Marketing teams still produce many publications that are directly based on product information. Catalogs, price lists, datasheets, product sheets, technical documents. All contain information that actually comes from the same source: product data.
And yet in many organizations this process still happens manually.
A price is changed in Excel or in a PIM. A specification changes. A legal statement must be added.
And then the work begins.
The catalog needs to be updated again. The datasheet needs to be revised. The correct version has to be exported again. And then someone needs to check whether the latest version is actually in the right place: on the website, in the dealer portal, or in the DAM.
This may seem manageable… until markets start moving faster.
When publications can no longer keep up
In many industries, product information, pricing and regulations change faster than before. New products launch more quickly, prices are updated more frequently and international markets require more language variants. This means publications should actually move continuously with the underlying data.
But when publications are disconnected from that data, problems arise. The catalog used by sales may not be the latest version. The datasheet on the website may still contain outdated specifications. Dealers sometimes work with documents that have already been updated.
And that creates uncertainty.
Because you can never be completely sure that everyone is working with the same information.
The move to Zero-Touch Publishing
That is why more organizations are moving toward what we call Zero-Touch Publishing. The principle is simple: publications are directly connected to the data they are based on.
Product information, prices and technical data come from a source system such as a PIM, ERP or another data source. That data automatically feeds the templates of your publications. When something changes at the source, a trigger is activated automatically.
The system generates a new version of the publication and immediately makes it available in the right place. For example in your DAM, on your website or in a dealer portal.
No manual action is required.
Always the right version, everywhere
This means you can say with certainty that every publication is always based on the most recent data.
A price change? The new price list is generated automatically.
A change in product information? The datasheet is updated automatically.
A new language variant or an additional market? The right publications are generated automatically.
And because these publications are delivered directly to your DAM, dealers, partners and internal teams know they are always working with the latest version.
No more doubts about versions. No more risk of outdated documents.
From manual work to production-proof publications
With a solution like Dynamic Data Publishing, this approach becomes surprisingly simple. Templates are connected to your product and pricing data. As soon as the data changes, a new publication is automatically generated and published.
What used to take hours of manual work. Updating, exporting, replacing and checking. Now happens completely automatically.
And that makes a big difference. Not only because it saves time, but especially because your publications become production proof. They stay synchronized with your data, stay on brand and remain reliable for everyone who works with them.
Curious what Zero-Touch Publishing looks like in practice?
We are happy to show you how publications can be automatically generated from product data and immediately made available as the correct version in your DAM, website or dealer portal.
This allows you to see how catalogs, datasheets and price lists automatically evolve with your data, without any manual steps.
Win the
battle of the brands
Start with automation of visual content
Ybe Jacobs
Win the
battle of the brands
Start met visuele content automation
