In the ever-changing world of technology and content creation, genAI provides a powerful toolset to help companies make their processes more efficient and creative.
At Catena Company, we believe the future of content creation lies in the smart use of technology. We offer companies a unique approach by guiding them through the vast landscape of generative AI tools. Together, we map processes and tasks and help choose the right tools for the right functions. That way, you harness the power of AI in a way that strengthens your creative vision without sacrificing authenticity.
We believe technology should support businesses, not replace them. That’s why we focus on customized workshops and hands-on training tailored to the specific needs of each job profile within your organization. This way, we ensure that everyone from marketers to graphic designers are given the tools that simplify and enhance their work.
Step 1: Explore the necessary AI tools.
When companies are looking for ways to integrate AI tools into their workflows, it is essential to first look at the specific needs for each job profile. After all, the tasks of a social media marketer are different from those of a graphic designer or a copywriter. To get off to a good start, we always start with a half-day workshop where we give everyone a broad overview of the AI tools available and how they can make their jobs easier.
In this workshop we will introduce tools such as ChatGPT for copywriting, MidJourney and Adobe Firefly for generating visuals, and AI solutions for video editing and photo editing. This session is all about creating awareness: what can AI mean for different teams and how can these tools save time and effort, without limiting creative freedom?
Step 2: Hands-on workshops by job profile
After the general exploration, it is time for the hands-on workshops, which are specifically tailored to the different job profiles within the company. This is a crucial step to ensure that each department can learn at its own pace how to best use AI in their daily tasks.
- For example, marketers will discover how to use tools such as Canva and Adobe Firefly to quickly and efficiently create visual content that can be used immediately for their campaigns.
- For graphic designers, the focus is on using MidJourney and the AI features of Photoshop and Illustrator. They will learn how to manipulate images, adjust backgrounds and streamline routine tasks such as automating image sizes.
- Content creators and copywriters will explore the capabilities of ChatGPT. They will learn how to use the tool to write copy, generate ideas and optimize their workflows using smart prompts and AI-generated content.
AI tools: flexible and accessible to all
One of the biggest advantages of AI tools is their flexibility. Each team or job profile can use the tools in its own way, depending on their specific needs and tasks. AI is not a one-size-fits-all solution; it’s all about choosing the right tool for the right task and using it effectively.
This flexibility is at the core of our approach: in every workshop, we make sure that the tools are not only demonstrated, but can actually be applied in daily practice. In addition, we pay a lot of attention to optimizing prompts. This is an essential part of working with tools such as MidJourney and ChatGPT: the better the prompt, the more accurate and creative the result. During the hands-on sessions, we will show you how to use smart prompts to improve both visual and textual content.
Our approach is all about practical applicability: every department gets the tools and knowledge they need to work more efficiently without losing their creativity. Whether you create graphic designs or write copy, we help you get the most out of AI without losing your identity or creative stamp.
At Catena Company, we go one step further. We guide you through the landscape of generative AI tools. Together we look at your processes and tasks and help you deploy the right tools in the right way for the right functions. Our approach is fully customized, because no company is the same.
By partnering with brand owners, we ensure that every employee – regardless of position – is ready for the future of creative automation. Get in touch with us!
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