Every year, Adobe hosts its flagship event, Adobe MAX, showcasing the latest and most innovative features that will soon be integrated into their software. For over a decade, as the largest Adobe Authorised Training Centre, we have been closely involved in this event. We carefully select the most relevant and practical features for marketers and content creators working with brand owners and present them in an interactive session. Over time, both Adobe Creative Cloud products and our approach have evolved significantly.
How it all began
Each year, Adobe unveils so many new features during Adobe MAX that keeping up with them all can be overwhelming.
We recognised that marketers and content creators needed guidance to fully harness these innovations. With our expertise and close client relationships, we understood exactly which updates would matter most to them. So, we organised an event where participants could not only learn about the newest features but also apply them immediately in practice. The event became a platform not just for learning, but also for networking.
The year 2020: a year of change
In 2020, a year defined by uncertainty and change, we faced new challenges. Despite these obstacles, the demand for the Adobe CC Event remained strong. To meet this demand, we transitioned the event to an online livestream format. Initially, it was a process of trial and error, but we soon established a working method that has become our standard approach in subsequent years.
Today’s hybrid event
The online aspect of the event brought many advantages, such as the freedom to watch whenever, wherever, and however you want. However, we missed the personal contact with participants. This year, we decided to put the event in a hybrid format, so the choice is yours. Would you rather participate online from the comfort of your home? Or do you need personal contact and want to be in the same room as your peers? In a world that is constantly evolving, insights and discussions with experts are invaluable. That is why we are also introducing “meet the expert” sessions, exclusively open to participants who attend offline.
What will the future bring?
Whatever the future holds, one thing is certain: we’ll always be here to guide you through the latest Adobe features and help you critically assess which ones are best suited to your needs. Are you getting excited to join us? Don’t hesitate – the event is just around the corner! Register now for the Adobe CC Event and stay up to date with the latest developments.
Joska Fleerackers
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