How ChatGPT can assist marketers

Gepubliceerd op

3 April 2023

A chatbot that interacts with you as if it were your colleague? Soon, this will be a reality. You’ve probably already heard of ChatGPT, the latest trend that has captured widespread attention. Many have tried experimenting with it at least once. But like any hype, ChatGPT also has its critics. Will AI take over all our jobs eventually? And what exactly is this ChatGPT everyone is talking about? In this blog, we’ll cover everything you need to know.

What is ChatGPT?

On 30 November 2022, OpenAI launched their new language model: ChatGPT. ChatGPT is an advanced chatbot developed by OpenAI that uses artificial intelligence to enable conversations with humans. It analyses human language and generates relevant, context-based responses. The name ChatGPT comes from “Generative Pre-trained Transformer” (GPT), the technology behind the model. The chatbot has garnered significant attention for its ability to provide detailed and comprehensive answers without hesitation. It’s an impressive development, but what exactly makes it so special?

Why use ChatGPT?

Beyond being fun to experiment with, ChatGPT offers a wide range of practical applications.

Brainstorming
Suggesting a structure for your text
Summarising longer texts
Reviewing your texts
Simplifying complex language
Translating texts
Providing 24/7 availability via a chatbot

ChatGPT can either collaborate with you on tasks or take over entirely, depending on your needs. Specifically, marketers can use this tool to get inspiration for subject lines of mailings, topics for blogs, relevant keywords, and fine copy for social media. Are the results you get perfect? Not at all – but they’re a great starting point. ChatGPT provides enough inspiration to kickstart your creative process.

Positive results

Saves time.
Reduces costs.
Requires less efforts.
Addresses limited resources.

Getting started

So, you now know what ChatGPT can do, but how do you get started? First, you need an account to access the tool. Once you’ve set this up, the fun begins! Ask specific, well thought out questions and provide enough input for the tool to generate meaningful responses. For example, try asking: “Give me 5 great blog ideas on artificial intelligence in content creation.” It’s important to note that ChatGPT is currently accessible only through web browsers. The official website URL is chat.openai.com. Be cautious of any apps or URLs claiming to be ChatGPT, as they are not legitimate.

Will AI replace you?

No need to worry. The chances of AI replacing you in the workplace are extremely small. That said, there are still some limitations to keep in mind.

Fully AI-generated texts can negatively affect your search rankings.
ChatGPT doesn’t always provide accurate information.
The knowledge cutoff is currently limited to 2021.
For unique content, you need to provide detailed, precise instructions.
Being an online tool, it might occasionally malfunction.
ChatGPT often uses similar terms in the same context, leading to repetitive results.

Before ChatGPT can generate content, you need to guide it in the right direction. Once you receive output, you’ll need to filter it carefully. It’s then up to you as a marketer to evaluate the results critically. Most likely, you’ll need to tweak the content to match your company’s tone of voice and add a personal touch to make it resonate with your audience.