STG on rate books automatic formatting
Sara, marketing coordinator at STG tells their story and hopes to inspire you to use automation to help your team create marketing materials faster and more efficiently, too.
Introduction
Imagine a rate book not kept up-to-date for 5 years because it was just too time-consuming, whereas now one chapter is automatically formatted in 31 seconds. That sounds almost too good to be true, right? But for the team at STG, that’s reality.
This tariff book, once a huge job to create, is now a huge value-add for sales and dealers. Because they always have the latest version with correct prices, product details and colors on hand, they can find and sell STG’s products much more easily.
And that’s not all. Even their “Blitz Deals” – from mailings and web banners to promos – are now automatically created in different formats and multiple languages.
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