The collaboration between Bynder and GatherContent has created a user-friendly platform that centralises all content, making editorial work easier than ever.
Content workflow module
It is easy to lose a clear overview when creating content for multiple channels. On top of that, several people often contribute at different stages of the workflow. Anyone involved in even one phase of this process is part of the content workflow. These two factors – lack of structure and a clear overview – can hinder productivity.
That’s where Content Workflow by Bynder (formerly GatherContent) comes in. This browser-based solution is designed for teams facing these challenges. By using Content Workflow, you can establish a structured process for the entire team, enabling faster and more efficient content creation. The partnership with GatherContent has resulted in a centralised platform that helps marketing teams collaborate and create content in a more organised way.
While Bynder also offers solutions for visual content creation, such as Bynder Studio, Content Workflow is specifically tailored for teams collaborating on digital or editorial content. Examples include white papers, website articles, presentations for offers, and customer testimonials. For instance, when working on a white paper, a graphic designer can share a template via the DAM system, while copywriters insert the appropriate text directly into it.
Good content workflow supported by Bynder has multiple advantages:
- Content can easily be distinguished and retrieved thanks to filters.
- Templates keep the same structure in all your content items.
- Production is increased without losing consistency.
- Flexible collaboration thanks to review function and real-time comments.
- The frequency of notifications can be set according to your role in the project.
- Access assets directly from your DAM.
- A custom workflow ensures that everyone is clear on their responsibilities and deadlines.
But now comes the big key question
Why choose Bynder over other collaborative platforms like Teams? The Bynder eco-system is highly focused on optimising the user interface. Integrating the platform with other tools is also seamless and flexible. With Bynder, you can centralise and easily scale your content creation process. This provides you with a single platform where all templates, visuals, and data are stored, and where the right permissions are assigned to the right users.
Ybe Jacobs
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