From raw product data to ready-to-use marketing communications: This is how it works!

Gepubliceerd op

11 April 2025

Your product information is everywhere and nowhere: in PIM, ERP, Excel… and meanwhile your marketing team has to get to work again with datasheets, catalogues and banners. Manually, slowly and prone to errors. But what if all of that could be done automatically? Dynamic Data Publishing (DDPS) does exactly that – and takes the frustration out of your marketing process.

The challenge: From fragmented data to visual output

Without automation, marketers must manually export, format and import product data into design software such as InDesign. This leads to:

Time-consuming manual operations in Excel and design programs.

Errors and inconsistencies due to different versions of documents.

Slow processes, with departments waiting for each other.

Creativity that disappears, because marketers mainly do repetitive work.

This not only costs time, but also blocks the flexibility and scalability of your marketing team.

The solution: DDPS takes over

DDPS automates the entire process. As soon as product data in your PIM or ERP system is up to date, DDPS automatically generates marketing materials such as brochures, datasheets, catalogues and banners – without manual intervention. This means:

Automatic generation of marketing materials, directly from your data sources.
Smart templates ensure consistent branding, without additional design work.
Real-time updates apply changes directly to all your marketing communications.
Seamless integration with PIM, ERP and other data sources.
Faster publication cycles without repetitive tasks or copy-paste work.
More room for creativity – marketers can get back to doing what they do best: making an impact.

Marketing teams will once again have room to focus on storytelling, creative campaigns and strategic marketing decisions, instead of repetitive work.

The impact: More efficient, faster, error-free

Companies that switch to DDPS immediately experience the benefits:

80% less time spent creating data sheets and catalogs.
Always consistent branding across all channels.
Error-free product information, directly from your data sources.
Faster go-to-market, without delays due to manual work.
More focus on strategy and creativity – marketers can do what they love to do again.

Ready to automate your marketing processes?

With DDPS, you can transform your product data into professional, flawless marketing materials in just a few clicks. No more frustration – just efficient publishing and more room for creativity. Wondering how DDPS can accelerate your marketing? Schedule a meeting now!