\/strong> benut <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a> dan weer op ongeziene schaal. Via <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">Bynder<\/a> genereren zij jaarlijks meer dan <strong>7 miljard dynamisch getransformeerde beelden<\/strong>. Dat niveau van personalisatie en snelheid maakt dat e-commerce inmiddels meer dan 50% van hun totale omzet vertegenwoordigt. Hun <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM-systeem<\/a> is dus letterlijk de motor achter hun online business.\u00a0<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pernod Ricard: creativiteit versneld door AI<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ff4c1e5\" data-block-id=\"ff4c1e5\"><style>.stk-ff4c1e5 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">En dan hebben we nog <strong>Pernod Ricard<\/strong>, pionier op vlak van AI in contentbeheer. Zij zetten <strong>Natural Language Search, Duplicate Finder en andere AI-functionaliteiten<\/strong> in om content sneller terug te vinden, hergebruik te stimuleren en vooral: hun creatieve mensen meer tijd te geven voor \u00e9chte creativiteit. Met tastbare tijdswinst als gevolg.\u00a0<\/p><\/div>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><em>Lees verder onder de foto<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2023\/01\/Bynder-studio-1-1024x576.jpg\" alt=\"\" class=\"wp-image-2209\" srcset=\"https:\/\/catenacompany.be\/wp-content\/uploads\/2023\/01\/Bynder-studio-1-1024x576.jpg 1024w, https:\/\/catenacompany.be\/wp-content\/uploads\/2023\/01\/Bynder-studio-1-300x169.jpg 300w, https:\/\/catenacompany.be\/wp-content\/uploads\/2023\/01\/Bynder-studio-1-768x432.jpg 768w, https:\/\/catenacompany.be\/wp-content\/uploads\/2023\/01\/Bynder-studio-1-1536x864.jpg 1536w, https:\/\/catenacompany.be\/wp-content\/uploads\/2023\/01\/Bynder-studio-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">DAM als strategische hefboom, niet als IT-project<\/h2>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4224087\" data-block-id=\"4224087\"><style>.stk-4224087 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">Wat deze bedrijven \u00e9n onze klanten als <a href=\"https:\/\/catenacompany.be\/nl\/case\/desingel-geeft-digitalisering-een-boost-met-moderne-dam-technologie\/\">De Singel<\/a>, <a href=\"https:\/\/catenacompany.be\/nl\/case\/hillewaere-groep-beheert-content-explosion-met-dam-oplossing\/\">Hillewaere<\/a> en <a href=\"https:\/\/catenacompany.be\/nl\/case\/zas-houdt-hun-website-up-to-date-en-correct-met-dam-koppeling\/\">ZAS<\/a> met elkaar verbindt? Ze zien <a href=\"https:\/\/catenacompany.be\/nl\/technologieen\/dam\/\">DAM<\/a> niet als een IT-project, maar als een strategische hefboom. Een <strong>solide basis waarop content, merkbeleving en snelheid in perfecte balans<\/strong> samenkomen.\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-70b642f\" data-block-id=\"70b642f\"><style>.stk-70b642f {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\">En laat dat nu exact zijn waar <strong>wij bij Catena<\/strong> voor staan. Geen one-size-fits-all platformen, maar slimme ecosystemen waarin je content stroomt, leeft en rendeert. Merken die met ons werken, kiezen niet voor software. Ze kiezen voor voorsprong in hun contentstrategie.&nbsp;<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Wil jij ontdekken hoe DAM jouw contentstrategie kan versterken?&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b3fac31\" data-block-id=\"b3fac31\"><style>.stk-b3fac31 {margin-bottom:32px !important;}<\/style><p class=\"stk-block-text__text\"><a href=\"https:\/\/catenacompany.be\/nl\/demo\/\">Krijg een vrijblijvende demo door ons team<\/a> of <a href=\"https:\/\/catenacompany.be\/nl\/event\/hoe-dam-de-backbone-wordt-van-je-contentstrategie\/\">bekijk het gratis webinar \u2018DAM als backbone voor je contentstrategie\u2019.<\/a><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-246267d\" data-block-id=\"246267d\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-7f1205a\" data-block-id=\"7f1205a\"><style>.stk-7f1205a {transition-duration:0.2s !important;--stk-transition-duration:0.2s !important;transition-timing-function:ease-out !important;}.stk-7f1205a:hover{transform:translateY(-4px) !important;}.stk-7f1205a .stk-button{min-height:48px !important;padding-right:20px !important;padding-left:20px !important;border-top-left-radius:8px !important;border-top-right-radius:8px !important;border-bottom-right-radius:8px !important;border-bottom-left-radius:8px !important;}.stk-7f1205a .stk-button:before{border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-7f1205a .stk-button__inner-text{font-weight:600 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/catenacompany.be\/nl\/event\/hoe-dam-de-backbone-wordt-van-je-contentstrategie\/\"><span class=\"stk-button__inner-text\">Bekijk webinar: DAM als backbone voor je contentstrategie<\/span><\/a><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>De Bynder Spotlight Awards zijn elk jaar een bron van inspiratie. Niet alleen omdat ze bedrijven in de bloemetjes zetten die het verschil maken met hun content, maar vooral omdat ze laten zien wat er mogelijk is als je je contentprocessen \u00e9cht slim aanpakt.\u202fWat opvalt in de editie van 2025? Steeds meer internationale merken zien [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,1],"tags":[25,6],"class_list":["post-7600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-geen-onderdeel-van-een-categorie","tag-content-management","tag-dam"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waarom merken wereldwijd DAM zien als d\u00e9 sleutel tot contentversnelling - Catena Company<\/title>\n<meta name=\"description\" content=\"Steeds meer internationale merken benutten DAM als strategische motor voor snellere, consistente en schaalbare contentcreatie. 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