As an organisation, you need to adapt your content to the platform you are using. That is, lots of versions of the same image need to be created. A manual tasks that takes a long time. The Dynamic Asset Transformation completely automates this repetitive task. Let’s take a look at 3 major benefits DAT can bring you.
Work with a single source of truth
No more folders here and documents there. DAT is an additional option within your DAM. It means all your assets are already joined on one platform. This way, there is no doubt about which assets are the most correct and most recent version. Working with a single source of truth:
- Avoid the possibility of mistakes.
- Avoid spreading incorrect information.
- Ensures it is always up to date.
- Assigns appropriate rights.
Optimising images for websites
Increase your loading speed by an average of 30% by using a smart URL. A URL adapted to where the image is displayed. This way, your customer will always see the right format. And that is not the only advantage:
- By increasing loading speed, you automatically also improve SEO.
- Improved customer experience increases conversions.
- Images for the web are automatically compressed by DAT to a webP format (desired by Google).
- Since you only paste a URL within your website, you finally don’t have to deal with an overloaded media folder anymore.
- Besides transform (resizing), you can also choose overlays. You can, for instance, put your logo on any photo in no time.
- Your images do not lose quality.
- The variation of the image may depend on the linked metadata.
Save yourself and your colleagues time
If you have ever had to manually create different formats of the same image, you know what a hassle it is. You have to create different formats in your document, you have to make sure the image remains clear regardless of the format, or you can’t find an old file that you need unexpectedly. A lot of stress and time for a job that can partially be taken over from you. Not only does Dynamic Asset Transformation save a lot of time for graphic designers and marketers, web developers will also thank you for it.
In figures
Suppose you use 750 images in one year to publish online. Of these 750 images, 15 different versions are made each time. That’s 11,250 different formats in one year. When you adjust this manually, you spend about 5 minutes per version. That’s 56,250 minutes or 937 hours lost . If we assume you are paid €54 an hour, this ultimately leads to a cost of €50,598.
Joska Fleerackers
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