Automate your content management
Marketing content is growing and growing, just like the touchpoints, in number and diversity. An unstoppable explosion, with every brand becoming a media organization. How do you manage all your digital assets, and their distribution? Do you already have a workflow that makes your content management easier? Automation: that’s the answer!
DAM for optimal content management
Mass content creation, the way to go to strengthen your brand and stay visible. Visual content automation helps you develop assets faster. But then, managing and distributing all that media – including photos, videos, presentations, catalogs, product sheets, labels, banners – consistently, while respecting local campaigns and strict adherence to brand guidelines? A daunting task…
Digital Asset Management (DAM) is the answer to the challenge of content management, one central platform as the engine of an efficient content supply chain. Ideal for managing all your assets, and getting them where you want them… an added value for the entire community.
DAM vs CMS
- DAM is software that helps marketers and creative professionals improve their operational efficiency by easily storing, organizing and managing content, and making it available to the right people at the right time.
- A content management system (CMS) is a software application that allows users to create, manage and distribute digital content, usually for Websites. It allows users to easily create and publish content without requiring technical expertise or knowledge of programming languages.
DAM functionalities
- Faster content creation: by eliminating intermediate steps between capturing and publishing images, DAM speeds up the entire process from content creation to publication. You hold attention and maximize engagement across all platforms.
- Advanced tagging and collections: each asset can be easily tagged and sorted. This allows you to quickly find and share specific content. No more hours of fruitless searching in your server. #WhoNamedThatFileLikeThat?!
- AI-driven text recognition: ideal for identifying images where the targeted audience is clearly visible. So you can maximize value for dealers or sponsors, for example, by giving them exclusive or priority access to content in which their brand is prominent.
- Centralized storage: DAM uses a single source of truth principle. One central platform where the correct (latest new) version of an asset can always be found.
- Efficient content distribution: distribute all media in no time. A modern DAM makes this possible with just a few clicks.
Benefits of DAM for content management
Essential for brands with many digital assets, DAM speeds time to market through automatic content updates and ensures compliance through version control and user access rights, while distributing content quickly and securely to integrated systems. And things can get even faster inside DAM, too, with AI and automation.
- No more unnecessary manual creation
- Rapid retrieval of assets
- Doubled content production
- Deliver scalable, personalized content and generate measurable ROI
Win the
battle of the brands
Start with automation of visual content