Despite using a DAM system, marketers or content creators experience difficulties in retrieving the right media assets such as photos and videos. Collecting all marketing assets on one platform and using it as the ‘single source of truth’ is a good start, but even then it is still difficult to find a perfectly matching image. No worries, it will get a lot easier when you use artificial intelligence within DAM.
DAM: the single source of truth for all your assets
A DAM system contains various filters, taxonomy and metadata that can help you retrieve a specific image. This works just fine! With AI, we can now add additional functionalities that take searching and finding assets to an even higher level.
Finding images thanks to artificial intelligence
By using artificial intelligence within your DAM, you can find the right images in no time. Suppose you find an image online that you would like to use. Instead of immediately purchasing it, you first want to make sure you don’t have a similar asset available within your DAM. Based on an external image (or external URL of an image), AI will search in your DAM. Then it is up to you to decide whether it meets your expectations or not.
Besides comparing external images, you can also work with existing assets. Select one or more images within DAM and click “show similar”. In this way, artificial intelligence displays a set of similar images that you already own. An extremely useful method to refine complex searches, which is extended by the performance of complex, rather subjective searches for ambiguous topics such as ‘fun’, ‘climate’, ‘leadership’, etc.
But that’s not all. AI also prevents that you upload existing files twice. When an asset that is already within the system is uploaded, a message will be displayed. The message will also take you directly to the existing asset. The same applies to duplicates uploaded under a different name. Have duplicates been added to your DAM system anyway because of a different file format? In that case you can enable the “near duplicate search” function. This feature works on the basis of the “show similar” option.
Finally, you can extract text from images! Look for images that contain the text you are looking for. For example, a sports club can find all images where a sponsor’s name appears on the jersey.
Benefits of this integration
Working with artificial intelligence within DAM has many advantages:
- Reduce the likelihood of duplicates.
- Put the assets you have to their best use.
- Full integration with DAM and immediately available within the platform.
- Refine the search by using multiple images.
- In addition, AI not only looks at the image, but also at the text on your image.
Joska Fleerackers
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