Always the perfect image
One image isn’t enough if you want to provide the best user experience across different platforms. You need masses of images – each optimized for speed and quality. At Catena Company, we know exactly how to approach this efficiently.
The challenge of scalable content creation
Say your company has 1,000 products. For each product, you create multiple visuals: Instagram posts, TikTok videos, banners in different formats. Soon you have about 25 assets per product. That means a total of 25,000 assets.
But it doesn’t stop there. Your content must also be adapted to different regions – for example, 15 countries, each with their own language, culture and market needs. That brings your total to 375,000 assets.
And then there’s personalization. Customers expect personalized content tailored to their interests and context. Imagine having to account for 1,000 customer profiles —your system would grow exponentially to millions of variations.
Without smart automation, this becomes an unsustainable challenge. How do you ensure that your content is not only produced in large volumes, but also efficiently and consistently?
Visual content automation
With automated image optimization, Dynamic Asset Transformation (DAT) and robust Digital Asset Management (DAM ), creating, managing and distributing large amounts of visual content is feasible and scalable. Visual content automation at its finest. An overview of the solutions.
- Dynamic Asset Transformation (DAT): next-level image transformation! Improve the user experience on your website and other digital channels with DAT. This provides automatic optimization of images for different devices and platforms, which improves loading speeds and contributes to better SEO rankings.
- Digital Asset Management (DAM): integrating a DAM system also provides a centralized solution for managing and distributing your visual content. A DAM can automatically resize and optimize images, streamline workflows and ensure that all images are consistent and up-to-date.
Endless integrations
The power lies in endless integrations, with DAM as the “single source of truth.” While DAT provides unique technology that adjusts images based on a URL search or device, a Content Management System (CMS) ensures that an image from DAM is dynamically adapted based on the end user’s request. It’s all about…
- Automatically mark product shots that are out of stock
- Using an article search function to instantly retrieve the correct image
- No more having to manage images in your Product Information Management (PIM) and Content Management System (CMS)
Benefits of image resizing
The right image at the right time, in the right quality and for any platform: that’s what image optimization is all about. By smartly rescaling and optimizing images, you improve performance, efficiency and user experience.
- Centralized management of visual content
- Automatic resizing and optimization
- Improved efficiency and consistency
- Faster time to publication
Win the
battle of the brands
Start with automation of visual content