Futureproof your marketing strategy with AI
AI for breakfast: discover how genAI makes your content strategy smarter! 🚀
Introduction
Catena coffee chat: the breakfast session where innovation and inspiration come together. During this event, we will take you through the latest AI tools and applications that will completely transform your marketing content supply chain. From idea to distribution, learn how to use AI strategically to work more efficiently and brand-focused.
We’ll start with a delicious breakfast buffet to get into the right flow. Then we’ll dive into three inspiring talks and two short interactive break sessions to exchange ideas. Expect practical insights, smart workflows and engaging conversations with experts such as Joeri Dehouwer, Gus Vanherf, Michiel Maandag and Vincent Buyssens.
⚡ What to expect:
- From hype to hands-on, use genAI in your content strategy.
- Strategic tips on how to train a model for your brand.
- Practical cases, academic insight and space for your questions.
Joeri Dehouwer
Joeri Dehouwer is a researcher at Thomas More. From the TETRA project MediaGenie, he helps companies in the media, entertainment and event sector to smartly deploy generative AI and optimize creative workflows.
With his experience in game design, co-creation and trendwatching, Joeri knows better than anyone how to use AI to push your creative boundaries. Be inspired by his fresh insights and discover how AI can transform your creative processes.
Gus Vanherf
Gus Vanherf reveals how generative AI transforms your marketing strategy. During his talk he will show how Inect is harnessing the power of AI to redefine content creation: faster, more scalable and without compromising on quality.
From idea to fully developed end result, Gus shows how to optimize time and resources with AI while strengthening brand impact and consistency. Discover how to make marketing teams more strategically agile and stay one step ahead of competitors.
Michiel Maandag
Michiel is the expert in applying AI within branding. With his years of experience building strong brands and his fresh perspective on technology, he knows better than anyone how AI can streamline your creative processes, strengthen your brand consistency and enable smart, data-driven choices.
His no-nonsense approach and innovative insights make him the ideal guide to help brand owners grow in a world where AI is increasingly important. Don’t miss his inspiring talk!
Vincent Buyssens
Vincent Buyssens is a pioneer in AI strategy and the driving force behind innovation at Loop Earplugs. With his forward-thinking vision, he helps organizations integrate AI as an indispensable link in their growth strategy.
As a thought leader, he knows better than anyone how to use AI to transform markets, increase operational efficiency and take customer experience to a new level. His experiences provide inspiration and concrete tools to use AI strategically and prepare your organization for tomorrow’s challenges and opportunities.