WeTransfer feels familiar. But is it still a wise choice?

WeTransfer has become a habitual tool for many teams. It’s a quick way to send something without logging in or taking any detours.

We all use it, both privately and professionally. But after the recent update to their Terms of Service — and the commotion that followed — it’s time to ask ourselves: do we still want to use such a tool in a professional environment?

Because no matter how convenient it may seem, doubts creep in as soon as you read the details:

• ‘What exactly do they mean by “use to improve the service”?’
• ‘Will I end up in an AI training dataset without knowing it?’
• ‘I just don’t want to risk it — especially not with customer data or campaign material.’

It may feel like a small risk. But for brands that work professionally with sensitive content, trust in the tools you share with is not a nice-to-have — it’s crucial.

What exactly happened at WeTransfer?

In its August 2025 update, WeTransfer introduced a clause (§6.3) that automatically granted users a perpetual, worldwide, non-exclusive, royalty-free, transferable, sublicensable licence. 

Among other things, this gave WeTransfer the right to:

• reproduce, distribute, adapt and create derivative works from your files
• use them for AI training and commercial purposes — without any compensation or explicit permission from you

After strong public criticism, WeTransfer reversed this passage:

• They emphasised that they do not use your content for AI training or commercial exploitation .
• The text was amended to a limited licence for operational purposes only, such as improving the service — still royalty-free, but without references to AI, sale or sublicensing.

Why the risk for professionals remained even after that

Although the new clause is less far-reaching, the wording remains vague. What does “improvement of the service” mean in concrete terms?

This creates uncertainty, especially for creative brands that work under NDAs or with intellectually valuable content. Users remained uncertain: Can I trust this licence blindly?

Bynder Express does it differently — and better

Bynder Express is designed as a functionality within your DAM:

• Integrated from your own DAM: you share directly from Bynder, no external platform. Everything remains traceable via transfer history and rights management (who can use this functionality).
• Enterprise-level security: encryption, password protection at the DAM level.
• Up to 40 GB per transfer, without additional tools or licences — and once the link expires, the storage space is released.
• Transfer History for admins: complete overview of who shares what — indispensable for audits or compliance questions.
• Fast delivery via CDN: downloads are handled via a content delivery network — everything to keep your workflow running as smoothly as possible.

How that feels for you as a professional

• You remain the owner of your files
• No external tools, no separate accounts. One place, one uniform policy.
• With encryption and tracking, you’re safe, even with sensitive NDA or legal files.
• You share files from a trusted environment, so recipients immediately receive the files in your branding.

At a glance

Bynder Express is just one piece

Sharing files securely is important. But it’s only a fraction of what a DAM can do for you.

Curious about what other features within Bynder can take the pressure off your team? Or would you like to discover what Digital Asset Management looks like in your organisation — with your existing tools, processes and needs?

Feel free to request a demo. We’re happy to help!