We’ve already got Bynder, so we’re on the right track.

That’s right. But what if there’s still time to save?

Maybe this sounds familiar. You’re working with Bynder. Everything is neatly organised in your DAM. But the moment metadata needs updating — because a product evolves, rights change or you’re moving into new markets — things get clunky.

What usually happens next?

Someone starts opening assets one by one, manually editing fields.

You just hope the structure stays intact.

Meanwhile, the team is waiting.

It doesn’t look dramatic, but every time it ends up costing more time than you think.

Why updating metadata is such an underestimated bottleneck

Metadata sounds harmless. But it’s your gateway to everything.

If the description is wrong, if usage rights expire, if fields are left empty… your entire DAM is only half-functional.

Typical situations where it goes wrong?

• A new product type needs extra filters on your webshop, but the assets don’t carry that data.
• Your campaign in Belgium, France and Germany requires different copyrights and language fields per region.
• A product line changes name, and every existing visual has to follow suit.
• Your AI tagging delivered unreliable results, so someone has to revise hundreds of descriptions.
• Sales asks for all assets of one brand with the status “discontinued” — but no one can find them.

This is the reality for growing brands. And that’s exactly why we at Catena built an add-on to make this work more efficient.

Metadata Importer

Our Metadata Importer is designed to make bulk updates of metadata in Bynder simpler and more reliable.

You upload a CSV — and the tool automatically applies the metadata to thousands of assets.

What does that mean in practice?

Rights management during an international launch

Say you’re launching a new range of sun-care products. In France you’re not allowed to use the word “SPF” in image names. In Germany a disclaimer is mandatory. Your CSV handles all those changes in bulk.

Boosting reusability with better tagging

Your team wants to reuse existing visuals for email campaigns. But with faulty or incomplete tags, nothing shows up. With smart keyword mapping you fix everything in one go — and searchability jumps up.

Data clean-up before a migration

Before linking DAM and CMS, you want a clean structure: statuses, language fields, campaigns. Export the metadata, reshape it in Excel, and re-import it via the Importer. Done.

Responding fast to legal updates

A supplier pulls their licence: their assets can’t be used anymore. Within an hour you mark the metadata as “expired”, add a warning, and block use. No need to open a single asset manually.

You stay in control. You save time. And you increase the return on your existing Bynder infrastructure.

Want to see how this would work in your context?

We’re happy to show you how the Importer is used in real-world scenarios. Or we can brainstorm together: where in your process is manual work slowing things down — the work nobody wants to do, but that’s still critical?

Get in touch and let’s talk through the options.