Stress-free holiday catalogs? Smart brands do it this way

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The end of the year is the peak period for retailers, toy brands and food & beverage companies. Customers expect inspiring and flawless holiday catalogs full of gift ideas, festive products and seasonal offers. But producing these catalogs is an intensive and time-consuming process. How do you ensure that you deliver high-quality print catalogs quickly and efficiently without compromising on quality?

The pitfalls of traditional catalog creation

  • Time-consuming and prone to error: Manually formatting pages, entering prices and adding product descriptions often leads to errors and countless rounds of corrections.
  • Processing last-minute changes: Prices, promotions and product selections change right up to the last moment, causing last-minute stress and delays.
  • Monitoring consistency and branding: Manually compiling pages increases the risk of inconsistent house styles and deviating product presentations.
  • Slow process with high costs: External agencies and preparing files for printing result in high production costs and a longer turnaround time.

From chaos to control: DDPS year-end catalogs

With DDPS you can automate the creation of print catalogs and drastically shorten the production cycle.

  • Automatic layout generation: Product information, prices and images are linked directly to your PIM and/or DAM system in predefined templates. No more copy-paste work.
  • Responding quickly to changes: A price change? A product that is no longer available? Adjustments are made in real time without manual work.
  • Smart product highlighting: Automatically highlight bestsellers or promotions with labels such as ‘Popular’ or ‘Recommended’, without the need for a designer to add this manually.
  • Faster production cycles: Reduce turnaround time from months to weeks and get to the printer faster, without adding extra stress to your marketing team.

Ready to enter the end of the year stress-free?

DDPS helps you produce (print) catalogs faster, more efficiently and without errors. Your team saves time, avoids duplication of effort and stays in control – even with last-minute changes, resulting in a faster time-to-market. Schedule a demo and discover how your marketing team can save time during the busiest time of the year.

Joska Fleerackers

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